Kissmetrics Reviews & Product Details

I've been using Kissmetrics for about a year now, and it has considerably transformed how we analyze and interpret our customer data. Features: Kissmetrics shines when it comes to its features. The ability to track, analyze, and segment our customers' online behavior is unrivaled. It's also extremely helpful that Kissmetrics allows us to integrate data from multiple platforms, making it a one-stop shop for all our analytics needs. The funnel and cohort analyses provide invaluable insights into our customers' journey and behaviors, helping us make informed decisions to improve our marketing strategies. Ease of use: Kissmetrics comes with great onboarding support to help get start. This is especially great for those not well-versed in data analytics. The interface and capabilities are super simple and now has become an indispensable tool. The platform is well-designed, and the various charts and visualizations make it easier to understand complex data. Customer service: The customer service team at Kissmetrics is prompt and helpful. Whenever we've had issues or needed clarification, their team was quick to respond and resolve our concerns. Value for your money: Kissmetrics definitely is the best value for your money compared to its competition. We have tried other solutions but Kissmetrics has become a team favorite in terms of cost and usage. Room for Improvement: I would like to see new features coming out like AI and Heatmaps which was told to me that it is in the works so will be getting most of the product. Overall, I would highly recommend Kissmetrics to any business seeking an in-depth understanding of their customers' behavior. It's a powerful tool that, when used correctly, can have a significant impact on your business's marketing efforts and, consequently, its success.

The only problem we ran into with Kissmetrics was that sometimes the data analysis would take about 10-20 minutes. This also depends on how big your report range is or the type of report we are running. Sometimes we run Yearly ones and those are the ones that take a bit longer. I have brought this up with their support and sounds like they are making improvements to speed up longer range reports. Other than that no issues.

The primary problem that Kissmetrics solves for us is the ability to understand our customers' behavior at a granular level. Before Kissmetrics, we were limited to surface-level analytics, which didn't provide us enough information to make informed decisions. We were essentially making marketing decisions in the dark.

Kissmetrics is leaps and bounds above Google Analytics -- we use it to track all of our website visitors and collect data on behaviors. They also have great customer service and would def recommend

Sometimes the data can be slower to load when we have a ton of events to load but nothing too bad

Kissmetrics tracks all of our user and product data across multiple channels and puts them onto awesome dashboards that we can use

It's a tracking and analytics tool that has been well-liked within my organization; it allows us to understand how users interact with our products and services. I love the ability it has to track individual users throughout the journey, from first visit to conversion; this allows us to see how key metrics such as time-on-site and several visits evolve and take the necessary steps to improve the user experience; it also has a variety of valuable reports and visualizations to identify patterns and trends in user interaction with our site. Another great attraction of Kissmetrics is its integration with marketing and analytics tools; this is very useful for having a panoramic view of our marketing strategy and its results.

First of all, although it is an intuitive tool, it has a learning curve for users who are not so familiar with other tracking and analytics solutions, and on the other hand, the configuration and customization of the tool are a bit complex; it is something that could demand more time and effort to get the results you want.

Kissmetrics has many features that have benefited the organization from the moment we implemented it. It has a focus on metrics tracking that has been useful for our marketing and product teams to make decisions to seek to optimize the user experience; the reports are fantastic and have significantly helped us identify patterns and trends in user interaction with our site, for example, the conversion funnels reports allow us to remember what drives users to abandon purchase processes and the cohort reports will enable us to have a visualization of how users interact with our product over time.

I like being able to monitor my company's marketing by conducting a geographic study of consumer behavior concerning services, including which services are the most viewed, which are the best sellers, and what people's criteria are for these things. Kissmetrics is significantly better than competitors in terms of quality, and I like that I can quickly analyze the data and use it to identify important information in statistical distribution frequencies. Kissmetrics has an amazing user interface that makes everything simple to visualize.

One thing I don't like is that they charge extra for simple services, lack qualified support staff to handle all customer inquiries, and sometimes take a long time to respond to requests for information.

The main objective of Kissmetrics in the company is to promote the examination of data in volume before making any decision. It has involved statistical data with qualified management levels. The result of all its development is seen in intelligence as it modifies management procedures. I use it to research my company's monthly and annual Internet revenue, best-selling services and customer reviews to improve the quality of my offerings. Since I started using this platform, my sales have increased dramatically.

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All the report types and the great support provided by their team.

The reports that cant be automatized to be sent automatically via emails.

Understanding if customers use the enhancements being developed. Also to be able to have basic KPI to see sites health.

its very practical and easy to use, I love personalized reports

plans have limited number of event counts, and upgrading is expensive

funnel

The item is straightforward. It gives me the information I need and is genuinely quick at doing as such! It has a wide scope of what it can do and break down - which is decent. Over the business we use it for alot of various things between A/B testing and populace analysis.The Funnel and Activity reports are by a long shot the most helpful. The Metrics highlight is helpful in its effortlessness. I've likewise come to depend on People Search while investigating non-related business issues.

I feel like the interface could be more easy to use. It takes some seeking to discover what you're searching for - and they're continually changing the manner in which the UI works.

I am taking care of the issue of transformation and every minute of every day administration. All locales these days are utilizing an innovation that enables the customer to feel like they are being overhauled regardless of whether there is nobody accessible or working. An advantage I've understood is many individuals permit the spring up to lead them directly from the landing page which makes them take a gander at the tributes which manufactures your believability and aides convert.Identifying the strategies that best proselyte our trialiers to repeating individuals has been the greatest shelter and worth the venture alone.

It pulls data and refreshes itself. so anyone using it can manipulate the raw data into a customized dashboard or report, and connect your marketing data with your sales data in a single spreadsheet! (of course you need to plug in your sales data through an API or manually).

It could be hard to modify and save the query.

Calculating ROI is a big one, and keeping track of how the campaigns are performing in different channels (like facebook, twitter, google adwords, etc)

I thoroughly enjoy the webinars hosted by Thue on Thursdays, these have opened up new areas of research and improved our optimisation processes.

I dislike that sometimes data can take too long to update in the repots but the live tracking makes up for this.

We track user behaviour, mainly how the approach and learn about our company and the service it offers. We also use it for building AB tests, calculating how many people visit a page over a period of time and the conversion rates of customers coming from different traffic sources.

I love how Kissmetrics goes beyond what we can do with the usual analytical tools and helps our customers to build profiles around individual users and the actions they take. This is hugely valuable information that our customers can then use to feed their marketing systems.

It would be useful to have some more flexibility around eCommerce reporting.

Feeding marketing systems with rich behavioral data in order to increase return on marketing spend.

Nice Reporting Platform. Ability to uniquely identify a visitor. Constant effort to further improve the product with a new useful feature to further improve the analysis.

Would be good to have more documentation of integration with other tools specially landing page building tools like ( Unbounce , Instapages, webflow)

We were able to track our TV campaign by integrating kissmetrics tracking data with TV report and our database thus saving us loads of money to purchase new tool for TV tracking.

The product is very simple. It gives me the data I want and is fairly fast at doing so! It has a wide range of what it can do and analyze - which is nice. Across the business we use it for alot of different things between A/B testing and population analysis.

I feel like the interface could be more user friendly. It takes some searching to find what you're looking for - and they're always changing the way the UI works.

We use kissmetrics to look at data on pages and see who converted/paid us for A/B tests as well as general metrics monitoring.

In a world flooded with analytics tools and dashboards nobody seems to focus on the value of simplicity and the usefulness of defining your own specific web-based business goals. KISSmetrics is not a flood of information, it's quite the opposite: a no bullshit tool that will uncover the honest truth about the results of the your marketing campaigns.

Nothing, in all honesty. At no point was I dissatisfied with the service, or felt that kit wasn't justifying it's cost in term of business value.

We spent a lot on advertising to drive more people to our website and (hopefully) get them to sign up for our service. Here are the specific problems/questions that KISSmetrics allowed us to answer: 1. Who does and doesn't sign-up? 2. Where did those who signed up come from when they first found us? 3. How many times did they come back, and what pages did they visit during the research/exploration process? 4. What was the last page they saw before they converted? 5. How long do our customers stay signed up for our service? 6. We just spent a ton of money re-designing our website, and the board of directors loves the way it looks, but does it actually drive more sales of our product?

In the world of software, you always strive to be sticky. You want your customers to dread a world without your product. This is how I feel about KISSmetrics. I don't even want to imagine a world without it. There are 2 things that KISS is good at as a company: 1. Harvesting and slicing data 2. Supporting their customers KISS has multiple report types for a variety of business functions, allowing us to analyze and interpret user behavior on both a micro and macro level. KISS also managed to staff their company with subject matter experts that are likable people, and highly skilled. Employees like the Manager of Customer Success Chris Burns and our actual CSM Patrick Sutherland are a huge part of our success with KISS. Their expertise and timeliness are why we use the heck out of it, and progressively report in a more focused manner. KISSmetrics helps us make better business decisions by using data to prove assumptions.

The only shortcoming is their lack of graphical outputs.

We are a SaaS based Online Training platform and use KISS as our source of truth for marketing and our basis of comparison and development for our product traffic and user experience.

KISSmetrics is incredibly fast at queries most the time and does a great job at maintaining data on a large number of users in a fairly easily accessed way with a great variety of reports to view your data.

While KISSmetrics has a large variety of reports, there are a few that a far less useful than others.

Understanding our users all the way through how they find us, what influences them to sign up, and how they behave after so we can improve the experience for them.

I love the dashboards and funnel reports and the fact that we can name event's what ever we want.

I wish there was an easier way to modify the underlying data so we could easily remove test traffic and robot clicks to get more accurate numbers.

We build automated salesfunnels for the world's top authors, speakers, coaches and marketers. Kissmetrics is the only tool that allows us to quickly and accurately analyze the performance of our multi-step salesfunnels and break down the conversions by lead source and split test. It's totally essential for knowing which traffic sources work and which ones don't.

I like that I can simply put a ton of track calls in a single file and have it show up in the interface in literally seconds; Kissmetrics has awesome real-time tools.

I dislike that I can't trivially rename/delete a metric.

We are using Kissmetrics to track customers within our funnel. We ultimately want to know where potential customers are finding out about Augur, when they sign up, when they start using our software, and when they reached a certain threshold of use. Kissmetrics facilitates this for us.

I love the raw data manipulation ability that KISS provides. Even if we have no clue what we will use the data for, we pass the properties into KISS for future use. Time and time again we have thought "oh thank God we passed that value in", because at some point KISS releases a new feature that makes data we passed invaluable! The metrics dashboard, power reports, funnel reports, ab test reports, (and the ability to then segment the reports by any property value for further drill down) are beyond valuable! The new path reports, engage, and the other features just put this analytics tool as our MUST for any client engagement. Not joking, its a 100% requirement for our agency, no KISS, no deal! I am available for anyone who would like to ask best practice questions or possible use scenarios. In 15 years of media buying, this is the ONE tool that has the largest impact on our ROI through intelligent analysis.

The name is a lie. KISS is anything but "simple". Its like trying to describe a formula one racecar as "a car" that anyone can drive. Sure we can all drive, but only some of us have the skill and knowledge to know how to get the most out of it. Here is my list of things I don't like: 1. Needs better set up documentation on WHY you are doing all of the events, properties and values you are setting and HOW you will use these in the future. 2. The new filters are great, but only ONE filter in the "metrics" area is frustrating (will likely be updated soon though). 3. Emailing only five metrics is a joke. Come on guys, let me email as many metrics as I want to anyone I choose. 4. No deletion of past events for good "housekeeping" is a huge PITA. We have now told all clients, "set up the first site knowing you will delete it and make a new one that is not screwed up". 5. Have outsourced people who really get it and can set KISS up would be awesome! Not sure if Ive missed this somewhere?? BUT even with these issues, its still recommended and required for our agency. Its just too damn valuable.

its hard to identify a single problem we solve because we use KISS for everything. We identify and optimize media buys by reviewing placements, targeting, and any tags we can pass into the system. We also identify weak points in tech that had previously been thought to be "perfect" by tech teams. Optimizing mobile has become a dream with KISS reporting. And of course with the API level pass through, our optimization that we use to count on VWO or Optimizely, we now ONLY look at KISS data as definitive due to the increase insights (income from day 0 - day 180, etc). Its not just about what did that test do for our CR, its how did that test affect overall value per customer or lead. I can geek out on this all day long, but the real value has to be experienced for yourself and will only be there if you know how to pull the right reports from KISS. Hire someone who gets and lives numbers to help you!

The flexibility of their platform is unmatched in the industry. Their customer support is amazing. What good does the product do you if there's no one there to help you succeed with it? Kissmetrics has invested the people and time to work individually with my team - understand our goals and help us explore how best to use the many features of the product.

There's nothing to dislike. It's the best product out there.

We want to gain insight into how people consumer our online content and if it translates into greater engagement both online and offline.