ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
I like the variety of triggers for automation.
There's a learning curve for setting up.
With Active Campaign, I'm making sure the right client gets the right email at the right time.
The on-boarding program is very helpful.
The uploading feature could be easier. Provide a downloadable template for users.
Staying in touch with prospects.
I find the ease of creation of the automation and sequences the best. Creating email campaigns is easy, and the ability to see who opens, reads, and responds to them are great.
The need for more integrations is what disappoints me at this time. I wish the PayPal donations we available. Also, it would be nice to have more direct calendar integrations.
ActiveCampaign is solving a big problem I have with communicating and engaging with my audience and customers. It allows me to reach out to them regularly and with special one-time communications.
ActiveCampaign is hard to beat in terms of features, deliverability, and value for money - but what's most important to me - is the quick, personal connection with ActiveCampaign employees who proactively reach out to me regularly to ask how I'm doing with marketing and if they can help. Mind-blowing support and deep care! I've had multiple calls with ActiveCampaign experts who have always been able to give me tailored help so we can grow as a business - according to our needs, workflows and vision. . I never hesitate to recommend ActiveCampaign to beginners as well as more advanced entrepreneurs.
We as a company and community are true fanboys/girls of ActiveCampaign - and have honestly no complaints about it. Our business, which is largely dependent on well-converting evergreen campaigns, would be hard to imagine without ActiveCampaign's great automation capabilities
Email-Automation, sophisticated, targeted messaging, deep analytics, The very personal, and individual automation are crucial to our marketing strategy and overall success.
The menu is very easy . And to options within the the creatingprocess of the newsletter are great
nothing really that bothers me. i am satisfied. There is nothing that does not work properly.
i am hosting a crowd of 2700 people to keep them updaded about the summit I will launch. We keep them informed and curious about topics related to the last summit
The software is very visual and it's easy to use
the software is too expensive when the email list grows
collecting emails adress and growing my mailing list
Totally. Blown. Away. Here's why... It's not just email marketing on steroids... it's also a CRM (Customer Relationship Management) tool. It keeps track of all interactions with clients or potential leads, it assigns tasks to our team members and gives them pre-filled email templates ready to send based on custom fields from each individual person. We run everything through it, from membership onboarding, reminders and renewals, to ATOMICON ticket sales, even tells us if we've not heard from a client in a while and that we should remind them. It has endless automation features, sales pipeline features, it can even do things like automatically adding people to your Facebook custom audiences for remarketing!! And even trigger automations based on pages/buttons people have clicked on your website!! Insane. So yeh, we fell in love.
There is so much it can do, learning all the features took time (but it was worth it).
Customer journey, better customer management, saving the team time.
Active Campaign does so much for me and my business. Creating Emails, Automated email responses, sign-up forms, landing pages and so much more. Really easy to use. The support I have needed from their team is really efficient, professional and extremely helpful.
Can't say there is anything I dislike. One area they could improve on is creating folders or ways to group email templates together for better search or use. I have several email templates that I regularly use and sometimes have to sift through other templates to find the one I want. If they could create a folder option so that certain templates are all together that would make the temaplate section a bit more user friendly. Overall I have never thought to look else where for another program.
Saving time! I save so much time with automated email responses and being able to efficiently tag my readers into groups.
I can customize my automations, tags and connect all well known apps like typeform etc. Everything is well explained
Right now, nothing. I still didnt use all functions, though
Keeping all my customers mail addresses in order, having different lists for different purposes without having to sort everything out manually
For me, the biggest difference between Active Campaign are the automations and whole system that is really helpful to understand how everything's going with my e-mails
There's some bugs sometimes and the website can get pretty slow. On the other hand, it saves everything to the cloud, so I don't usually loose my stuff when it stops working.... I think the price is a bit spicy for small entrepreneurs who are not paid in U$... And the form's design... I hate it, it's pretty bad on mobile (But it's still the best e-mail service I've ever used)
I use the automation a lot, so it's much easier to send all my contacts the e-mail in the right order and day. It also delivers more e-mails ou the main mailbox (outside SPAM) than the other platforms I've used, which is great
It's a very complete and easy to use platform for email marketing.
it's very easy to use, very complete and user friendly.
I use it to build my contact list, email marketing, send email courses, etc.
It's easy to have all contact details in one place! Keeping track of customer engagement is made simple. I use clickfunnels and Windows. It's a straightforward CRM software!
Quite like it as it is ! Nothing really missing! Everything works as it should. More videos on how to make the most of the features. Help section needs more videos.
I'm a career coach and use AC as my CRM tool to capture client data from my online ads. The mobile app allows me to easily call prospects. Without a CRM system it wouldn't be easy to keep track of data necessary.
ActiveCampaign is straightforward to use. It's offering the perfect amount of features without being too bloated (I'm looking at you, Hubspot!). We mainly use automations, email campaigns and landing pages, and it has already saved us hundreds of hours.
- There doesn't seem to be a way to attach existing emails to new automations, or to edit automation emails from outside the automation. - The integration of existing forms into landing pages could be improved.
ActiveCampaign is the perfect tool for marketing automation and sales/marketing collaboration. It is easy to funnel generated leads through automations to get the desired outcome. And the insights we get on each lead help us to make more efficient strategic decisions.
Templates Built in automations Collecting leads
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Sending leads from facebook ads into a funnel
I recommend AC to automate internal communication, lead management and marketing task, specially for small teams that spend a lot of valuable time doing administration tasks
contacts limit and additional charges. I don,t like exporting data to avoid price risings
Specially marketing funnels by stage and leads administration with lead scoring.
I like how the ActiveCampaign design its flow.
The Integration with Salesfrce is lacking feaures.
Reaching out to people who engage on our website.
Straight forward, easy to use, clear. Helpful tutorials. Feels like a meaty platform with many features I have only scratched the surface of.
Graphic design could be better at the basic plan level.
Email newsletters, segmented email list, organized email campaigns
I love the automation because it has complete triggers necessary for marketing, unlike other platforms. I also love how easy it is to segment the audience. Total package!
Not dislike, but a suggestion. I used MailerLite and it is so easy to use and there are previews of the content blocks like navigation, logo+text, etc. located on the same screen. Basically, all features in MailerLite campaign creation.
The problems we are solving are a few website visits and bookings. With ActiveCampaign, we are getting more site visits and sales.
Active Campaign is very customisable and can be used to create endless kinds of automations. We like to refer our clients to Active Campaign for email marketing.
They don't have a free plan, but saying that their pricing is very reasonable compared to competitors.
It is great to have all email addresses in one place, with integrations from websites and the ability to tag contacts easily.
Easy to use and like the tips to get a better open/response rate.
No functionality to incorporate postcard campaigns.
Sign customers up for our services after 3 or 4 touches.