Omnisend Reviews & Product Details

I like how easily Omnisend integrates with Shopify. Mailchimp used to, however it stopped. So I now use Omnisend instead.

There isn't much that I don't like about it to be completely honest.

I am able to automate my emailing from my website. I am able to capture peoples email info once they visit my website, offer promotional discounts and send them emails once they fill out forms. I am also able to email my entire list during any period for any specific reason. All around, it fills all of the voids I needed from an email service provider.

How easy it is to insert products into emails and create segments of users based on shopping behaviors.

Very similar to mailchimp but things are in different places which can be frustrating.

The benefits of shopping behavior segments has been a new feature for us, which is helping to solve marketing issues.

Their channel is very user friendly and encompasses many different features.

As a former Mailchimp user. I miss the having my own app.

All in one platform.

Helpful staff that are able to answer my questions around the clock. Pricing is pretty competitive with respect to how many features are available. Also many email automation triggers are available that other email marketing services don't provide. I especially like the automations that trigger when customer enters a segment.

Unable to reference the same discount code that was sent earlier to a customer again later on in the same automation (Conversio and Klaviyo can do this). So for Omnisend to get on the next level, something simple like that should be implemented. Especially when discount codes are important for e-commerce marketing. And when you have automations sending customers reminder emails in the last 24-48 hours of a discount coupon campaign. Also needs more ways to set up entry triggers or let certain automation emails be skipped for customers who have received certain automation emails. Right now, you can filter by which campaigns (email blast) a client has been sent. But you cannot filter out emails by what automation emails were sent. This would make my life easier. Would also like if omnisend could set up segments for VIP customers, at-risk customers etc, like other EMS services do. And would like if Omnisend had the ability to show more data in an easier to view way. IE. how many new emails did we collect each day? How many came from which form? Right now, I can only see total number of emails sent in an automation. That isn't very helpful when you have anywhere from 3-10 emails in an automation......

I'm able to set up many email automations on my own, and set up complex triggers that I couldn't with other email marketing services. Especially like being able to send out customer Receipts as an automation!

I love the templates and how easy it is to make a nice looking newsletter.

No mobile app. No search feature for audience.

It helps get lots of our links out there at once.

The customer support has been great. We appreciate the live chat feature and the helpful guidance as we transition from MailChimp

I wish we had the option to send to a specific client instead of a list.

The live view is a huge bonus. The Ominsend support team has helped us set up lists and automated welcome campaign.

I like the ability this app has to customize emails by design, its easy to use and integrates well with my store.

Dislike the cost it can accrue from sending out more emails as my business grows

no problems but would like to see templates to help with email marketing to increase sales. The benefits is that it has dramatically helped my abandon cart conversions

This app has many features that every store must have. You may not use all at first but as your store grows you will find a use for all.

We encountered a Shopify API issue on install

Paying for too many apps to manage our store with.

This program is easy to use and its editor is very similar (if not based on) MailChimp. It's easy to get emails up and running, and the integration to Shopify presents powerful sales/ROI reporting. Another fantastic aspect is the support team. They are very responsive and helpful.

I wish it had more font options. The editing features in general could be a bit more robust, but I think that they are working on that. The challenge is making the emails match the Shopify store branding.

We're generating sales and engaging customers, turning would-be one-time customers into repeat purchasers.

I love user friendlyness of this app and it is really easy to use.

I think my emails are going to spam and not in the inbox

email marketing automation which was before very complicated with other apps

Loving this app. Easy to use, user friendly.UI is clean and intuitive. I use this app for my store, all the automations are great and support chat is fast! Recommend!

I use this app for my storeyoyomono.com all the automations are great and support chat is fast! all good

no

Omnisend was really easy to set up and use. I saw results right away with the Live Report of my site. This information helped me understand the strength of the Facebook Ad I was currently running and typical daily use. The Ad really did push people to my website! Also the newsletter and forms were a snap to set up. I highly recommend the free set up call they offer.

I wish there was a way to retarget customers who visit the website but who don't leave an email address.

How traffic flows on the site.

Omnisend integration with Shopify allows you to bring photos and descriptions straight from your websites product page to email. This function is a great time saver. I easily copy-pasted email automation ideas from Johnlewis.com and other big players into my ecommerce store without development.

I had a small issue that was actually my fault. I could find how to configure one automation workflow in Support pages, I missed some information. But customer service helped me.

Created automation workflows let us sell more for our existing customers – we send special offers, recommended products and for this, we don‘t need to spend time. It is automatically handled.

Segmenting our customers based on their behaviour on our website is working best for us. With behavioral automation flows we can easily automate processes and drive more sales for our online business. Pre-built flows are intuitive and just minor edits needed to get them running fast.

We’d love custom automation flows to be copied, so it’s even more easier to work

Automating sales process and increasing our average revenue per customer.

After some ecommerce marketing courses, I understood that instead of focusing on customer acquisition , I need to spend more time by trying to increase conversion rate in my e-shop. I tested 7 different email providers and I picked Omnisend. They support team even helped even with some strategies for automation workflows. I recommend for all ecommerce business owners to start using Browse and Product abandonment functions. I increased my ROI by 11 % in two months.

The possibility to copy-paste created automation workflows will save time.

Previously my all emails were the same for everyone. I have different communication approach based by visitors behavior today.

So happy to have found Omnisend. I love their segmentation feature and their prices. Very fair, what you pays is what you get they say, with Omnisend what you pay is a lot less than what you get wich is a lot.

Not once I got lost in the amount of the features they have.

I used to have a problem of simply not being good enough, which is a personal problem right? Well Omnisend helped me solve the problem and not only solve it but become a professional marketing automation and email marketing specialist all because their app is that professional. But still - superb marketing automation features, they even have birthday email feature!! IT is fantastically converting for me.

I love that everything is very much in order and step by step, you never feel lost when navigating trough Omnisend. Starting from the sign up moment to the last report numbers, everything simple very much in order. If you are just a begginer, this route is always the best.

I never much enjoy the "orange" interior that is happening in their interface.

Time, I save time most of all. Due to automation of emails and wokrflows I am able to work exceptionally fast. I advice to anyone who are interest in saving every minute of work, try out Omnisend - you will not be disappointed. .

I like how reactive they are to requests for changes we ask for. Different tools or reporting things we have asked for have been created.

There are key elements missing that you can find on many other email platforms. Especially for e-commerce brands, there are lots of little things that would be helpful to have.

It is a good platform for us to send the communication that we need to send to our clients.

Sanya was extremely prompt in replying to my emails and very clear and informative with her explanations. There are many options regarding layout, and it is relatively easy to navigate.

Some more options with images would be good.

Newsletter creation and generally touching base with our customers.

The price for what you get is great value. They are constantly making improvements to make the platform better.

It still lacks a lot of features that would be nice. Some are more basic like segment target options while others like A/B testing could be improved.

Email marketing which is where most of our revenue comes from.