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Shopify
Empowering Your Online Store
4.4
(4,477)
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Shopify Reviews & Product Details

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to BigCommerce?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Shopify Media
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 08, 2025
Shopify Logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
May 06, 2019
 Source
Overall Rating:
5.0
DC
Deidre C.
Office Services Associate Receptionists
Share
"Best Entrepreneur Experience!"
What do you like best about Shopify?

Shopify is a leader in ecommerce which makes it very helpful for someone just starting out, they have an informative blog, a platform that integrates everywhere, and also a physical location in Los Angeles dedicated to offering free help. Their location has one on one guru support.

What do you dislike about Shopify?

I dislike that Shopify uses as a primary Paypal Express which unfortunately is a service that tends to side with scamming customers over an honest business even sometimes with proof. I wish they were able to offer Square Invoicing but cannot I heard because they are a competitor. Paypal seems to never be on the side of the business.

What problems is Shopify solving and how is that benefiting you?

The benefit of shopify is that they are the most advanced in helping create real entrepreneurs on the internet because of all the capabilities they have and all the help they provide from in-person help to a shopify academy with videos to also a youtube with more videos and a blog about the entire business process.

Enterprise (> 1000 emp.)
May 04, 2019
 Source
Overall Rating:
5.0
NK
Nataliya K.
Admin
Share
"Shopify"
What do you like best about Shopify?

The best thing about shopify is that is it very simple to use and great for quick shopping.

What do you dislike about Shopify?

There is nothing to dislike about shopify. It is great to use and fast to use.

What problems is Shopify solving and how is that benefiting you?

The benefits to Shopify is that shopping is fast and quick to use. I love this software.

Small Business (50 or fewer emp.)
May 01, 2019
 Source
Overall Rating:
5.0
JS
Jonetia S.
Head Photographer
Share
"Great Platform for Starting a Business from Scratch"
What do you like best about Shopify?

I love Shopify it’s a great e-commerce for starting any business but particularly a dropshipping shipping business due to its fantastic integration of print to consumer sites and Oberlo which lets you import stuff from Aliexpress to Oberlo to your Store which is tedious but easier than manually importing items. My only complaint is their lack of customization with their themes they’re all nice and modern but the blog section has a lack of customization and is pretty boring I wouldn’t use it if it wasn’t so easy to import products from Aliexpress.

What do you dislike about Shopify?

The lack of blog and page customization in the main themes without the need to learn code and build your own themes or pay for another theme on top of the over 300 I already paid for the year. I want my site to look like Wayfair.com and that’s impossible with any of the free themes.

What problems is Shopify solving and how is that benefiting you?

Importing of products is easy, social media integration is pretty easy importing products to Google AdWords is helpful as well

Mid Market (51-1000 emp.)
Apr 29, 2019
 Source
Overall Rating:
5.0
SM
Stephanie M.
Senior Manager
Share
"Create store stores in minutes"
What do you like best about Shopify?

Shopify is one of the best options for creating online stores since it is very easy to customize the website to your liking and optimize the entire store to improve the sales ratio. We love this platform because it provides an easy configuration and has a variety of themes to configure and adapt the store exactly as we want.

What do you dislike about Shopify?

We have had several problems with different applications that we have added to our store, which has made it difficult for us to automate and send the products.

What problems is Shopify solving and how is that benefiting you?

Shopify has become one of the best solutions for managing our online stores since it is very easy to install and configure.

Small Business (50 or fewer emp.)
Apr 27, 2019
 Source
Overall Rating:
5.0
AH
Alyssa H.
Customer Service Manager
Share
"Efficient and effective! Absolutely LOVE it! "
What do you like best about Shopify?

Tracking everything is so easy when it is all in one place! Refunds, old orders, new orders, customer information, monthly sales, daily sales and returns. It is all there and so easy to find! Keeping track of orders along with the shipping information makes it super easy. It is also very easy to explain when training new staff. They can catch on quick on how to run around and find information for customers and place orders!

What do you dislike about Shopify?

Could be an easier way to change an address rather then having to manually do it all over!

What problems is Shopify solving and how is that benefiting you?

Returns are something we are cutting down on. This helps keep track of how many we have and we can add a note on why we refunded them. Very helpful!

Small Business (50 or fewer emp.)
Apr 27, 2019
 Source
Overall Rating:
5.0
AW
Antonia W.
Blogger
Share
"Great Support"
What do you like best about Shopify?

I have really enjoyed building my site. The assistance I have recieved from the cust support team was very helpful!

What do you dislike about Shopify?

I do not like having to purchase 3rd party apps to obtain some function of the shop.

What problems is Shopify solving and how is that benefiting you?

Less overhead costs

Small Business (50 or fewer emp.)
Apr 27, 2019
 Source
Overall Rating:
5.0
JK
Jasmin K.
Founder
Share
"E-commerce Made Easy! "
What do you like best about Shopify?

I love how simplified E-commerce is with Shopify. The automations for editing products on bulk makes work a lot easier. I get a bunch done very quickly!

What do you dislike about Shopify?

It's not that I exactly dislike it, but I do wish I could edit the actions available for when I want to edit specific products in a single collection, without editing them all.

What problems is Shopify solving and how is that benefiting you?

I work for a client that has high volume orders, and Shopify makes it easy to get them done quickly, versus when I was editing products on the original site one at a time.

Mid Market (51-1000 emp.)
Apr 27, 2019
 Source
Overall Rating:
5.0
FD
Farouq D.
Sales Head
Share
"Ecommerce Management with Shopify"
What do you like best about Shopify?

Shopify can stand its ground as one of the most used e-commerce builders. So if what you want is an e-commerce builder with a great reputation, Shopify is for you. It is invariably easier to build and likewise operate an e-commerce store with it than any other tool. I like it more because of how easy it is. You can manage your online store anywhere, anytime.

What do you dislike about Shopify?

Subscription does not consider if you operate or not, as long as you are registered, you keep paying a subscription fee. It would be nice if they can offer a more flexible where you can pay probable per transaction. However, you'll enjoy it to the fullest ones you start making sales.

What problems is Shopify solving and how is that benefiting you?

I created this wonderful store using Shopify, and I get to manage it as well anywhere. It has made great sales since launching

Small Business (50 or fewer emp.)
Apr 27, 2019
 Source
Overall Rating:
5.0
SB
Shannon B.
Owner
Share
"Fantastic "
What do you like best about Shopify?

It’s easy to use and customer service is always there 24/7

What do you dislike about Shopify?

Sometimes it takes awhile to get help with customer service. I wish they would hire more people

What problems is Shopify solving and how is that benefiting you?

Plug in and go

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
5.0
LA
Lois A.
Lois A
Share
"10 points for Shopify"
What do you like best about Shopify?

I like Shopify a lot, because it is very easy to manage and it is the best tool to carry the business of fishing goods forward. This platform gave me the opportunity to sell and above all to change the appearance of the web store.

What do you dislike about Shopify?

What I don’t like about Shopify is that for beginners it is not very easy to configure the platform. Shopify should give more induction in this regard.

What problems is Shopify solving and how is that benefiting you?

Shopify is very effective and practical for e-commerce. It helps me in every sense, for example: Its plugins give me the possibility to sell even more, it gives the opportunity to control the traffic of the website, and it allows me to follow-up the customers’ orders.

Mid Market (51-1000 emp.)
Apr 25, 2019
 Source
Overall Rating:
5.0
Andrew G. avatar
Andrew G.
Director Of Sales And Business Development
Share
"Still the best value for money with loads of options."
What do you like best about Shopify?

Shopify is a great platform for folks who are starting out and experienced sellers as well. The pricing is outstanding and the support it top notch! I use Shopify for two businesses I own and in both cases I like the ease of building the site and the customization options both in terms of shopping cart features as well as elegant pages for blogs, news, and general information. One of the best features is the newly improved home page where you can view a snapshot of what's selling, what people are looking at, the referrals (where they are coming from) and so on. I can get a good idea if I put an article on Facebook or a short video on Youtube what the impact was by referral information.

What do you dislike about Shopify?

Some of the add-ons from independent developers are a bit pricey and you can easily get too wrapped up in working on the site instead of marketing. Besides that I find that the APPs need to be vetted a bit more -- some of them are buggy and I find as a user I am spending time trouble-shooting an APP rather than using it. But over all the APPs are great.

What problems is Shopify solving and how is that benefiting you?

I sell both physical and digital goods on one site and use the other more as a visual catalog for clothing I sell to retailers. So my needs are diverse and Shopify handles both without a problem. I will say what makes me successful on Shopify, though -- like any site (including Wordpress, Wix, etc.) is excellent graphics and well written content. I don't write content on Shopify -- I first write it in a document and then bring it in. I collect my images before I build the page. A common mistake a lot of users make is to use a pre-made template. This is a disaster because those templates were designed with a specific message in mind-- and its not your message! So whatever site software you use, do yourself a favor and first collect the images, write the pitches and supportive content and THEN layout your own wireframe using the Themes page building features. There are a lot of APPs there to support making it look great -- and this way it will be your message.

Small Business (50 or fewer emp.)
Apr 25, 2019
 Source
Overall Rating:
5.0
Cezar A. avatar
Cezar A.
Ceo
Share
"Powerful e-commerce platform"
What do you like best about Shopify?

Interesting way to build custom pages, usually they have a good support, it's a stable system with many apps and integrations.

What do you dislike about Shopify?

You can't control everything like Wordpress

What problems is Shopify solving and how is that benefiting you?

e-commerce website

Small Business (50 or fewer emp.)
Apr 24, 2019
 Source
Overall Rating:
5.0
SM
Sam M.
It Manager
Share
"Best way to setup your online store"
What do you like best about Shopify?

Shopify is an e-commerce platform that allows anyone to easily sell online. It walks you through set up with your shop making it very user friendly from the start. If you want to build a website and you have little to no experience then Shopify is the platform for you. You can very easily get your store set up and running in one day.

What do you dislike about Shopify?

Some of the features can become very complex at times.

What problems is Shopify solving and how is that benefiting you?

Used to setup our webstore.

Small Business (50 or fewer emp.)
Apr 22, 2019
 Source
Overall Rating:
5.0
PK
Pawan K.
Digital Marketing Team Head
Share
"Easiest Platform to set up Ecommerce Website"
What do you like best about Shopify?

Shopify is the easiest and fastest way to create Ecommerce website. It is best suited for Dropshipping business. Shopify is SaaS platform we just need to signup and create our online store. One best thing is it provides 14 day free trial. After full setup in trial mode then we can purchase it with 29$ per month basic plan. Shopify provides different free and premium themes which provides beautiful and responsive look to our store.

What do you dislike about Shopify?

Shopify is SaaS software in which we have to pay for its services. Some users think it is costly for small budget users.

What problems is Shopify solving and how is that benefiting you?

I am using shopify for our website AgileSoftTech. Which is totaly developed in Shopify.

Mid Market (51-1000 emp.)
Apr 15, 2019
 Source
Overall Rating:
5.0
IC
Ian C.
Sales Operations Manager
Share
"Shopify For Sellers "
What do you like best about Shopify?

I like the ease of integrations with inventory systems and the overall ease to post and adjust SKU data live on the web

What do you dislike about Shopify?

I dont like how some of the developer tools for creating custom aspects can be a bit clunky

What problems is Shopify solving and how is that benefiting you?

I have solved the ability to easily post and edit SKUs on Jet.com/Walmart.com. I was not sure how this worked on Jet before using shopify.

Small Business (50 or fewer emp.)
Apr 09, 2019
 Source
Overall Rating:
5.0
Alexander G. avatar
Alexander G.
Information Technology And Marketing Director
Share
"Easy go to"
What do you like best about Shopify?

Very simple set up that gets you up and working within a couple days.

What do you dislike about Shopify?

Limited amount of applications for tracking

What problems is Shopify solving and how is that benefiting you?

E-commerce site for services

Small Business (50 or fewer emp.)
Apr 07, 2019
 Source
Overall Rating:
5.0
PF
Phyllis F.
Founder & Creative Director
Share
"The flexibility of the platform"
What do you like best about Shopify?

The flexibility of the platform, which uses user interface themes and applications for front-end and back-end features and options, as well as the widespread adoption of the Shopify platform by developers and merchants, make it the best choice for most business cases.

What do you dislike about Shopify?

The Shopify team has been reinvesting all of its revenue back into improvements and expansion of the platform for several years, everything that has been a problem in the past has finally been improved or fixed. For our cases of size and color variants there have been some usability issues about how the images and image galleries of the variants can be configured and linked and this can be improved.

What problems is Shopify solving and how is that benefiting you?

With the ease of automated marketing and free training material, we are always one step ahead of the competition. We have a global and company-specific point of view to better understand trade, orders to adapt our products and sales.

Mid Market (51-1000 emp.)
Apr 06, 2019
 Source
Overall Rating:
5.0
Quinn C. avatar
Quinn C.
Email & Digital Marketing Manager
Share
"User friendly "
What do you like best about Shopify?

Shopify is an incredibly user-friendly and there automated email tools like order confirmations and abandoned cart are essential to any e-commerce business

What do you dislike about Shopify?

Integration with some major email service providers like is not very compatible

What problems is Shopify solving and how is that benefiting you?

Simplifying e-commerce solutions to create a more seamless online shopping experience

Small Business (50 or fewer emp.)
Apr 06, 2019
 Source
Overall Rating:
5.0
KC
Karenc C.
Systems Administrator
Share
"The creation of an online store is possible with Shopify"
What do you like best about Shopify?

From marketing physical products, to custom products, to mailing, everything is simple with Shopify. Everything is complete, and can be done within the Shopify system.

What do you dislike about Shopify?

You will need some programming knowledge to be able to modify existing themes. It's not that the themes they have aren't good, but sometimes, you just want to modify them a little, so that's the only problem I have.

What problems is Shopify solving and how is that benefiting you?

Improve relationships with suppliers and end customers

Small Business (50 or fewer emp.)
Apr 06, 2019
 Source
Overall Rating:
5.0
JP
Joseph P.
Digital Marketing
Share
"selling online is easy with shopify"
What do you like best about Shopify?

What I liked the most are the different payment options and the ease with which they can be customized. The Shopify payment gateway has lower commissions compared to others. The Shopify store has beautiful themes and many applications that extend the functionality and capabilities of the platform.

What do you dislike about Shopify?

I like Shopify but sometimes the simplest task can be uncomfortable: filtering collections by options such as color, size or type in a more complex way can only be done with applications, not with native support.

What problems is Shopify solving and how is that benefiting you?

The integrated reports have been very useful.

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