ConvertKit’s popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. ConvertKit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
With the global email user base predicted to reach around 4.5 billion in 2024 and an ROI of $36 per dollar spent on email marketing, it’s pretty safe to say that email marketing is still king. There’s simply no other marketing technique that’s as successful as converting potential customers. But let’s face it, having a great product or service just won’t cut it anymore. You also need a solid marketing campaign to help drive your message across.
This is where ConvertKit comes in.
ConvertKit is an email marketing platform with features tailored for professional online content creators. Their offerings support creators with getting their messages opened, read, and, most importantly, leading people to purchase.
But is ConvertKit the right tool for you? This review hopefully helps you make the right choice.
ConvertKit is a full-featured email marketing platform for content creators, i.e. social media influencers, professional bloggers, YouTubers, podcasters, and the like. They offer an impressive range of automation tools to help individuals set up a robust marketing strategy for continued growth. ConvertKit was founded in 2013 and is now one of the fastest-growing email marketing companies.
ConvertKit offers three plans for “every stage of your creator business.”
Their free plan will allow you to send emails to under 1,000 subscribers. Although it’s slightly limited feature-wise, it’s ideal for identifying and targeting your audience. If you upgrade from the free plan, you can take advantage of the 14-day free trial.
The premium plans, Creator and Creator Pro include all the features from the free plan. The Creator plan is ideal for automating campaigns, building your email list, developing trust, and increasing conversions.
The Creator Pro is there to help scale your business. Its premium features are subscriber engagement scoring, deliverability reporting for open and click rate info, and access to a Sparkloop plan for newsletter referrals.
Here are the current costs for the Creator and Creator Pro plans, from 300 to 20,000 subscribers.
No of Subscribers |
Creator Plan |
Creator Pro Plan |
||
---|---|---|---|---|
|
Monthly |
Yearly/Monthly |
Monthly |
Yearly/Monthly |
Up to 300 |
$15 |
$108/$9 |
$29 |
$290/$25 |
Up to 1,000 |
$29 |
$290/$25 |
$59 |
$590/$50 |
Up to 3,000 |
$49 |
$490/$41 |
$79 |
$790/$66 |
Up to 5,000 |
$79 |
$790/$66 |
$111 |
$1,110/$93 |
Up to 8,000 |
$99 |
$990/$83 |
$139 |
$1,390/$116 |
Up to 10,000 |
$119 |
$1,190/$100 |
$167 |
$1,670/$140 |
Up to 15,000 |
$149 |
$1,490/$125 |
$209 |
$2,090/$175 |
Up to 20,000 |
$179 |
$1,790/$150 |
$251 |
$2,510/$210 |
ConvertKit’s plans and pricing structure goes up to 500,000 + subscribers, but for higher subscriber numbers, you’ll have to contact them directly for a demo. If you decide to pay annually, you’ll receive two months free, and both plans include a 30-day free trial.
The ConvertKit platform is easy to use, versatile, and has a wide variety of exciting features tailored for content creators at all stages of their business.
ConvertKit has free unlimited landing page templates on all plans. Even with no coding experience, these completely customizable templates will help you create a landing page that’s fully responsive, attractive, and converts new leads. Because it’s also integrated with Unsplash, users get a selection of over 100,000 royalty-free images.
ConvertKit also offers responsive signup form templates that you can modify to fit your brand. Unlimited custom fields mean you can collect the specific information you need to send targeted content. Their frictionless forms can be embedded into websites, including WordPress, Shopify, Squarespace, and many other popular website or landing page builders. Free unlimited forms are available on all plans.
The email designer feature helps you to stay on point with messages. The text editor offers inline styling options for an easier writing process and assists with designing simple, structured, and functional emails that inspire action. You can personalize headers, add lists, CTA buttons, images, and more. In addition, you can create as many email templates as you wish.
ConvertKit has reliable delivery and average open rates. For example, according to their latest delivery report, their system-wide delivery rate was 99.7% and their average open rate was 44%. So you can rest assured that your emails will successfully land in inboxes.
The visual automation tool is one of ConvertKit’s best features for a targeted marketing strategy. Here are some of the tasks you can achieve with it:
The visual automation templates can help get you started. However, this feature is only available on the Creator and Creator Pro plans.
ConvertKit provides an easy way to try out money-making ideas and is an ideal platform if you have a product to sell. Without needing to invest in an eCommerce platform , here are some examples of the products sold on ConvertKit:
While you focus on content creation, their Sponsor Network feature can connect you with premium advertisers who will support your work in exchange for publicity amongst your audience. If you publish at least once a week and have a minimum of 10,000 email subscribers, you can apply for this opportunity. ConvertKit handles the negotiations, sales, reporting, and all other groundwork necessary to make the deal a success.
The service costs 20% of total sponsorship revenue and 3.5% to process payments.
For an idea of how ConvertKit compares to alternatives, here’s a quick synopsis of three of the best email marketing software on the market.
Mailchimp is one of the most popular alternatives to ConvertKit. Their paid plans start at $20 per month for 500 contacts. Like ConvertKit, you can use their email editor for complete control over your content designs, or use their curated email templates. In addition, Mailchimp offers an automated workflow feature similar to ConvertKit, where something happens based on your reader’s action. For instance, they’ll automatically receive specific content based on their selected preferences. However, it doesn’t provide a visual builder, which could make it difficult to set up.
EngageBay is a one-stop shop for marketing, sales, activities to discover new opportunities, features to keep your customers happy, and more. It offers automation, email broadcasts and sequence, A/B landing page testing, and many other standard digital marketing functionality. Its standout features include video templates, CRM software, helpdesk support, and live chat software.
EngageBay has packages to suit your requirements. For example, the “All-in-One” paid plans start at $12.74 per user per month, including a 15% discount for a two-year contract.
Sendinblue is a French email marketing solution and is one of the cheapest available on the market. They deliver an extensive range of marketing tools and allow you to customize features for a package to suit your needs and budget. Their price point is one of the cheapest as they charge based on your monthly email volume and not the size of your email list. They offer standard email marketing tools, in addition to SMS marketing and customer support, in six languages.
Their customizable starter plan is £16/$19.22 per month based on 20,000 emails.
This is a popular question for the deliverability team. There are several reasons why emails end up in the Spam folder. These include misleading or Spam triggering subject lines, no unsubscribe link included in the message, or it consisting of too many attachments, for instance. For more reasons, check out their deliverability podcast.
Many reasons cause subscriber bounce, and there are two types—temporary (soft) and permanent (hard) bounces. ConvertKit protects your sender reputation and ensures your messages aren’t bounced by removing the permanent bounces from your active subscriber list.
Read the room. If you send daily emails to a predominantly cold list, that’s a cue to send messages less frequently. But if you send daily emails which are frequently read, then daily emails sounds like a winning strategy for you.
Consider starting with two to three a month, then gradually increasing to two to three times per week, which seems to be the sweet spot.
Choosing the right email marketing platform is crucial for getting great ROI. And ConvertKit targets people who want to make money through blogging, for example, or those already established in the content creation space. They provide several features to help creators grow their businesses and benefit from other income streams.
However, their reporting feature is slightly disappointing, with only basic features compared to comparable platforms. And their pricing is somewhat expensive.
Findstack helps you whittle down your choices and select the right software to fit your business. Our helpful resources, expert advice, and tailored insights spanning the most popular software categories mean you can find the tools you need for a prosperous business. In addition, our discounts and exclusive deals help you to save money on service and software purchases.
Mailchimp is primarily a list based email platform where Convertkit is subscriber based. Which spells out to being 100% better than Mailchimp. I can easily organize all different subscribers into different interests, purchased products, and target sending sequences based on so many little things. It's amazing and I can't recommend it enough!
I wish they were a little less expensive. As a new business owner just starting out I still have less than 100 subscribers and so pulling a $30/month is a pricy, but I know in the long run it will be well worth it.
The biggest problem it is solving is not paying for duplicate subscribers like I would on a list based platform rather than just paying for subscribers once on a subscriber based platform.
This platform is extremely user friendly and has amazing capabilities!
The only thing I don't care for is that I can't easily keep track of what form is attached to what sequence.
ConvertKit helps me nurture my email list, which was something I could never do before. I am able to send people more of what they want to learn about, which is huge!
For whatever reason, I get more opens and clicks and signs up just since I have switched to ConvertKit. It's easy to use, has all the features you want without the crazy price. I was very pleasantly surprised to find out they had landing pages as well!!! All i had to do was design the page in convertkit and install the plugin on my wordpress site. It then created the most beautiful landing pages for me.
Would be great if they had more landing page templates.
I was not getting many sign ups on my offers and my open rate was extremely low. Both have increased since switching to ConvertKit.
Convertkit is much easier to use and incorporate into my existing site. Sales pages are super easy to create as well. Love it!
I don't have any complaints at the moment.
Makes it easy to create targeted lists so that you know what to send to which list. I appreciate the dashboard to track list growth so you know how close you are to meeting your daily/weekly or monthly goals.
It's very easy to set up and use. ConvertKit really shines with their Sequences – automated email campaigns that can be used for welcome/indoctrination series and sales funnels. They are laid out chronologically by email, so you can see the entire sequence and the email content for each. I also love that ConvertKit includes landing pages and forms that are easily customizable.
I wish they had tiered pricing. $29/month seems steep when you don’t have any subscribers yet.
Email marketing is key for most any business nowadays. It gives me a way to capture leads from my website and be able to communicate directly with them. Moreover, ConvertKit has been SO much easier for me to use than many other email service providers.
I absolutely love how simple it is to set up sequences in ConvertKit. I use them for everything, from email courses to sales funnels. Super-simple, and it puts my sales on auto-pilot. Another favorite thing--each subscriber only counts once! No more duplicate counts for subscribers who sign up for multiple lists, which means I don't pay extra.
The interface is still a little clunky, and the documentation not entirely clear on certain aspects. But improvements are being made, and the Facebook group is very helpful!
I automate everything now--my entire email list. I never have to figure out what to send, I literally have an entire year's worth of emails ready to go, and no matter when someone joins my list, they get the emails they need in the appropriate order to build that trust, as well as ensure they don't miss anything.
I LOVE using ConverKit. It's simple and easy to use and maneuver through. The functionality is insane. You get so many of the sweet automations that Infusionsoft has without the hassle of their software/customer service.
I wish there was a more visual way to go through and see what automations you've set up, like there is in some of the premium marketing automation platforms. But other than that, I've been using it for close to 6 months now, and I really haven't found things I dislike.
There are a lot of marketing automation/email marketing systems out there. But they are clunky, expensive, or confusing. Convert Kit isn't. It's easy, inexpensive (when you compare to the other systems), and it just plain gets the job done. I'd like to have ALL my businesses on convert kit.
Can I just say everything? Truly? After trying out other email services, ConvertKit has answered so many of prayers. I love that I can create opt in forms easily and keep them on brand. I love that I can created automated sequences and have them filtered to go to only certain people at certain times. I love that they layout relies less on html which means my emails actually end up in the inbox instead of spammed!
I've had some problems with certain opt in offers delivering promptly. Now I'm not sure if that's ConvertKit or if it's just other peoples email services but I do occasionally get emails asking for me to send them their free gift... which ConvertKit should automatically do.
I'm able to offer free email courses to my clients and stay in contact with them weekly. Which makes my life so much easier! I love being able to offer that additional value to them while not taking any additional time from my schedule.
Convertkit has helped us add subscribers to.our social media following (Insta and FB)
Nothing so far. Been great to work with and use
It has really helped us grow our email base and market to them directly
I like how it lets me split my email list into different parts. This way, I can send specific emails to certain people, which has helped me connect better with my audience. The automatic email feature is also pretty cool. I can set up a bunch of emails that get sent out on their own when certain things happen. Overall loved the simple interface
It wiuld be great if it gives bit more details like why some emails do better than others.
I can split my list into different groups based on what they're interested in. This means I can send out emails that are more targeted, which has helped me connect better with my audience and get more responses. The landing pages and forms are easy to set up and have helped me attract more subscribers. This has been great for getting the word out about my work and reaching more people.
Automates processes that save a lot of time.
They can improve analytics and reporting features and can make it more advance
Most often, I need to create a landing page that can go with the emails, and Convertkit makes monitoring the clicks and impressions with emails a lot easier.
Provides a wide range of tools to help monetize one's audience
Focuses a lot on affiliate marketing, so those with affiliate marketing will most likely have an edge over other users
Monetization of our audience
it is very helpful, fast and offers unique insights. help business to achieve the goal.
nothing as of yet. all good. they have very good and actional features/
ConvertKit is solving email marketing challenges for creators and small businesses, which benefits me by allowing me to efficiently manage and grow my email list.
This is such a User-Friendly Email Marketing tool. The main application of this tool is that it helps users to create and manage email campaigns, build landing pages, automate email sequences, and build Email lists. The platform is easy to use, allowing users to create beautiful and engaging emails without coding knowledge. Users can create email sequences using a drag-and-drop editor and also use a wide range of templates and customization options.
There are limited options for building landing pages, this should be improved. The pricing structure is a bit tricky and confusing which makes it expensive. The pricing can be set straightforward
The main problem that Convertikit allows is email automation. You can send emails individually to each person separately. With Convertkit, you can send emails to thousands of subscribers at once and also send follow-up emails by setting the date and time at one time
Convertkit makes creating email quite easy, they also have fantastic customer service. The price is right. We can create, not basic, but not complicated, automation. We can reverse tag people, which is super helpful.
The way Converkit organizes information is really confusing. It is very hard to locate some of the content that I need to edit. Some of the choices of how you should connect your content is just clunky.
We are definitely using it for email marketing and nurturing type email. Creating the email sequences for nurturing email is super easy, also tagging and sorting subscribers is very easy.
ConvertKit is a handy email automation tool that helps to grow your audience. It comes with free and paid versions and is one of the top 10 email automation software. Some of the features of ConverKit are: 1. Simple UI 2. Landing page design option 3. Embedded Form 4. Easy to use subscribers settings 5. Automation option 6. Visual automaton 7. Rules option in automation 8. 3rd party integrations with a lot of services and products 9. RSS feed 10. A large group of community 11. Helpful forums 12. Documentations to get started 13. 24/7 customer support 14. Broadcast and email sequence 15. Lots of email templates
The free version of ConvertKit can support up to 1000 subscribers and lacks an automation option. You need to go for the premium or Enterprize version to use all the features of ConvertKit. Conveetkit should increase the free version's audience size and email cap limit.
I am using ConvertKit for my personal use which helps my website www.techzant.com to grow newsletter subscribers. ConvertKit is easy to use with lots of pre-built landing pages and custom pages that you can build by writing HTML codes. It helps my subscriber list grow through opt-in forms, pop-up newsletters, and landing pages. The automation helped reduce my effort by 60% and increase the leads by 20-30%. Also, the integration with a variety of industry top software and tools helped in my email list journey. The broadcast and email scheduling option is very useful if you want to send bulk emails.
The feature personalization email is the best feature of this tool that helps you to customize your email according to your audience automatically.
Its free version is not working properly if you want to delete an extra broadcast then it dons,t delete and the email goes to the promotion or spam folder.
Send multiple emails at the same time, create a landing page for lead generation or anything else, personalize your email according to your audience and connect to zapier.
The best part about convertkit was, that I can easily set things up, run the campaign, and track how my content is doing.
Automations like auto fillup for my subscribers and forecasting could make real improvements.
I primarily do email campaigns and put lead magnets with convertkit. It makes content marketing really easy for me.
I can do a lot with this single tool because its capabilities are excellent. We can create landing pages and also do email marketing with this software, which is quite beneficial in reaching out to our clients and audience. Their free version is likewise excellent; they have included useful features.
As a beginner, I am using their free version and really liked its features but when it comes to email, you have to do the emails manually they do not provide automation in the free version.
They provide excellent services; I can create a number of landing pages for my material and also send emails from one tool, eliminating the need to switch between programs.
Convertkit's simplicity in managing contacts is what makes them stand out among other CRM. Just because it's simple doesn't mean it doesn't offer a lot of features. With Convertkit, you can manage all your subscribers as one list and group them with tags.
I don't like the opt-in forms of Convertkit. It needs to be updated. When creating a form, there are times when it's quite hard to know because the instant preview doesn't show exactly what the form looks like. Also, the alignment is not as intuitive as other opt-in form in leadpages or mailchimp.
I've always wanted to merge all my contacts in one and easily group them by editing in bulk. Convertkit provided that solution to my problem. I was able to group them using tags. I also like that I can create an automation funnel and see in bird's eye view the funnel templates.