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MailerLite Logo
MailerLite
Simple Email Marketing Solutions
4.7
(914)
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MailerLite Reviews & Product Details

MailerLite Overview
What is MailerLite?

MailerLite is straightforward and easy to use. The platform’s simplicity is actually its strength–but only because MailerLite’s simplicity is paired with robust features that are designed to help businesses grow their subscriber base and in turn, the growth of their business. With MailerLite, users can create professional-looking emails without having to use code. Subscribers can get access to advanced targeting features, A/B testing features, supports email delivery by timezones, and offers extensive tracking and monitoring reports.

Company MailerLite
Year founded 2010
Company size 51-200 employees
Headquarters Vilnius, Lithuania
Social Media
MailerLite Categories on Findstack
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Ask Questions about MailerLite
What MailerLite is best for?
How does MailerLite compare to Mailmodo?
What are the pros and cons of MailerLite?
MailerLite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
MailerLite Pros and Cons
Pros
  • Offers a forever free version
  • Has an auto resend feature
  • Click map feature delivers great audience behavior insight
  • Supports time-zone based sending
Cons
  • Deliverability can greatly improved
MailerLite Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
MailerLite Media
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MailerLite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 22, 2025
MailerLite Logo
914 MailerLite Reviews
4.7 out of 5
Small Business (50 or fewer emp.)
Feb 06, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The Best Support — Streamlined Interface"
What do you like best about MailerLite?

I literally signed up for the free period of the top ten emails services and was a regular user of MailChimp. For the money, hands down, the best service.

What do you dislike about MailerLite?

For my purposes, I cannot find a single thing I don't like in the entire process from design to dissemination.

What problems is MailerLite solving and how is that benefiting you?

I needed a platform to reduce the number of unconfirmed subscribers. We have managed to do with MailerLite.

Small Business (50 or fewer emp.)
Feb 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Superior business platform at half the cost."
What do you like best about MailerLite?

Customer service is prompt and helpful. Open rates are up with other wellknown email platforms

What do you dislike about MailerLite?

Breaking down reporting at a group level should be on a wish list.

What problems is MailerLite solving and how is that benefiting you?

able to send high quality email campaigns with maintaining open rates and excellent fast customer service

Small Business (50 or fewer emp.)
Feb 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easily the best email service I've used"
What do you like best about MailerLite?

Mailer Lite is so easy to use and has great, personable customer support and the pricing can't be beat for what you get. I've tried almost all others (the well known ones), and it's not that they weren't "good"... they also had good support... it's just those just weren't intuitive enough for me to do what I needed to do quickly and had a big learning curve (for me anyway). Simply, ML it does exactly what I need it to do when I need to do it at about 1/3 of the cost of most services. It's just a "cute" interface!

What do you dislike about MailerLite?

I can't even think of anything I dislike! (which is rare haha)

What problems is MailerLite solving and how is that benefiting you?

When I have to send marketing/batch emails, I just want to get in and get out and send a nice looking email without friction (learning MORE stuff about email is not how I like to use my time lol... then I'd just be worried if I did it "right" with other services). I was shocked at how easy ML was to use right away, and now I'm actually motivated to stay consistent with my newsletter (before it felt like a daunting chore to procrastinate about, and this just feels easy). I'm actually genuinely motivated to go in and use the service and not overwhelmed by it. That was an unexpected bonus! Happy to recommend it to anyone, because it's been such a game-changer for me in a short amount of time.

Small Business (50 or fewer emp.)
Feb 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"OUTSTANDING SERVICE"
What do you like best about MailerLite?

I'm super impressed with the detail, speed, clarity, and level of customization I received in response to my emailed question to customer service.

What do you dislike about MailerLite?

There hasn't been anything at all that I've disliked.

What problems is MailerLite solving and how is that benefiting you?

I don't particularly enjoy the tech responsibilities I have running my own small business. But, with Mailerlite, I've found it easy to set up my email automation and get help if I need it.

Small Business (50 or fewer emp.)
Feb 02, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent customer service!"
What do you like best about MailerLite?

They have very efficient customers service, it is a very simple to use product and it links easily with Shopify

What do you dislike about MailerLite?

I haven't asked about it, but it doesn't appear to link to SM. Maybe that is just my plan though, it is a way cheaper plan than our previous provider

What problems is MailerLite solving and how is that benefiting you?

The only problem I had was during the sign up we had to send batches of emails to check we were a real company and somehow created two accounts at this point. Whilst setting up and fixing the error customer service was amazing. Really great

Small Business (50 or fewer emp.)
Dec 27, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Free Email Marketing Resource"
What do you like best about MailerLite?

Mailerlite has everything a small-to-medium-sized business would need to get started with an email newsletter and/or email marketing automation. The free option for new (and small) businesses is perfect to get started and prove out the value of email marketing for your business. Further, the software is intuitive and easy to use, even for beginners.

What do you dislike about MailerLite?

The email content editor can be a little clunky and frustrating at times. There is a small learning curve to get your emails to look exactly how you want.

What problems is MailerLite solving and how is that benefiting you?

Mailerlite manages our entire email marketing program, from confirming and welcoming new subscribers to our weekly newsletter.

Small Business (50 or fewer emp.)
Nov 09, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Outstanding service"
What do you like best about MailerLite?

Mailerlite is easy to use, with plenty of tutorials and excellent customer support.

What do you dislike about MailerLite?

The free account offers limited features.

What problems is MailerLite solving and how is that benefiting you?

Deliverability of my emails has been greatly improved and creating landing pages and forms is a breeze. The MailerLite plugin for WordPress makes it easier to use and update on my website.

Small Business (50 or fewer emp.)
Oct 24, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"MailerLite is easy to use"
What do you like best about MailerLite?

I like the easy to use CRM system. I have the flexibility to create automated campaigns, a landing page, pop up forms, websites, and more!

What do you dislike about MailerLite?

I dislike how my emails aren't showing up in people's inbox. They go to their promotions or spam folder. Majority of my emails aren't opened. There's not a high open rate. I'm not sure if that's because the emails aren't showing up in their inbox or what.

What problems is MailerLite solving and how is that benefiting you?

I have the convenience of sending emails to a batch of supporters versus sending an email one by one via gmail. I'm also able to have an additional website if I'm promoting a product or multiple products at once for my business.

Small Business (50 or fewer emp.)
Aug 05, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy and affordable"
What do you like best about MailerLite?

MailerLite is extremely easy to use and has a lot of bells and whistles that other, more robust platforms seem to miss. It's easy to view insights to emails and surveys, create email groups, manage users, etc.

What do you dislike about MailerLite?

It's not a full-on CRM for larger organizations, but for the price and if you don't need a robust system, it's great.

What problems is MailerLite solving and how is that benefiting you?

We needed to communicate with a larger group of people than gmail would allow and wanted a way to send nice emails, allow people to opt in and out, and be able to create and collect survey results, all of which are incredibly easy to set up and use in MailerLite.

Small Business (50 or fewer emp.)
Jun 09, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Budget-Friendly Email Marketing Tool For Small Businesses"
What do you like best about MailerLite?

Mailerlite offers excellent features for email marketing at a price point that takes small businesses into consideration. Plans start at free for up to 1,000 subscribers. The best feature by far is the automation feature, which allows you to create a hands-off welcome experience for new subscribers.

What do you dislike about MailerLite?

The landing page creator can be glitchy at times. Not super functional, it could be more user-friendly.

What problems is MailerLite solving and how is that benefiting you?

By using Mailerlite I have been able to set up opt-in forms throughout my website that have increased my number of subscribers. I really see the benefits of the ability to embed forms and to track data to determine which forms/ freebies are performing best.

Small Business (50 or fewer emp.)
Apr 12, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent solution and top-notch customer service"
What do you like best about MailerLite?

Excellent & responsive customer service! The service is very convenient and intuitive, but if you get stuck at any point or have any question, the customer service is simply delightful!

What do you dislike about MailerLite?

There are so far nothing we found negative. Great job!

What problems is MailerLite solving and how is that benefiting you?

Efficient campaign management, convenient dashboard and easy to read pricing, MailerLite is very helpful

Small Business (50 or fewer emp.)
Apr 06, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Mailerlite has worked well. Recent online support experience great!"
What do you like best about MailerLite?

Great, quick support. Easy to use tools.

What do you dislike about MailerLite?

Recently crashed a few times. I wish we could integrate it with a new service 'Planning Center' we are connecting with now.

What problems is MailerLite solving and how is that benefiting you?

We are emailing our community, keeping people updated. We are sending Zoom links and COVID procedures. Helpful.

Small Business (50 or fewer emp.)
Mar 12, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"MailerLite Ease of Use & Support Tickets"
What do you like best about MailerLite?

The first Mail Marketing software that I found as 'easy to use' as it proclaims (I've tried a few) most of them disappointed at some point. It works the way my brain works, things are where I think they will be, for me it is truly intuitive and very easy to use. When I've wondered what happened to survey info, I found it already added just where it should be. I've rarely had to go to the video resources, when I have they are useful because the ones I've used have been current. The Support is great, not patronising and endlessly patient! Joseph in particular took screenshots complete with directional arrows so that I could do something myself after he had undone what he had done (in case it wasn't what I wanted) but added if I wanted him to redo it, just ask and he would do so. (Hope you followed that!) I will still try to avoid 'Support' since these guys have an unenviable job trying to understand issues and deal with 'Jo Public' who is often clueless (well, it turned out I was) but I won't be filled with dread now having asked a couple of daft questions (thinking the software won't be THAT good) only to find out it was. So glad I asked since that could save me a boat load of time. Had support been the usual 'face bothered' guys I would never have asked.

What do you dislike about MailerLite?

Their own plugin to install a sign-up form!! It sort-of worked initially so I was happy but then it stated it hadn't... tried a number of things without success, then gave in and contacted support.

What problems is MailerLite solving and how is that benefiting you?

Very easy to create newsletters with or without templates, straightforward campaigns etc. even with the free version. There are few if any restrictions so it really helps when you're starting to build a relationship with your audience. Even the paid version is very reasonable!

Small Business (50 or fewer emp.)
Jan 01, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good tool to send newsletters"
What do you like best about MailerLite?

MailerLite helps to send personalized newsletters to my subscribers. I like best that good statistics of email campaigns are available.

What do you dislike about MailerLite?

MailerLite limits for the free version is not sufficient to test all functions.

What problems is MailerLite solving and how is that benefiting you?

MailerLite helps to store all emails of my subscribers in one place, add tags to personalize email campaigns and track behaviour. I am fond of A/B testing of emails - it is easy to test different approaches.

Small Business (50 or fewer emp.)
Dec 11, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"MailerLite is Great, Cheap, Simple and Quick to Setup"
What do you like best about MailerLite?

Good pricing, they're not scammy, they really do offer website subdomains where you can drag and drop to build a basic website, you can upgrade for $120 to place Stripe subscription plans and Stripe sell buttons on your account. $120 per year for a website is really competitive pricing. I think you can have more than one website too, but I've never done that, so I may be wrong. I like how there is a great free plugin for WordPress that allows you to embed the MailerLite forms onto your site. This makes things really easy. I was doing the Forminator plugin before, and I couldn't really connect them to an auto-responder well, but MailerLite is easy to understand and quickly setup.

What do you dislike about MailerLite?

Hmm, I wish the free plans had chat, but I understand that this is only for if you pay $120 per year at the least. MailChimp has more integrations with forms, like Forminator, but I found a great MailerLite form plugin recently so it doesn't really matter. MailerLite is my choice for an autoresponder, so I don't really have any dislikes for them. ;)

What problems is MailerLite solving and how is that benefiting you?

My problem was that I couldn't reach my clients via automatic emails when they perform an action. I am now able to reach them thanks to MailerLite's forms being embedded on my websites. The ability to have customers subscribe to newletters cannot be underestimated.

Small Business (50 or fewer emp.)
Dec 04, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Reliable service, prompt and precise support"
What do you like best about MailerLite?

The interface is very intuitive to use. The feature I like the most is "Subscribers Segments" and its powerful filtering options. I had one issue only and the support team responded promptly.

What do you dislike about MailerLite?

When searching for a specific subscriber, the only searching criteria is his/her email address. It would be useful to search by name or telephone number as well.

What problems is MailerLite solving and how is that benefiting you?

Helps managing customer orders.

Small Business (50 or fewer emp.)
Nov 12, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"In Real Life, This is Worth it Because It will bring you Profits Big Time"
What do you like best about MailerLite?

It is easy to use. Next, the flow of how to work with the program is clear and easy to understand - better than the competition

What do you dislike about MailerLite?

Nothing to dislike. If you really want to pick something, the forms for email sign up couyld look better. that is a minor because what matters is that they work. Yes, they work. Perhaps another point that could be improved - when I want to send a free gift to my new email subscribers, the process of attaching the ebook could be improved.

What problems is MailerLite solving and how is that benefiting you?

Mailer lite forms on my website works great to sign up new email subscribers - apparently there is more, I am looking forward to it.

Small Business (50 or fewer emp.)
Nov 09, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Allows me to create my own marketing campaigns and communicate with my customers"
What do you like best about MailerLite?

It is really user friendly and easy to learn how use. Great that it comes with a selection of templates to use as a starting point or to get ideas from. As a tech start-up we have a very low budget for marketing, but MailerLite allows us to test out ideas and has a very professional finish. The automations are a great time saver to nurture leads.

What do you dislike about MailerLite?

I haven't tried any other systems, so don't have anything directly to compare it against. We don't as yet have a CRM, but use the subscribers list and notes functionality to keep a track on customers, it would be good to be able to add a bit more data to the subscribers list, noting if thy have purchased from you and what/when was purchased.

What problems is MailerLite solving and how is that benefiting you?

Allows me to regularly communicate and build a relationship with customers. Pop-ups allow us to showcase new feature content on our website. Landing pages allow us to test new social media advertising to gain new subscribers. I've also set up a landing page for our Instagram that has links to our website and other social media accounts.

Small Business (50 or fewer emp.)
Nov 09, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use"
What do you like best about MailerLite?

it is very intuitive and easy to handle the templates

What do you dislike about MailerLite?

more templates will be great in order to facilitate the editors

What problems is MailerLite solving and how is that benefiting you?

Contact my clients directly and easy

Small Business (50 or fewer emp.)
Nov 09, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect for a small but growing business"
What do you like best about MailerLite?

The automation features are fantastic and time saving. I like the sliding scale for pricing. Especially while I am learning how to use the system and building my business, it's giving me flexibility. So far Mailerlite has opened up a whole new way of thinking about my business and how I deliver value to my customers. Hopefully it will help me to steadily grow.

What do you dislike about MailerLite?

I am still learning but so far nothing has been a major concern. The videos and faq have generally been enough to help me solve any queries I've had. And when they haven't I have had a reponse from a question within 24 hours, which was brilliant. So overall quite happy.

What problems is MailerLite solving and how is that benefiting you?

Reclaiming my time so that I can focus on designing and making jewellery but still letting me keep in touch with potential customers. It given me new insight into my customers a well.

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