Leadpages is a website and landing page builder that is focused on helping small businesses engage their intended audience, capture leads, and acquire customers. Established in 2013, it’s one of the most recognizable names in the drag-and-drop landing page builder marketplace. It has a full suite of conversion-optimized, mobile-responsive templates and designs, from sales and checkout pages to newsletter signups, webinar registrations, and contest/giveaway mini-sites. As a marketing solution that traces its roots to lead generation, Leadpages differentiates itself with conversion-focused capabilities. One of these key features is the Alert Bar which enables marketers to deliver browsing behavior-based offers and messages across different sections of the website. Another built-in technology that is unique to Leadpages is Leadmeter which delivers real-time and data-driven recommendations during the build process. It analyzes content based on four key conversion categories (page layout, call-to-action, readability, and lead collection) and predicts page performance before publishing.
Capabilities |
|
---|---|
Segment |
|
Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Leads are the heartbeat of any company.
Without leads, you don’t get conversions, customers, or client loyalty.
Leads may start off as visitors to your website, or people who see your content on social media, but they quickly become the investors at the core of your organization, helping you to grow.
The more you build your leads, the more opportunities you’ll have to encourage conversions through things like email marketing and online offers.
So, how do you find leads?
Well, you can invest in PPC and organic advertising in the hope that companies arrive on your website. However, if they do make it to your content, that won’t necessarily mean that they’ll make the transition from visitor to lead. You’ll need something else.
Leadpages, the leading landing page builder and form creation tool, is a state-of-the-art solution for gathering and nurturing your leads.
Here’s your complete guide to Leadpages.
Leadpages is a software solution designed to help businesses of all sizes connect with their audience, close sales, and collect leads. Essentially, you can use this service to build a range of pages and online environments which encourage interactions with customers.
Options range from landing pages, where you might offer a free eBook or discount in exchange for an email address, as well as popups, alert bards, and even entire websites.
Leadpages advertises itself as the all-in-one tool you need to get on the web and grow your business. Aside from giving you the tools for building your “lead collection” assets, Leadpages will also help you to optimize your interactions and conversions with things like split-testing, and analytics.
With Leadpages, you don’t need to spend all your budget on expensive graphic designers, coders, and developers. Anyone can build the perfect touchpoint in their customer’s buying cycle, just by dragging and dropping modules into place.
Leadpages is quite an immersive solution for lead nurturing.
The service used to focus only on landing pages, but you can now use the same software to create high-converting websites and popups too. We’ll take a closer look at how you can use Leadpages in a moment, but let’s start by listing some of the most valuable features:
You can instantly design and publish simple websites in a matter of minutes. Leadpages offers conversion-optimized templates that are mobile responsive. You can also customize your templates within the included drag-and-drop builder.
The core of the Leadpages offering conversion assets include alert bars, popups, and opt-in forms that you can embed into your sales and marketing pages. Once again, you get a range of templates and customization options to work with here.
The most obvious way to turn visitors into leads, landing pages and forms allow you to convert potential customers with compelling experiences.
You’ll be able to see which of your campaigns are driving the best results with detailed reports. You can use things like Facebook Pixel and Google analytics in your accounts and even set up A/B tests to see which of your pages perform best.
Integrations from Leadpages include options to add your pages to an existing website, WordPress plugins and integrations for Squarespace too. You can also connect to your email marketing service provider, CRM, payment gateway, and more.
The further you dive into each element of the Leadpages platform, the more features you discover. For instance, the central landing page and website builder comes with 5 free sub accounts, so you can connect with your team as you work, and 99.9% uptime for peace of mind.
The builder automatically saves changes as you work and allows you to preview content according to device or social media channel. You’ll also get digital file hosting, duplicate and editing features, extra-fast page loading speeds, and a comprehensive image library for visual appeal.
Bonus features include CSV downloads, lead information, drag-and-drop editing and page grouping. You can use your landing page and website builder to take payments or build entire sales funnels with connections to your CRM or email account. There are also a host of awesome widgets available for things like countdown timers, and unique forms.
The builder is just one component of the entire Leadpages experience. Once you’ve designed the assets intended to bring leads to your organization, you’ll also get a host of conversion tools, including 10 opt-in text campaigns for SMS, and email trigger links.
Unlimited alert bars and popups allow you to capture the attention of your customers any way you choose. There are even plenty of ways to customize the popups you create, through things like button changes, image integration, and privacy policy attachments.
One of the most impressive features of Leadpages is all the access you have to amazing designs and templates. You’ll get section templates, (over 100 to choose from), Shutterstock premium images, a built-in icon library, and countdown timers. When you click on the “Create a Page” option within Leadpages, you’ll visit a massive repository of template options, which you can search through by choosing the kind of page you want, or the industry you’re in.
If the templates available don’t suit your needs entirely, don’t worry. It’s easy to change various aspects with HTML, CSS, or just the drag-and-drop visual editor. You get the same robust template and editing experience with both landing pages, and websites on Leadpages.
Leadpages ensures you can set your entire lead capturing strategy up in a way that suits you. When you purchase your package, you’ll get as 1-on-1 start call, phone, chat, and email support, and a free set of Leadpages virtual workshops to check out.
If you’re comfortable seeking out help yourself, the knowledgebase is a great place to start, but you can also take weekly coaching sessions to develop new skills or connect with the Leadpages community. On top of support and guidance, Leadpages also helps you to improve your overall experience with high-level security, custom Zapier integrations, and GDPR compliance all built in.
As you’ve seen above, there are a ton of ways that you can access Leadpages to increase your leads and build stronger relationships with customers. However, the landing pages are still the most attractive feature for most Leadpages customers.
So, how easy are they to use?
To start building a new landing page, simply head over to your Leadpages interface, and click the option for Create new Leadpage.
Once you’ve done that, Leadpages will give you a host of templates to choose from. Remember, you don’t have to love the Leadpage template completely because you can edit various parts of it with the drag-and-drop editor (or the standard editor if you prefer).
Leadpages will also give you the option to use a blank page as a canvas – although this might be a little tricky for beginners. We’d recommend using the templates initially, until you feel comfortable using all the unique components of Leadpages.
The drag-and-drop builder on Leadpages is by far the easier way to develop an effective landing page. You’ll get a live preview of what your page is going to look like on the right side of the screen, and a selection of modules to choose from on the left. These modules include:
Each widget you add will come with dedicated settings for that widget.
Once you’re ready to publish your landing page, you have a range of flexible options to choose from, including:
If you already have your own website, setting up a landing page with Leadpages should be simple enough. If you don’t, then you might prefer to build a website right there on the Leadpages app. After all, it’s nice to have your landing pages and site in the same space.
Notably, Leadpages integrates naturally with most website building solutions and email marketing services. However, it also has a relatively high-quality website builder of its own. Not so long ago, you could only use the drag-and-drop functionality of Leadpages to create landing pages. Now, you can use the same drag-and-drop system to create entire websites.
Just click “create a site” on your Leadpages account, and choose from the site templates:
Appearing in 2019, the website builder is similar to competing solutions from Squarespace and Wix. The experience should be pretty similar to using the landing page builder, although you will get more settings, like navigation menus and integrated conversion tools. The site builder comes with:
You can design your site one section at a time, using a range of pre-made sections, for things like “About” pages, or “contact” pages. As you create your site with the drag-and-drop builder, you’ll also be able to access page previews to see what your creation looks like on any device.
There’s support for various website settings, like creating global website footers, or embedding CSS. You can also access your popups, landing pages, and alert bars, to embed them into various parts of your site.
The “Settings” part of the builder also gives you access to various SEO features, like meta descriptions and alt text, so you can boost your chances of better ranking.
Whether you choose to build a single landing page or an entire website, Leadpages makes the process quick and simple with minimal coding (unless you want to use code) and built-in modules, components, and pages to speed things up.
As we noted in the section above, one of the main selling points of Leadpages is its simplicity. The drag and drop editor that originally delivered landing pages and nothing else is now a component of all the assets you can built on Leadpages. Plus, it helps to know that you only ever have to start from scratch if you want to.
The templates available for your landing pages, forms, and websites are high-quality to begin with, and then you can edit them however you choose with the style settings and editor choices. You even get things like pre-built add-on pages, so setting up an entire site doesn’t take long.
Leadpages can essentially give you all the tools you need for a full online presence in one package, complete with the must-have functionality to collect leads through popups and forms.
There’s even a dedicated WordPress plugin if you already have a website of your own, so you just log into your Leadpages account through WordPress and start importing content. You can use your lead page as a welcome gate this way, or cache Leadpages to improve page loading speed performance.
In terms of usability, some people may argue that Leadpages is restricted compared to things like the Instapages builder. You drag and drop components into set environments, based on the format you chose for your original page. This means that the design functionality isn’t entirely free form. However, this could be a good thing, as it means you’re less likely to make UX mistakes.
Despite some restrictions, everything feels extremely intuitive and code-free. You can add your own CSS in if you like, but you’re not going to miss out if you’re not a coding expert.
Most of the key functionality offered through Leadpages comes within the “widgets” section of your app, where you can add CTA buttons and experiment with different designs. Some of the key features that make Leadpages easy to use include:
Leadpages is a very straightforward service, great for people who don’t want to get muddled with code when they’re trying to convert their customers. However, no matter how intuitive a builder might be, there’s always a chance you’ll need some extra help.
Fortunately, Leadpages does make a lot of effort to make accessing support as simple as possible. In the past, the only option was to send an email support ticket and wait for an answer. That’s still the case for the $49 plan. However, you will have access to a few tools that can help you to help yourself in this case. If you’re using the cheapest product, you can search for answers via the Leadpages knowledge base, which is packed full of articles, how-to guidance, and more.
There’s also the option to check out the free Leadpages virtual workshops. These are online lessons where you can gain insights from professionals on how to do certain things with your campaigns. There are also weekly group coaching sessions available too.
For people on the Pro ($99 per month) plan, support is available through Chat and Email, where you get priority tech support via both platforms and access to phone calls with real human beings.
You’ll also get the bonus 1-on-1 quick start call from Leadpages on the Pro package, which basically walks you through everything you need to know.
In simple terms, if you’re willing to pay, you’ll have plenty of support.
As mentioned above, pricing for Leadpages starts at $49/month for the standard plan. If you’re looking to save more, opting for annual billing brings the Standard plan to $37/month while the Pro plan starts at $74/month.
Options include:
To help you make your choice, Leadpages offers a free trial for 14 days. You’ll need to enter your payment details, and you’ll be transitioned to a paid plan unless you cancel your free trial within the time provided. You can also upgrade your chosen plan during your trial, or if you decide that you need to get more functionality later, you can switch to a different plan.
Leadpages stands out as one of the most popular tools for lead nurturing and capturing. It’s easy to use, regardless of whether you’re just making a standard page or building an entire website. Leadpages also has some of the best templates around, so you can jump straight into action without any coding knowledge and create something stunning.
With a drag-and-drop builder and tons of pre-made widgets to make your life easier, there’s no need to brush up on CSS before you start building with Leadpages. Plus, if you need extra functionality, like email-triggered campaigns, you can simply take advantage of the numerous integrations that Leadpages has to offer.
The biggest problem with this product is the price tag. To truly experience all the advantages that Leadpages has to offer, you’re going to need to spend more than you would on the basic plan. You need at least the Pro plan to access things like A/B testing.
It’s also a shame that you miss out on next-level customer service unless you’re willing to spend a significant amount of extra cash. However, there are plenty of self-help resources that assist in evening this out.
Our advice? Go and check out your free trial of Leadpages. You might find that this tool is something you just can’t live without. Earn enough leads, and the tech could pay for itself.
Leadpages is simply the best when it comes to creating effective, high converting Lead Magnets. While highly intuitive, when support is needed they are the best!
It's hard to find anything not to like. Compared to other services, Leadpages offers a unique combination of high quality services, excellent support and tremendous training!
Even a hastily created Leadpage (due to my schedule, not a problem on their end), I still experienced a 36% conversion rate. Other, better thought-out projects did even better. THEY ARE GREAT!
I love Leadpages! It's simple to use (simply pick a template, edit & publish! I've used Leadpages to grow my business over the past few years with great success!
I'd love to see Leadpages offer more options for nurturing your audience after the initial conversion. For example, I'd love the ability to send nurture campaigns inside Leadpages instead of needing a separate email marketing system.
My overall customer experience for new leads coming into my pipeline is stellar. I hear over and over again that people love my landing pages and they always ask what platform I'm using.
Leadpages offers a variety of templates and an intuitive editor, enabling you to build your own custom pages without any coding knowledge required!
Leadpages sites are great for just starting out, but could use some additional features such as blogging to become viable for businesses as they grow larger.
Generating leads is essential for any small business, but it can be tough to know where to start. Leadpages makes it easy for you to get started by providing a wide range of templates and an easy-to-use editor. You don't need any coding knowledge to create beautiful pages that convert! Leadpages also integrates with many popular tools like MailChimp, WordPress, Salesforce, HubSpot and Zapier.
I like how easy it is to create a landing page, add a call to action, and integrate my email marketing tool. For new customers, they offer a landing page review by an editor which helped me significantly increase my webinar registrations. Later I joined the coaching community on Facebook and it has been a wonderful experience. Not only am I able to get feedback, but also see feedback provided to others that will eventually help me create more landing pages that will convert. They also have the Leadometer in some landing pages that provide immediate feedback on how well I've created the landing page. This information is based on years of creating landing pages and data from creating landing pages.
The price of the Pro Plan is double the standard plan. This is my only dislike, because many other tools such as Converkit, offer the option to make sales and take payments, at no additional charge. Thank goodness I accept payments on my company website and through my email responder Converkit at no additional charge.
The problem it helps solve is tracking how well my marketing campaigns are doing. Leadpages also has landing pages with no other navigation like a regular website, reducing distractions. So the paid advertising campaigns have a better chance of converting the landing page visitors. It also provides an easy way to view live analytics as well as data over a period of days or months.
1. Leadpages is an elite landing page builder with proven templates. 2. Its user interface is crystal clear and has a neat drag and drop builder. 3. I like the fact that it has an excellent call to action, unlike other builders. 4. Their landing pages look super modern 5. With Leadpages, I have the ability to modify and customize templates to fit into my brand
1. The page builder is a bit slow 2. It's analytics need to be more advance
Ever since I started using leadpages, I have seen an increase in advertisement spend. My Facebook ROI has increased tremendously.
There is no deep knowledge or understanding of coding necessary to build a solid website or landing page.
I wish there were more widget options to add more functionality to website design options.
It integrates well with our business's CRM, ActiveCampaign. We can easily capture lead info via contact forms.
I like how user-friendly it is. It certainly takes less time compared to building a site on wordpress. Even people with little experience like myself can master it in a day and create beautiful and effective landing pages for maximum conversions.
Although it is very customizable, there are also limits like for example in our landing pages we would like the copy to be above the fold however the challenge is that the spacing can only be minimized up to a certain extent so you have to tinker with the copy, adjust the other elements in the page etc. However nothing too major that would make me not recommend it to peers.
It is way easier than wordpress. With wordpress you would really need an expert in IT or something however leadpages makes it eaasy so that even the business owners can go in and edit somehting quickly without accidentally messing something up with the codes. It can also be integrated with other softwares like ActiveCampaign, Kajabi, Zapier etc. so that all the data can also link through whatever you're using for sales, webinars, etc.
Leadpages allows non-developers to quickly create the landing pages they need without the technical knowledge of web developing.
Some of the editing capabilities can be frustrating in their limitations.
Our team was able to scale the creation of landing pages while staying on brand and without draining highly skilled developers.
Leadpages is an awesome tool. I've been using them for a number of years. The designs are fresh and most importantly they are well designed for conversion right out of the box. I also like that pages are customizable and responsive. It's crazy to say that responsive is a plus and not a standard but with some platforms you still have to choose between being extremely flexible and editable or responsible responsive.
Sometimes there are weird issues with integrating with Hubspot. I also wish it kept track separately or the people who filled out the form. In lost a number of leads due to a weird issue with Hubspot and couldn't recover them.
Building solid landing pages quickly. They load quicky and convert well. It's also handy to use the method to subscribe via text for offline events.
Ease of use! The included templates and drag-and-drop function, make this so easy to use and set up.
Would love more options on the plan that I'm on but also understand that they need to make money too.
I am creating mobile-friendly landing pages for myself, and full funnel solutions for a client.
I love that Leadpages has pre-built templates, making it really easy for me to make a high performing landing page quickly. AND I love that it allows me to customize it entirely as well, if I wish to. Whether I want to have full control or I'm comfortable leaving it in the hands of pros, Leadpages has it covered. Also adore how it easily integrates with every CRM that I've ever used.
Their old templates (pre-filled forms) were a little tough on the user if you wanted to have full control over the look and feel of your page (though it was great if you trusted their pre-designs).
Landing pages, opt-in opportunities (including boxes) all over my websites. I also use Leadpages to host private pages with videos and other links that are too heavy to natively host on my site.
I've been using Leadpages for years and there isn't an easier landing page builder, or anything with as beautiful designs. I especially like their new drag and drop interface which gives you complete control over your pages. I love their integrations, they work with most tools you would want. And I feel especially confident about their future as they kind of pioneered the whole landing page area. I feel like they do this so well by being focused on conversions and marketing goals but not falling into the 'spammy' trap and making sure users end up with great looking pages, designed with the future in mind.
I'd like to see some improvements to their builder, as sometimes with an extra long sales page, the builder slows down and is hard to build a page quickly. But that could also be to do with my computer. I would also love to see a new interface where you could more visually create funnels, or journeys and get a better feel for where people will be going.
Making a professional website on a budget and driving leads!
The drag and drop feature allows for quick building and includes some functionality for personalizing the pages. I also like the market where you can purchase templates or even have one built.
Sometimes moving pieces can cause a bit of re configuring to get the layout the way you want it. I also have had issues with loading the HTML to my site and having it function properly, but in the end, it always gets worked out.
Easy to build landing pages that can be hosted on your site or directly through Leadpages. Using Leadpages and uploading it to our site has allowed us to capture the traffic that comes with hosting a landing page. I quickly "dump" the html on our site and save.
I've used Leadpages since the earlier days and I have to say, I have NEVER had a bad experience. They are constantly updating and adding features, and best of all, the customer service is outstanding. I am on a pro-level subscription and have access to chat support. Every time I have reached out my expectations are exceeded. In fact, Leadpages support will often go out of their way to find answers for you based on how Leadpages interacts with other services - and in one instance, the support agent even helped with an integration in ActiveCampaign that they could have easily told me to just get in touch with them instead. I love knowing that support is only a click away and that I never feel like I'm taking too much time or asking too many questions. The tool itself is intuitive and easy to use.
I can't say there is anything in particular I dislike. I am thrilled and have always loved using it.
Leadpages allows me to create quick web pages to capture leads, deliver content, share information -- it's so versatile and only your imagination limits the possibility.
Easy use of high convert capture pages..
Learning curve to understand API integration
I am growing my email subscriber list using lead capture pages that have already been proven to convert.
Great to integrate with your newsletter and social media. Ease of 1 click minimal step sign up for prospects.
In the beginning can be a bit complicated for non "techy" people
Benefits are: building a list of prospects with ease online. I'm solving a problem of low list of prospects and low on marketing ideas.
Lead pages has a clear objective - to help you create attractive landing pages and sales pages that optimize the conversion process. I've used a number of page builders to put up web pages in the past, and some of them produce very attractive results, even if they're a little challenging to use at times. But how well are they actually working to convert visitors into verified leads, or tire-kickers into customers? The answer to those questions is often a mystery. Not so with Leadpages. This is Software-As-A-Service done right. I get a huge variety of page templates to choose from (with new ones added all the time) and they're consistently well-designed and easy to modify for the specific pages that I'm trying to create. But their value goes well beyond mere attractiveness. Thanks to Leadpages, I can select page templates that are ranked on the basis of their past performance - if I start with a design that has ranked high in conversion during its previous appearances, I can be much more confident that I'll get good results when i use it for a page of my own. And thanks to the Leadpages ability to do split-testing with the pages I create, I can tweak and fine-tune what I'm putting online, based on real metrics. While the Leadpages software is great, the real test of a SAAS company is the service that's provided. That's where Leadpages is truly over the top! I've been with this vendor for a little over two years, and throughout that time I've gotten friendly, speedy and constantly knowledgeable service every time I've requested it. And along the way, I've not only been delighted that Leadpages staffers actually know my name and my business - I now consider many of them trusted friends that I can rely on for encouragement as a try to move my business forward. Needless to say, that kind of experience is extremely rare. It definitely puts me in the category of being a raving fan!
This is a company with a strong commitment to staying on the cutting edge. That inevitably means that some of the new features and services they roll out have a few minor bugs and glitches, which are typically inconveniences instead of disastrous flaws. But the folks at Leadpages are always quick to admit to the problems when they occur, and there's typically a resolution implemented in a reasonable amount of time. The only thing I really dislike is discovering some of these snags - that usually happens when I'm in a hurry to get something done, and that part of the experience doesn't leave me in a very good mood....
Getting web pages online rapidly that really work to give me measurable conversion results. The ease of implementation has saved me countless hours, and the reliable integration with other marketing and production tools has amplified my overall effectiveness considerably!
Well - everything....It is very easy to use
I wish they would bring back the template importer
The ease of creating a landing page and getting it up is huge.
I enjoy the simplicity of drag and drop features with also the ability to purchase good looking templates.
The only thing I dislike is the limited ecommerce integration. I think clickfunnels has a one up on that.
I am solving the compliacated headache of using my own server, getting that up and running, creating a landing page and making everything work together. Leadpages solves all that.
The ability to quickly create beautiful, mobile responsive landing pages, gorgeous mobile responsive lead generation boxes, mobile opt-in codes, 1-click signup links, publish landing pages as Facebook tabs and split test everything.
I don't dislike anything about Leadpages.
With Leadpages I'm solving the problem of generating leads from visitors to my websites, Facebook pages and other social media profiles and have been able to easily build complex sales funnels and content delivery systems.