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Shopify Logo
Shopify
Empowering Your Online Store
4.4
(4,477)
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Shopify Reviews & Product Details

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to BigCommerce?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Shopify Media
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 06, 2025
Shopify Logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Apr 05, 2019
 Source
Overall Rating:
5.0
RA
Roshan A.
Senior Software Engineer
Share
"Best way to start eCommerce business."
What do you like best about Shopify?

Very easy to use and easy to learn about Shopify. There are free themes to build a store using the shopify platform.But if we need a perfectly designed shopify page we can contact shopify expert and develop our website. Very user friendly interfaces help us to get done our work as soon as possible with the platform features. Within few click we can easily setup a shopify theme for a store. Also,it is a very scalable and powerful platform for eCommerce businesses.Support team are also very helpful there are lots of communities/forums which are focused on Shopify platform. We can easily integrate apps for our shopify page with the few clicks.

What do you dislike about Shopify?

It would be great if considering on pricing plans. Because it will be difficult for small businesses to spend $29 [Basic Shopify] plan monthly if their businesses are not stable . Also required Shopify expert knowledge if we want to customize the source codes in the platform templates.

What problems is Shopify solving and how is that benefiting you?

Connecting domain for shopify page was very quickly updated within few seconds and it was very easy to work with features of the Shopify platform.

Small Business (50 or fewer emp.)
Apr 02, 2019
 Source
Overall Rating:
5.0
CR
Catherine R.
Owner
Share
"LOVE Shopify"
What do you like best about Shopify?

Shopify is the BEST!! I had zero e-commerce experience and was able to set up a drop-shipping store on a day. My 13 year old son was able to learn and set up his own shop as well. Great learning resources, apps to add, and fantastic support team.

What do you dislike about Shopify?

Not much at all! Only negative is that you can only have 1 shop per account.

What problems is Shopify solving and how is that benefiting you?

I built a business on Shopify! The benefits are so many.... I have been able to learn a whole new side of business!

Small Business (50 or fewer emp.)
Apr 02, 2019
 Source
Overall Rating:
5.0
AL
Alex L.
Web Development/It Development
Share
"Almost a year of usage."
What do you like best about Shopify?

Everything is quite simple and easy to use. The Shopify subscription really pays for itself. The SEO is already builtin and the reporting is quite useful. One of the things I like about Shopify is the code they use - LIQUID syntax. The file structure within shopify is pretty good when you need to edit the coding for your site. It is labeled in a way that it makes sense to someone that does not no coding at all. The liquid syntax used is also very great since it takes less time time code a line. I would recommmend people to learn the liquid syntax when possible.

What do you dislike about Shopify?

Some of the most basic features that should be in an e-commerce backbone are not included unless you pay for an app that usually requires you to pay a MONTHLY fee. You cannot delete orders either which means that if there was a mistake it will be on there forever. You can not unfullfilled an order even if you fiullfill it by mistake.

What problems is Shopify solving and how is that benefiting you?

We changed form woocommerce to Shopify juts because Shopify is easier to use. The other platform we were using wasn't up to par with our vision of a simplified site. Also with the order platform, we had to do the updates ourself while shopify takes care of it

Small Business (50 or fewer emp.)
Apr 02, 2019
 Source
Overall Rating:
5.0
TW
Tori W.
Great Software For A Small Business
Share
"Great Starter website"
What do you like best about Shopify?

Great themes for easy website building.

What do you dislike about Shopify?

More free theme options to give a better variety for businesses with a small budget.

What problems is Shopify solving and how is that benefiting you?

Shopify provides an easy to navigate website and back office to manage my online store. I am able to organize and locate my products without a problem.

Small Business (50 or fewer emp.)
Apr 02, 2019
 Source
Overall Rating:
5.0
Christi B. avatar
Christi B.
Owner/ Web & Graphic Design /Fine Artist
Share
"So far, my experience with Shopify has been great"
What do you like best about Shopify?

Shopify is a great tool for whatever level of online selling you need to do. Whether you are just getting started and need a very small online store or you need a larger store with more organizational ability, Shopify has features that accommodate those needs. For my personal artwork store, I have the ability to add individual products into my own website so that customers can make a purchase without ever leaving my site except at the payment portal. This is a great advantage for me to be able to sell prints and other items through my website. The best feature of the Shopify back-end for me is the fact that it automatically calculates shipping for me once a client has entered their information, and all I have to do is just print the label.

What do you dislike about Shopify?

It took me a while to get used to the interface and how it works in order to create a button. I also wish there were more detailed or even completely customizable settings options for the individual sell buttons and the font with regard to size, color, frames, etc. I have figured out how to go into the code and make the changes for my buttons, but it would be really nice if those features were plug and play without having to code.

What problems is Shopify solving and how is that benefiting you?

I was able to set up my online art shop fairly quickly through Shopify, and since I am also a web designer I have also set up shops for my clients. It has made especially the shipping aspect of selling a breeze, as it automatically calculates that for me and all I have to do is package the item up, slap a shipping label on it, and drop it by the shipping location. That is by far the BEST thing for me because it keeps me from having to calculate all of that on my own.

Enterprise (> 1000 emp.)
Apr 02, 2019
 Source
Overall Rating:
5.0
CS
Chloe S.
Senior Site Merchandising
Share
"Easy to manage smaller sites"
What do you like best about Shopify?

I love that Shopify is a great tool for ANY e-commerce business, large or small, to setup a site. It is not difficult and is very easy to use for anyone of any experience level.

What do you dislike about Shopify?

I really do not dislike anything about Shopify. Many sites are using this platform now and all sites, in my experience, are easy to use and flow really well.

What problems is Shopify solving and how is that benefiting you?

Implement new sites for easy of use

Small Business (50 or fewer emp.)
Mar 30, 2019
 Source
Overall Rating:
5.0
MP
Melissa P.
Consultant
Share
"I do not change it for anything"
What do you like best about Shopify?

It is the best option to market products on the internet that I have seen. It has a sufficient database to clarify my doubts as well as a number of tools to design my clients´ websites. I'm happy to do my work in less time.

What do you dislike about Shopify?

I really like to use it and I do not see that it has an issue to improve. For the contrary I recommend it, because it has helped me to organize the online business much better in an unexpected way.

What problems is Shopify solving and how is that benefiting you?

Using Shopify has more advantages in marketing, because it lets me to provide in an attractive and in a striking appearance any website.

Small Business (50 or fewer emp.)
Mar 30, 2019
 Source
Overall Rating:
5.0
JR
Justin R.
Justin R
Share
"Shopify is Shopify"
What do you like best about Shopify?

As a web administrator I have worked with several e-commerce platforms but no one is like Shopify. This platform gives me more freedom to do my work with many add-ons and themes, so that all my clients´ projects have their own personality.

What do you dislike about Shopify?

Honestly, it has given me many advantages and any disadvantages, I like everything.

What problems is Shopify solving and how is that benefiting you?

Since it makes me have more time and have a wider range of clients, I think that this tool is unique. It is aimed at all types of customers and different types of businesses, achieving the goal of maximizing sales in record time with a broad payment system.

Small Business (50 or fewer emp.)
Mar 24, 2019
 Source
Overall Rating:
5.0
BE
Bobby E.
Bobby E.
Share
"Shopify the best for our team"
What do you like best about Shopify?

We have an online project that takes us almost a year to finish it, and it has been growing a lot thanks to Shopify. When we started with the project, immediately we used Shopify to personalize the web with the best topics.

What do you dislike about Shopify?

We love everything about Shopify and honestly we did not find any significant failure in the platform. We hope it continues in this form.

What problems is Shopify solving and how is that benefiting you?

There are many useful things that we can say about Shopify, for example: the applications it has are great, it gives us the opportunity to do a lot for our online project, especially to receive notifications of the inventory automatically.

Small Business (50 or fewer emp.)
Mar 24, 2019
 Source
Overall Rating:
5.0
BL
Blanca L.
Blanca L.
Share
"Excellent for small businesses"
What do you like best about Shopify?

I have been using Shopify for a few years. Nowadays, I still like what it offers me, as an user, because I can easily know the payment systems, the different types of add-ons to do what I need in a good price. It is ideal for me!

What do you dislike about Shopify?

I did not find anything bad, because thanks to Shopify I have learned a lot to administrate any online store and to have the domain of a business especially in sales. Shopify has covered many of my needs.

What problems is Shopify solving and how is that benefiting you?

I like to increase sales with the best platform in e-commerce, which is Shopify. The advantages are many when it’s time to analyze the profitability in the business.

Small Business (50 or fewer emp.)
Mar 23, 2019
 Source
Overall Rating:
5.0
JF
Jose F.
Marketing Specialist
Share
"SHOPIFY FOR MOBILE COMMERCE"
What do you like best about Shopify?

The use of Shopfiy for retail management has been an incredibly wise decision for our business model. We operate both an online store and a retail store, as well as a mobile retail store when we attend events. Shopify's flexibility to meet these three requirements has been unsurpassed. The system has allowed us to have more frequent promotional sales, highlight retail items with special prices for inventory clearance and allow special discounts. Inventory management capability has allowed for much more accurate inventory control and reordering of retail items. This list of things we like goes on and on.

What do you dislike about Shopify?

The only disadvantage is the monthly cost of this software. We receive a nonprofit discount for the monthly cost, but a lower cost would always be beneficial to the organization, as well as lower processing fees, but their fees are more or less the industry average.

What problems is Shopify solving and how is that benefiting you?

I solve a lot of problems with Shopify. I have no technical or design experience to make an online store, but thanks to Shopify I can now make an online store without hassle. Shopify has many advantages, I don't need any web designer or developer for my online store.

Small Business (50 or fewer emp.)
Mar 23, 2019
 Source
Overall Rating:
5.0
GJ
Garrett J.
R&D/Product Development
Share
"Shopify is the best ready-to-use e-commerce platform"
What do you like best about Shopify?

It's really easy to integrate different applications and tune up your store. The thing is that some of the applications are very cheap and very easy to implement because they are made for the platform - that's the true beauty of Shopify for me. Custom platforms are the best way to do it when only you are ready for the investment they require, and I, who have over 6 years of experience with website management, would definitely not recommend that company, especially if you are a beginner. You cut very significant costs and just pay the subscription, a whole building of developers hired by the company Shopify to improve the platform.

What do you dislike about Shopify?

More functions are needed for the plan below the company. Purchase code and shopping cart code easy access and customization. Shopify Platform-Integrated Emails Panel is an essential change, must be added. It should also be able to synchronize with email marketing software like Klaviyo, Conversio and others like Mailchimp. -Email marketing is on a BIG increase according to Salesforce 2017 report -Follow the trend;) The only feature between the second and third plans are abandoned cars and there is nothing better than what email marketing applications offer, and, considering the higher investment, I bet that most of the stores in this plan do not use the Shopify-integrated one.

What problems is Shopify solving and how is that benefiting you?

This has allowed us to help customers who want the customer service added by us to create the product for them.

Small Business (50 or fewer emp.)
Mar 22, 2019
 Source
Overall Rating:
5.0
GI
Gayana I.
Administrative Coordinator/Tech Support
Share
"THE best ecommerce platform"
What do you like best about Shopify?

Shopify is so user friendly and makes it easy to get started building your store. I like that they provide all the tools necessary to start, grow and manage your business. They offer shopify academy so you can constantly learn how to improve your business and as a small business any information to help you improve is extremely valuable. I also like that they help get you started when building a website by making the homepage easy to create, especially if you’re not a website designer/programmer.

What do you dislike about Shopify?

I dislike that shopify provides so many apps to add into your store because it slows your website down and it would be better if they provided those advanced functionalities instead.

What problems is Shopify solving and how is that benefiting you?

Shopify has allowed me to start my own business with just a few clicks. They make it extremely easy to begin, and offer tons of support and tools to guide you through everything and help you thrive. I’ve realized the benefits of being self sufficient and not having to pay for outside help, at least for now, because shopify teaches me basics of everything I need to know.

Small Business (50 or fewer emp.)
Mar 07, 2019
 Source
Overall Rating:
5.0
JB
Jordin B.
Operations Manager & Production Coordinator
Share
"Shopify is my home"
What do you like best about Shopify?

There are a lot of things I love about Shopify, so I'll just list a few; Customization - You literally never know who is using shopify and who built their page from the ground up. I've worked for two different fashion companies with COMPLETELY different webpages, but both are so easy to use on the back end. Ease of back end use- You can make it as easy or as challenging as you want. Hire a coder to code you a sick ass page! Or just do it yourself! I've done both, and results are always great. Reporting - Can pull a lot of great reports through Shopify Integration - integrates with soooo many different useful apps and shipping resources. The possibilities are endless, and you are never just tied to what Shopify themselves has to offer. Product Pages and Variants - So easy to create and use, and integrates seamlessly with our inventory software. Usually just takes minutes to line up! Import/Exports of Products is insanely easy

What do you dislike about Shopify?

They changed the way they export products and inventory and so now supporting drop shippers is a bit more complicated and takes a few work arounds. That part is annoying, and takes about a half days work now when it used to take less, but hey there's probably alligators in heaven so what can ya do.

What problems is Shopify solving and how is that benefiting you?

This is the face of our business, and supports all of our profit. It is the beginning and the end for us. If Shopify ever crashed we would have to rebuild a 5 year old company from the ground up,

Enterprise (> 1000 emp.)
Mar 06, 2019
 Source
Overall Rating:
5.0
Luis Eduardo M. avatar
Luis Eduardo M.
Consultor De Proyectos En Telecomunicaciones
Share
"Functional solution to boost your business in electronic commerce"
What do you like best about Shopify?

If you are looking for an e-commerce solution with many functional options, which allows you to publish a personalized virtual store for your products and that is easy to apply by novice users, that is, you do not have to be a developer, Shopify can be an important choice to consider. With Shopify, you can create products, manage inventories and share promotions. This platform helps you to integrate to social networks like facebook and to increase the advertising of your store. For those who want to try the tool before buying it, Shopify offers a 14-day free trial. Additionally, Shopify integrates tools and quick configurations to create articles from scratch and include images, titles, prices, discounts and more.

What do you dislike about Shopify?

I have no observations given that it is a very well thought platform to meet the needs of increasing and managing the sales of your business, and on the other hand, to guarantee a storage space (website and blog) for a very low annual cost. For this and many other reasons, I do not see any disadvantage so far.

What problems is Shopify solving and how is that benefiting you?

I really recommend it for small and medium businesses and any e-commerce entrepreneur. Shopify offers a professional online sales platform to anyone regardless of whether they are a developer or a beginner. I like the fact that Shopify allowed me to scale the scope of their application starting with a free trial of 14 days, and then, testing the integration with Facebook. It should be considered that around 500 million people access Facebook only through mobile or cell phone. Even using Facebook Messenger through your online store or on your Facebook page is an excellent alternative to chat directly with your customers.

Small Business (50 or fewer emp.)
Mar 04, 2019
 Source
Overall Rating:
5.0
RJ
Richard J.
Richard J.
Share
"shopify service is excellent"
What do you like best about Shopify?

Shopify is an excellent tool to build an e-commerce store, the necessary skills are simple and the process is very intuitive.

What do you dislike about Shopify?

I love the operation, there's nothing important that I don't like about shopify.

What problems is Shopify solving and how is that benefiting you?

Easy to add and edit a product, images or information in just a couple of clicks

Small Business (50 or fewer emp.)
Feb 28, 2019
 Source
Overall Rating:
5.0
Adrik G. avatar
Adrik G.
Ceo
Share
"Excellent for startup businesses"
What do you like best about Shopify?

The easy-to-use tools when getting started is what originally drove me to try them out. I took a leap of faith and started my small business with everything that it had to offer. Between the easy domain registration for that personal touch, the ability to link other stores and to the great plethora of information and control it gives you through the mobile app, this was nothing short of a win for me. Been happy since last year.

What do you dislike about Shopify?

I guess my only problem with it is that the site editing could be a little more comprehensive and less restrictive. There are many things I'd like to have on my storefront but am having a hard time finding an easy way to do that given that the offered themes don't leave much in the way of any significant changes.

What problems is Shopify solving and how is that benefiting you?

The main benefit I've been reaping is the simplicity of it's use in e-commerce. I don't have much of a business background but was still able to painlessly get myself started and off the ground. Again, it's ease of use, administratively speaking, has been an absolute godsend for me.

Mid Market (51-1000 emp.)
Feb 28, 2019
 Source
Overall Rating:
5.0
AD
Adam D.
Digital Marketing Coordinator
Share
"Affordable and Effective"
What do you like best about Shopify?

Shopify has been a life-changing platform for my company. I love how there are hundreds of affordable apps you can install to improve the user experience of your site. You don't even need a developer to make a nice looking, intuitive site. I also like how customizable it is, even in the most basic package. If I want to, I can go in and edit the code on any page I want. Likewise, I can make adjustments to titles and tagging to improve SEO. From my experience, there aren't many platforms that offer this level of flexibility at this price point.

What do you dislike about Shopify?

A lot of our customers are tax exempt, and while there is a way to mark them as so in the system, I can't find an easy way to automatically send them an invoice that reflects their tax exemption. This would be a very useful feature for us. I know that there is an app I can download, but it costs somewhere around $20 per month. I'm also sure I could develop my own custom solution, but I don't really have the time or skillset for that.

What problems is Shopify solving and how is that benefiting you?

We initially moved onto Shopify because we were having security issues with the last platform we used. Not only has it greatly increased the security of our site, it has also made it much more user friendly. Additionally, it has greatly improved our SEO, helping us drive more revenue from organic search traffic. Additionally, it has allowed us to set up simple email automation for following up with customers and sending them abandoned cart notifications. We've realized small things like this have made a huge difference in our total sales. It's also made it much easier for us to crate and promote discounts for our products. In basics, the Shopify is just easy and affordable. It makes it possible for anyone to build and maintain a successful e-commerce site.

Small Business (50 or fewer emp.)
Feb 26, 2019
 Source
Overall Rating:
5.0
OK
Onita K.
Sales And Marketing
Share
"Increase your sales with shopify "
What do you like best about Shopify?

There's a lot of add-ons, themes. The program will allow you to do a tracking of items, status and type of payment, channels of purchase, the number of products sold. You can optimize the website for your requirements. And I am very happy that there is a quality mobile application.

What do you dislike about Shopify?

Some of the points are not important, but could be improved. These are, for example, personalization of pages (only the main one is available). I would also like to change the promotional codes.

What problems is Shopify solving and how is that benefiting you?

An important advantage I've realized when working with Shopify is the variety of integrations available. Online purchases have increased dramatically since switching to Shopify.

Small Business (50 or fewer emp.)
Feb 26, 2019
 Source
Overall Rating:
5.0
FI
Franco I.
Customer Success Manager
Share
"Best Ecommerce platform to start off with"
What do you like best about Shopify?

Shopify is easy to use. you can have a website/shop up and running in less than a day. The support is great, and there are hundreds of apps integration to help automate every part of your shop that you can think of - from cart abandonment to gamification.

What do you dislike about Shopify?

I wish that you could run multiple shops from one account.

What problems is Shopify solving and how is that benefiting you?

Shopify is used as the website/e commerce shop for my business. Because of all the app offered, i've been able to optimize my shop for conversions.

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