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Serpstat
All-in-One SEO Platform
4.6
(459)
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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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$29.00/month
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Nightwatch?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 22, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Sep 20, 2019
 Source
Overall Rating:
4.5
Elle M. avatar
Elle M.
Contributing Writer
Share
"Easy to Use, Lots of Helpful Info"
What do you like best about Serpstat?

It's so easy to set up a project and pull up keywords for both sites I own and see how it compares with others in the community. It allows me to get a clearer idea of which keywords to invest my time in to improve my sites and ranks.

What do you dislike about Serpstat?

It has a slightly too minimalist look to the dashboard.

What problems is Serpstat solving and how is that benefiting you?

I want to create better content on my site and improve its visibility so couples looking to improve their finances can find helpful resources for their goals like paying off their debts. By seeing what the site is already ranking for and where it is not, I can go back and improve the articles. I'm also seeing more organic traffic with this effort.

Small Business (50 or fewer emp.)
Sep 19, 2019
 Source
Overall Rating:
4.5
MK
Maryna K.
Marketing Specialist
Share
"Amazing tool for SEO, auditing and monitoring "
What do you like best about Serpstat?

Serpstat has all the tools that I need to do basic and advanced SEO campaigns. It helps me to get higher rankings and to keep it. Serpstat has a huge database of keywords, so keyword research is easy and works amazing. It gives me a lot of keyword ideas and more topics to cover. I'm also having a pleasant experience doing competitors research. Serpstat is a relatively new company, but they are fast becoming the go-to for all-round SEO campaigns.

What do you dislike about Serpstat?

I wish the interface was a bit more streamlined and clean

What problems is Serpstat solving and how is that benefiting you?

Gives you loads of content ideas, research competitors, understand your website performance, etc.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
4.5
Anthony J. avatar
Anthony J.
Founder
Share
"Great for keyword research. "
What do you like best about Serpstat?

Serpstat has been a lifesaver for me for quick and easy keyword research. The interface is simple and not bloated like some other tools I’ve used. I also really like the site audit feature.

What do you dislike about Serpstat?

Since it is not bloated, Serpstat lack some of the more advanced features of other tools. I also sometimes question the accuracy of the data when I use other tools for the same queries but get different results. All in all though Serpstat suits my needs very well for what it is.

What problems is Serpstat solving and how is that benefiting you?

I use Serpstat when doing SEO research for clients as well as researching the best keyword for blog posts and H tags.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
4.5
Emanuele B. avatar
Emanuele B.
Owner
Share
"A must SEO tool"
What do you like best about Serpstat?

The 2 features I most use of this tool are: 1- KW research 2- rank tracking This suite has all I need to create an SEO strategy

What do you dislike about Serpstat?

So many information could seem to be messy sometimes... and it takes a little to start with the interface. After that it's very easy

What problems is Serpstat solving and how is that benefiting you?

SEO strategy creation for my websites

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
4.5
SG
Shivbhadrasinh G.
Shivbhadrasinh Gohil
Share
"Easy to use tool"
What do you like best about Serpstat?

I particularly like the keyword ranking tracker feature

What do you dislike about Serpstat?

Not anything specific but the GUI can be improved.

What problems is Serpstat solving and how is that benefiting you?

I am able to track the keyword rankings regularly.

Small Business (50 or fewer emp.)
Apr 16, 2019
 Source
Overall Rating:
4.5
CM
Campbell M.
Strategy And Creative Lead
Share
"Powerful, fast and feature complete."
What do you like best about Serpstat?

Serpstat is one of those tools that you soon realise you can't do without after you use it. It has a very large range of features that are really well implemented when compared to its competitors (Semrush etc). Even if you don't do SEO for a living, the value of the data on your sites performance and also your competition is fairly mind blowing. If you're spending $$$ on online marketing and advertising, then you need to optimise your content and site... and Serpstat will help you do that in spades. The keyword research tool is really super easy and invaluable. Ditto your sites analysis tool - great to give you insight quickly to what's working and what's not. If you've not used a SEO tool before, the UI might be intimidating at first blush. Don't be put off. Watch their walk-thru's and you'll soon have your head around it. Once you get the logic it's very straight forward.

What do you dislike about Serpstat?

The interface is overwhelming even though logically ordered. It doesn't go out of its way to step you through a process. Plan limits on data/searches per day. More databases in smaller countries - although they're adding them all the time so it pays to ask often.

What problems is Serpstat solving and how is that benefiting you?

Completely changed how we looked at our content, spend and focus online. Gave us real insight into what we needed to fix and what was working well with our material. It also gave us confidence on what we were doing - we can back it up with data.

Small Business (50 or fewer emp.)
Mar 29, 2019
 Source
Overall Rating:
4.5
Miljenko B. avatar
Miljenko B.
Chief Executive Officer
Share
"Comprehensive SEO Tool"
What do you like best about Serpstat?

I like how Serpstat is an all-rounder or all-in-one SEO tool. Here I can check backlinks, analyze keywords and domains, do a site audit, track rankings on desktop/mobile and on every Google database. Also, they have implemented a new database for Croatia, so now it's even more useful. Their SERP analysis is great, I can find so many opportunities and detect competitor tactics.

What do you dislike about Serpstat?

I would like to see less pricing plans, now it's confusing.

What problems is Serpstat solving and how is that benefiting you?

I'm doing all SEO tasks with Serpstat, everything in one place!

Small Business (50 or fewer emp.)
Jan 31, 2019
 Source
Overall Rating:
4.5
Anas Almarie D. avatar
Anas Almarie D.
Career Development Catalyst
Share
"Consultancy usage for my clients"
What do you like best about Serpstat?

The detailed report of websites reviews and technical issues that made it easier to me to pinpoint quick wins for my clients.

What do you dislike about Serpstat?

It's not white labeled since I bought it via AppSumo

What problems is Serpstat solving and how is that benefiting you?

Websites reviews SEO Competitions analytics

Small Business (50 or fewer emp.)
Jan 31, 2019
 Source
Overall Rating:
4.5
JA
Jaime A.
Independent Content Creator
Share
"That extra kick to refine your content strategy"
What do you like best about Serpstat?

Its overwhelming feature set makes impossible not to meet your needs. Best of all, Serpstat provides suggestions about related keywords to your own so you don't miss a thing. You can focus on your strategy instead of researching for keywords, automate, follow your competitors and be more productive.

What do you dislike about Serpstat?

Plans structure with time-based query limits can make research very either expensive or exhausting for niche players. In my opinion, its primary target are companies that want to automate regular tracking, but sometimes what you need is to perform tons of queries in a very little time. With current Serpstat plans this can take very long time in case you don't want (or can't afford) to upgrade to a bigger plan.

What problems is Serpstat solving and how is that benefiting you?

Serpstat is very useful for small business in order to find content niches to specialize so they can fight appropiate battles. It could also help you refine your current content so you don't hit yourself against the big-buddies wall.

Small Business (50 or fewer emp.)
Jan 29, 2019
 Source
Overall Rating:
4.5
EZ
Eakkapan Z.
Full Stack Ruby On Rails Developer (Remote)
Share
"Great SEO tool for a small business like us"
What do you like best about Serpstat?

Serpstat is an affordable and great tool to improve SEO for our business. It has a clean UI and is easy to use. It helps me to find out where my traffic is coming from, what and how many keywords I'm ranking and I can also see who's linking to my website.

What do you dislike about Serpstat?

I hope they add more database in the future but I'm satisfied with the affordable price.

What problems is Serpstat solving and how is that benefiting you?

It helps me to find out where my traffic is coming from, what and how many keywords I'm ranking and I can also see who's linking to my website.

Small Business (50 or fewer emp.)
Jan 28, 2019
 Source
Overall Rating:
4.5
Warwick B. avatar
Warwick B.
Director Of Business Development Emea
Share
"An SEO Smogasbord"
What do you like best about Serpstat?

The projects feature is wonderfully helpful to monitor my keyword rankings and backlinks and it's linked seamlessly with their rank tracker tools. The site audit is brilliant because I can make sure my site is nice and tidy and also monitor competitors. Speaking of which their competitor analysis is outstanding. I think the keyword research is really effective and you can dig quite deep to find related key words (the word cloud is very helpful). The layout and design are all intuitive and I don't find it overwhelming.

What do you dislike about Serpstat?

I'd like to see more dashboards or greater visualisation of data. I think it would improve the experience.

What problems is Serpstat solving and how is that benefiting you?

I'm actively writing content to manage my sales funnel and attract the right audience. Serpstat has been amazingly helpful in identifying topics and keywords get rankings. I also used it to refresh old content. One page I had went from 60 views a month to more than 800 after I found the right keywords based on suggestions from Serpstat. The on-page SEO is very effective via their Chrome extension.

Small Business (50 or fewer emp.)
Jan 27, 2019
 Source
Overall Rating:
4.5
DF
David F.
Seo Specialist
Share
"Digital and Marketing Analyst reviews Serpstat"
What do you like best about Serpstat?

It is a very broad-reaching tool. Just about anything I want to research I can with this tool. Today so many tools are good at one small niche and you need many of them. The beauty of this tool is the broad spectrum of knowledge you can glean from it.

What do you dislike about Serpstat?

It is not really a huge dislike but you can obviously dig deeper using various other tools. So if you have the access to multiple tools then you might be able to find more information about backlinks or a site audit. If you are a solo operator who doesn't want to shell out 600 or so for multiple tools this does what you need.

What problems is Serpstat solving and how is that benefiting you?

I onboard with Serpstat and find it very efficient to give me the information I need to set up a campaign. I can figure out the first six months of tasks and also report them thru Serpstat with the advanced functionality of reports and downloads. I really find it helps focus my efforts when I stay in one ecosystem rather than multiple tools.

Small Business (50 or fewer emp.)
Jan 27, 2019
 Source
Overall Rating:
4.5
BV
Bernd V.
Seo Manager
Share
"A SEO Tool with an amazing price-performance ratio"
What do you like best about Serpstat?

This tool is an amazing alternative for the common tools like, searchmetrics, semrush, moz etc. Most of the features from the named tools are contained. It also has a lot of databases for a lot of countries to track keywords which is high valueable. Competitors comparison is also very helpful.

What do you dislike about Serpstat?

The website crawler is okay, but I am just using it as a second or third eye, because there are more comprehensive ones. The backlink analysis could also be better, but personally I am not focusing too much about links nowadays.

What problems is Serpstat solving and how is that benefiting you?

I am using it for tracking keywords and analyzing competitors.

Small Business (50 or fewer emp.)
Jan 25, 2019
 Source
Overall Rating:
4.5
VT
Valery T.
University Teacher
Share
"The best tool for SEO jobs."
What do you like best about Serpstat?

mostly I use this tool for the keyword search. Not so long ago all the databases were renewed and for this moment I think that Serpstat has the best USA database. Also, it is very important for me that the team of developers and support managers are on-line with me 24/7.

What do you dislike about Serpstat?

I can not say that there are a lot of disadvantages. But in the future, I would like to see more countries in the database of the tool.

What problems is Serpstat solving and how is that benefiting you?

It helps me to work both with blogs and e-commerce projects and make a relevant target. I should honestly say that the price is quite reasonable and for now this tool covers all basics questions related to sites' audit. Using it you are able to work with: - backlinks strategy; - content making; - ppc strategy; - rank tracking.

Small Business (50 or fewer emp.)
Jan 25, 2019
 Source
Overall Rating:
4.5
PT
Paco T.
Technical Director
Share
"The tool that makes SEO and SEM well done"
What do you like best about Serpstat?

For me, SERPSTAT has many good things. The first is that it's really easy to use and I can get great things using this. It includes many important tools and almost everything I need for a good SEO and SEM optimization job. It offers a lot of metrics, and also a lot of information. It also allows a comparative work with my competition. Something impressive is being able to use a single application to receive so much information. There are other similar ones (much more expensive) but this one does everything reasonably well.

What do you dislike about Serpstat?

Not everything is perfect, but the tool gets better every day. Perhaps the biggest problem is that databases are small (few keywords), that makes a study of keywords well done and effective cost more, also the discovery of links is not very effective. However, as I said, the tool evolves well and I know that in a short time these problems will be solved. The deep analysis of a website works great, but here is also something to improve: Give concrete advice on how to solve the problems, not only report which are

What problems is Serpstat solving and how is that benefiting you?

We use this to optimize our online advertising campaigns and also to improve our search engine positioning. Before we used several applications for several things, but now with only one we can solve almost all our concrete needs.

Small Business (50 or fewer emp.)
Jan 25, 2019
 Source
Overall Rating:
4.5
EQ
Eloy Q.
Social Media Manager
Share
"Great SEO Tool "
What do you like best about Serpstat?

⭐ The interface is simple and friendly. ⭐ You can control your projects quickly and fairly easy to understand. ⭐ The audit is very complete and detailed.

What do you dislike about Serpstat?

Sometimes the load times are higher than normal or even the screen goes blank. Some data are incomplete or wrong. With recently created websites and small niches the tool is not as accurate. The keyword research tool is a bit weak.

What problems is Serpstat solving and how is that benefiting you?

Analysis of client projects and own projects. Position/rankings control, link analysis and anchor texts. For what I like to use the Serpstat tool is to control the positions of the most important keywords, the new dofollow and nofollow links that arrive at the websites and the links that are lost.

Small Business (50 or fewer emp.)
Jan 24, 2019
 Source
Overall Rating:
4.5
AK
Aditya K.
Mr
Share
"SerpStat has been an Asset for my digital Agency"
What do you like best about Serpstat?

The multiple databases available along with the ever improving accuracy of the data makes doing SEO for overseas client a breeze. The data provided is at par with other well known tools like SEMrush and Ahrefs that too at price much lower than its competitors. Has a very well desgined UI and makes operating the dashboard relatively simple. Has a good collection of how to tutorials for beginners which are extremely helpful in getting started with using the platform. And yes, they have a great and extremely responsive customer support making troubleshooting easy.

What do you dislike about Serpstat?

They can certainly improve upon the backlink analysis as there are tools that give better results.

What problems is Serpstat solving and how is that benefiting you?

I have been using Serpstat to run my digital agency and it certainly has helped me improve the SEO for my clients compared to before. As a small agency we find it difficult to subscribe to SEMrush and Ahrefs and other tools because of theeir expense but Serpstat offers a great suite of services at relatively lower cost which is awesome.

Mid Market (51-1000 emp.)
Jan 24, 2019
 Source
Overall Rating:
4.5
LT
Lucy T.
Vp Of Marketing
Share
"One of the best SEO tools out there"
What do you like best about Serpstat?

Serpstat is one of the best and most affordable tools our marketing team uses especially for site audit and tracking your visibility progress over time. Also, support is helpful and efficient which works great for new user adoption. Overall, I would recommend using this tool whether you're new into SEO & digital marketing or have been around for several years.

What do you dislike about Serpstat?

There's a couple of features I need that are still in development.

What problems is Serpstat solving and how is that benefiting you?

Along with other tools we use, Serpstat is great in helping us see the bigger picture of SEO & SEM as well as keeping track of competitors.

Small Business (50 or fewer emp.)
Jan 24, 2019
 Source
Overall Rating:
4.5
MM
Melinda M.
Marketing Officer
Share
"Great for small business"
What do you like best about Serpstat?

As a small business user its a great easy to tool use. It's helped to track our SEO efforts and conduct audits across our website. Its a quality tool with value for money. The best features are the keyword ranking, competitor audits and visibility for an overall snapshot of how you are going. Its also good to use on competitors to see how much traffic other companies are getting too.

What do you dislike about Serpstat?

I like everything! Its great value for money. I found the free plan frustrating originally due to not being able to track more key words but what do you expect for a free plan! The plan I'm on doesn't have access to the mobile ranking which is frustrating too but overall its a great program.

What problems is Serpstat solving and how is that benefiting you?

We doubled our traffic across two of our sites over 12 months without any SEO experience purely by using Serpstat to keep track of what was working and what wasn't. The audit tool is fabulous, along with keyword tracking and competitor analysis.

Small Business (50 or fewer emp.)
Jan 23, 2019
 Source
Overall Rating:
4.5
PP
Pedro P.
Director
Share
"Excellent application to improve SEO and optimize SEM"
What do you like best about Serpstat?

A complete Dashboard, easy to use and with all the necessary options. It includes a good keyword analysis and other essential tools for anyone who wants to position their website or brand. The amount of databases in many countries is a strong point that I value very much. The site analyzer is great!

What do you dislike about Serpstat?

Databases have to grow more in volume of keywords because some databases still don't have everything they need. There are still some inaccuracies in the backlink results of a website, although the overall results are very good. The audit of a site is extremely slow on many occasions

What problems is Serpstat solving and how is that benefiting you?

With this software I can do a more accurate work of web positioning. I can see what my competitors are doing (overview or less accurate, but enough). I have also managed to replace the use of other applications and save money