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Insightly CRM Logo
Insightly CRM
Streamline Your Business Relationships
4.2
(886)
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Insightly CRM Reviews & Product Details

Insightly CRM Overview
What is Insightly CRM?

Popular among small to medium sized enterprises, Insightly is a SassS-based CRM platform with 1.5 million users globally. Users rely on the solution to manage customer data in a central platform, manage and nurture customer relationships, boost sales, and deliver projects in a timely manner. The platform works seamlessly well with Gmail and Outlook plugins and supports multiple integrations with numerous systems.

Company Insightly, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Insightly CRM Categories on Findstack
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Ask Questions about Insightly CRM
What Insightly CRM is best for?
How does Insightly CRM compare to Act!?
What are the pros and cons of Insightly CRM?
Insightly CRM Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Insightly CRM Pros and Cons
Pros
  • Compatible with Android and iOS devices
  • Visual dashboards for tracking important metrics
  • Data integrity, security, and regulatory compliance
  • Highly flexible appointments, calendaring, and events
  • Automated tracking and updates
Cons
  • No live chat support
  • Only available in one language
Insightly CRM Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Insightly CRM Media
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Insightly CRM Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 20, 2024
Insightly CRM Logo
886 Insightly CRM Reviews
4.2 out of 5
Enterprise (> 1000 emp.)
Nov 11, 2016
 Source
Overall Rating:
4.5
JL
Jennifer L.
Planning Officer
Share
"Great tool for Small Businesses!"
What do you like best about Insightly CRM?

First of all, I did not know what a CRM tool was. Insightly's free plan for two users was probably the best thing they could have done get us interested in the CRM tools.

What do you dislike about Insightly CRM?

I wish that when you abandon, cancel or suspend a opportunity or project, the tasks also inherit the same state.

What problems is Insightly CRM solving and how is that benefiting you?

Managing all of our opportunities and leads as we are getting the business up and running.

Small Business (50 or fewer emp.)
Nov 10, 2016
 Source
Overall Rating:
4.5
MR
Matt R.
President & Band Leader
Share
"Insightly - Best Value CRM For Small Businesses"
What do you like best about Insightly CRM?

Simply put, Insightly just works. It's a fantastic way to monitor your sales pipeline as well as manage on-going clients and other projects. I have implemented this software for my event/party band -- managing both potential clients and all of the details from contract to event day. I have also implemented this software for my wife's tutoring business -- managing potential new families through a complex enrollment process, through the entire term of enrollment and through the process of withdrawing from our center. The software has helped us keep a better pulse on the day-to-day operations of the business, provided great reporting (both high-level and detailed custom reports), created and managed accountability, and ensured that nothing ever gets missed!

What do you dislike about Insightly CRM?

There are a few functional components that seem a little weird, at times. Sometimes when you complete a past-due recurring task, the task disappears. So, I've had to create a list of our recurring tasks and audit periodically to ensure they're all still in the system. Besides that, a "bulk delete task" function from within a lead, opportunity or project would be amazing. In the sales pipeline, we use a certain number of "follow-ups" before we close a dead-lead. However, if a client reaches out after the first follow up, we have to manually delete the remainder of the tasks in that activity set. I also ran into issues with the email templates and server, so I've long since abandoned using email via Insightly.

What problems is Insightly CRM solving and how is that benefiting you?

The business problems we're using Insightly to solve are mainly keeping up on the day-to-day responsibilities of client management (sales pipelines and client pipelines). The main benefit we've realized is never dropping the ball because we forgot. We all run into capacity constraints, but Insightly has helped us realize the need for delegation because it has shined a light on accountability in our organization.

Small Business (50 or fewer emp.)
Nov 10, 2016
 Source
Overall Rating:
4.5
KS
Kevin S.
Midwest Vice President Of Sales
Share
"Excellent... Insightly works very well. I time saving and profit generator."
What do you like best about Insightly CRM?

The ease of getting information from Insightly my phone or computer. The ease of entering information into Insightly. The ability to set targets and goals and to track my progress. Insightly makes it easy to classify and group organizations and contacts in to workable groups.

What do you dislike about Insightly CRM?

There is a lot of extra work when entering information.

What problems is Insightly CRM solving and how is that benefiting you?

It keeps all my contact information in one place making it easier to communicate which generates more sales and profit.

Small Business (50 or fewer emp.)
Jul 19, 2016
 Source
Overall Rating:
4.5
Rachelle S. avatar
Rachelle S.
Principal & Chief Positivity Officer, Professional Speaker & Published Author
Share
"Insightly Review"
What do you like best about Insightly CRM?

-Layout is easy to navigate. -Email and project management integration.

What do you dislike about Insightly CRM?

--Nothing...good features for what I need.

What problems is Insightly CRM solving and how is that benefiting you?

-Sales - streamlined communications from prospect phase to customer acquisition. -Writing - project management helps me stay on track. -Customer Relationship Management - helps me keep track of individual contact information.

Small Business (50 or fewer emp.)
May 25, 2016
 Source
Overall Rating:
4.5
David G. avatar
David G.
Vp, Sales & Marketing
Share
"Simple to use but feature-rich CRM solution"
What do you like best about Insightly CRM?

Very simple to set up and use all the main features with minimal training or guidance. Insightly provides each user with a unique email address that you can BCC to all sales correspondence which then automatically appends to the Contact info in Insightly.

What do you dislike about Insightly CRM?

A little fiddles to view Contacts and Organization all in one place - a little disjointed.

What problems is Insightly CRM solving and how is that benefiting you?

A great way to simply administer all your sales activities.

Small Business (50 or fewer emp.)
May 19, 2016
 Source
Overall Rating:
4.5
Ryan C. avatar
Ryan C.
Commercialization Manager
Share
"excellent resource for multiple uses cases"
What do you like best about Insightly CRM?

From the contact integration and side bar extension with Gmail to the ability to create Tasks, Activity Sets, and Projects to manage existing client relationships an develop systematic courses of action for new clients Insightly is a very well rounded CRM / Practice management tool. From Leads to Opportunities and in finally Customers the tools gives you the ability to track the client relationship from start through he entire engagement.

What do you dislike about Insightly CRM?

I would love to see a better integration with Outlook and increased functionality in the Google G-mail Side bar.

What problems is Insightly CRM solving and how is that benefiting you?

we use this too to manage our existing client relationships and weekly/monthly/quarterly tasks as well as maintaining a consistent and accurate contact list through out the company. Our sales team is also able to use Insightly to track Leads/Opportunities/ and in the end closed Clients.

Small Business (50 or fewer emp.)
Mar 03, 2016
 Source
Overall Rating:
4.5
YN
Yusuf N.
Director Of Marketing
Share
"The best CRM for small businesses"
What do you like best about Insightly CRM?

I like the integration ability the best. I like how I can easily save emails from my Outlook, upload notes from my Evernote, and transfer customers into my Quickbooks Online.

What do you dislike about Insightly CRM?

Sometimes the built-in tools for Outlook don't work.

What problems is Insightly CRM solving and how is that benefiting you?

I love the important date reminders and the task reminders that show up in my Outlook. It makes it all very convenient. I have solved the problem of sales agents not being able to find customer contact information because the customer started off talking to a different agent. Now when someone says "Where is John Doe's phone number?" I can just say "Insightly"

Small Business (50 or fewer emp.)
Oct 13, 2015
 Source
Overall Rating:
4.5
CF
Carsten Høvisch F.
Chief Zendesk Officer
Share
"Awesome CRM..."
What do you like best about Insightly CRM?

Insightly is very easy to setup for a small and startup business that doesn't know too much on how to work a CRM.

What do you dislike about Insightly CRM?

Some part of Insightly can be a bit technical, but there is always help in their forums...

What problems is Insightly CRM solving and how is that benefiting you?

We needed to keep much better track of our communication with our leads and opportunities. Insightly allowed us to do so - It also made us think our whole process over and actually agree on how to approach our customers.

Small Business (50 or fewer emp.)
Jun 15, 2015
 Source
Overall Rating:
4.5
DM
Dan M.
Vice President
Share
"Insightly for grows with you"
What do you like best about Insightly CRM?

We subscribed to Insightly on day 1 of our new business as we needed a contact management system that lived in the Google Apps eco-system. The ease of contact migration (from email systems) was a huge first step. Its speed allowed us to review our 'whole of team' contacts and cross reference what accounts we had the best overview and relationships in. We built our Go to market plan based upon those relationships and quickly named target accounts and built out a sales funnel. customizing that funnel was simple, intuitive and custom to our model. As we worked through the pipeline we created and had to build proposals, the link to Google Document Management (Google Drive) was easy and allowed for us to see the proposal as we built it through the CRM and the pipeline steps. We now use it to email campaign, track sales people activity and pipelines and leverage a global sales team to sell around the world in any timezone. Insightly scales and innovates with our business and with our evolving business model. In short we could not live without it.

What do you dislike about Insightly CRM?

The challenge they have (at times) is the innovate from the 'contact perspective' indicating they value clients who have small client bases or retail client bases. We sell to publicly listed companies and governments and that model demands we look at large accounts plans and larger activities outside of a retail approach. Fortunately they are a very flexible platform for 'work-arounds'.

What problems is Insightly CRM solving and how is that benefiting you?

We use the system to 'micro-source' as such we take large processes and outsource small segments of the process to overseas partners reducing our cost of delivery by 94%. Our competitors simply cannot keep up with our quality nor flexible delivery

Small Business (50 or fewer emp.)
Apr 14, 2015
 Source
Overall Rating:
4.5
NM
Noah M.
Investment Banking Analyst
Share
"An Affordable, Easy-to-Use, and Effective CRM"
What do you like best about Insightly CRM?

Insightly is a great CRM for a small business. It's much more affordable than alternatives like Pitchbook or Salesforce. It's highly customizable for different businesses. For example, you can design your own sales pipeline that fits your business's standard operating procedures. It's also great for organizing all of your business contacts. By linking those contacts to each pipeline, you can quickly brush up on the background of the company before reaching out to them to continue the sales process.

What do you dislike about Insightly CRM?

I don't like that you can't switch primary emails. I created my account before I was given my company email. As a result, it still links to my gmail. Consequently, when I link emails to Insightly, I need to manually copy and paste an address in the BCC section when I send out emails. Having it linked to my gmail also linked all my social media sites to my account, which was kind of embarrassing.

What problems is Insightly CRM solving and how is that benefiting you?

We use Insightly to organize our clients and to keep track of which employee reached out to whom, what their conversation was, and what stage we're at with that client. Because we reach out to so many clients, it helps us quickly look back to see where we left off with each. It also prevents employees from accidentally reaching out to clients that we've already engaged, which can be embarrassing. Insightly also makes our sales process more efficient by speeding up searching for sent emails, contact information, and organization information.

Small Business (50 or fewer emp.)
Mar 03, 2015
 Source
Overall Rating:
4.5
JB
Jennifer B.
Marketing Coordinator
Share
"Insightly is a great tool for marketers!"
What do you like best about Insightly CRM?

I like how easy the CRM is to navigate, and the accessibility of the mobile app.

What do you dislike about Insightly CRM?

I dislike that Insightly doesn't easily integrate with marketing programs (i.e. Marketo, etc.)

What problems is Insightly CRM solving and how is that benefiting you?

- The companies I worked for that used Insightly increased their in-house transparency/communications tremendously by using Insightly - Increased communication between sales and marketing - Better conversations with leads (old and new) based on past opportunities/correspondences

Small Business (50 or fewer emp.)
May 09, 2023
 Source
Overall Rating:
4.0
Maliha A. avatar
Maliha A.
Founder
Share
"Most helpful CRM"
What do you like best about Insightly CRM?

Best thing about Insight CRM is it's contact management, as this CRM makes it easy to manage our contacts and sales leads. Also, I ssight CRM is a great help when it comes to manage our tasts efficintly everyday.

What do you dislike about Insightly CRM?

Although I have a very good overall experience with this CRM but I would say that it is relatively expensive than it's competitors and the user interface could also be upgraded

What problems is Insightly CRM solving and how is that benefiting you?

Insightly CRM provides a centralized database where I can store all customer data and sales-related information. This helps me to easily access and analyze data related to customer interactions, deals, and sales performance.

Mid Market (51-1000 emp.)
May 09, 2023
 Source
Overall Rating:
4.0
Arif A. avatar
Arif A.
Sales Coordinator
Share
"Simple to use and helpful CRM"
What do you like best about Insightly CRM?

It is a simple and very easy to use. We can keep track or record of call details. Easy and helpfull to find group information also has the option to filter information. Invoice function is superfast . Love to use this software

What do you dislike about Insightly CRM?

Log you out if you don't use it for long . Should there be update regarding this Overall this software is great and helpful . You can log in back quickly as well though So in terms of quality its a worth investing money in

What problems is Insightly CRM solving and how is that benefiting you?

Making work easier have alot of feature to solve and resolve . Helps save time to work on the information Has alot of features which can help you to learn and potential growth

Mid Market (51-1000 emp.)
Mar 02, 2023
 Source
Overall Rating:
4.0
CR
Candice R.
Founder
Share
"Insightly is a helpful tool supporting success in the workplace"
What do you like best about Insightly CRM?

Insightly provides the opportunity to display a vast array of information and proves to be detailed and provides the opportunity to locate specific details needed when working on projects.The reporting is extremely helpful, and the capability to capture details that are important in everyday work and tasks.

What do you dislike about Insightly CRM?

Notes. If there was a way to provide a better layout for notes, in chronoligical order, or possibly even a date stamp, that would be wonderful.

What problems is Insightly CRM solving and how is that benefiting you?

Insightly helps to house information, next steps, progression of projects and all of the pertinent information needed to support my job functionality.

Small Business (50 or fewer emp.)
Mar 02, 2023
 Source
Overall Rating:
4.0
AD
Andrea D.
Founder
Share
"Greatly customer service!"
What do you like best about Insightly CRM?

The easy of the tool is helpful in everyday tasks within the system.

What do you dislike about Insightly CRM?

The system can be wonky in saving information at times. Just make sure to save your work.

What problems is Insightly CRM solving and how is that benefiting you?

Keeping track of client prospects and opportunities.

Mid Market (51-1000 emp.)
Feb 28, 2023
 Source
Overall Rating:
4.0
GV
Gabriela V.
Founder
Share
"User Friendly."
What do you like best about Insightly CRM?

My favorite part of Insightly is being able to find information easily.

What do you dislike about Insightly CRM?

Sometimes has delays when project is initially created.

What problems is Insightly CRM solving and how is that benefiting you?

Insightly has helped locate information easier.

Mid Market (51-1000 emp.)
Feb 28, 2023
 Source
Overall Rating:
4.0
LC
Lucy C.
Founder
Share
"Review"
What do you like best about Insightly CRM?

Organized. Various functions. Flexible customization.

What do you dislike about Insightly CRM?

Click twice on the action to get to the place. For instance, finish the note and go back to the card description.

What problems is Insightly CRM solving and how is that benefiting you?

Sales tracking. Better customer service for sales.

Small Business (50 or fewer emp.)
Feb 28, 2023
 Source
Overall Rating:
4.0
DP
Diamond P.
Founder
Share
"Insightly Works Well for Small Businesses"
What do you like best about Insightly CRM?

Insightly has been a very crucial CRM for our business. It's very easy to use and intuitive to customize for our unique business needs. Support is great and always available to steer me in the right direction when I have questions or want to utilize features in a certain way.

What do you dislike about Insightly CRM?

There are some elements that are a little clunky. For example, when a system user's access is removed, they still show up in Insightly with the "System User" tag. Also, you can't have dynamic page layouts based on certain fields. Little things like that make it just a little more cumbersome to use.

What problems is Insightly CRM solving and how is that benefiting you?

Insightly streamlines our contact information across departments, so no matter what information you need, it can be found in the system. We can more easily report on the data and begin to see patterns in the contacts we work with.

Mid Market (51-1000 emp.)
Feb 25, 2023
 Source
Overall Rating:
4.0
MV
Madelyn V.
Founder
Share
"It gets the job done ✅"
What do you like best about Insightly CRM?

The order in documents and paperwork! Easy to find what I need and very helpful and common sense.

What do you dislike about Insightly CRM?

The speed, it takes a while sometimes and it's hard to wait when u have to do something urgently.

What problems is Insightly CRM solving and how is that benefiting you?

It has all the documents in one place

Small Business (50 or fewer emp.)
Feb 25, 2023
 Source
Overall Rating:
4.0
KK
Kalli K.
Founder
Share
"CRM"
What do you like best about Insightly CRM?

Group interface, projects, tracking, document saving etc

What do you dislike about Insightly CRM?

I can't think of anything - sometimes it gets slow and the recipes/projects don't work.

What problems is Insightly CRM solving and how is that benefiting you?

Flow between departments, document sharing, visibility to emails when using the CRM email

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