Serpstat background blur
Serpstat Logo
Serpstat
All-in-One SEO Platform
4.6
(459)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
Serpstat Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Nightwatch?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
Serpstat 0
Serpstat 1
Serpstat 2
Serpstat 3
Serpstat 4
Serpstat Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 21, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 22, 2019
 Source
Overall Rating:
4.5
WW
Weber W.
Weber
Share
"All-in-one SEO Solutions"
What do you like best about Serpstat?

Keyword Research and Rank Tracker, because there's a database in Taiwan that you can use.

What do you dislike about Serpstat?

Choose search engine ranking only Google desktop selectable.

What problems is Serpstat solving and how is that benefiting you?

Keyword Research, so that I can have more suggestions on keywords and save a lot of time.

Small Business (50 or fewer emp.)
Jan 22, 2019
 Source
Overall Rating:
4.5
GH
George H.
Advanced Ppc
Share
"best affordable platform"
What do you like best about Serpstat?

vast option,multiple option you can chose from .it is more than enough to do seo

What do you dislike about Serpstat?

nothing,just it needs to be better than semrush. be careful of the result,sometimes they are not so accurate

What problems is Serpstat solving and how is that benefiting you?

SEO,

Small Business (50 or fewer emp.)
Jan 22, 2019
 Source
Overall Rating:
4.5
Tusa M. avatar
Tusa M.
Chief Creative
Share
"Great tool for SEO Research"
What do you like best about Serpstat?

Keyword Research - long-tail keywords top-performing keywords, proven and profitable keywords, Comparing your keywords to different performance indicators. I like the admin interface. Support is really good. data is also presented in a circular chart for easier visual comprehension. Investigate traffic drops and visibility changes for the domain you are interested in.

What do you dislike about Serpstat?

More Database options easier UX/UI - localized advertised campaigns more competitive intelligence for strategic decision making, wish I could build targeted digital marketing program and tailoring services

What problems is Serpstat solving and how is that benefiting you?

Keyword research & Tracking Research keywords and compare the rankings of multiple domains with Serpstat`s Batch Analysis Tool. Get an incredibly detailed list of your competitors’ SEO and PPC efforts

Mid Market (51-1000 emp.)
Jan 20, 2019
 Source
Overall Rating:
4.5
KS
Kevin S.
Tech Service Engineer
Share
"Awesome SEO tool with great features"
What do you like best about Serpstat?

Finding out the keywords my competitors are ranking and potential keywords to be ranked for my website. Rank tracker for my website so I know what are the top keywords I am ranking for. Perform site audit with this tool is awesome. Able to find out the major backlinks my competitors are using to boost their website and I can use the similar backlinks to boot my site too. Able to see the rank history to knows what is working and what is not working on the SEO strategy performed.

What do you dislike about Serpstat?

Cannot find all the backlinks but major one is able to. Overall the speed feel slow when using the tool.

What problems is Serpstat solving and how is that benefiting you?

Get more keywords that competitors are using and helping to generate traffic. Find out the visibility of my website compare with competitors website. Perform website auditing and discover problems that could hurt ranking. Discover good backlinks that can be used to boost my website.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
4.5
PB
Puneet B.
Brand & Advertising Mentor
Share
"Not just SEO, it helps me take business decisions."
What do you like best about Serpstat?

Serpstat is a comprehensive platform. I can find out important keywords for my business, site audit is also useful. I can track my keyword positions and can compare my content with competitors. Things are easy. Even for a non-SEO professional like me, it makes sense. In a nutshell good portal for finding everything relevant in one place.

What do you dislike about Serpstat?

There isn't much to dislike. Though things can improve. Relevant keywords can include more context related words which I find on some other portals and find useful.

What problems is Serpstat solving and how is that benefiting you?

It is helping me address the right target audiences. I am learning to use focused keywords to reach the customers I want to talk about. More than SEO it is a tool for understanding the general direction the industry is moving. As a consultant, I can understand my client's industry much better for researching their industry-specific keywords, competitors, and the top pages for those specific terms. This helps me in assisting my clients to move in the right direction. Serpstat research builds my authority and credibility in front of the client. Many times I can tell them things about their industry which even they are not aware of. It has helped me win new business.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
4.5
Jordan S. avatar
Jordan S.
Owner
Share
"Good product for a cheap price"
What do you like best about Serpstat?

First off I am not an expert on SEO but am just using it for my personal websites, but I use this to check my keywords. This seems to be very accurate. It keeps track of my projects and keywords so I don't have to manually check them.

What do you dislike about Serpstat?

I purchased this from appsumo a long time ago and it was a spectacular deal, but the per month is a little more expensive. It is still much cheaper than the big guys with very accurate results. So I wish it was a little cheaper per month, but I still think it is a good deal.

What problems is Serpstat solving and how is that benefiting you?

Serpstat is great for keeping track of keywords and different projects. I don't even use serpstat to its fullest potential. One day I need to sit down and truly see what it can do.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
4.5
JJ
Jason J.
Web Design & Seo Consultant
Share
"Very Robust Feature Set"
What do you like best about Serpstat?

Easy to use without having to go through a bunch of tutorials. Intuitive layout. Support is super fast to respond.

What do you dislike about Serpstat?

I'd like to see a lead generation tool that provides a basic SEO Analysis type landing page where a visitor could enter their name, website domain name and be automatically emailed a basic complimentary report and you get a lead (ie contact details) with the ability to follow up and see if you can help resolve some of their issues.

What problems is Serpstat solving and how is that benefiting you?

Keyword research, back link analysis, tracking rankings

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
4.5
AM
Anis M.
Senior Ppc Executive
Share
"Affordable PPC Audit tool"
What do you like best about Serpstat?

They are growing their database of markets and adding new markets every while. It can be used for both SEO and PPC advertiser.

What do you dislike about Serpstat?

It is a little bit confusing at the beginning, but once you use to the interface, it become easier to navigate though.

What problems is Serpstat solving and how is that benefiting you?

Having a good idea about our competitors ads and landing page is a life saver for me.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
AA
António A.
Web Professional | Word Press | Woo Commerce
Share
"One comprehensive SEO toolset"
What do you like best about Serpstat?

From website audit to backlink analysis, Serpstat offers a full stack SEO toolset. It is great to have everything under one tool.

What do you dislike about Serpstat?

The toolset works fine and it is fast. If I have to point out anything negative is the number of available plans. It should be simple.

What problems is Serpstat solving and how is that benefiting you?

Content marketing and keyword research. Serpstat makes it easy to find top content and the correct keywords. It makes it easier to reverse engineer what others do.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
RW
Robin W.
Owner
Share
"Easy to use and a strong contender for my SEO needs"
What do you like best about Serpstat?

It’s easy to use and pretty straightforward. I love the content and keyword modules.

What do you dislike about Serpstat?

The site audit could be a bit stronger and easier to use.

What problems is Serpstat solving and how is that benefiting you?

SEO and content planning

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
DS
Dieter S.
Ceo
Share
"The Swiss Army Knife for SEO and Marketing"
What do you like best about Serpstat?

As far as keyword research and backlink analysis goes, after testing many tools, Serpstat has become our go-to tool.

What do you dislike about Serpstat?

There are so many great tools inside Serpstat, sometimes it's a little difficult to navigate the site, although we consider that a good problem to have.

What problems is Serpstat solving and how is that benefiting you?

Serpstat has become our #1 marketing tool we use to perform various SEO (and PPC) tasks such as keyword research, competition analysis, backlink audit, and position tracking. We use Serpstat to give us a high-level overview of our site’s performance across different areas – organic keywords, PPC keywords, keyword position distribution, competitors in organic search, rank tracker, and more. We love Serpstat for its wealth of features and reports.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
CM
Chris M.
Creative
Share
"Been using Serpstat for over two years and it still delivers!"
What do you like best about Serpstat?

I enjoy how applicable the keyword analysis is across industries. I use it for my freelance gig as well as my full time job as an SEO content writer and strategist. I appreciate the indepth reports, and the insights. The ability to complete competitive analysis is a really strong feature I use. Whenever I have had an issue or something doesnt work as well as expected, the Serpstat customer support is always there to provide assistance in a very timely manner!

What do you dislike about Serpstat?

I might just not have enough experience with it, but I sometimes the competitors engaged in Google Ads is not as accurate as I think it should be, and sometimes the information is a bit difficult to understand, but again thats likely related to me inexperience and not the actual program.

What problems is Serpstat solving and how is that benefiting you?

Keyword analysis, competitor analysis, keyword planning, traffic analysis etc. etc

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
AH
Andreas H.
Gründer
Share
"Great SEO Tool for my german social media and seo agency"
What do you like best about Serpstat?

The Keyword tool is great. I like the position ranking tracker and the dashboard. User experience is very good, the service is fast and friendly with a lot of feedback. Site audit is very helpfull for my clients. I use often Search Questions from the keyword tool to find out more ideas.

What do you dislike about Serpstat?

speed is sometimes realy terrible, Database could be more updated, in my version no mobil ranking tracker, the beta tools are focus on Yandex, i hope google will supported fast.

What problems is Serpstat solving and how is that benefiting you?

My customers like a overview of there situation and like to have reports. Serpstat helps to plan the right marketing strategy. I see very fast what is going on and how i can help the clients to improve there business online.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
WE
Wolfgang E.
Owner
Share
"The new generation of SEO tools"
What do you like best about Serpstat?

Has just about everything you need to help with your SEO, easily accessible and understandable. Because it came later than some of the more known systems it avoids their outdated menu structures and interface idiosyncrasies. As an SME I also highly appreciate the very sensible price point.

What do you dislike about Serpstat?

Some of the international databases are only coming online step by step, The index also still doesn't have as many pages (and therefore backlinks shown) as the top competitor (but already more than some of the other competitors I've tested).

What problems is Serpstat solving and how is that benefiting you?

Advise my clients on optimizing their websites, from keyword selection all the way through to search engine ranking reports.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
BL
Barry L.
Director Of International Projects
Share
"Serpstats is Powerful and Scalable"
What do you like best about Serpstat?

I like many features, and I haven't even learned all of the functionality yet, but the one I use/like most is Backlinks.

What do you dislike about Serpstat?

It has a steep learning curve like most of these types of applications. Not only do you need to know how to do it in Serpstats, but you have to know what the results MEAN, and that also takes time if you're new to SEO/SEM.

What problems is Serpstat solving and how is that benefiting you?

I conduct a review of prospect's website in hopes of trying to sell them on our SEO prowess. The reports look very professional (I put them into our template) and helps us to sell our services.

Small Business (50 or fewer emp.)
Jan 16, 2019
 Source
Overall Rating:
4.5
HW
Hence W.
Web Engineer
Share
"Tools to see your competition's strategies"
What do you like best about Serpstat?

Value for Money. SEO tools don't come cheap but Serpstat is an exception. And its complete tools turn your SEO game up to lightspeed. Track projects, get highly intuitive insights, and cut down research time drastically.

What do you dislike about Serpstat?

I wish there is a plan with fully white labeled experience.

What problems is Serpstat solving and how is that benefiting you?

Market research time is solved. The amount of information you will gain about your competitors, niche, and business is invaluable

Mid Market (51-1000 emp.)
Jan 16, 2019
 Source
Overall Rating:
4.5
NG
Neil G.
Digital Marketing Consultant
Share
"Excellent SEO tool for monitoring and research"
What do you like best about Serpstat?

SerpStat is a great tool for SEO and PPC research with massive amount of data and functionality it offers such as detailed website analysis, competitor research, keyword variations and analyzing keyword trends. One of my favourite feature in Serpstat is "Search Questions" functionality which provides variation of keyword suggestions in the form of questions which is very useful for content marketing and creation. It helps me perform the best SEO analysis with detailed results.

What do you dislike about Serpstat?

As it offers a host of features, I wish the navigation was little more easier. However, once you are familiar with the UI, this is great tool for SEO/PPC research.

What problems is Serpstat solving and how is that benefiting you?

We are able to optimize our website with the Site Audit feature. Perform keyword research feature across multiple countries and identify relevant keywords for our business. Based on keyword research from Serpstat tool along with its host of features such as Long tail keywords, Search Questions, Related Keywords etc. we are able to increase our organic traffic and helps us in creating of new topics and blogs. The tool also helps us to identify and scale backlink opportunity. It helps us streamline our SEO efforts and measure progress.

Small Business (50 or fewer emp.)
Jul 10, 2018
 Source
Overall Rating:
4.5
Joe G. avatar
Joe G.
English Second Language Teacher
Share
"Cool SEO tool at a great price"
What do you like best about Serpstat?

I can get detailed data for a low price, and it's a lot better than Google's free data. Also, it doesn't slow down my computer like a browser SEO tool. It shows general search data, not just what Google thinks I want based on my past searches.

What do you dislike about Serpstat?

I'm not sure, It is what it is and doesn't promise anything it can't deliver well.

What problems is Serpstat solving and how is that benefiting you?

It helps me get ideas for content to write based on things people are searching for, but I hadn't thought to write about.

Small Business (50 or fewer emp.)
Dec 06, 2017
 Source
Overall Rating:
4.5
CT
Cort T.
Digital Marketing Manager | Seo, Web Analytics & Marketing Automation
Share
"Serpstat delivers Moz Quality at 80% less cost"
What do you like best about Serpstat?

The price. It has all the features I need to manage my clients SEO work and costs $75 less per month than Moz.

What do you dislike about Serpstat?

I originally thought that they did not have keyword difficulty scores for organic but they do! Can't think of anything I dislike yet.

What problems is Serpstat solving and how is that benefiting you?

Keeping track of SEO rankings, doing site audits, reviewing top SEO landing pages. I've been able to rank for more keywords faster because of Serpstat.

Small Business (50 or fewer emp.)
Jul 27, 2017
 Source
Overall Rating:
4.5
Ian C. avatar
Ian C.
President | Marketing Strategist
Share
"Serpstat a powerful tool in your SEO arsenal"
What do you like best about Serpstat?

The depth of analytics related to SEO keyword research and ranking are great. There's a host of tools you can use to analyze your rankings.

What do you dislike about Serpstat?

It takes a bit of getting used to how the interface works and how the pricing structure works. But once you get rolling it's very powerful and as with most tools the more you use it the easier it gets.

What problems is Serpstat solving and how is that benefiting you?

SEO keyword analytics, keyword research, competitive analytics