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Drift Logo
Drift
Real-time Customer Engagement
4.4
(1,081)
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Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ask Questions about Drift
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Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
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Drift Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 20, 2024
Drift Logo
1,081 Drift Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Jun 26, 2020
 Source
Overall Rating:
5.0
SC
Stephanie C.
Founder
Share
"Instant time to value!"
What do you like best about Drift?

Drift is extremely easy to implement and build message paths--we were able to launch within 2 weeks! The possibilities are endless to create very targeted and personalized playbooks for our various audiences. Also their customer success team is extremely responsive and is always willing to jump on a call whenever I have a new idea, playbook or audience I want to try out. We have also been successful in speeding up our sales cycle using the bot to qualify leads and in some cases skip over the SDR call and go directly to a demo with an AE. The ability to see when our target accounts are online so we can reach out at the moment they are researching us is amazing!

What do you dislike about Drift?

I would like to be able to assign more than one rep to an account for some of our target enterprise accounts to make sure there is always coverage on our most important accounts. This would especially be helpful so I could route to either of the reps in an ABM welcome message.

What problems is Drift solving and how is that benefiting you?

We are spending more time talking to the higher quality leads who are ready to talk to sales and less time talking to leads who are still doing their own research. The bot can direct leads not ready for sales to the content they are searching for without taking the time of our sales team.

Enterprise (> 1000 emp.)
Jun 01, 2020
 Source
Overall Rating:
5.0
NL
Nicole L.
Founder
Share
"Drift & Skillsoft worked together to launch in less than a month."
What do you like best about Drift?

From the day I was asked to manage the Drift implementation for Skillsoft & Sumtotal I was genuinely impressed with the Drift team. Not only does Drift have an outstanding product, but the members of our account team are subject matter experts. Micheal Curley and Stacy Chen are extremely professional, personable, and strategic team members to work with. I always felt like we were on the same team driving the same initiatives. The training Drift offers is wonderful and easy to understand. The team is always available for questions and to help strategize around the best way to implement Drift across all the business units. I am really looking forward to the long term partnership we have.

What do you dislike about Drift?

There is not one thing thus far I dislike about working with the Drift team.

What problems is Drift solving and how is that benefiting you?

We are looking to help our customer experience by offering a live chat on our new website. Skillsoft went through a complete rebrand and Drift helps us make that experience better and more comprehensive for net new customers and existing. So far since we've implemented Drift the sales team LOVES the tool and is seeing great results through booking meetings.

Enterprise (> 1000 emp.)
May 28, 2020
 Source
Overall Rating:
5.0
Nicole H. avatar
Nicole H.
Senior Manager, Marketing Operations
Share
"Drift has generated millions in pipeline for our organization"
What do you like best about Drift?

Drift has been a great technology for our sales reps and marketing organization. PTC is available in real time when our customers have requests and would like to schedule a demo. Leads are converting faster and reps are able to gather specific requirements via chat rather than waiting for a discovery call. The Drift product ans CS team has been extremely helpful with specific product asks to ensure the platform is user friendly.

What do you dislike about Drift?

There is nothing I dislike! Any product enhancements that we have requested have been addressed.

What problems is Drift solving and how is that benefiting you?

We can now see what specific asks customers are needing to ensure our content is relatable. We are speeding up the selling process, able to book demos in real time sometimes within the same day, rather than the traditional form fill way. Quotes for our more transnational products are now sent within minutes

Mid Market (51-1000 emp.)
May 19, 2020
 Source
Overall Rating:
5.0
Cody W. avatar
Cody W.
Sr. Director, Demand & Marketing Operations
Share
"A Core Tool for My MarTech Stack"
What do you like best about Drift?

Drift allows me to up-level the content experience unlike any other tool by 1) remembering the visitor, 2) offering up recommendations and paths for them to better understand our solution and 3) connect them with a live person when they are ready to talk.

What do you dislike about Drift?

It's powerful, but does require a significant amount of time and energy to configure correctly.

What problems is Drift solving and how is that benefiting you?

Website lead capture, content recommendations and live chat.

Mid Market (51-1000 emp.)
Apr 06, 2020
 Source
Overall Rating:
5.0
AM
Aleks M.
Account Manager
Share
"Awesome platform to open up channels for you to interact with your leads"
What do you like best about Drift?

I love how easy Drift makes it to interact with our customers. We use Drift on multiple pages on our website, and by leveraging a playful, conversational chatbot, we have tons of customers interact with us. By looking at which playbook is deploying on what page, it is easy for my reps to easily respond to and interact with customers to get them the answers they need quicker than they'd usually expect. We also use the Drift Profile functionality within our email signatures so that anytime we send an email, our customers, even those not "sourced" via Drift, still have the ability to chat and interact with us. Finally, we also use Drift Video, which is an awesome tool to use for interacting with customers to give a more personalized touch to the ever-changing landscape of Software Sales.

What do you dislike about Drift?

With the way that my organization uses Drift, we have not found anything we dislike. It is the perfect platform for deploying chat on our website,

What problems is Drift solving and how is that benefiting you?

The problem we are solving with Drift is that we are getting to our customers quicker. In a world with more options than ever for customers, buyers need ease, and they need it quickly and efficiently, and Drift allows us to interact with our buyers quicker and easier than ever, whether it be through answering questions or delivering content. With this, Drift has helped win roughly $300K of business in six months, by helping us reach customers, quicker.

Small Business (50 or fewer emp.)
Apr 02, 2020
 Source
Overall Rating:
5.0
Martha H. avatar
Martha H.
Employee
Share
"Love that it makes us accessible to our customers at all times"
What do you like best about Drift?

I love that there are so many sleek and original ways to have our clients and prospects connect with us via Drift conversations, chat, and videos. It is very well integrated with all my other sales platforms and makes it more cohesive and streamlined for me to research and prepare.

What do you dislike about Drift?

I wish it could fine tune when it is really a "hot" lead with the lightning bulbs that it assigns and not solely assigning them by the number of interactions that they are having with us.

What problems is Drift solving and how is that benefiting you?

We are putting our team online to catch our prospects "in the act", just when they are most likely to interact and be willing to engage in a discussion about our product because it is more convenient to them. That's how we need to best position ourselves.

Mid Market (51-1000 emp.)
Feb 06, 2020
 Source
Overall Rating:
5.0
Tony S. avatar
Tony S.
Marketing Director & Customer Success
Share
"Best kept secret weapon for business development teams"
What do you like best about Drift?

The ability to differenciate ourselves and give a concrete, simple and sincere message to our prospects and customers

What do you dislike about Drift?

I regret the fact that we are not able to identify the visitor. Also it would be nice to add extra customisation feature such as adding texts inside the video

What problems is Drift solving and how is that benefiting you?

It's too recent to say, but we are trying to increase customer and prospect engagement through conversation

Mid Market (51-1000 emp.)
Feb 02, 2020
 Source
Overall Rating:
5.0
Al H. avatar
Al H.
Principal
Share
"Easy to use and tailor to our needs"
What do you like best about Drift?

The visual builder is intuitive to use. I am able to get into each chatbot quickly and easily make changes for new campaigns. It is also easy to use to try new builds and integrations. We have been able to integrate Drift's product into our customer service platform and our e-commerce platform.

What do you dislike about Drift?

It is easy to build really complex bots and workflows, but we cannot (as of now) change colors for lines or copy segments to paste into other bots that have similar needs.

What problems is Drift solving and how is that benefiting you?

We needed a platform that increased product sales and reduced the need to have staffed Live Chat. We were able to operate without Live Chat and still resolve customer issues and increase sales by walking them through support questions and understand which new items they were looking for.

Small Business (50 or fewer emp.)
Feb 01, 2020
 Source
Overall Rating:
5.0
Blagoja P. avatar
Blagoja P.
Project & Team Manager
Share
"Drift Chat - Helping telemarketing Inbound channel to provide better support"
What do you like best about Drift?

Easy to use for the telemarketing agents.

What do you dislike about Drift?

Way how notifications are organized - it will be good if one agents is not picking up within 30 sec than chat to be redirected automatically to the next available agent

What problems is Drift solving and how is that benefiting you?

Saving time and costs. While customers are engaging with chatbot we can identify the right interest.

Small Business (50 or fewer emp.)
Jan 15, 2020
 Source
Overall Rating:
5.0
LV
Lesley V.
Managing Director
Share
"Finally a live chat app that ticks all the boxes."
What do you like best about Drift?

The biggest plus for me is that website visitors can start chatting instantly without having to log in to social media (unlike others).

What do you dislike about Drift?

So far I’ve not seen anything I dislike.

What problems is Drift solving and how is that benefiting you?

The biggest problem for me when using the Facebook Messenger chat on my website, either native or ManyChat, is that visitors have to login first before they can use the service. This puts people off starting a conversation in the first place, it doesn’t make sense. Finally, now with Drift I don’t have this issue anymore and I have seen a huge increase in communications on our websites.

Small Business (50 or fewer emp.)
Dec 23, 2019
 Source
Overall Rating:
5.0
Cassie H. avatar
Cassie H.
Administrative Assistant
Share
"Easy-to-learn conversational marketing tool"
What do you like best about Drift?

I'm brand new to conversational marketing, and Drift makes it incredibly easy to learn. Building playbooks is really easy. Support is also awesome--while I'm working in Drift, I can chat into their support without going to a new page or sending an email. The support team always gets back to me immediately. I like that Drift has the capability of recognizing previous visitors, and I can customize the bot to greet them differently than new visitors. Collecting data is really easy--I have Drift hooked up to HubSpot, Salesforce, and LinkedIn. I like the ability to have different playbooks on different pages of our company's website. Drift's Hypergrowth conference is really cool, too!

What do you dislike about Drift?

Linking Drift successfully to HubSpot and Salesforce was a bit troublesome, but I don't think that's Drift's fault. The problem is that when I was searching for help on this issue, the screenshots in Drift's tutorials were a bit out-of-date. Usually chatting into support gets me help a lot faster. Also, I'd really like the bot to be able to delete an old email address and replace it with a new one. When I originally had email capture setup, the bot would just skip the "What is your email" question because there was already an email on file. I had to do a longer roundabout way in my playbook, and even then the bot only captures an additional email address and doesn't delete the old one. The interface for designing playbooks could be better. When I zoom out, it's pretty hard to see parts of large chat trees.

What problems is Drift solving and how is that benefiting you?

Our sales team says that there are a lot more quality leads coming in through the bot. The Driftbot is a great presence on the site for potential customers that hesitate to give out their email or phone number right away. They can get easy answers through the bot (no talking to a human being!) or ask for a human for extra help.

Small Business (50 or fewer emp.)
Dec 20, 2019
 Source
Overall Rating:
5.0
Josh K. avatar
Josh K.
Speaker: B2 B Social Media Strategy
Share
"Drift helped us 5x conversions on our agency site (and is wicked fun to use)"
What do you like best about Drift?

- Awesome alternative to landing page forms - Analytics about chat playbook performance that's easy to read at a glance - Customizing chat playbooks for every scenario imaginable (page, persona, etc) - The product's evolving in an exciting way - The Drift folks put on one hell of an awesome conference - The team truly listens; we've had 1-on-1s with product team members about features that roll out - Honestly it's just fun to watch live visitors run through the playbooks in real-time

What do you dislike about Drift?

- Cloning nodes (or a sequence of them) between playbooks is not yet possible - Switching between client Drift accounts is not yet that easy as an agency

What problems is Drift solving and how is that benefiting you?

For our business, Drift is tackling a few things. A) Lead generation: Drift has leveled up our lead conversions from blog traffic. By personalizing hooks and offers for different pages, we're turning passive visitors into considered leads in a clever, conversational way (at a much higher rate than pop-ups or forms). b) Sales qualification: Drift qualifies leads with follow-up chat questions while they're still on the site. c) CX: Drift helps us answer timely questions from prospects with a hybrid automated/live chat solution. When people think 'live chat' tool with a small they think it will be a time suck, but we've found 90% of people get what they want without needing to speak with a human.

Small Business (50 or fewer emp.)
Dec 12, 2019
 Source
Overall Rating:
5.0
DZ
David Z.
Founder
Share
"Can't get enough of Drift!"
What do you like best about Drift?

Drift was so easy to setup. It took just minutes before potential clients were contacting us through it!

What do you dislike about Drift?

I am so happy with Drift so there are not really any things I dislike at this point.

What problems is Drift solving and how is that benefiting you?

When we send out email or good old direct mail campaigns we tend to have a lot of increased activity. Drift helps us connect with our potential clients quicker. It lets these potential clients know that we are always available and that customer service is very important to us. It also makes us look a little more professional and techy.

Small Business (50 or fewer emp.)
Nov 30, 2019
 Source
Overall Rating:
5.0
Andy P. avatar
Andy P.
Lead Web Developer
Share
"Drift Gets Me More Business"
What do you like best about Drift?

Drift allows me to be present in real time when my potential customers have questions. It is simple to use for them and me both.

What do you dislike about Drift?

Not much! I really have not found anything about Drift that I don't like.

What problems is Drift solving and how is that benefiting you?

I am able to answer questions that my customers have in real time. Many of these questions are answered directly on my website, but I am finding that giving my website visitors the chance to ask a question in real time has proven very helpful for them, in turn increasing my sales.

Small Business (50 or fewer emp.)
Nov 20, 2019
 Source
Overall Rating:
5.0
ZG
Ziortza G.
Ceo
Share
"Easy to use"
What do you like best about Drift?

I found in Drift the perfect chat for my site and business. It is not only that it suits perfectly my site, but also, it is really easy to use. I highly recomend it.

What do you dislike about Drift?

I haven´t found anything I don´t like by the moment

What problems is Drift solving and how is that benefiting you?

I am able to receive feedback in real time from my clients

Small Business (50 or fewer emp.)
Nov 18, 2019
 Source
Overall Rating:
5.0
JR
Josh R.
Partnership Manager
Share
"Make the bots do it!"
What do you like best about Drift?

The innovative use of AI is a great way to build leads and book meetings for that 2am customer. We are still working to add this for our preHIRED team - and for now... our bot... is well... not smart. Eagerly looking forward to the day that we have an intelligent helper working hand in hand with our top notch sales talent!

What do you dislike about Drift?

I dislike that we don't yet have it implemented, but that is on us. So we'll be in touch.

What problems is Drift solving and how is that benefiting you?

Still waiting a chance to be able to answer this more fully. Check back when we have this live!

Small Business (50 or fewer emp.)
Nov 18, 2019
 Source
Overall Rating:
5.0
Justin G. avatar
Justin G.
Business Development Representative
Share
"Very helpful "
What do you like best about Drift?

Live feed of site viewers. Ability to join chat whenever is necessary.

What do you dislike about Drift?

Playbook messages tend to get blocked by the email recipient,

What problems is Drift solving and how is that benefiting you?

Giving the customer a personal experience.

Small Business (50 or fewer emp.)
Nov 18, 2019
 Source
Overall Rating:
5.0
Mike C. avatar
Mike C.
Crm & Marketing Automation Solution Architect
Share
"A chatbot that integrates with CRM and MAS systems"
What do you like best about Drift?

Integrations! Integrations with CRM and MAS systems such as Salesforce and Pardot are gotta have features because great conversations locked up in a walled garden aren't useful. The ability for Drift and Pardot and SFDC to all 'sing the same tune' is amazing.

What do you dislike about Drift?

I wish there where more turnkey "patterns" or templates we could start with.

What problems is Drift solving and how is that benefiting you?

My single biggest benefit has been converting anonymous visitors into known Prospects in Pardot. The additional method Drift provides doing this conversion is our strongest converter at the moment.

Enterprise (> 1000 emp.)
Nov 18, 2019
 Source
Overall Rating:
5.0
DK
Delvin K.
Ae
Share
"Awesomeness"
What do you like best about Drift?

hearing not just industry information about the cutting edge concepts of today's marketplace but also hearing about more personal issues such as diversity and work life balance. Any professional struggles with these issues so its a good pairing with the core stuff.

What do you dislike about Drift?

I really don't have any issues at this moment

What problems is Drift solving and how is that benefiting you?

This conference has helped me take a deeper look at myself as an AE and why I should be more confident in being myself

Small Business (50 or fewer emp.)
Nov 18, 2019
 Source
Overall Rating:
5.0
DP
Dylan P.
Business Development Specialist
Share
"VERY happy with this product "
What do you like best about Drift?

I love the flexibility, support and utility

What do you dislike about Drift?

I don't have a single negative thing to say

What problems is Drift solving and how is that benefiting you?

Contact form sign ups, webinar sign ups, data tracking