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Omnisend
Email marketing software for ecommerce
4.6
(846)
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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to Mailmodo?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 09, 2024
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Omnisend est une très bonne application"
What do you like best about Omnisend?

cette application est facile d'utilisation et elle est intuitive ce qui est vraiment important pour moi qui suit assez novice en informatique

What do you dislike about Omnisend?

RIEN DE PARTICULIER JE NE SAIS PAS TROP QUOI DIRE

What problems is Omnisend solving and how is that benefiting you?

l' automatisation travaille seule,cela me permet d'être un peu tranquille au niveau gestion des mails et de pouvoir consacrer mon temps à la recherche de nouvelles idées pour mon site

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Omnisend is easy to use and drives traffic and revenue"
What do you like best about Omnisend?

Ease of use and support. We migrated from another email service provider and we like the built-in automation campaigns.

What do you dislike about Omnisend?

We would like to see additional automatic campaigns.

What problems is Omnisend solving and how is that benefiting you?

Email marketing is a significant revenue channel or us and Omnisend has assisted in driving engagement, traffic and reach and revenue.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Does the job"
What do you like best about Omnisend?

Automation of email marketing gives me the time to focus on other projects.

What do you dislike about Omnisend?

Add on services like SMS or Facebook services can make this costly.

What problems is Omnisend solving and how is that benefiting you?

Automation of retargeting potential customers is a breez. This has helped to add sales.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"good app"
What do you like best about Omnisend?

The level detail of the campaigns you can create. The live view is also another great feature

What do you dislike about Omnisend?

The price could be a little cheaper and there should be a limitation on the number of emails sent. i think it should be unlimited like mailchimp

What problems is Omnisend solving and how is that benefiting you?

The level detail of the campaigns you can create. The live view is also another great feature

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use with great features"
What do you like best about Omnisend?

I love the ease of use when creating email campaigns; everything from creating a template to scheduling and segmenting lists, it's all very intuitive. I have seen much more accurate reporting with the open rates and click rates for each campaign.

What do you dislike about Omnisend?

The overall organization of the campaigns and templates is a little more difficult to get used to if you've used other email platforms prior to using Omnisend.

What problems is Omnisend solving and how is that benefiting you?

Automation with new customers or interested customers has been super helpful. My favorite benefit is the resend campaign option (booster) that makes your emails go further and allows you to try again to reach the same audiences without creating more work. Essentially it makes your work go further.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use interface"
What do you like best about Omnisend?

I looked at another email newsletter provider and felt it was cumbersome and not easy to figure out. Coming over from Mailchimp Omnisend is perfect, and easy to use.

What do you dislike about Omnisend?

Customer support could be better, had some questions and used a previous email thread, the person never responded back.

What problems is Omnisend solving and how is that benefiting you?

Looks professional, and helps me send campaigns in a timely manner.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great marketing automation solution"
What do you like best about Omnisend?

Compared to some other solutions on the market, Omnisend is quite straight forward and do the job perfectly.

What do you dislike about Omnisend?

It can be tricky to get access to some custom events

What problems is Omnisend solving and how is that benefiting you?

We are using Omnisend to manage all our CRM programs on all our webstores.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Alan Kwok"
What do you like best about Omnisend?

Automation and how easy it is to use. Live chat that has help 24/7.

What do you dislike about Omnisend?

Eblast are not as easy as mailchimp. I like how much easier it was to do this on shopify

What problems is Omnisend solving and how is that benefiting you?

The sales growth I have gotten.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Clean and simple"
What do you like best about Omnisend?

All of the categories are well laid out and the basic templates they set you up with are feature rich. Plenty of options to customize and the format is easy to navigate/understand

What do you dislike about Omnisend?

The integration with bigcommerce is confusing and we will definitely need some help. The links are outdated and not applicable to newer themes so we are kind of left with no integration until CS can help

What problems is Omnisend solving and how is that benefiting you?

We had no form of newsletter automation. Now we do. I'm sure we'll find more uses but the most important was this

Small Business (50 or fewer emp.)
Jan 31, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"One of the best email marketing programs around"
What do you like best about Omnisend?

The ease of use for omnisend is far above others I have tried. Omnisend does a great job putting my ads in front of my subscribers.

What do you dislike about Omnisend?

I do not have any dislikes for this program. It is a terrific program.

What problems is Omnisend solving and how is that benefiting you?

Omnisend has allowed us to reduce our advertising bills without compromising sales.

Small Business (50 or fewer emp.)
Jan 30, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"I am new to this program."
What do you like best about Omnisend?

Being able to collect emails and send out newsletters and coupons.

What do you dislike about Omnisend?

I have not tried my first campaign yet. I will let you know what went well and what didn't when I do use it. I plan on my first campaign to begin this weekend.

What problems is Omnisend solving and how is that benefiting you?

Marketing and customer service. I need to send valuable information weekly as well as coupons and other notifications to keep customers coming back.

Small Business (50 or fewer emp.)
Dec 21, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Tool to Use"
What do you like best about Omnisend?

Product Picker, scratch card and gift box works great! Advanced Segmentation with filters are an add-on the benefits Subscriber migration service is very easy to use. The support team is very co-operative and helpful. Custom IP address and Deliverability support The new Facebook Custom Audiences help us to leverage our business goals, targets and goals.

What do you dislike about Omnisend?

Some times the product picker doesn't work.

What problems is Omnisend solving and how is that benefiting you?

We're using Omnisend to engage the audience and retarget the existing customers with offers and new trends.

Small Business (50 or fewer emp.)
Dec 19, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Overall a great email client "
What do you like best about Omnisend?

Great user interface. Easy to add subscribers and develop a great looking email.

What do you dislike about Omnisend?

Was a little complicated to set up. Would prefer a little more customization options.

What problems is Omnisend solving and how is that benefiting you?

Much better than Mailchimp.

Small Business (50 or fewer emp.)
Dec 18, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Pretty Good"
What do you like best about Omnisend?

Easy setup. It is easy to use and quite handy setup for automation. Really straightforward and user-friendly. Very powerful tool. Really easy to install.

What do you dislike about Omnisend?

We won't find the feature sharing link of product send through the mail.

What problems is Omnisend solving and how is that benefiting you?

Amazing for engaging potential buyer and might be relevant for increasing sell.

Small Business (50 or fewer emp.)
Dec 14, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great app to have for marketing email"
What do you like best about Omnisend?

it's easy to add a product to the email marketing just by selecting products directly from the website

What do you dislike about Omnisend?

Fees on the app, probably more layout for the email campaign.

What problems is Omnisend solving and how is that benefiting you?

Easy to send email marketing to customers

Mid Market (51-1000 emp.)
Aug 24, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Glad we choose this platform for our clothing shop"
What do you like best about Omnisend?

We started to use Omnisend more than a year ago (Mailchimp I have used almost 4 years). As we are developing strong brand in clothing niche, we really needed to focus more on increasing sales with our existant big customer base. At Omnisend we found a wide range of templates, so I can prepare everything quite fast and be sure right person will get the message at the right time. And I liked sign up forms a lot, it helped me to get more subscribers and segment them. Now it is possible to deliver them targeted messages.

What do you dislike about Omnisend?

A bigger gallery for the templates to use. Even though there are enough to get start fast and quickly. We would appreciate a bigger amount of templates.

What problems is Omnisend solving and how is that benefiting you?

One of my problem was segmentation. Now it’s easy to split my contacts into subscribers , shoppers and buyers and to get in touch with them in right way. During short term I have noticed that their special feature Cart recovery works quite well. Previously I didn’t have possibility to reach my estore shoppers after their leave and offer them to finish purchase.

Mid Market (51-1000 emp.)
Aug 16, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Customer service team is helpful, thank to Salma."
What do you like best about Omnisend?

There are many functions that can be automated

What do you dislike about Omnisend?

It's more of a hassle to connect stores if your platform is not the one they work with

What problems is Omnisend solving and how is that benefiting you?

Marketing Automation is very helpful.

Small Business (50 or fewer emp.)
Jul 11, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good support, a bit clunky to get set up but am a first time user"
What do you like best about Omnisend?

Good help support and it provides a way to easily segment users.

What do you dislike about Omnisend?

Design of email templates could be better and the search function in contacts is very clunky - sometimes you type the first name and nothing comes up, type the last name and then it appears or same, same with the email address.

What problems is Omnisend solving and how is that benefiting you?

Bulk email sending with ease to offer promotions or launch new products and services.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good, but recent changes have made it worse"
What do you like best about Omnisend?

Easy marketing emails to make and send. Basic formatting can be simple. Analytics are nice and informative. SPF and DMIK support is a huge plus, as other platforms do not support DKIM>

What do you dislike about Omnisend?

Changes to the editor have made it harder for me to make my emails more polished in the past year or two. I would prefer to go back to how everything was in 2021.

What problems is Omnisend solving and how is that benefiting you?

Building emails and sending them in a way to avoid spam. Helps reach all my customers and if they do not it gives me a good report on who did not get the email.

Small Business (50 or fewer emp.)
Apr 26, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Features on Features"
What do you like best about Omnisend?

I love the filtering feature the most when it comes to Omnisend, the ability to filter customers in very specific details comes most in handy with my company

What do you dislike about Omnisend?

The pricing is the only downside, although with marketing solutions they offer it's worth it.

What problems is Omnisend solving and how is that benefiting you?

Providing a simple UI when it comes to email marketing

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