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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
(10,875)
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
ActiveCampaign for Marketing Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to Klaviyo?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
ActiveCampaign for Marketing - ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Screenshots
ActiveCampaign for Marketing Homepage
Founders & Operators Using ActiveCampaign for Marketing
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 06, 2025
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
5.0
KP
Katrina P.
Educational Coach
Share
"Makes my life easier"
What do you like best about ActiveCampaign for Marketing?

I like the variety of triggers for automation.

What do you dislike about ActiveCampaign for Marketing?

There's a learning curve for setting up.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

With Active Campaign, I'm making sure the right client gets the right email at the right time.

Mid Market (51-1000 emp.)
May 10, 2022
 Source
Overall Rating:
5.0
AS
Andrew S.
Sr Director
Share
"Excellent on-boarding and on-going support!"
What do you like best about ActiveCampaign for Marketing?

The on-boarding program is very helpful.

What do you dislike about ActiveCampaign for Marketing?

The uploading feature could be easier. Provide a downloadable template for users.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Staying in touch with prospects.

Small Business (50 or fewer emp.)
May 10, 2022
 Source
Overall Rating:
5.0
BI
B.A. I.
Executive
Share
"The best CRM tool I have ever used!"
What do you like best about ActiveCampaign for Marketing?

I find the ease of creation of the automation and sequences the best. Creating email campaigns is easy, and the ability to see who opens, reads, and responds to them are great.

What do you dislike about ActiveCampaign for Marketing?

The need for more integrations is what disappoints me at this time. I wish the PayPal donations we available. Also, it would be nice to have more direct calendar integrations.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

ActiveCampaign is solving a big problem I have with communicating and engaging with my audience and customers. It allows me to reach out to them regularly and with special one-time communications.

Small Business (50 or fewer emp.)
May 09, 2022
 Source
Overall Rating:
5.0
GM
Georg M.
Ceo
Share
"ActiveCampaign is hard to beat in terms of features, deliverability, and value for money"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign is hard to beat in terms of features, deliverability, and value for money - but what's most important to me - is the quick, personal connection with ActiveCampaign employees who proactively reach out to me regularly to ask how I'm doing with marketing and if they can help. Mind-blowing support and deep care! I've had multiple calls with ActiveCampaign experts who have always been able to give me tailored help so we can grow as a business - according to our needs, workflows and vision. . I never hesitate to recommend ActiveCampaign to beginners as well as more advanced entrepreneurs.

What do you dislike about ActiveCampaign for Marketing?

We as a company and community are true fanboys/girls of ActiveCampaign - and have honestly no complaints about it. Our business, which is largely dependent on well-converting evergreen campaigns, would be hard to imagine without ActiveCampaign's great automation capabilities

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Email-Automation, sophisticated, targeted messaging, deep analytics, The very personal, and individual automation are crucial to our marketing strategy and overall success.

Small Business (50 or fewer emp.)
May 08, 2022
 Source
Overall Rating:
5.0
Markus  F. avatar
Markus F.
Selbstständig
Share
"Review of grearfulness"
What do you like best about ActiveCampaign for Marketing?

The menu is very easy . And to options within the the creatingprocess of the newsletter are great

What do you dislike about ActiveCampaign for Marketing?

nothing really that bothers me. i am satisfied. There is nothing that does not work properly.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

i am hosting a crowd of 2700 people to keep them updaded about the summit I will launch. We keep them informed and curious about topics related to the last summit

Small Business (50 or fewer emp.)
May 08, 2022
 Source
Overall Rating:
5.0
DV
Dorian V.
Marketing Consultant
Share
"Very simple, very effective"
What do you like best about ActiveCampaign for Marketing?

The software is very visual and it's easy to use

What do you dislike about ActiveCampaign for Marketing?

the software is too expensive when the email list grows

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

collecting emails adress and growing my mailing list

Small Business (50 or fewer emp.)
May 06, 2022
 Source
Overall Rating:
5.0
AF
Andrew And Pete F.
Director
Share
"Amazing Tool"
What do you like best about ActiveCampaign for Marketing?

Totally. Blown. Away. Here's why... It's not just email marketing on steroids... it's also a CRM (Customer Relationship Management) tool. It keeps track of all interactions with clients or potential leads, it assigns tasks to our team members and gives them pre-filled email templates ready to send based on custom fields from each individual person. We run everything through it, from membership onboarding, reminders and renewals, to ATOMICON ticket sales, even tells us if we've not heard from a client in a while and that we should remind them. It has endless automation features, sales pipeline features, it can even do things like automatically adding people to your Facebook custom audiences for remarketing!! And even trigger automations based on pages/buttons people have clicked on your website!! Insane. So yeh, we fell in love.

What do you dislike about ActiveCampaign for Marketing?

There is so much it can do, learning all the features took time (but it was worth it).

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Customer journey, better customer management, saving the team time.

Small Business (50 or fewer emp.)
May 05, 2022
 Source
Overall Rating:
5.0
AH
Anna H.
Business Mindset Coach And Sound Healer
Share
"Love using Active Campaign"
What do you like best about ActiveCampaign for Marketing?

Active Campaign does so much for me and my business. Creating Emails, Automated email responses, sign-up forms, landing pages and so much more. Really easy to use. The support I have needed from their team is really efficient, professional and extremely helpful.

What do you dislike about ActiveCampaign for Marketing?

Can't say there is anything I dislike. One area they could improve on is creating folders or ways to group email templates together for better search or use. I have several email templates that I regularly use and sometimes have to sift through other templates to find the one I want. If they could create a folder option so that certain templates are all together that would make the temaplate section a bit more user friendly. Overall I have never thought to look else where for another program.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Saving time! I save so much time with automated email responses and being able to efficiently tag my readers into groups.

Small Business (50 or fewer emp.)
May 05, 2022
 Source
Overall Rating:
5.0
US
Ulrike S.
Energetic Coach
Share
"Easy to use"
What do you like best about ActiveCampaign for Marketing?

I can customize my automations, tags and connect all well known apps like typeform etc. Everything is well explained

What do you dislike about ActiveCampaign for Marketing?

Right now, nothing. I still didnt use all functions, though

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Keeping all my customers mail addresses in order, having different lists for different purposes without having to sort everything out manually

Small Business (50 or fewer emp.)
May 05, 2022
 Source
Overall Rating:
5.0
LH
Laura H.
Entrepeneu
Share
"Eventhough there's some bugs and can be slow at some points, It's the best one I've ever used"
What do you like best about ActiveCampaign for Marketing?

For me, the biggest difference between Active Campaign are the automations and whole system that is really helpful to understand how everything's going with my e-mails

What do you dislike about ActiveCampaign for Marketing?

There's some bugs sometimes and the website can get pretty slow. On the other hand, it saves everything to the cloud, so I don't usually loose my stuff when it stops working.... I think the price is a bit spicy for small entrepreneurs who are not paid in U$... And the form's design... I hate it, it's pretty bad on mobile (But it's still the best e-mail service I've ever used)

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I use the automation a lot, so it's much easier to send all my contacts the e-mail in the right order and day. It also delivers more e-mails ou the main mailbox (outside SPAM) than the other platforms I've used, which is great

Small Business (50 or fewer emp.)
May 04, 2022
 Source
Overall Rating:
5.0
Yuri R. avatar
Yuri R.
Founder
Share
"Its a great and complete platform for email marketing"
What do you like best about ActiveCampaign for Marketing?

It's a very complete and easy to use platform for email marketing.

What do you dislike about ActiveCampaign for Marketing?

it's very easy to use, very complete and user friendly.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I use it to build my contact list, email marketing, send email courses, etc.

Small Business (50 or fewer emp.)
May 04, 2022
 Source
Overall Rating:
5.0
Manjinder J. avatar
Manjinder J.
Owner | Ceo | Career Consultant
Share
"Easy to use!"
What do you like best about ActiveCampaign for Marketing?

It's easy to have all contact details in one place! Keeping track of customer engagement is made simple. I use clickfunnels and Windows. It's a straightforward CRM software!

What do you dislike about ActiveCampaign for Marketing?

Quite like it as it is ! Nothing really missing! Everything works as it should. More videos on how to make the most of the features. Help section needs more videos.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I'm a career coach and use AC as my CRM tool to capture client data from my online ads. The mobile app allows me to easily call prospects. Without a CRM system it wouldn't be easy to keep track of data necessary.

Small Business (50 or fewer emp.)
May 03, 2022
 Source
Overall Rating:
5.0
DV
Dennis V.
Head Of Marketing
Share
"Better than Hubspot!"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign is straightforward to use. It's offering the perfect amount of features without being too bloated (I'm looking at you, Hubspot!). We mainly use automations, email campaigns and landing pages, and it has already saved us hundreds of hours.

What do you dislike about ActiveCampaign for Marketing?

- There doesn't seem to be a way to attach existing emails to new automations, or to edit automation emails from outside the automation. - The integration of existing forms into landing pages could be improved.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

ActiveCampaign is the perfect tool for marketing automation and sales/marketing collaboration. It is easy to funnel generated leads through automations to get the desired outcome. And the insights we get on each lead help us to make more efficient strategic decisions.

Small Business (50 or fewer emp.)
May 03, 2022
 Source
Overall Rating:
5.0
Claire H. avatar
Claire H.
Ceo
Share
"The best email marketing tool"
What do you like best about ActiveCampaign for Marketing?

Templates Built in automations Collecting leads

What do you dislike about ActiveCampaign for Marketing?

The affiliate login does not work on chrome

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Sending leads from facebook ads into a funnel

Small Business (50 or fewer emp.)
May 03, 2022
 Source
Overall Rating:
5.0
Lola Montesinos  M. avatar
Lola Montesinos M.
Sem & Paid Media Teacher Digital Marketing & Social Media Master Degree
Share
"Best option for medium business"
What do you like best about ActiveCampaign for Marketing?

I recommend AC to automate internal communication, lead management and marketing task, specially for small teams that spend a lot of valuable time doing administration tasks

What do you dislike about ActiveCampaign for Marketing?

contacts limit and additional charges. I don,t like exporting data to avoid price risings

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Specially marketing funnels by stage and leads administration with lead scoring.

Small Business (50 or fewer emp.)
May 02, 2022
 Source
Overall Rating:
5.0
GO
Glenn O.
Technical Director
Share
"Marketing help."
What do you like best about ActiveCampaign for Marketing?

I like how the ActiveCampaign design its flow.

What do you dislike about ActiveCampaign for Marketing?

The Integration with Salesfrce is lacking feaures.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Reaching out to people who engage on our website.

Small Business (50 or fewer emp.)
May 02, 2022
 Source
Overall Rating:
5.0
CA
Clare A.
Sole Proprietor
Share
"Solid Email Marketing Platform"
What do you like best about ActiveCampaign for Marketing?

Straight forward, easy to use, clear. Helpful tutorials. Feels like a meaty platform with many features I have only scratched the surface of.

What do you dislike about ActiveCampaign for Marketing?

Graphic design could be better at the basic plan level.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Email newsletters, segmented email list, organized email campaigns

Mid Market (51-1000 emp.)
May 02, 2022
 Source
Overall Rating:
5.0
BM
Bela M.
Email Marketing Expert
Share
"ActiveCampaign is by far the most complete-package email marketing software I've used."
What do you like best about ActiveCampaign for Marketing?

I love the automation because it has complete triggers necessary for marketing, unlike other platforms. I also love how easy it is to segment the audience. Total package!

What do you dislike about ActiveCampaign for Marketing?

Not dislike, but a suggestion. I used MailerLite and it is so easy to use and there are previews of the content blocks like navigation, logo+text, etc. located on the same screen. Basically, all features in MailerLite campaign creation.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The problems we are solving are a few website visits and bookings. With ActiveCampaign, we are getting more site visits and sales.

Small Business (50 or fewer emp.)
May 02, 2022
 Source
Overall Rating:
5.0
HC
Heather C.
Director And Website Developer
Share
"Excellent email marketing tool"
What do you like best about ActiveCampaign for Marketing?

Active Campaign is very customisable and can be used to create endless kinds of automations. We like to refer our clients to Active Campaign for email marketing.

What do you dislike about ActiveCampaign for Marketing?

They don't have a free plan, but saying that their pricing is very reasonable compared to competitors.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It is great to have all email addresses in one place, with integrations from websites and the ability to tag contacts easily.

Small Business (50 or fewer emp.)
May 02, 2022
 Source
Overall Rating:
5.0
MM
Monica M.
Ceo
Share
"Sales with Emails"
What do you like best about ActiveCampaign for Marketing?

Easy to use and like the tips to get a better open/response rate.

What do you dislike about ActiveCampaign for Marketing?

No functionality to incorporate postcard campaigns.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Sign customers up for our services after 3 or 4 touches.

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