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Instapage
Instapage is where conversions happen
4.3
(478)
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Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Instapage Categories on Findstack
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What Instapage is best for?
How does Instapage compare to ClickFunnels?
What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
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Instapage Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 17, 2024
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Jan 09, 2024
 Source
Overall Rating:
4.5
TM
Tymer M.
Email Marketing Specialist Iii
Share
"Good landing pages, great support"
What do you like best about Instapage?

Instapage is great for hosting landing pages and integrating with other software. Their support documentation and support teams are incredibly helpful if you have a question or need support in integrating with a software that is not already built into the Instapage product. The UI is intuitive and simple, but also allows for complexity if you want to code your own html or use a webhook to integrate with other software

What do you dislike about Instapage?

Their direct webhook form functionality only allows you to send text/string data types. I reached out to support for help with this, as I was trying to send integers and they provided multiple different suggestions that got me to the right solution.

What problems is Instapage solving and how is that benefiting you?

It allows our marketing teams to host landing pages without direct tech and development costs. Also allows us to A/B test landing pages and optimize for specific results.

Small Business (50 or fewer emp.)
Aug 10, 2023
 Source
Overall Rating:
4.5
Mohammed J. avatar
Mohammed J.
Founder
Share
"Innovation explored"
What do you like best about Instapage?

Managing landing pages and their leads and dashboard of leads, and A/B testing

What do you dislike about Instapage?

Customer support for India region, request to more quick access and help

What problems is Instapage solving and how is that benefiting you?

One man can handle with out any backend developer requirements, just need some design and basic knowledge, we can save some man power.

Small Business (50 or fewer emp.)
May 18, 2023
 Source
Overall Rating:
4.5
FM
Filipe M.
Coo
Share
"best landing page tool"
What do you like best about Instapage?

a complete tool and very easy to operate. we have been instapage customers for over 5 years and we have always had very positive results.

What do you dislike about Instapage?

it has a high price, however, with all its features it is worth it

What problems is Instapage solving and how is that benefiting you?

Instapage solves our landing page creation problems with a powerful creation and marketing tool, it has measurement functionalities and the publication method is very intuitive

Small Business (50 or fewer emp.)
May 11, 2023
 Source
Overall Rating:
4.5
GB
Gina B.
Founder
Share
"One of the better landing page builders"
What do you like best about Instapage?

Designing and creating the landing page is fairly simple. Drag and drop system that works well. We haven't had many hiccups at all. Adding css or custom html is easy as well.

What do you dislike about Instapage?

Pricing isn't very transparent if you need a large number of landing pages. The basic plans are laid out, but anything over the basic number is hidden and you have to guess if the number of pages you need is worth it. Analytics could be a little more robust as well

What problems is Instapage solving and how is that benefiting you?

We run Google ads to dedicated landing pages that are built to match our ads. Having this capability has let our Google ad score rise and made our CPC go down significantly.

Small Business (50 or fewer emp.)
Mar 21, 2023
 Source
Overall Rating:
4.5
Laura R. avatar
Laura R.
Founder
Share
"Una delle migliori esperienze"
What do you like best about Instapage?

Il tool e facile e veloce, intuitivo al massimo! È completo e la dashbord analytics di facile intuizione! Davvero una semplicità rara! Inoltre le analitiche sono perfette

What do you dislike about Instapage?

l'unica pecca è l'incomoletezza dei tool e la difficoltà di uso di sistemi esterni: mancano quindi gallerie immagini, un sistema di Mail Marketing o un filo più avanzato di Form. Inoltre manca la possibilità di inserire HTML raw

What problems is Instapage solving and how is that benefiting you?

Gallerie immagini da poter inserire all'interno della pagina! Non ne esistono e questa cosa è davvero problematica, soprattutto per pagine dinamiche come quelle che si possono creare

Small Business (50 or fewer emp.)
Feb 16, 2023
 Source
Overall Rating:
4.5
TC
Tamerra C.
Founder
Share
"Instapage Makes Landing Pages Easy"
What do you like best about Instapage?

Instapage has made the process of creating landing pages easy for anyone. From our beginners to our advanced team members, we have been able to design great-looking pages that are effective at converting and bring a great ROI. The usability of instapage is easy, functions well for the most basic needs, and allows us to create pages to our specifications.

What do you dislike about Instapage?

We would like to see more customization options, the platform is limited in its usage, and the most recent updates have caused some annoying glitches that cause the screen to jump around.

What problems is Instapage solving and how is that benefiting you?

We use instapage to see where designs are not working well and make the necessary adjustments. It allows us to see the results and get a better ROI for each of our clients.

Small Business (50 or fewer emp.)
Jan 12, 2023
 Source
Overall Rating:
4.5
DM
Duncan M.
Lead Page Builder
Share
"Fantastic customer support from Instapage"
What do you like best about Instapage?

Customer support is fantastic. They responded very quickly to my issue and were able to correct it. Thanks again Instapage

What do you dislike about Instapage?

The mobile editor working with small elements, alignment and sizing can be frustrating.

What problems is Instapage solving and how is that benefiting you?

Productivity. It’s quick to pick up for new team members. Page speed is so important and the Instapage framework is fast and consistently beats client pages in other platforms. Ability to add features with custom code.

Enterprise (> 1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
4.5
HB
Huw B.
Digital Designer
Share
"A great tool with great customer service"
What do you like best about Instapage?

I like using Instapage as it lets me break outside of the conformity of our brand that we adhered to when using our CMS. The online help was also very prompt when I had an issue.

What do you dislike about Instapage?

I sometimes get frustrated when using the mobile design and some of the elements are not where I would imagine them to be (based on the desktop design).

What problems is Instapage solving and how is that benefiting you?

The issue is that my chosen font isn't displaying properly due to an issue with the Adobe API. As we have a standard brand font, it's a shame as we need to keep consistency across all content.

Enterprise (> 1000 emp.)
Nov 20, 2022
 Source
Overall Rating:
4.5
HL
Hao L.
Digital Project Manager
Share
"Instapage is a brilliant platform to create landing pages and to collect leads."
What do you like best about Instapage?

Lead management is the best. From dashboard overview to download and deletion, the working process has been designed with excellence.

What do you dislike about Instapage?

Nothing that I dislike but rather some areas for improvement, purely subjective. For example, introduce dark mode in the GUI and single sign-on capability.

What problems is Instapage solving and how is that benefiting you?

The solution solved my need to quickly execute form pages.

Small Business (50 or fewer emp.)
Sep 09, 2022
 Source
Overall Rating:
4.5
GL
Greg L.
Seo Marketing Specialist
Share
"Saves a ton of time and development costs"
What do you like best about Instapage?

The time to deployment and user experiences is amazing.

What do you dislike about Instapage?

That certain features are locked behind a custom plan that starts significantly higher than the base price.

What problems is Instapage solving and how is that benefiting you?

Time to deploying rapid landing pages.

Small Business (50 or fewer emp.)
Aug 02, 2022
 Source
Overall Rating:
4.5
DH
Dane H.
President, Owner
Share
"Instapage offers many great features for landing page creation...and it's easy to use!"
What do you like best about Instapage?

Our marketing team has little to no coding experience. So it was important for us to use a landing page tool that was simple and intuitive to use, an Instapage was just that. They were creating webpages right away with barely any training on the platform. It allowed them to focus more on what they do best. Also, Instapage's support team has always been very helpful and responsive when we've needed their help. Issues are resolved quickly and professionally which is all I can ask for.

What do you dislike about Instapage?

It's not the fault of InstaPage, but we were never able to successfully leverage the Personalization and Experimentation pieces of their platform. Those two areas did not come naturally for our team, and required more effort to implement than we could muster.

What problems is Instapage solving and how is that benefiting you?

It solved the problem of no-code web page creation for our team of graphic designers. It allowed us to spin up web experiences quickly, outside of our platforms templated pages.

Small Business (50 or fewer emp.)
Apr 28, 2022
 Source
Overall Rating:
4.5
MM
Mallory M.
Sr. Digital Marketing Manager
Share
"Simple and straightforward"
What do you like best about Instapage?

Ease of use! It's very much drag and drop and I love that you can save different elements and use them later. I have used Instapage with several companies for marketing purposes when I need to spin up new pages quickly.

What do you dislike about Instapage?

I've had issues with some of their integrations, specifically Autopilot when I need robust data mapping functionality. However overall these issues happen pretty rarely.

What problems is Instapage solving and how is that benefiting you?

Often with our Wordpress website creating a new page can be a long process. We create a lot of different landing pages to test specifically for our paid channels, and this enables me to do that quickly on our own domain.

Small Business (50 or fewer emp.)
Feb 15, 2022
 Source
Overall Rating:
4.5
JT
Jonathan T.
Ceo
Share
"Instapage is the most effective platform"
What do you like best about Instapage?

Instapage is design-led, has analytics and full Google integrations, is incredibly intuitive to use and more.

What do you dislike about Instapage?

Not much! I would say that it is robust and easy to get along with, and includes powerful options.

What problems is Instapage solving and how is that benefiting you?

Improving advertising effectiveness through the use of specific pre-sell and conversion pages.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
4.5
Charles A. avatar
Charles A.
Creative Director
Share
"Effective but not the cheapest"
What do you like best about Instapage?

The speed of a page load especially on mobile. It's really fast and that's why they charge the most, because speed matters in conversions.

What do you dislike about Instapage?

Some of the features are a bit basic and it feels like it's lacking compared to some of the rivals, but it makes up for it in speed. As every second counts.

What problems is Instapage solving and how is that benefiting you?

A landing page to drive sales of my e-commerce product

Mid Market (51-1000 emp.)
Jan 05, 2022
 Source
Overall Rating:
4.5
PS
Peter S.
Head Of B2 B
Share
"High-quality landing pages in minutes"
What do you like best about Instapage?

To quickly create high-quality landing pages and getting leads is easy with the Web UI tool. Overall the UX is great and has never been hard to use. Landing pages are performing extremely well.

What do you dislike about Instapage?

The Pricing plan (now Building and Converting) is not transparent on the actual cost. The Converting Plan is essentially individual, and you don't see how the cost will grow. No support for localization -- we have to create different landing pages for every country! No support for GA4 integration. We wished for more easy integration with CRM systems, eg Upsales.

What problems is Instapage solving and how is that benefiting you?

We created landing pages with Instapage instead of using internal development teams. It saved us a lot of time, we became more productive. Also the system for managing leads and sending out notificatons helped us become more effificient.

Mid Market (51-1000 emp.)
Dec 14, 2021
 Source
Overall Rating:
4.5
ED
Emma D.
Digital Marketing Specialist
Share
"No marketing tool is perfect, but this comes close"
What do you like best about Instapage?

This has allowed my team to scale and increase the number of custom landing pages for paid and organic marketing campaigns. We can now easily segment audiences with custom content for a better user experience. The landing pages we create in Instapage (no coding required) are housed in our Pardot account and have directly bolstered our conversion numbers in 2021.

What do you dislike about Instapage?

My nit-pick is that sometimes the images can appear differently in the draft than they do once published.

What problems is Instapage solving and how is that benefiting you?

-Mobile-friendly landing pages -Increased conversions when users had an interaction with the custom landing pages -Team collaboration and feedback on draft designs -Integrates with Google Analytics

Small Business (50 or fewer emp.)
Nov 23, 2021
 Source
Overall Rating:
4.5
VB
Vasvi B.
Digital Strategist
Share
"Makes good looking high-quality landing pages"
What do you like best about Instapage?

The look and feel of Instapage is much better than other alternatives. There are a lot of features like personalisation and A/B testing Their support is amazing to work with and responds really quickly

What do you dislike about Instapage?

It is on the pricier side when compared to other tools but also offers a lot more. Sometimes it can copy over the wrong analytics or marketing tags between landing pages

What problems is Instapage solving and how is that benefiting you?

We don't have to code our landing pages or spend time on making A/B tests and personalisations manually. The time to develop a landing page is significantly reduced

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
4.5
AW
Alistair W.
Digital Growth And Transformation Consultant
Share
"Great for Ad driven, high ticket sale businesses"
What do you like best about Instapage?

Instapage has always had a very intuitive drag and drop builder - probably my favourite of all visual page builders. To compliment this, it has always had a good stack of core native integrations - so you don't always need to go via Zapier to, say, your CRM or email automation platform.

What do you dislike about Instapage?

The pricing prohibits many small companies. Ideal instapage clients will have large ad spend, which may not be applicable to all businesses that would like amazing landing pages.

What problems is Instapage solving and how is that benefiting you?

Speed to market is second-to-none. You can have an idea for a lead gen campaign and have something live in under 10minutes and can normally expect (if you follow their template/best-practice) conversion rates of >25%

Small Business (50 or fewer emp.)
Sep 22, 2021
 Source
Overall Rating:
4.5
MR
Mike R.
Cd
Share
"Solid"
What do you like best about Instapage?

Ease of use. Building out pages is very simple. Quick load times too.

What do you dislike about Instapage?

Plans seem to change frequently. This can sometimes be a bother.

What problems is Instapage solving and how is that benefiting you?

Lead funnels are simplified.

Small Business (50 or fewer emp.)
Aug 17, 2021
 Source
Overall Rating:
4.5
TB
Team B.
Ceo
Share
"Love the drag & drop builder"
What do you like best about Instapage?

I love the fact that I can design anything I want because of the amazing drag and drop capabilities

What do you dislike about Instapage?

Compared to other products on the market, it is way more expensive

What problems is Instapage solving and how is that benefiting you?

We have been able to create pages that attract our ideal client in our style and design with ease compared to other builders.

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