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Nightwatch
Your Overnight Web Sentinel
4.8
(39)
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Nightwatch Reviews & Product Details

Nightwatch Overview
What is Nightwatch?

Nightwatch is a location-focused keyword-tracking tool that helps you discover your position in the search rankings across more than 100,000 locations worldwide. Nightwatch gives you an overview of your position on Google, it also gives you data on your ranking on platforms like DuckDuckGo, YouTube, and Bing, as well as on desktop and mobile. Like many leading keyword rank tracking tools, the service collects accurate data from Google Analytics, Keyword Planner, and Search Console. Nightwatch also provides tips and insights on how to make your site more visible. A reporting tool is available for white-label reports, and an auditing feature is included in its list of tools.

Company Nightwatch
Year founded 2018
Company size 11-50 employees
Headquarters Delaware, United States
Social Media
Nightwatch Categories on Findstack
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What Nightwatch is best for?
How does Nightwatch compare to Serpstat?
What are the pros and cons of Nightwatch?
Nightwatch Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Nightwatch Pros and Cons
Pros
  • On demand rank tracking
  • Excellent interface
  • Easy to understand reports
Cons
  • Pricier than competition
  • Free trial is very limited
Nightwatch Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Nightwatch Media
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Nightwatch Screenshots
Nightwatch Integrations
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 21, 2024
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39 Nightwatch Reviews
4.8 out of 5
Mid Market (51-1000 emp.)
Feb 07, 2023
 Source
Overall Rating:
5.0
Meysam S. avatar
Meysam S.
Senior Seo Specialist
Share
"Very good for keyword tracking"
What do you like best about Nightwatch?

keyword tracking from different locations

What do you dislike about Nightwatch?

Very high price for more keywords for track

What problems is Nightwatch solving and how is that benefiting you?

keyword tracking from different locations and give graph about position of that keywords

Small Business (50 or fewer emp.)
Dec 19, 2022
 Source
Overall Rating:
5.0
Mike P. avatar
Mike P.
Search Engine Optimization Specialist
Share
"Nightwatch is an solid SEO tool for tracking keywords."
What do you like best about Nightwatch?

Nightwatch has a very customizable dashboard, which I liked. Everyone prefers to view things in a specific way, and I feel Nightwatch accomplishes that. I also like the quick turnaround on submitting new keywords and the overview page when you first log in. I personally didn't take advantage of the reporting feature, but feel anyone running a digital marketing company would love this quick and easy way to sent clients easy-to-read reports.

What do you dislike about Nightwatch?

There isn't much to dislike. I used NightWatch for 2 years and only recently switched due to in-house budget cuts.

What problems is Nightwatch solving and how is that benefiting you?

They could grow and offer more SEO site feedback on the sites that you are tracking, but for the most part, they are as advertised.

Mid Market (51-1000 emp.)
Sep 28, 2022
 Source
Overall Rating:
5.0
PB
Philip B.
Product Owner
Share
"Great product and great customer service. Recommend this to all SEO experts."
What do you like best about Nightwatch?

The insightful reports that provide a good overview to a low cost compared to others.

What do you dislike about Nightwatch?

I don't really have a specific thing that I disliked.

What problems is Nightwatch solving and how is that benefiting you?

I can track the keyword ranking of all keywords easily and cost effectively.

Small Business (50 or fewer emp.)
Sep 05, 2022
 Source
Overall Rating:
5.0
Sebastian F. avatar
Sebastian F.
Cto
Share
"Happy customer since many years"
What do you like best about Nightwatch?

The simplicity. My daily report routine is a matter of minutes, not hours.

What do you dislike about Nightwatch?

I don't need the onpage crawler. But this is a "luxury problem".

What problems is Nightwatch solving and how is that benefiting you?

Fast, easy and reliable rank tracking for all our websites.

Small Business (50 or fewer emp.)
Jul 08, 2022
 Source
Overall Rating:
5.0
JV
Jack V.
Insurance Agency Owner
Share
"Nightwatch is Worth Every Penny"
What do you like best about Nightwatch?

Nightwatch has a very good user interface and is well laid out so you can see everything you need to check all your rankings. They also have very good tech support people like Maja.

What do you dislike about Nightwatch?

I don't dislike anything about the software, it works fine.

What problems is Nightwatch solving and how is that benefiting you?

It is very fast to see what keywords have gone up and what has gone down in rankings. This is due to a unique link to the up and down rankings pages. I also like the fact it will show my competitor's rankings for the same keywords.

Small Business (50 or fewer emp.)
Dec 01, 2020
 Source
Overall Rating:
5.0
JT
John T.
Founder
Share
"Best Customer Service | Best Tools | Best Intuitive Interface | Great Agency Tool"
What do you like best about Nightwatch?

The customer support is fantastic and timely. Also enjoy the rich design of the platform with incredible integrations like Analytics and Search Console for added insights gathering. The reporting feature is robust and easy to use to showcase brilliant reports to clients.

What do you dislike about Nightwatch?

There are some hiccups, and that happens with technology. But when hiccups do occur, customer service reps are on it like champs!

What problems is Nightwatch solving and how is that benefiting you?

Easy reporting regarding keyword ranking is the primary challenge Nightwatch alleviates for me. I also benefit from understanding where competitors rank.

Small Business (50 or fewer emp.)
Oct 09, 2020
 Source
Overall Rating:
5.0
Krish S. avatar
Krish S.
Seo Specialist
Share
"I have been using this tool since last 2 years and still im enjoying with the tool."
What do you like best about Nightwatch?

I have been using this tool for the last 2 years, and still im enjoying the tool. The team is really friendly, and they used to help me when I need any solution from the tool or on my side, so I'm looking forward to working with this tool for more years and giving 10/10 points through my experience.

What do you dislike about Nightwatch?

i like all the things and i would like to ask for more discounts or expand more options for old users.

What problems is Nightwatch solving and how is that benefiting you?

i had some payment error adn they help me to active the tool till problem solved. they offered me good discounts as new member when i join

Small Business (50 or fewer emp.)
Mar 19, 2020
 Source
Overall Rating:
5.0
Mansoor A. avatar
Mansoor A.
Co Founder & Ceo
Share
"Best "keyword rank tracking" experience I've ever had."
What do you like best about Nightwatch?

Nightwatch is truly amazing and delivers what it promises! I signed up with them two years ago and haven't looked back ever since. It is definitely giving its rivals a run for their money! The way this platform organizes the information on analytics and consolidated keyword rankings are phenomenal. Not to forget, the option to switch to "Dark" and "Bright" mode is cherry on top. I have so many good things to say about this beautiful product. The interface and design is just beautiful! 1- Super-friendly, simple and convenient to use 2- Daily Keyword Reports via Email (as per defined schedule) 3- Geo-location rank tracking is a game changer 4- Flexible and segmented reports are powerful 5- Second-to-none Livechat Support 10/10 6- Team does progressive enhancements to the platform to provide more value!

What do you dislike about Nightwatch?

Can't really think of anything that I dislike about the product

What problems is Nightwatch solving and how is that benefiting you?

I run a design and SEO agency and was looking for a keyword tracking tool with geo-location rankings. The geo-location rank tracking feature is a game changer for me. I tested several rank tracking tools before signing up with Nightwatch but none of them had all the useful features under one umbrella. The accuracy of rankings in SEO business is very important. I can now track rankings for multiple projects with laser focus by geographic targeting on both Desktop and Mobile. The geographic keyword tracking allows to measure rankings by city and state. Nothing can beat it! Nightwatch is quite reliable and has helped me enormously with my SEO efforts.

Small Business (50 or fewer emp.)
Feb 26, 2020
 Source
Overall Rating:
5.0
Christian O. avatar
Christian O.
Owner
Share
"It gets the job done, everyday, every time!"
What do you like best about Nightwatch?

The dark theme is great. I like the fact that when you log in, you see a grid of graphs, showing how all your websites are doing. You can set reports to automatically send to your clients at any frequency. This takes the hassle out of keeping them updated with where their site is at. Nightwatch does not bind you in any contracts either.

What do you dislike about Nightwatch?

I don't see any down sides to Nightwatch. Its super reliable.

What problems is Nightwatch solving and how is that benefiting you?

I need to track site rankings for my SEO business. Nightwatch allows me to do this with the added perks of checking backlinks,DA,PA, competitor rankings, and more! The amount of information displayed is amazing and easy to navigate. Nightwatch is just what I need, without a bunch of added flair. If you ever need to upgrade plans, its as easy as clicking a button, no calling customer service and wasting time.

Mid Market (51-1000 emp.)
Jan 16, 2020
 Source
Overall Rating:
5.0
DD
Dominique D.
Founder
Share
"Indispensable product if you work with SEO and Content Marketing"
What do you like best about Nightwatch?

We've been clients since July 2016 when this product was named Ranktrackr. We upgraded to Nightwatch promptly after release. 1) It just works, by that I mean it's reliable and my degree of trust in the tool is really high. 2) The Interface is well thought. 3) Pricing is fair and the tiers work for us. 4) The dev team is adding new features every now and then.

What do you dislike about Nightwatch?

To my surprise I cannot think of anything. I do have suggestions which I share with the team every time they send feedback links but I cannot think of something I dislike in this tool.

What problems is Nightwatch solving and how is that benefiting you?

We invest a lot in content marketing for our company currently sitting at shy over 1 million organic hits yearly on our website. I would say Nightwatch has a very important role in this strategy. It lets us know which content is working, which is not working, which is trending up or down so we can take action, it let us know how our competitor are doing compared to us and so on. To sum it up, it allows us to measure and share the fruits of our efforts and know for sure over time that the strategy is working. If you work with content marketing I would say that this tool is of great value.

Small Business (50 or fewer emp.)
Nov 27, 2019
 Source
Overall Rating:
5.0
Mathew M. avatar
Mathew M.
Owner Principal
Share
"An amazing all-round SEO and client management tool"
What do you like best about Nightwatch?

One of the best things about Nightwatch it the ability to send daily reports that are extremely customizable. Some of my clients have different levels of understanding of how internet marketing works so Nightwatch gives you the ability to transform the report and tailor it based on what you want to show each separate client. Many of my clients have thanked me for sending them daily reports and keeping them updated every step of the way - but this is all automated by Nightwatch. Then you also have the option to integrate Google Analytics and Search Console very easily which gives clients all the data about their website in one clean report which has just helped my business stand out over many others.

What do you dislike about Nightwatch?

It is more expensive than many tools I've tried in the past, but it is extremely valuable to my agency so it is what it is. I would personally rather pay more to keep my clients happy and give my agency more value by using tools that get the job done right and that's what I find with Nightwatch. I used to use tools that we're 1/5th of the price and I won't mention the names of them but they were not as flexible with client reporting and the rank tracker was not as accurate as Nightwatch.

What problems is Nightwatch solving and how is that benefiting you?

Client communications with their reporting system, I'm able to be in constant communication with my clients daily with their reports. Also, the main reason I switched from using other tools is that Nightwatch has the ability to track local keywords from specific local places. So for instance, I have clients all over the US and other keyword tracking tools I was using would show ranking results based on my current location. However, with Nightwatch, you can adjust the settings so that they track keywords based on the current location of that specific client making the ranking results much more accurate.

Mid Market (51-1000 emp.)
Jan 02, 2019
 Source
Overall Rating:
5.0
PW
Paweł W.
Head Of Seo
Share
"If you need a stable and powerful SEO tracker tool, the Nightwatch is for you"
What do you like best about Nightwatch?

- track competitors and analyse all visibility - lot of dimensions and advanced filters - custom keyword groups, graphs and reports

What do you dislike about Nightwatch?

- not all features are live, but hope they will be

What problems is Nightwatch solving and how is that benefiting you?

We spent a long time to look forward SEO tracker that we can track our SEO performance in a few countries both desktop and mobile keywords, but not only our performance - the key is that we can easily track our competitors and analyse all visibility. Nowadays analysing the big amount of data and drawing conclusions is the right way to be on top in SERPs. In Nightwatch, you can find a lot of dimensions and advanced filters (every data freak find something for them). You can create custom keyword groups, graphs and reports - for faster accessibility.

Small Business (50 or fewer emp.)
Dec 18, 2018
 Source
Overall Rating:
5.0
SH
Steffan H.
Director Of Seo
Share
"Our Agency's New Favorite Tool"
What do you like best about Nightwatch?

I love that you can see a side by side comparison of rankings in the Local Pack and regular Organic Results. Our last rank tracking software did not have this feature and It made it difficult to get the overall picture. I love the design.. It is beautiful and so much fun to look at.

What do you dislike about Nightwatch?

They have a great feature where you can pull in traffic data from Google Analytics and graph the comparison to other SEO metrics like Search Console Data, Ranking Visibility, etc. However, I wish you could filter to only ORGANIC traffic, not all traffic sources. Kinda defeats the purpose if you ask me.

What problems is Nightwatch solving and how is that benefiting you?

The white-label reports are beautiful and easy to generate. This has been a huge benefit for our agency.

Small Business (50 or fewer emp.)
Nov 05, 2018
 Source
Overall Rating:
5.0
DS
Dominik S.
Founder Germanymore.De
Share
"A simple yet powerful SEO tool"
What do you like best about Nightwatch?

I really enjoy using Nightwatch as it is a simple yet powerful SEO tool. Unlike other SEO tools, Nightwatch has a very clean and organized user interface and it is very easy to adjust it to your needs. Needless to say that the pricing is very competitive compared to other tools on the market.

What do you dislike about Nightwatch?

Nothing... I'm really happy with the service

What problems is Nightwatch solving and how is that benefiting you?

Ranktracking and SEO

Small Business (50 or fewer emp.)
Oct 11, 2018
 Source
Overall Rating:
5.0
LB
Liz B.
Founder
Share
"Nightwatch is a Game Changer"
What do you like best about Nightwatch?

We have been utilizing NightWatch for a little over 6 months now and it has been game changer for us. The reason we switched over to NightWatch from our old keyword tracking tool, is the flexibility and information that it provides to our team. When it comes to the support side of things, the team at Nightwatch is second to none. They are very flexible with their platform and are more than willing to help and answer any questions our team throws their way.

What do you dislike about Nightwatch?

We have to log in to the admin account in order to make certain changes. With so many people in the tool at once, it can cause for massive delays in the system and take longer than normal to do any task due to load time.

What problems is Nightwatch solving and how is that benefiting you?

For keyword rankings, we have the benefit of keywords now being tracked on a daily basis. On multiple occasions, this level of tracking has helped us to figure out the impact of a Google Algorithm change no matter the size of the impact. Past keyword rankings, NightWatch has been able to provide our team with access to information about our website traffic and backlinks all in one location.

Small Business (50 or fewer emp.)
Oct 09, 2018
 Source
Overall Rating:
5.0
CL
Cedric L.
Founder
Share
"The best rank tracking service out there!"
What do you like best about Nightwatch?

I've been a previous user of RankTrackr and switched to Nightwatch for its daily reporting abilities, but I've got to say I've fallen in love with the tool for more than that. First of all, it's very cool looking, I love the black design (it doesn't hurt my eyes at night like other tools with white everywhere). I now find myself going over to Nightwatch multiple times a day just because I love the design so much! The ability to connect your Google Search Console and Google Analytics account is a killer deal. You get so much for the price you pay.

What do you dislike about Nightwatch?

The fact that I didn't know about it sooner hahaha! I truly have nothing bad to say about this tool, it does an excellent job!

What problems is Nightwatch solving and how is that benefiting you?

I can schedule daily reports to my clients so they feel like I have incredible follow up. I love that I can analyze every data from my client's site in the same place by connecting Google Search Console and Google Analytics! This is such a time saver, and it helps me get a better and quicker overview of a client's site performance.

Small Business (50 or fewer emp.)
Oct 01, 2018
 Source
Overall Rating:
5.0
✓Q
✓ Elia Q.
Mede Oprichter
Share
"As a online marketing agency we cant live without Nightwatch!"
What do you like best about Nightwatch?

a lot of updates, much more then only ranktracking, very easy to use.

What do you dislike about Nightwatch?

I miss the overall overview. We do a lot of work for clients and sometimes you just want to group some domains in one report. The dashboard now works, but is not very easy to use yet. Im sure they will fix this in a future update. Would also love to see seo audits implemented (like woorank or semrush), but i believe they already building this (awesome!)

What problems is Nightwatch solving and how is that benefiting you?

As a online marketing agency we cant live without Nightwatch! It helps​ us keep a track of the rankings of our client but provide much more like competition insight and some advanced seo data. Alsp on love with the new added integration of analytics and Search console. Keep up the good work guys!

Small Business (50 or fewer emp.)
Sep 28, 2018
 Source
Overall Rating:
5.0
MW
Mike W.
Digital Marketing Manager
Share
"Best All-in-One Ranking Software Platform"
What do you like best about Nightwatch?

With over 15 years of experience in SEO and web marketing, I've bought into every ranking software platform in the market. I can tell you with high confidence that Nightwatch is by far the most accurate in terms of their keyword ranking over desktop and mobile plus they have other very helpful features such as pulling in valuable data from Moz, Ahrefs, and Majestic that is super friendly that saves me a ton of money on from buying those other platforms which are expensive. I purchased their Pro account and with it you can also white-label your reports to make them look professional and branded to your business. Additionally, Nightwatch allows me to spy on local competitor websites which is helpful information. Nightwatch.io is a must-have purchase for any digital marketing agency looking for an all-in-one solution for their clients and also to help grow their business. I've been with Nightwatch for over 3 years now and it's one of the best business decisions I've made.

What do you dislike about Nightwatch?

Even though they already pull in valuable data from other platforms such as Ahrefs, Moz, and Majestic I'd like to see additional tools and features.

What problems is Nightwatch solving and how is that benefiting you?

Nightwatch allows me to pull accurate ranking on keywords on my own websites but also my competitive sites.

Small Business (50 or fewer emp.)
Sep 28, 2018
 Source
Overall Rating:
5.0
KS
Kevin S.
Seo Manager
Share
"Nightwatch - The only Keyword Tracking Tool you need"
What do you like best about Nightwatch?

The tool is very easy to use. A simple display and one-click options mean I can track all my keywords and links effortlessly. I can design graphs to compare my keyword rankings to my top competitors, allowing me to target specific keywords that need work. The ability to add competitors to my account allows me to always stay one step ahead of them, ensuring I get the majority of traffic from organic search. The tool also lets me sync my analytics account so I can monitor site traffic and what keywords are distributing traffic the most.

What do you dislike about Nightwatch?

The only thing that I could possibly say about this tool that I don't like, is the cost per keyword. Although I will say the value for the tool is incredible, the only way I could imagine it getting better is if they gave discounts to continued customers.

What problems is Nightwatch solving and how is that benefiting you?

I am tracking thousands of keywords and providing reports to my seniors. It is helping my rank higher in Google search and beat out my company's competitors in search. It is also helping me identify what URLs are linking to my site that are valuable, so I can continue strong and smart link building.

Small Business (50 or fewer emp.)
Sep 09, 2018
 Source
Overall Rating:
5.0
Matej B. avatar
Matej B.
Co Founder
Share
"Best rank tracking tool I've used"
What do you like best about Nightwatch?

Before discovering Nightwatch we had to use multiple tools to track all the website SEO metrics. With Nightwatch we track everything we need. It's the all-in-one solution we've been looking for.

What do you dislike about Nightwatch?

There is no mobile app to check your stats on the go.

What problems is Nightwatch solving and how is that benefiting you?

Nightwatch allows us to track all the necessary SEO KPIs: Traffic, rankings, backlinks, competition, search visibility, ... etc

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