Kissmetrics Reviews & Product Details

KISSMetrics has many tools, the ones that we use and love the most are the funnel reports, cohort reports, revenue reports, and A/B testing reports. If you're running an e-commerce business, KISSMetrics's funnel reports are essential to monitor and optimize your funnels to figure out which steps users are leaking from. KISSMetrics makes it easy to generate reports as well as to keep them organized. For customer acquisition, KISSMetrics's cohort reports makes it easy to follow your users and analyze their behavior far after their initial purchase. This analysis could provide you with valuable insight about your customers and their purchasing behavior. If you also use Optimizely, KISSMetrics is a great complementary tool, because if you forget to add a Goal in Optimizely, you can track it via KISSMetrics as long as it is added as an event. I primarily use KISSMetrics to track my Optimizely experiments. If you advertise online, KISSMetrics gives a great overview of how much each user from a specific channel is worth, and this can help you guide your advertising spending for that channel.

In KISSMetrics, you have to create an event for each thing you want to track, so if you create a new page and forget to create a tracking event for that page, you will not have any traffic data for that page until you create the event. This is in stark contrast to Google Analytics which collects data about everything about your site and lets you sift through it afterwards. In addition, KISSMetrics lacks many key segmentation and granular detail analysis that would provide much greater insight to data, such as mobile/desktop segmentation or location segmentation. You basically can only go one layer deep with your data.

For e-commerce companies, KISSMetrics is essential for plugging in leaks in your funnel. It is also great for analyzing A/B tests. KISSMetrics gives us key insights about the people who visit our website and what they are doing once they are on, and this data allows us to further improve our website to provide the best customer experience possible. KISSMetrics has been essential in helping grow our site significantly in the past year.

It's the only tool that I haven't had to customize to the nth degree that connects the actions of people from our website to our product. This means I understand what people did/are doing on my website as well as what they did/are doing in my product. I'm not a super technical guy so being able to build funnels and reports without much coding is awesome. You really have no idea where the barriers are in your registration and adoption process until you start using KISSmetrics.

- No IP filtering to block internal users. This drives me crazy because our traffic and conversions volume isn't large enough to marginalize a few "test" registrations. - Still need some technical chops to use. But hey it's infinitely easier than GA. - Data isn't real-time. You have to wait 4-6 hours, sometimes more, for data to show up.

We've only been using it a month, but I the 30 seconds it took me to build my registration funnel vs. the weeks it took me to build the same thing in GA was worth it.

The drill down, getting to the bottom line of each user. The AB reports The Power Reports The team The price

The lack of flexibility when it comes to segmentation The lack of aggregation for certain properties Difficult to pivot data, and lack of consistency between power reports and funnel reports

We had no idea if our features where being used or not! Also, some key events in our funnel were missing and Kissmetrics makes it easy to choose which category a user belongs to at the time of an event. Their UI and frequent releases improve our experience in the right direction. Also, Kissmetrics helped us a ton with their new A/B test platform which is quite simple to use Finally, the ability to filter out users of one site out of a different one using KM identities gives us a better accuracy on our traffic numbers

The ability to truely get the data you need.

The interface and its slowness. This is the reason I moved away.

We're trying to increase conversions and understand where are customers are coming from and what revenue is coming from what source.

Easy to use tools and interface to define user flows and funnels. Also has a handy dashboard so you can see what events have been triggered in the last day, week, or month. Also, I found the ability to drill down into an individual user's interactions and history with our site helpful. Something that cannot easily be done with Google Analytics.

You have to know your flows in advance and label the buttons/pages in advance as an "event". When you are a startup company that does not have a ton of time to do robust web-tracking management and a ton of visitors, you may find this frustrating. There were several occasions where I would have liked to have been tracking a button/feature, but since I did not set it up as an "event" on KissMetrics, it did not track it.

We are looking at figuring out how people use our site, what are the most popular features, and where are people "dropping off".

The cohort reports are one of the most useful elements. Daily reports are nice too.

The process for organizing and displaying the dashboard is atrocious. Also the path reports let you track forward but not backward from a step.

Tracking our funnel.

KISSmetrics makes it easier for us to visualize the impacts of business initiatives in cohorts.

We've had considerable challenges configuring KISSmetrics for the unique aspects of our business, specifically user vs account level activity.

We're trying to better understand the flow of our customers -- from creating initial trials, to activating those trials, through conversion to paid, ongoing engagement and churn.

Very easy to use compared to most advanced web analytics packages. Funnel optimization is really straightforward and it is quite easy to understand what to do in order to increase both engagement and conversions. Custom rules and custom URLs with specific parameters are easy to track. Dimensions are also very easy to add and configure. From a reporting standpoint, Kissmetrics' dashboard and custom reports are easy to build, their UI makes data manipulation easy and user friendly. The built-in API is easy to work with and Kiss Metrics provides a solid documentation and customer support. Overall Kiss Metrics complements Google Analytics nicely and at an affordable price point for small and mid-size companies.

A/B testing capabilities are available via Optimizely for landing pages but I would rather use a really powerful A/B and MVT testing platfrom. I'll rather use the Omniture Suite or another powrful optimization tool for that. Kissmetrics is used by Google Analytics users essentially. However, Kissmetrics solely rely on unique visitors instead of visits and events. It can make things a bit confusing when you try to connect the dots.

A great tool to reduce abandonment at each step of your purchasing/booking funnel. Kissmetrics is also something I use for performance optimization. It is nice debugger showing all your server calls and their impact on your website in a comprehensive way. Kissmetrics has also been helpful for confirming the nature of segment groups that are more likely to convert.

The amount of data and options are amazing. Really powerful tool. This without a doubt the best feature about Kiss Metrics. But the fact that all that data can be combine with different search levels really makes this tool one of the best out there.

The service of KissMetrics is not that great we have a lot of doubts and we never got an answer. They are hard to reach and even harder to get a feedback from them. This is the most frustrating aspect of Kiss Metrics. The other aspect that we dislike is the fact that when we do a funnel search then you can't click on the users of a certain group and have a deeper look at them. Their path tool is just useless, needs to be improve.

We solve funnel questions and more information about the behavior of our customers. The best part if being able to see all users and the events that they have trigger. Or doing event search and seeing users behavior.

I like the flexibility KM provides, the fact that you can create funnel, cohort reports on the fly. I like the fact that you can follow what each individual user has done every day if you need it.

Pricing, it doesnt scale if you have a big user base, it gets very exensive. It also has some bugs and glitches. It doesnt help you to see whats happening at a glance, I would like to set good and bad values for each metric so you can receive alerts when a metric is down, etc.

Understanding user behaviour. Optimizing retention, monetization, virslity. Bettering new user flow experience.

lots of detail on individual customer actions

hard to get at data, setup takes a long time Lots of details

tracking customer path within product

The live feed is really great. It allows me to quickly debug issues.

The reports are awkward. I can't figure out how to get what I want. I could write the SQL for what I want, but I would have no idea how that translates to KM's tools

Increasing revenue, retention, subscription, sign ups, etc. The usual.

The visualization options are solid. The reports are fairly flexible. It's nice to have analytics somewhat centralized.

Integration with my company's database has failed over and over again, and Kissmetrics either shows no data or inaccurate data. The company keeps moving the platform to different URLs. The documentation for implementing database connections has left our dev team a bit confused.

It's most useful for tracking customers/visitors through the funnel. Some of the aggregated data reports have questionable results.

Our account manager was a nice guy and he tried to help, but in the end, the product was useless to us.

Our dev team invested dozens of hours integrating KissMetrics calls into everything we needed to track. It required a lot of testing and back and forth with their support. When we finally had everything being tracked, we needed to set up our dashboard and reports within the tool, which was also a somewhat frustrating and unintuitive process. In the end we ended up with a metrics dashboard and some funnel reports that didn't tell us anything beyond what we already were getting in Google Analytics. We tried a number of times to fiddle with the options in the tool to see if we could extract some value from it, but after 7 months of fiddling and payments, I decided to pull the plug this $200/m expense. We ended up spending over $1200 and at least 80 hours of time on it. All wasted. The worst insult though, which drove me to write this review, was that when I cancelled and explained my frustration, I asked if they would consider some kind of partial refund since we never really used the tool and couldn't get any value from it. Not only were they unwilling to do so, I was told that they have a 30 day cancellation policy and even though I sent my cancellation request in on Feb 25th, they would still be processing my UPCOMING March payment. This is SAAS software. They should have no problem cancelling my billing immediately. I call bullshit. Seriously not impressed. What a frustrating experience.

We were hoping it would track our sales and help us identify the channels that were driving sales. We found it didn't give us anything beyond what we already had going with Analytics.

Marketing campaigns are incomplete without Kissmetrics. I personally love the tool for funnel side and love the way it simply breakdowns the data. Can't get much enough like Kissmetrics on any platform. Testing multiple landing is my favourite.

We just love it. Marketing campaigns are incomplete without Kissmetrics. I personally love the tool for funnel side and love the way it simply breakdowns the data. Can't get much enough like Kissmetrics on any platform. Testing multiple landing is my favourite.

Tracking real people, doing A/B split tests, behaviour results and tracking events is something I use. The benefits are if I use a free tool to do the same it will consume my lot of time but since I use Kissmetrics they help me do it in fractions of minutes and very efficiently. Which could've been quite impossible for me to do so.