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Omnisend Logo
Omnisend
Email marketing software for ecommerce
4.6
(846)
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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to Mailmodo?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 15, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 08, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent customer support for a great app"
What do you like best about Omnisend?

Customer support is always available. They really take the time to help you understand.

What do you dislike about Omnisend?

I can say that there is a learning curve as with anything else.

What problems is Omnisend solving and how is that benefiting you?

Shopify Ecommerce

Small Business (50 or fewer emp.)
Dec 22, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect service"
What do you like best about Omnisend?

they have the greatest services between all apps in the same filed at shopify

What do you dislike about Omnisend?

fees by each month, if is it possible to reduce them a bit.

What problems is Omnisend solving and how is that benefiting you?

it's one place for email marketing they are getting data from everywhere you need that required to push an one email from one system.

Small Business (50 or fewer emp.)
Dec 18, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Omnisend super good app!"
What do you like best about Omnisend?

Omnisend helped me a lot with the abandoned cart customers. The recover rate increased to 8% from 3%!

What do you dislike about Omnisend?

nothing, everything is ok to me. I like this app.

What problems is Omnisend solving and how is that benefiting you?

Abandoned cart recover rate.

Small Business (50 or fewer emp.)
Nov 21, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The only platform needed for running ecommerce business"
What do you like best about Omnisend?

What we really like about Omnisend, that it actually contains lots of different features in one place like subscription forms, pop ups, wheel spin to win and similar, so we can easily engage to our audience. Then create automation with the email series

What do you dislike about Omnisend?

Price is increasing as our subscribers are growing, but our business is growing, so it’s totally fine.

What problems is Omnisend solving and how is that benefiting you?

Communicating and selling mote to our existing customers

Small Business (50 or fewer emp.)
Nov 20, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use marketing automation tool"
What do you like best about Omnisend?

Omnisend deep integration lets you set up Omnisend automation workflows, contact forms and landing pages without any programming skills. To start with Omnisend, I didn‘t need to hire developers. Also, they have not only email automation functionality, but other good features for ecommerce stores – different signup forms, landing pages, advanced visitors segmentation.

What do you dislike about Omnisend?

It took time to figure out all functionalities. I miss the feature to Copy/Paste automation workflows.

What problems is Omnisend solving and how is that benefiting you?

Omnisend helps us to sell more by using Abandoned cart automation.

Small Business (50 or fewer emp.)
Nov 19, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Much more professional than MailChimp"
What do you like best about Omnisend?

Our campaigns are performing better and better, so the value we get from Omnisend is increasing more each month. We compared the deliverability rate with other providers, and we were getting a better result from Omnisend. We'd been using MailChimp previously, but it was pulling teeth to get any kind of support, so we had to sift through forums to find information. Even when we were testing Omnisend with a free plan, we had 24/7 support. The design is really intuitive, and their templates were ready with just a few tweaks here and there.

What do you dislike about Omnisend?

The app looks a bit old-fashioned, but its both powerful and easy to use, which I think is more important.

What problems is Omnisend solving and how is that benefiting you?

Omnisend let's us automate complex email flows for our customers. This means that none of our customers are falling through the cracks. We can send abandoned cart or welcome emails depending on where the customer triggers.

Small Business (50 or fewer emp.)
Nov 19, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to build and send email campaign with A/B testing"
What do you like best about Omnisend?

We have been looking and using various providers till we found Omnisend. This is truly time and cost saving for the small business companies. It is the best we found in few years research for our online store. We are easily making more sales with lower efforts as all functions and automations are sales ready. Integration was smooth and easy, customer support was always their to help.

What do you dislike about Omnisend?

The app looks a bit old-fashioned, however the ROI is great and most important it is easy to use.

What problems is Omnisend solving and how is that benefiting you?

Capturing user’s email and automating the sales process further..

Enterprise (> 1000 emp.)
Nov 18, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Highly recommend to use this tool for your business"
What do you like best about Omnisend?

It is a professional platform that I would highly recommend to use. I really like its features, functionality and automation workflows. Previously, I used another platform, but this one is definitely the best! It is easy to navigate through the platform and learn how to use all features. They own a huge “knowledge base” which contains a lot of useful and updated information. When using automation workflow, you will notice that large part of manual work is done automatically. I strongly advice to use Omnisend, you won’t regret it.

What do you dislike about Omnisend?

I would suggest to create some more templates. It would be a benefit for some businesses who do not have a graphic designer and want to distinguish from competitors.

What problems is Omnisend solving and how is that benefiting you?

Huge benefit is that you don’t need to have many different apps or programs. Omnisend offers you all important tools for successful marketing in one place. Also, you can check your sales results in “live view”, use many newsletters which create value for customers (like special discount coupons, gift boxes) or use other important tools while interacting with your visitors. All in all, there are much more benefits to try.

Small Business (50 or fewer emp.)
Nov 17, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hightly recommend to use Omnisend"
What do you like best about Omnisend?

Mostly I like its simplicity and universality. You can run simple newsletters campaigns by using segmentation. You can run more sophisticated campaigns by using automation. There are more different forms for automation comparing to other similar softwares.

What do you dislike about Omnisend?

Trial period could be longer to test more campaigns.

What problems is Omnisend solving and how is that benefiting you?

Previously we used other tool, but this tool is better and more suitable for us. Now we have higher open rate of emails and more satisfied customers.

Small Business (50 or fewer emp.)
Aug 27, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Highly recommended email marketing platform"
What do you like best about Omnisend?

Omnisend has a great interface, excellent tools to assess the marketing performance and very helpful customer service team. Our stores have witnessed a huge growth in ROI using Omnisend. The platform has a unique and effective automation option, successful delivery rates, and really affordable pricing plans as well.

What do you dislike about Omnisend?

SMS marketing feature need little more improvement!

What problems is Omnisend solving and how is that benefiting you?

Email marketing campaigns, sales, automation, reaching out to our target audience.

Mid Market (51-1000 emp.)
Aug 27, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A/B testing email campaigns increased our sales by 60%"
What do you like best about Omnisend?

What is great that we can simply A/B test every email campaign that we’re focusing on. By testing various subject lines, content, images & even automation flows we were able to increase our sales by 60% at the final steps. We needed to send out lot’s of different email automation campaigns to reach significant amount of audience to prove our tests, therefore the deliverability rates were really good and much better compared to other tools. Great service from customer support whenever it’s needed.

What do you dislike about Omnisend?

Revenue dashboard is great to see the final sales, however would be interesting to see how many users are starting checkout, but do not finish it.

What problems is Omnisend solving and how is that benefiting you?

Personalizing our shopping experience according the customers needs. Selling different products based on their previous interest. What’s most important all features are developed to generate more sales.

Mid Market (51-1000 emp.)
Aug 27, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Advanced email marketing automation can be really simple!"
What do you like best about Omnisend?

The automation workflows were already pre-filled (saved us a lot of time) and our dedicated Account Manager Larry helped us to start with really good email marketing strategies and flows immediately. Larry advised us how we can increase our conversation rate and grow our email lists with Omnisend features

What do you dislike about Omnisend?

Since we ordered the PRO plan and got an account manager, it probably would've taken a lot of time to do it all without him--I mean, all the setup and testing. We probably would've needed more time to figure out how all the features should be used.

What problems is Omnisend solving and how is that benefiting you?

We didn't need to get a bunch of different apps and therefore didn't need any custom solutions for different popups or contact forms. We got all these features with Omnisend. We're also able to test our ideas without developing custom flows.

Mid Market (51-1000 emp.)
Aug 27, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Switched from Mailchimp and never regretted"
What do you like best about Omnisend?

Omnisend is that one tool that I cannot imagine my online store without. I used to use Mailchimp for very long time but when I switched to Omnisend things really got real - Cart Recovery and Post-Purchase automations are the ones that bring most of the value. They even introduced the custom ones which is in our pipeline to test.

What do you dislike about Omnisend?

Reporting could be improved a bit as right now it's rather basic - enough to see the benefit but nothing too fancy.

What problems is Omnisend solving and how is that benefiting you?

Automated communication with my customers which is the main reason I'm using Omnisend. The option to send the message not only via email but other channels as well bring a good value as well.

Mid Market (51-1000 emp.)
Aug 27, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"All-in-one email marketing with a lot of features"
What do you like best about Omnisend?

I’d definitely have to say that the fact that it has great email marketing automation (and segmentation) PLUS popups, landing pages, cart abandonment, etc., is really amazing. We stopped using a lot of other apps just because Omnisend had a lot of what we needed already.

What do you dislike about Omnisend?

I was a bit confused with the onboarding (some things weren’t clear about the automated discount code), but we contacted support and they answered in less than 5 minutes (much better than Mailchimp’s).

What problems is Omnisend solving and how is that benefiting you?

It was easier for us to collect subscribers for our email campaigns, and of course to send them out as well. The automation workflows were really great, especially when we got tips from support and just going through their blog. In fact, really optimizing our automation workflows was crucial, since before then we’d relied heavily on just manual newsletter campaigns.

Mid Market (51-1000 emp.)
Aug 27, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best marketing automation for ecommerce business"
What do you like best about Omnisend?

It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on improving. I especially love their most recent order updates that allow you to send confirmation notifications.

What do you dislike about Omnisend?

Nothing so far - they keep adding new features every month so it's getting better and better.

What problems is Omnisend solving and how is that benefiting you?

Marketing automation is such a must for every online store so I'm happy I've found Omnisend which covers all my needs in this area. Even more, they say they gonna add even more channels in their automation workflows this year so it should be even more powerful. Can't wait!

Enterprise (> 1000 emp.)
Aug 25, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"great email deliverability with custom emails automation"
What do you like best about Omnisend?

We have organically increased subscriptions on our various sites. Forms are very easy to integrate and customise according our needs. Sending emails based on the visitors behaviour helped us significantly increase engagement with our email campaigns.

What do you dislike about Omnisend?

we had some issue integrating with our custom solution, however our key account manager was very helpful and willing to help

What problems is Omnisend solving and how is that benefiting you?

Getting the website visitors information and building automation flow increase their engagement.

Enterprise (> 1000 emp.)
Aug 24, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Customizable & personal emails to our clients"
What do you like best about Omnisend?

It’s great to design and customise order follow up emails with the pre-built templates. What is more, by using product picker functionality we easily add products we want to upsell. This saves us lot’s of time and of course brings more sales. Great customer support, available 24/7.

What do you dislike about Omnisend?

Additional Zapier integration would be good for custom automation on our side.

What problems is Omnisend solving and how is that benefiting you?

We have been able to upsell new products to the same customers that helped too.

Mid Market (51-1000 emp.)
Aug 24, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Beneficial Email Marketing platform for our Medium size business"
What do you like best about Omnisend?

1. Competitive monthly price for powerful email marketing features. 2. Very good to have 24/7 support. it helps when you do not have time to wait. 3. Email automation features are very well customized for ecommerce business. 4. Easy way to communicate with website visitors by providing them specific information. Offer them smart triggers. 5. Sales funnel works well

What do you dislike about Omnisend?

We are waiting for Facebook Custom Audiences sync so much. We expected it faster.

What problems is Omnisend solving and how is that benefiting you?

We started to sell more, because we are following up with subscribers and used good targeting methods. It takes time on testings, settings, but it worth. We like Omnisend blog, they provide useful information, thanks for this too.

Mid Market (51-1000 emp.)
Aug 24, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Close more sales with automated Cart Recovery emails"
What do you like best about Omnisend?

We got more and cheaper Facebook traffic to our Shopify store, but we reached a peak when it wasn‘t more enough to work only on traffic. After CRO expert analysis we searched for a marketing tool which can help us to get more from ours e-shop visitors. We got recommendations for Klaviyo, Dotmailer, and Omnised. We chose Omnisend. Functionalities on these tools are pretty the same, but Omnisend support team showed that we are important for them.

What do you dislike about Omnisend?

We felt that we are not using most efficiently the tool and we can get more from it. But after a couple months of testing different automation workflows, we understood what works of us the best.

What problems is Omnisend solving and how is that benefiting you?

Previously we were oriented to increase traffic, but now with automation workflows, we give more attention to converting visitors to customers. Cart recovery function is our favorite.

Mid Market (51-1000 emp.)
Aug 24, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SMS marketing needs to be a part of your marketing automation"
What do you like best about Omnisend?

We were already using all the advanced features for our e-commerce business – Cart Recovery, Product Abandonment, Product recommender, etc. But we needed to find another way to reach our customers, for example with Facebook custom audiences and SMS. The SMS feature in automation workflows was the main reason why we chose Omnisend

What do you dislike about Omnisend?

There are some functions that could be improved, for example, the inability to create a single template for Automations and Campaigns.

What problems is Omnisend solving and how is that benefiting you?

We reach our customers via omnichannel methods, not just email. It's really helped us to reach more people and build up our brand.

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