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Mixpanel
Advanced User Analytics Simplified
4.6
(1,091)
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Mixpanel Reviews & Product Details

Mixpanel Overview
What is Mixpanel?

Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.

Company Mixpanel, Inc.
Year founded 2009
Company size 201-500 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
NS
Nilan Saha
Founder
Mixpanel Categories on Findstack
Ask Questions about Mixpanel
What Mixpanel is best for?
How does Mixpanel compare to Kissmetrics?
What are the pros and cons of Mixpanel?
Mixpanel Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Mixpanel Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Mixpanel Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 06, 2024
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1,091 Mixpanel Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
WA
Wajahat A.
Product Manager
Share
"Allows adding deeper events across various services in a single view"
What do you like best about Mixpanel?

Minimalistic, fast and to the point; delivers value immediately

What do you dislike about Mixpanel?

The freemium is generous, but it would be great to have more reports in freemium

What problems is Mixpanel solving and how is that benefiting you?

We are measuring customer activation and improving the product by removing friction points

Enterprise (> 1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
LM
Luca M.
Founder
Share
"Very Insightfull BI Tool - Intuitive"
What do you like best about Mixpanel?

Mixpanel is very intuitive in its way of showing you how to build a report from scratch. Mixpanel is a powerfull BI tool, and also looking good from a esthetical point of view.

What do you dislike about Mixpanel?

There ins't really much I dislike in Mixpannel to be honest, maybe bcause I did not build many reports myself and I'm more a huge consumer of reports built from others. The only thing that comes to my mind is the way of saying a report which needs to be duplicated otheriwse you do modify the "public one".

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel gathers data which are super helpful when it comes to tak the right decisions, at different levels: why to prioritize a feature more than another, or why to send this email to a customer, or at whihc point we stand from a usage point of you, etc.

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
CK
Chip K.
Founder
Share
"We were finally able to get a handle on our application metrics and usage!"
What do you like best about Mixpanel?

It's super flexible. We tried other metric-tracking apps for a long time but eventually ran into issues making them fit our specific needs. Mixpanel just worked!

What do you dislike about Mixpanel?

Because of the flexibility, you do have a spend a bit more time thinking about how to build your reports and dashboards and making sure they work. I'd like more preconfigured dashboards read to go that can be tweaked.

What problems is Mixpanel solving and how is that benefiting you?

It's helping us keep track of our unit metrics over time. Things like MRR, ARPU, Churn, Conversion rate, and conversion funnels.

Enterprise (> 1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
TG
Tommy G.
Founder
Share
"Enjoy the ease of use and speed of Mixpanel"
What do you like best about Mixpanel?

Simple and intuitive to use, very, very fast at loading tables and charts once you've created the filters and data points you're interested in seeing.

What do you dislike about Mixpanel?

Saving and sharing tables with other users is always more confusing and less intuitive than it should be.

What problems is Mixpanel solving and how is that benefiting you?

Track user flows throughout our e-commmerce ordering experience. Help track bugs and error stats

Enterprise (> 1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
AS
Andrew S.
Founder
Share
"A Great Diagnostic Tool"
What do you like best about Mixpanel?

I appreciate how simple it is to implement and query.

What do you dislike about Mixpanel?

The Mixpanel website UI was in dire need of an overhaul. I haven't had much of a chance to look at it to confirm whether the limitations have been addressed.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel allows us to track whether a bad actor has accessed Personally Identifiable Information or Protected Health Information.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
GK
Gala K.
Founder
Share
"Very handy tool for the product analytics"
What do you like best about Mixpanel?

User-friendly design, great variety of reports and views, high sped of report generation. Very easy to create a dashboard. Very flexible filters and views breakdown.

What do you dislike about Mixpanel?

Can't export table data into Excel or csv

What problems is Mixpanel solving and how is that benefiting you?

Tracking of user behavior and features performance

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
Manan S. avatar
Manan S.
Product Manager
Share
"One of the best analytical tool in the market"
What do you like best about Mixpanel?

Simplistic and easy-to-navigate tool, the best part is saving reports and creating funnels and segmentation. Mixpanel is also easy to setup on the website. I haven't tried the AB test feature but will sure use that in future scenarios as well if required.

What do you dislike about Mixpanel?

Pricing is too costly for the events per price other competitors are giving similar features for lower price.

What problems is Mixpanel solving and how is that benefiting you?

The best part of using Mixpanel is to create funnels of two different pages and understand the conversion rate dropoff of customers.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
VF
Vitor F.
Founder
Share
"Amazing product usage data, easy to use and implement"
What do you like best about Mixpanel?

Mixpanel has a very extensive documentation and it's easy to learn about the tool and guide the software team, even with little technical background. The usage of the tool is also quite intuitive, making it easy to analyze the data and build dashboards and insightful reports. Retention analysis and conversion funnels are also few clicks away.

What do you dislike about Mixpanel?

Not a problem from Mixpanel, but it does require your own product's knowledge to be able to set it up correctly, as well as understanding when each event should be registered. Mixpanel guide has all the information necessary on that, but applying this might be tricky depending on the software.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel is really allowing us to get to know how our users move throughout our products, understanding key features, issues that arise, and that makes it very easy to focus our energy and attention on improving existing features and fixing bugs quicker,

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
GA
Gasser A.
Founder
Share
"The Best Analytics Platform for Businesses That Want to Make Informed Decisions"
What do you like best about Mixpanel?

1. Real-time insights: Mixpanel provides real-time insights into your user behavior, so you can make changes to your product or marketing strategy as needed. 2. Customization: Mixpanel is highly customizable, so you can tailor it to the specific needs of your business. 3. Integrations: Mixpanel integrates with a wide range of other tools, so you can easily get the data you need from all of your sources. 4. Scalability: Mixpanel is scalable, so you can easily add more users and data as your business grows.

What do you dislike about Mixpanel?

My only concern is about the price as its freemium model is very good to give your business a good kickstart. But the price will grow exponentially as your app grows.

What problems is Mixpanel solving and how is that benefiting you?

1. Mixpanel helps me to identify that a certain feature was not being used by many users. I removed the feature and replaced it with a new feature that was more popular with users. This resulted in an increase in user engagement. 2. Mixpanel helps me to identify that a certain marketing campaign was not effective. I changed the campaign and saw an increase in sales. 3. Mixpanel helps me to identify that a certain group of users was having trouble using my product. I made changes to the product to make it easier for these users to use. This resulted in an increase in user satisfaction.

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
MK
Milan K.
Co Founder
Share
"Amazing analytics product for a startup"
What do you like best about Mixpanel?

I recently had the opportunity to use Mixpanel, and I must say it has been amazing for my startup. Mixpanel offers useful tools and features that provide deep insights into user acquisition and behavior, allowing us to make data-driven decisions and drive growth. The platform is UX-friendly, making navigating through the various features and functionalities easy.

What do you dislike about Mixpanel?

It's hard to downgrade product if you're on a higher-paying plan. Sometimes you need to do that.

What problems is Mixpanel solving and how is that benefiting you?

It gives me a good overview of how (though what channels) we're acquiring users.

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
XL
Xiang L.
Founder
Share
"Great Customer Support and A Powerful Tool"
What do you like best about Mixpanel?

Mixpanel has been an incredible asset for our business. Not only does it provide us with powerful analytics and insights, but their customer support is simply outstanding. Whenever we've had questions or needed assistance, their team has been prompt, knowledgeable, and incredibly helpful. Mixpanel is not only a powerful tool, but their commitment to excellent customer service sets them apart. Highly recommended!

What do you dislike about Mixpanel?

While Mixpanel has proven to be an invaluable tool for our business, there is one aspect that could be improved. Occasionally, navigating through the interface can feel a bit overwhelming due to the abundance of features and options available. Simplifying the user experience and streamlining the interface would greatly enhance usability. Nonetheless, this minor inconvenience does not diminish the overall value that Mixpanel brings to our analytics efforts.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel solves the problem of fragmented data by allowing us to fuse data from different channels into one unified platform. This capability is immensely beneficial as it enables us to cross-reference data and gain a comprehensive understanding of our users' journey. By having a centralized view of our users' interactions across various touchpoints, we can analyze their behavior, identify patterns, and make data-driven decisions to optimize our products and services. Mixpanel's ability to provide a holistic view of the user journey has greatly enhanced our understanding and engagement with our audience, leading to improved customer experiences and better business outcomes.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
Timothy G. P. avatar
Timothy G. P.
Manager, Market Activation & Strategy
Share
"Easy to use, I monitor mixpanel all day."
What do you like best about Mixpanel?

The data. It's very clean and informative

What do you dislike about Mixpanel?

Nothing it's great! I have no complaints

What problems is Mixpanel solving and how is that benefiting you?

It shows me the type of engagement my customers are doing on my company's marketplace. I am able to see who is using and how, which gives us feedback on what's working.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
GP
Gabalier P.
Founder
Share
"Am happy with Mixpanel!"
What do you like best about Mixpanel?

The format of the platform is user friendly. It has allowed us to create visualizations in real time.

What do you dislike about Mixpanel?

I like everything. I have had no problems with the tool.

What problems is Mixpanel solving and how is that benefiting you?

It has helped us to have visibility of the performance of our management with mobile applications.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
Leonardo K. avatar
Leonardo K.
Product Manager
Share
"My day life mixpanel experience is based on managing saas indicatores"
What do you like best about Mixpanel?

Easy to get it! It's very intuitive do create dashboards and updates its as well.

What do you dislike about Mixpanel?

Integrations with others plataforms are not easy to do it.

What problems is Mixpanel solving and how is that benefiting you?

Our Saas indicatores (MAU, DAU,WAU) is totally controlled by the plataform.

Mid Market (51-1000 emp.)
May 25, 2023
 Source
Overall Rating:
5.0
CP
Chandu P.
Senior Associate
Share
"Mixpanel is an amazing product"
What do you like best about Mixpanel?

Its collection of data and simplifies it to provide it to the users. It's unmatched. The recording of events by the user on the application. Havent tested competitors, but I wouldn't switch from Mixpanel.

What do you dislike about Mixpanel?

Nothing for now, all looks good. nothing wrong at all. Nope, I don't think so. No problems at all. I would like them to continuously improvise.

What problems is Mixpanel solving and how is that benefiting you?

I can see the data and easily assist the user, watch the events of user on the smallcase app. Yes, I am definitely more productive than ever. Yes business performance has increased.