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Serpstat
All-in-One SEO Platform
4.6
(459)
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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
Serpstat Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Frase.io?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 14, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Mar 28, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent application!"
What do you like best about Serpstat?

It is an amalgam of all the best web tools out there.

What do you dislike about Serpstat?

I found out about it after I already spent money on other tools.

What problems is Serpstat solving and how is that benefiting you?

Checking my work as a web designer.

Small Business (50 or fewer emp.)
May 11, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Serpstat for a SEO team in digital agency"
What do you like best about Serpstat?

Very useful & user friendly interface. This tool really helps with creating a SEO strategy for our client businesses. Also we use it for competitors analysis and creating reports.

What do you dislike about Serpstat?

So, it is very interesting question. For me it difficult to say, because I use it not often. And from my subordinates I don't here any negative feedback about Serpstat.

What problems is Serpstat solving and how is that benefiting you?

It is nice and helpful tool for comparing your website with other websites in you niche. With Serpstat you can collect a pool of referral domains and find what channels work for you competitors.

Small Business (50 or fewer emp.)
Nov 04, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A tremendous piece of SEO software considering its price"
What do you like best about Serpstat?

A comprehensive solution that includes backlink audit, keyword research and competitor research. Very good rank tracking features too. I use it extensively for keyword research and the database they have is spectacular considering the lower price point compared to competitors.

What do you dislike about Serpstat?

The interface can be pretty clunky. I admit it takes a bit to get used to the UI/UX they have as it can lag a bit.

What problems is Serpstat solving and how is that benefiting you?

I'm doing affiliate marketing and digital marketing and Serpstat has helped me launch quite a few campaigns. I use it mainly for keyword research and rank tracking and it's been a part of my SEO work for the past 2 years.

Small Business (50 or fewer emp.)
Sep 21, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great software for collecting data and reporting to clients"
What do you like best about Serpstat?

We use Serpstat in some way for all of our clients. We most frequently use it to create monthly reports but also utilize its audit tool to keep track of client website performance. Serpstat doesn't force their watermarks on the reports. We've tried many analogs, but it turns out that it is really expensive to use for a team of 6 people. If you take a close look to prices of other platforms, you'd see that Serpstat is a good deal for your company.

What do you dislike about Serpstat?

The Backlink Analysis tool doesn't show some of our backlinks. It needs some improvement.

What problems is Serpstat solving and how is that benefiting you?

Rank tracking in different regions, countries, languages it's a critical point for enterprise-level clients.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Excellent service "
What do you like best about Serpstat?

It is a great tool to understand SEO and SEM traffic. It helps with competitive analysis and how to generate high quality traffic.

What do you dislike about Serpstat?

If Serpstat had a way to get multiple variants in one report such as comparing SEO and SEM keywords side by side.

What problems is Serpstat solving and how is that benefiting you?

We get great site and competition analysis.

Small Business (50 or fewer emp.)
Sep 17, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Serpstat plays a key role in my company's Google ad profits"
What do you like best about Serpstat?

Serpstat helps us to find the right keywords for our niche services without the hassle of in-depth research and brainstorm.

What do you dislike about Serpstat?

The interface might be a bit too complex for newbies.

What problems is Serpstat solving and how is that benefiting you?

Complete ad expenditure calculation and keyword analysis for our online advertisements.

Mid Market (51-1000 emp.)
Jun 16, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"An excellent and affordable SEO"
What do you like best about Serpstat?

I really love the fact that Serpstat offers an all-in-one package that got alot of features. Also the constant update of its database is a really great thing. Also it is really easy to navigate. Also its a great tool for text analysis. It offers such a detailed keyword variation, competitor research etc. It really saves time as we can find additional keywords fir the site pages easily. Also the keyword comparison chart is a great feature. Also the support team is really great.

What do you dislike about Serpstat?

The interface is a but glitchy at times. Its also a bit to navigate through interface. Also the database can be a little more updated. And the keyword search can also be limited

What problems is Serpstat solving and how is that benefiting you?

I use serpstats for keyword search and content search for our websites. Also to take more steps to promote and market.also it can be used to compare our website with our competitors’

Small Business (50 or fewer emp.)
Mar 28, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Powerful tool"
What do you like best about Serpstat?

Powerful tools for growing a business or blog on organic search. Great to be able to analyze what our competitors are doing too.

What do you dislike about Serpstat?

Learning curve at the start, but they have lots of helpful resources to help you learn.

What problems is Serpstat solving and how is that benefiting you?

Finding ideas for new blog articles and pages to create on our website. Competitor analysis Finding issues on our site that could affect SEO.

Small Business (50 or fewer emp.)
Mar 26, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very happy"
What do you like best about Serpstat?

I've been so happy with what Serpstat has provided for me, at a really affordable price. It allows me to service my 5-10 clients easily and there are a range of features I haven't even explored yet! Am excited to...

What do you dislike about Serpstat?

A lot of the material is written in second language English - it could do with some good editing :)

What problems is Serpstat solving and how is that benefiting you?

SEO service to clients

Small Business (50 or fewer emp.)
Mar 08, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great reporting features "
What do you like best about Serpstat?

Fast results, extensive reporting and affordable packages. As a new user I found it easy to manage. There are so many options and the help team is really prompt.

What do you dislike about Serpstat?

For the level i am using so far it is good. Perhaps for beginners a bit more training and help files would be useful.

What problems is Serpstat solving and how is that benefiting you?

Improvements to keyword research, better insights and my clients have been impressed with the clarity of the information provided

Small Business (50 or fewer emp.)
Feb 26, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very easy and fast online marketing tool"
What do you like best about Serpstat?

- clean & easy gui - fast - Domain analysis gives a very goog overview - especially Competitors in organic search - easy keyword research - rank tracker - perfect online support

What do you dislike about Serpstat?

- site audit tool is a little bit to basic (for me). needs further improvement

What problems is Serpstat solving and how is that benefiting you?

- all my online marketing needs. mostly seo

Small Business (50 or fewer emp.)
Feb 09, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Recommended for my all Friends and Family who are professional in this industry "
What do you like best about Serpstat?

serpstat is really playing a great role in search engine optimization and I would like to special thanks to the team members and all the management for this great services and support. highly recommended to every one in the similar industry.

What do you dislike about Serpstat?

there might be prices a bit high in this case but still not much high so affordable if the prices will go little low that is going to be awesome for small business and individuals .

What problems is Serpstat solving and how is that benefiting you?

I am taking lot of my time to find searches and do my seo work which is not matter of minutes and that is really time saving a lot for me .

Small Business (50 or fewer emp.)
Jan 29, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy-to-use tool SEO tool"
What do you like best about Serpstat?

Easy way to get an overall picture of our ranking and backlinks.

What do you dislike about Serpstat?

There is no plan for small businesses. We use it only twice a month. Plan A should be enough but important features bare missing.

What problems is Serpstat solving and how is that benefiting you?

Our go-to tool for making our content highly visible.

Small Business (50 or fewer emp.)
Jan 24, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Low-cost but high qualified SEO tool!"
What do you like best about Serpstat?

I have switched several SEO platforms but finally stopped on the Serpstat. The greatest advantage is that they provide users with all the needed kinds of tools in one place. Most of the SEO sites have a particular range of instruments satisfying only one category of needs. So, I had to use several sites to get what I exactly needed. Serpstat includes everything that can be required by users. It gives an opportunity to use all the possible tools entering only one platform. And the price is relatively low. Would like to highlight their Domain vs domain tool. I was really amazed while implemented it at first. There are some drawbacks in Serpstat's functionality, of course. But generally, I am pretty satisfied by it.

What do you dislike about Serpstat?

More detailed explanation to the tools would be great. Some of the tools show similar results and sometimes it is slightly hard to understand what do they actually mean.

What problems is Serpstat solving and how is that benefiting you?

Domain vs Domain, keywords research and clustering, competitive research

Small Business (50 or fewer emp.)
Jan 19, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Makes SEO Easier"
What do you like best about Serpstat?

Serpstat has a lot of features. It's quick and easy to find keywords and see how much competition is out there for your keywords. It's also easy to find suggestions if your keyword has too much competition. I love also that I can check competitor domains and see what they are ranking for.

What do you dislike about Serpstat?

It takes a little training to get to know all of the features but once you do it is pretty simple. I can't really find anything negative. I've been using it for over 6 months and have been very satisfied so far.

What problems is Serpstat solving and how is that benefiting you?

I am solving the issue of getting traffic to my website. I was having a hard time ranking for keywords until I started using Serpstat to do my keyword research. I am starting to see the benefits now. SEO is a long game and even if you don't see spikes in traffic now they will eventually come if you are doing it right.

Small Business (50 or fewer emp.)
Jan 19, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"An all-in-one tool for your SEO"
What do you like best about Serpstat?

I've been using Serpstat for over a year now and I am very happy with it. Especially with the tracking ranking features - it's quick and reliable. I love that they keep on innovating and launching new features constantly. This makes me think this tool is heading somewhere.

What do you dislike about Serpstat?

I wish there was a phone app for the tool so I could check my rankings on the go.

What problems is Serpstat solving and how is that benefiting you?

My rankings are 100% monitored and I can check my backlink profe.

Small Business (50 or fewer emp.)
Jan 19, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"New to SEO?"
What do you like best about Serpstat?

Serpstat really explains in detail what an end user needs to improve their SEO! It takes time and work, but any thing good is the same...

What do you dislike about Serpstat?

This has a new learning curve for us. The explanations make sense, but it does take time to learn.

What problems is Serpstat solving and how is that benefiting you?

Serpstat helps us get more web traffic

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Gives me the insights I need"
What do you like best about Serpstat?

I like how easy it is to look up quality SEO numbers which help my business.

What do you dislike about Serpstat?

The interface could be more friendly so it would be easier to get certain kinds of data. Something more visual.

What problems is Serpstat solving and how is that benefiting you?

Serpstat helps to uncover key terms that people search related to my niche so I can create relevant, and saught after content.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Incredible For The Price"
What do you like best about Serpstat?

Serpstat is my go-to tool for tracking a site's SEO authority. It doesn't matter if I'm investigating a competitor or looking for opportunities on my own sites, Serpstat holds it's weight against much more expensive options.

What do you dislike about Serpstat?

While Serpstat is good at many things, it often means it's not perfect at anything. I wish it had the ability to be more granular on the level of insights, or even better- be proactive to show opportunities for improvement without a manual analysis.

What problems is Serpstat solving and how is that benefiting you?

Primarily for SEO, of course, which also helps inform buyer behavioral patterns.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Hidden gem for website information"
What do you like best about Serpstat?

I found Serpstat by accident and am very pleasantly surprised at the wealth of information available in this software. I use it to audit and give me an overview of client's websites so I can learn quickly where to direct my attention for maximum impact and benefit to their marketing goals.

What do you dislike about Serpstat?

I wish there was more reporting options available, specifically that I can send directly to my clients without having to reformat.

What problems is Serpstat solving and how is that benefiting you?

I use this software to evaluate clients' websites for holes in their SEO strategy implementation.