Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Drift is extremely easy to implement and build message paths--we were able to launch within 2 weeks! The possibilities are endless to create very targeted and personalized playbooks for our various audiences. Also their customer success team is extremely responsive and is always willing to jump on a call whenever I have a new idea, playbook or audience I want to try out. We have also been successful in speeding up our sales cycle using the bot to qualify leads and in some cases skip over the SDR call and go directly to a demo with an AE. The ability to see when our target accounts are online so we can reach out at the moment they are researching us is amazing!
I would like to be able to assign more than one rep to an account for some of our target enterprise accounts to make sure there is always coverage on our most important accounts. This would especially be helpful so I could route to either of the reps in an ABM welcome message.
We are spending more time talking to the higher quality leads who are ready to talk to sales and less time talking to leads who are still doing their own research. The bot can direct leads not ready for sales to the content they are searching for without taking the time of our sales team.
From the day I was asked to manage the Drift implementation for Skillsoft & Sumtotal I was genuinely impressed with the Drift team. Not only does Drift have an outstanding product, but the members of our account team are subject matter experts. Micheal Curley and Stacy Chen are extremely professional, personable, and strategic team members to work with. I always felt like we were on the same team driving the same initiatives. The training Drift offers is wonderful and easy to understand. The team is always available for questions and to help strategize around the best way to implement Drift across all the business units. I am really looking forward to the long term partnership we have.
There is not one thing thus far I dislike about working with the Drift team.
We are looking to help our customer experience by offering a live chat on our new website. Skillsoft went through a complete rebrand and Drift helps us make that experience better and more comprehensive for net new customers and existing. So far since we've implemented Drift the sales team LOVES the tool and is seeing great results through booking meetings.
Drift has been a great technology for our sales reps and marketing organization. PTC is available in real time when our customers have requests and would like to schedule a demo. Leads are converting faster and reps are able to gather specific requirements via chat rather than waiting for a discovery call. The Drift product ans CS team has been extremely helpful with specific product asks to ensure the platform is user friendly.
There is nothing I dislike! Any product enhancements that we have requested have been addressed.
We can now see what specific asks customers are needing to ensure our content is relatable. We are speeding up the selling process, able to book demos in real time sometimes within the same day, rather than the traditional form fill way. Quotes for our more transnational products are now sent within minutes
Drift allows me to up-level the content experience unlike any other tool by 1) remembering the visitor, 2) offering up recommendations and paths for them to better understand our solution and 3) connect them with a live person when they are ready to talk.
It's powerful, but does require a significant amount of time and energy to configure correctly.
Website lead capture, content recommendations and live chat.
I love how easy Drift makes it to interact with our customers. We use Drift on multiple pages on our website, and by leveraging a playful, conversational chatbot, we have tons of customers interact with us. By looking at which playbook is deploying on what page, it is easy for my reps to easily respond to and interact with customers to get them the answers they need quicker than they'd usually expect. We also use the Drift Profile functionality within our email signatures so that anytime we send an email, our customers, even those not "sourced" via Drift, still have the ability to chat and interact with us. Finally, we also use Drift Video, which is an awesome tool to use for interacting with customers to give a more personalized touch to the ever-changing landscape of Software Sales.
With the way that my organization uses Drift, we have not found anything we dislike. It is the perfect platform for deploying chat on our website,
The problem we are solving with Drift is that we are getting to our customers quicker. In a world with more options than ever for customers, buyers need ease, and they need it quickly and efficiently, and Drift allows us to interact with our buyers quicker and easier than ever, whether it be through answering questions or delivering content. With this, Drift has helped win roughly $300K of business in six months, by helping us reach customers, quicker.
I love that there are so many sleek and original ways to have our clients and prospects connect with us via Drift conversations, chat, and videos. It is very well integrated with all my other sales platforms and makes it more cohesive and streamlined for me to research and prepare.
I wish it could fine tune when it is really a "hot" lead with the lightning bulbs that it assigns and not solely assigning them by the number of interactions that they are having with us.
We are putting our team online to catch our prospects "in the act", just when they are most likely to interact and be willing to engage in a discussion about our product because it is more convenient to them. That's how we need to best position ourselves.
The ability to differenciate ourselves and give a concrete, simple and sincere message to our prospects and customers
I regret the fact that we are not able to identify the visitor. Also it would be nice to add extra customisation feature such as adding texts inside the video
It's too recent to say, but we are trying to increase customer and prospect engagement through conversation
The visual builder is intuitive to use. I am able to get into each chatbot quickly and easily make changes for new campaigns. It is also easy to use to try new builds and integrations. We have been able to integrate Drift's product into our customer service platform and our e-commerce platform.
It is easy to build really complex bots and workflows, but we cannot (as of now) change colors for lines or copy segments to paste into other bots that have similar needs.
We needed a platform that increased product sales and reduced the need to have staffed Live Chat. We were able to operate without Live Chat and still resolve customer issues and increase sales by walking them through support questions and understand which new items they were looking for.
Easy to use for the telemarketing agents.
Way how notifications are organized - it will be good if one agents is not picking up within 30 sec than chat to be redirected automatically to the next available agent
Saving time and costs. While customers are engaging with chatbot we can identify the right interest.
The biggest plus for me is that website visitors can start chatting instantly without having to log in to social media (unlike others).
So far I’ve not seen anything I dislike.
The biggest problem for me when using the Facebook Messenger chat on my website, either native or ManyChat, is that visitors have to login first before they can use the service. This puts people off starting a conversation in the first place, it doesn’t make sense. Finally, now with Drift I don’t have this issue anymore and I have seen a huge increase in communications on our websites.
I'm brand new to conversational marketing, and Drift makes it incredibly easy to learn. Building playbooks is really easy. Support is also awesome--while I'm working in Drift, I can chat into their support without going to a new page or sending an email. The support team always gets back to me immediately. I like that Drift has the capability of recognizing previous visitors, and I can customize the bot to greet them differently than new visitors. Collecting data is really easy--I have Drift hooked up to HubSpot, Salesforce, and LinkedIn. I like the ability to have different playbooks on different pages of our company's website. Drift's Hypergrowth conference is really cool, too!
Linking Drift successfully to HubSpot and Salesforce was a bit troublesome, but I don't think that's Drift's fault. The problem is that when I was searching for help on this issue, the screenshots in Drift's tutorials were a bit out-of-date. Usually chatting into support gets me help a lot faster. Also, I'd really like the bot to be able to delete an old email address and replace it with a new one. When I originally had email capture setup, the bot would just skip the "What is your email" question because there was already an email on file. I had to do a longer roundabout way in my playbook, and even then the bot only captures an additional email address and doesn't delete the old one. The interface for designing playbooks could be better. When I zoom out, it's pretty hard to see parts of large chat trees.
Our sales team says that there are a lot more quality leads coming in through the bot. The Driftbot is a great presence on the site for potential customers that hesitate to give out their email or phone number right away. They can get easy answers through the bot (no talking to a human being!) or ask for a human for extra help.
- Awesome alternative to landing page forms - Analytics about chat playbook performance that's easy to read at a glance - Customizing chat playbooks for every scenario imaginable (page, persona, etc) - The product's evolving in an exciting way - The Drift folks put on one hell of an awesome conference - The team truly listens; we've had 1-on-1s with product team members about features that roll out - Honestly it's just fun to watch live visitors run through the playbooks in real-time
- Cloning nodes (or a sequence of them) between playbooks is not yet possible - Switching between client Drift accounts is not yet that easy as an agency
For our business, Drift is tackling a few things. A) Lead generation: Drift has leveled up our lead conversions from blog traffic. By personalizing hooks and offers for different pages, we're turning passive visitors into considered leads in a clever, conversational way (at a much higher rate than pop-ups or forms). b) Sales qualification: Drift qualifies leads with follow-up chat questions while they're still on the site. c) CX: Drift helps us answer timely questions from prospects with a hybrid automated/live chat solution. When people think 'live chat' tool with a small they think it will be a time suck, but we've found 90% of people get what they want without needing to speak with a human.
Drift was so easy to setup. It took just minutes before potential clients were contacting us through it!
I am so happy with Drift so there are not really any things I dislike at this point.
When we send out email or good old direct mail campaigns we tend to have a lot of increased activity. Drift helps us connect with our potential clients quicker. It lets these potential clients know that we are always available and that customer service is very important to us. It also makes us look a little more professional and techy.
Drift allows me to be present in real time when my potential customers have questions. It is simple to use for them and me both.
Not much! I really have not found anything about Drift that I don't like.
I am able to answer questions that my customers have in real time. Many of these questions are answered directly on my website, but I am finding that giving my website visitors the chance to ask a question in real time has proven very helpful for them, in turn increasing my sales.
I found in Drift the perfect chat for my site and business. It is not only that it suits perfectly my site, but also, it is really easy to use. I highly recomend it.
I haven´t found anything I don´t like by the moment
I am able to receive feedback in real time from my clients
The innovative use of AI is a great way to build leads and book meetings for that 2am customer. We are still working to add this for our preHIRED team - and for now... our bot... is well... not smart. Eagerly looking forward to the day that we have an intelligent helper working hand in hand with our top notch sales talent!
I dislike that we don't yet have it implemented, but that is on us. So we'll be in touch.
Still waiting a chance to be able to answer this more fully. Check back when we have this live!
Live feed of site viewers. Ability to join chat whenever is necessary.
Playbook messages tend to get blocked by the email recipient,
Giving the customer a personal experience.
Integrations! Integrations with CRM and MAS systems such as Salesforce and Pardot are gotta have features because great conversations locked up in a walled garden aren't useful. The ability for Drift and Pardot and SFDC to all 'sing the same tune' is amazing.
I wish there where more turnkey "patterns" or templates we could start with.
My single biggest benefit has been converting anonymous visitors into known Prospects in Pardot. The additional method Drift provides doing this conversion is our strongest converter at the moment.
hearing not just industry information about the cutting edge concepts of today's marketplace but also hearing about more personal issues such as diversity and work life balance. Any professional struggles with these issues so its a good pairing with the core stuff.
I really don't have any issues at this moment
This conference has helped me take a deeper look at myself as an AE and why I should be more confident in being myself
I love the flexibility, support and utility
I don't have a single negative thing to say
Contact form sign ups, webinar sign ups, data tracking