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Omnisend Logo
Omnisend
Email marketing software for ecommerce
4.6
(846)
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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to Mailmodo?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 31, 2024
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Aug 13, 2022
 Source
Overall Rating:
5.0
ML
Marina L.
Founder
Share
"Amazing service!"
What do you like best about Omnisend?

I love how easy is to use everything. The support is great! If you are having trouble setting up something or you have an idea but you don't really know how to make it happen, the support will help no matter what. Thank you!

What do you dislike about Omnisend?

Honestly not too much. I tried the new email builder and I'm loving it! Everything works really well and I didn't have any problems so far. I will be happy to keep using omnisend :)

What problems is Omnisend solving and how is that benefiting you?

Email automation was always my number one problem but with omnisend I finally fixed it. I love how you can customize the customer journey with the different tools available. Love it!

Small Business (50 or fewer emp.)
Aug 12, 2022
 Source
Overall Rating:
5.0
KM
Kyle M.
Ceo
Share
"Efficient automated campaigns"
What do you like best about Omnisend?

Process,Very concise flowchart.fast support

What do you dislike about Omnisend?

Too few email templates, Audience segmentation is not detailed enough

What problems is Omnisend solving and how is that benefiting you?

no

Small Business (50 or fewer emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
BM
Brian M.
Business Advisor
Share
"Excellent Email & SMS Marketing Platform with Strong Shopify Integration"
What do you like best about Omnisend?

The integration with Shopify is seamless

What do you dislike about Omnisend?

The cost is slightly high if you send emails once per month or less but cost effective if you send them regularly like weekly or more.

What problems is Omnisend solving and how is that benefiting you?

Every time we send an email we more than cover the cost of 1 month of the service so it pays for itself. It helps announce new products and reminder customers to order for other occations.

Small Business (50 or fewer emp.)
Aug 03, 2022
 Source
Overall Rating:
5.0
Alex P. avatar
Alex P.
Director
Share
"The Best Email Marketing App!"
What do you like best about Omnisend?

Connecting multiple brands on one account

What do you dislike about Omnisend?

Inability to send emails via different brands

What problems is Omnisend solving and how is that benefiting you?

Automated emails through Shopify stores and the ability to link multiple brands to the once account has benefitted me by far! It has made marketing in the one place extremely efficient.

Small Business (50 or fewer emp.)
Aug 03, 2022
 Source
Overall Rating:
5.0
AB
Alyona B.
Creative Director, Company Owner
Share
"Love the usability! So many options!"
What do you like best about Omnisend?

Possibilities to make lots of different client approach strategies – all in one program. All easy to use & built up the empire ) I used Shopify service before, it was way too simple, i was surprised that there are actually such big possibilities when I discovered Omnisend.

What do you dislike about Omnisend?

The price can be more adjustable, for example, I had 5000 contacts, but now I have 3k active ones, yet the price is the same. Also, I have been charged twice by mistake for a contact clean-up service.

What problems is Omnisend solving and how is that benefiting you?

It is giving the possibility to make landing pages – to encourage people to subscribe, also layouts are easy to save & use, I'm using it daily now, and found it a great tool for my client service.

Small Business (50 or fewer emp.)
Aug 02, 2022
 Source
Overall Rating:
5.0
TT
Toke Natura T.
Founder & Managing Director
Share
"Best email marketing app I have tried so far"
What do you like best about Omnisend?

It is very friendly user and the analytics are extremely hepful to have a quick insight of how you are performing. Also, the design and templates offered which makes my emails look great.

What do you dislike about Omnisend?

Maybe something to improve it is to include more integrations, which is something that makes me hesitate many times to switch to Klaviyo. Also the pop up form (newsletter) does not offer the option to have the same font and design as the web. Also, back in stock is only available in English (my store is based in spain).

What problems is Omnisend solving and how is that benefiting you?

It has helped me to have a better overview of my clientele. To be able to create multiple segments and to personalize my emails helps me grow and increase my sales.

Small Business (50 or fewer emp.)
Aug 02, 2022
 Source
Overall Rating:
5.0
BS
Brian S.
Sales Manager
Share
"Quick, Fast, and Easy Detailed Email Campaigns."
What do you like best about Omnisend?

The user experience and interface for making the email campaigns are simple with easy-to-read guides. There is a friendly menu and once you understand the basics it's not hard to create something stunning to drive business to your company.

What do you dislike about Omnisend?

I don't like the image gallery, I wish there were folders you could create to help with the adjustment process. We often re-use certain images in our campaigns and it would be helpful to have them all divided out into categories.

What problems is Omnisend solving and how is that benefiting you?

I can remind, keep in touch, and update all my clients all in one with the ease of mass email campaigns. I have seen more sales generation while using this, not only while using links on the email itself but also more people visiting the website.

Small Business (50 or fewer emp.)
Aug 02, 2022
 Source
Overall Rating:
5.0
DG
David G.
Designer, Ceo
Share
"Best App for Shopify!"
What do you like best about Omnisend?

I like how fast you can build a new Newsletter and also how you can see how the users clicked and how they act when receiving the newsletter. I've never been able to create such an awesome Newsletter. It also got so many pretty templatess, this makes Omnisend the best for me!

What do you dislike about Omnisend?

I dont really dislike anything, every feature is really helpful and i use all of them. Only thing i would modify is the newsletter creating tool, its a bit laggy sometimes.

What problems is Omnisend solving and how is that benefiting you?

I was never able to see how my clients act with the Newsletter, now i can. I also never had an eMail form for my Website now i got it and it really helps me to get customers back which didnt completed a checkout or which are still deciding.

Small Business (50 or fewer emp.)
May 13, 2022
 Source
Overall Rating:
5.0
JS
Jasmine M S.
Digital Marketing Specialist
Share
"Great Platform; User-friendly"
What do you like best about Omnisend?

Email Builder. The email builder is very user friendly and the clickmap lets us see just how well our clients' emails are performing

What do you dislike about Omnisend?

No saved blocks in the new email builder. In the previous email builder we could save blocks for easy access they are discontinuing that feature this year.

What problems is Omnisend solving and how is that benefiting you?

We are help our client reach their revenue goals.

Small Business (50 or fewer emp.)
May 12, 2022
 Source
Overall Rating:
5.0
AA
Allie A.
Ecommerce Specialist
Share
"Shopping Helper"
What do you like best about Omnisend?

ready made templates, product listings for easy shopping

What do you dislike about Omnisend?

change of new style i think it may be just getting used to it

What problems is Omnisend solving and how is that benefiting you?

reaching more people, easy for them to click to shop

Small Business (50 or fewer emp.)
May 12, 2022
 Source
Overall Rating:
5.0
lottie n. avatar
Lottie N.
Administrator
Share
"Love it! Best one ive come across in the 3 years of trading!"
What do you like best about Omnisend?

Live view, The ease of access around all the tools, automation, Setting up of the forms and the data about how many people have viewed/subscribed to the form etc.

What do you dislike about Omnisend?

Would be nice to see abandoned carts and what has been left in there - total order value etc so we could see areas that may need improving, had this on jily and it was a very good tool to win back potentially lost orders.

What problems is Omnisend solving and how is that benefiting you?

Trends about what pages people visit, how long they spend on the site,when they leave - Ive realised that i can focus on certain popular pages/products which is a big bonus

Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
5.0
NS
Nemo S.
Owner
Share
"HELPS MY COMPANY TO GROW!!"
What do you like best about Omnisend?

premade templates, live view, automation

What do you dislike about Omnisend?

like expensive,automation needs preview.

What problems is Omnisend solving and how is that benefiting you?

Its much better than Mailchimp. Templates are very Organic, easy flow on the website, since we switch to omnisend we have generate more revenue than when we were using mailchimp.

Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
5.0
AL
Aline L.
Social Media Manager
Share
"Intuitive navigation and great customer service"
What do you like best about Omnisend?

Omnisend was a game-changer regarding our e-mail marketing! We love how easy and fast is to customize our e-mail templates, we've got compliments from customers and it helped us to boost sales. The customer service is also great and the tutorial videos are very well explained. I highly recommend it!

What do you dislike about Omnisend?

So far there is nothing I dislike, I think it would be cool to have a bigger range of forms and e-mail templates.

What problems is Omnisend solving and how is that benefiting you?

E-mail marketing is our channel to build a closer relationship with our customers and is one of our main marketing strategies. Besides boosting our sales, we also can understand better our customer needs and preferences through the very detailed reports provided by Omnisend.

Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
5.0
IS
Idith S.
Owner
Share
"Easy email marketing"
What do you like best about Omnisend?

the split test feature helps me learn more about what customers like.

What do you dislike about Omnisend?

The links in the preview emails do not work.

What problems is Omnisend solving and how is that benefiting you?

capturing more business through segmentation and recurring email strategy

Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
5.0
Debbie  S. avatar
Debbie S.
Director Of Online Retail Store
Share
"A great Marketing Tool for my Business"
What do you like best about Omnisend?

I love that they have lots of email templates and they are all customizable so you can make them personal to your business and customers plus the automations are great

What do you dislike about Omnisend?

I haven't found anything yet that I don't like about Omnisend! Everything works as expected. I am not sure what they could improve on as my experience has been great

What problems is Omnisend solving and how is that benefiting you?

I haven't had any issues with Omnisend. I had a couple of questions when I first used the App and there was always someone available to help. Conversions have now started to increase

Small Business (50 or fewer emp.)
May 10, 2022
 Source
Overall Rating:
5.0
AF
Angela J. F.
Author
Share
"Ecommerce Email Marketing at its finest"
What do you like best about Omnisend?

I love the deep integration with Shopify and the ability to tag and segment users in the way that works best for my business.

What do you dislike about Omnisend?

They are currently switching to a new email template that is prettier than the old one but doesn't have as many features yet.

What problems is Omnisend solving and how is that benefiting you?

I've been able to pay close attention to the customer lifecycle and make improvements on my website that increase sales.

Enterprise (> 1000 emp.)
Feb 24, 2022
 Source
Overall Rating:
5.0
Gemma S. avatar
Gemma S.
Digital Acceleration Manager Food & Beverages Business
Share
"“ALL IN ONE SUITE FOR MARKETING”"
What do you like best about Omnisend?

Recently started using Omnisend for my business and admire very much this software. It’s very easy to use and sales are also increasing through its email and SMS marketing without being panic or taking any hefty workload. Its integration with other ecommerce platforms is very much easy. The email builder is very easy to use and is fully loaded with custom templates. The interface is clean and simple to use with pretty much attractive design.

What do you dislike about Omnisend?

Sometimes it becomes very hard to find and use new features so have to search for online manuals and tutorials. Although its templates are more than enough but it should allow users more freedom of customizing them according to our own needs. Currently its only supported in English language which sometimes creates barriers for my employees as some of them are not native English speakers so more languages should also be supported.

What problems is Omnisend solving and how is that benefiting you?

My experience of using Omnisend is very delightful. There are many marketing software’s all around the world but Omnisend is best from all of the other software’s. It’s easy to use customizable, preloaded with many tools and also its free version is more than enough. I fully recommend Omnisend to new people for their email marketing and try this software free of cost. Although its great software but my recommendations are to add more features in templates by allowing users to customize them and also more languages should be supported. Overall, my experience is worthful.

Small Business (50 or fewer emp.)
Feb 11, 2022
 Source
Overall Rating:
5.0
CW
Claudia W.
Miss
Share
"Great email marketing software that's easy to use"
What do you like best about Omnisend?

Straightforward to use, has plenty of handy features and it's really easy to contact support if there's anything I can't figure out. Reporting is super useful also.

What do you dislike about Omnisend?

There aren't any downsides that I have noticed.

What problems is Omnisend solving and how is that benefiting you?

Easy customer segmentation for targeting, great reporting, straightforward email and form builder, all very quick and efficient to use with no headaches. Love it.

Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
5.0
LL
Lawrence L.
I.T. Manager
Share
"Omnisend is an amazing bit of kit!"
What do you like best about Omnisend?

How easy and simple it is to send out mailshots to all of our customers. The drag and drop aspect really makes life so easy to create a great-looking mailshot, we have been using it for quite a few years now and even new staff have be able to pick it up quickly.

What do you dislike about Omnisend?

I be really honest, nothing comes to mind, it just works well and does the job.

What problems is Omnisend solving and how is that benefiting you?

Reaching out to our customers easily.

Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
5.0
MR
Michael R.
Director
Share
"Omnisend experience"
What do you like best about Omnisend?

Customer service is excellent. We scheduled a call and the representative gave me all the options so I could consider which package to go with.

What do you dislike about Omnisend?

So far, everything appears to be good. .

What problems is Omnisend solving and how is that benefiting you?

Sending out marketing emails and then being able to analyse the date. What the customer clicks on and the increased revenue it brings to us

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