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Insightly CRM Logo
Insightly CRM
Streamline Your Business Relationships
4.2
(886)
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Insightly CRM Reviews & Product Details

Insightly CRM Overview
What is Insightly CRM?

Popular among small to medium sized enterprises, Insightly is a SassS-based CRM platform with 1.5 million users globally. Users rely on the solution to manage customer data in a central platform, manage and nurture customer relationships, boost sales, and deliver projects in a timely manner. The platform works seamlessly well with Gmail and Outlook plugins and supports multiple integrations with numerous systems.

Company Insightly, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Insightly CRM Categories on Findstack
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What Insightly CRM is best for?
How does Insightly CRM compare to Act!?
What are the pros and cons of Insightly CRM?
Insightly CRM Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Insightly CRM Pros and Cons
Pros
  • Compatible with Android and iOS devices
  • Visual dashboards for tracking important metrics
  • Data integrity, security, and regulatory compliance
  • Highly flexible appointments, calendaring, and events
  • Automated tracking and updates
Cons
  • No live chat support
  • Only available in one language
Insightly CRM Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Insightly CRM Media
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Insightly CRM Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 23, 2024
Insightly CRM Logo
886 Insightly CRM Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Apr 27, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very user friendly"
What do you like best about Insightly CRM?

The platform is easily configurable. Just watch the webinars and post on the message board if you have more questions.

What do you dislike about Insightly CRM?

Nothing bad just takes a little time to watch the webinars.

What problems is Insightly CRM solving and how is that benefiting you?

I needed a CRM, Insightly's is cheap and easy to configure.

Small Business (50 or fewer emp.)
Jan 31, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Solid CRM and helped us organize our workflow better"
What do you like best about Insightly CRM?

It's easy to learn and our teams use Contacts, Organizations, Opportunities and Projects extensively. I personally use Tasks to organize top of mind initiatives.

What do you dislike about Insightly CRM?

We're finding it very difficult to remove bad data in an automated way. The contact data within our instance is likely 40% bad and I'd like the functionality to upload a string of email address to retire matching records. I have checked with customer success multiple times and the feedback is being considered.

What problems is Insightly CRM solving and how is that benefiting you?

We're using it to better understand the company's pipeline in conjunction with QuickBooks activities. It's also serving as a traditional CRM database.

Small Business (50 or fewer emp.)
Jan 10, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Helpful tool for managing relationships"
What do you like best about Insightly CRM?

Linking feature to capture relationships between our supporters and their Members of Congress.

What do you dislike about Insightly CRM?

There's no ability for our supporters to take action through Insightly, it's just a database/CRM and not an advocacy platform.

What problems is Insightly CRM solving and how is that benefiting you?

We are solving the problem of trying to identify a database that will allow us to house constituent relationships within an advocacy platform, although without the action component.

Small Business (50 or fewer emp.)
Nov 28, 2016
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A simple yet powerful CRM"
What do you like best about Insightly CRM?

We have been using Insightly for a couple of years now and are very happy with it's functionality. It is clearly laid out and easy to understand which makes it a good choice for young organizations who may be using a CRM for the first time.

What do you dislike about Insightly CRM?

It is lacking in visual drivers - would like it to be easier to view progress at a glance at the group and individual level

What problems is Insightly CRM solving and how is that benefiting you?

We are using it to drive our heavy business development and partnership pipeline across multiple industry segments.

Small Business (50 or fewer emp.)
Oct 31, 2016
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Insightly does what I need, and slightly more"
What do you like best about Insightly CRM?

I use Insightly to manage contacts and email templates. Insightly is not a beautiful tool, but it does what I need fairly well. Adding and searching for contacts is easy. The email templates are nice, and Insightly reports delivery, open rate, and click rate statistics, which is essential. I don't use the tasks or projects tabs because I use dedicated tools that I am happy with. Insightly has iOS and Android apps, but I have not tried them yet.

What do you dislike about Insightly CRM?

Insightly is ugly, and the navigation is not always intuitive. It provides a few color themes, and none of them are a joy to behold. While I love having the open rate for my email templates reported, I don't think that Insightly does enough to warn users against using these rates in place of an A/B test for making decisions.

What problems is Insightly CRM solving and how is that benefiting you?

I am using Insightly to track contact information for clients and leads. I also use Insightly to send cold emails from templates.

Small Business (50 or fewer emp.)
Oct 26, 2016
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great value CRM"
What do you like best about Insightly CRM?

I appreciate how easy it is to organize your leads and contacts and the customization of the tasking requirements you can apply to these sources.

What do you dislike about Insightly CRM?

I find that the gmail extension feature definitely has some misses and through Murphy's Law it always happens on that 1 email you want to refer back to down the road.

What problems is Insightly CRM solving and how is that benefiting you?

Insightly has allowed me to easily sort my leads and contacts, attaching to their files all emails and shared documents in order to have a single source to look at in order to assess the entire relationship and where in the sales process it might stand.

Mid Market (51-1000 emp.)
Mar 10, 2015
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Intuitive and friendly"
What do you like best about Insightly CRM?

I really enjoyed the user interface of Insightly. Was easy to navigate around the website, and getting information about each individual contact was convenient. Specifically, one of the features that proved to be invaluable was the tags feature. Was really cool to organize contacts by how I saw fit and not have to work within specific, sometimes rigid, criteria that may come with other CRM platforms.

What do you dislike about Insightly CRM?

Maybe it was because I simply didn't know how to do this, but I would have liked to be able to integrate my contacts into other features of Insightly, such as Events, Tasks, Calendar, Opportunity Reports, etc. Instead of just being a place where I could house my contacts, I would like to have been able to check off events they went to or are going to, specific tasks our organization has with that contact (send them report, email their assistant, etc.) - things of that nature.

What problems is Insightly CRM solving and how is that benefiting you?

A big problem we face is being in contact with a bunch of different people from all across the industry (and beyond), and it can be tough sometimes to organize all of contacts and leads we may have. Insightly efficiently solves this problem by providing contact information at our fingertips and allowing us to stay organized as we continue to grow. Instead of shuffling through emails or asking other co-workers, it's great to have a standard company-wide method of dealing with leads and contacts.

Small Business (50 or fewer emp.)
Mar 05, 2015
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great tool for keeping track of tasks and projects"
What do you like best about Insightly CRM?

Insightly is a great too that I use on a daily basis to organize tasks and keep track of projects.

What do you dislike about Insightly CRM?

I would like to edit and/or move tasks in groups rather than individually. Often times due dates change for multiple tasks, and it would be nice to change them all at once.

What problems is Insightly CRM solving and how is that benefiting you?

It's great for keeping organized with your current projects, and where they are in your pipeline. I really like the way it integrates with gmail so that you can turn emails into tasks.

Small Business (50 or fewer emp.)
Jun 10, 2014
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good so far"
What do you like best about Insightly CRM?

Simple UI, easy to use and free, integrates with Google apps for business

What do you dislike about Insightly CRM?

Pipeline forecasting is not as intuitive as it could be.

What problems is Insightly CRM solving and how is that benefiting you?

Simple sales forecasting and tracking, sharing of contact informaiton

Small Business (50 or fewer emp.)
Mar 01, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A few upgrades needed"
What do you like best about Insightly CRM?

Tasks, Pipeline creations, and reports are the areas I think are built out well

What do you dislike about Insightly CRM?

Contacts are a hot mess! Our org is having a very hard time. We focus on the Org, and we can't email to org emails etc and our contacts weren't done properly.

What problems is Insightly CRM solving and how is that benefiting you?

Keeping track of the organizations and linking to their businesses is helpful. Our projects pipeline works well

Mid Market (51-1000 emp.)
Feb 28, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good tool to get your organization on track through a CRM"
What do you like best about Insightly CRM?

The service from the Insightly team is great. The tool itself is flexible to adapt to your needs; also, helpful to have Marketing and CRM in the same place. I haven't had much experiences with other CRM tools, though, but so far and after a couple of years of using, complains are minimal.

What do you dislike about Insightly CRM?

Not super happy about the fact that you need to pay extra for some of the most interesting integrations (App Connect). In some cases, you may only use 2 or 3, so it's hard to justify the full cost.

What problems is Insightly CRM solving and how is that benefiting you?

Data storage and organization centralized in one place.

Small Business (50 or fewer emp.)
Dec 14, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Can be slow at times"
What do you like best about Insightly CRM?

The functionalities and organisation of the programme.

What do you dislike about Insightly CRM?

Creating a report can be challenging to understand

What problems is Insightly CRM solving and how is that benefiting you?

It makes sure no leads or opportunities are forgotten about, being able to follow up with customers easily

Small Business (50 or fewer emp.)
Nov 24, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"It's very organized but could use easier navigation/involve less clicks."
What do you like best about Insightly CRM?

The ability to link items and have overviews of all active projects, for example, is very useful. The fields are easy to fill in and customize. Not sure how good competitors are.

What do you dislike about Insightly CRM?

It often takes many clicks to get to where you want. If you know what you want, it is easy to find, but sometimes items can be categorized in different places - the ability to link items (e.g., projects and opportunities) helps with this.

What problems is Insightly CRM solving and how is that benefiting you?

It keeps all our projects in one place and allows for easy tracking. The automatic reminders, etc. help to keep us organized and act as a safety net in case something is missed.

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Jerry Insightly review"
What do you like best about Insightly CRM?

Insightly works well as a CRM Keeps track of several different types of pipelines and is flexible to meet our specific needs Insightly is the only CRM I have used, so not sure how this compares

What do you dislike about Insightly CRM?

Learning how to take advantage of all the features is a chore. I basically stick to what I know, but I understand there are many features that I don't know. This is similar to my top of the line Microwave -- all I use is the "add 30 seconds" button. It is too much to learn how to use all the microwave features, and in the same way it is too cumbersome to use all the Insightly features.

What problems is Insightly CRM solving and how is that benefiting you?

Keeping track of leads, opportunities and existing projects is super helpful Getting reports is relatively easy That is about all I do, but as mentioned previously I'm sure there are many more features that can be used.

Small Business (50 or fewer emp.)
Nov 16, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Insightly CRM was a useful tool for us when we needed to rethink our customer relationships"
What do you like best about Insightly CRM?

The determining factor was that we could fully sync Insightly CRM fields with our Google Workspace groups, users and calendars. That allows us a fairly seamless outreach with our member database.

What do you dislike about Insightly CRM?

The email marketing builder has been challenging. We have to create newsletters in another tool and copy/paste them in HTLM into Insightly. The smart merge functionality is also time-consuming.

What problems is Insightly CRM solving and how is that benefiting you?

We are able to centralise all our member contacts, build information about them, sync them with our Google workspace and then perform email marketing to them, all in the same tool.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Inslightly"
What do you like best about Insightly CRM?

So far, Insighly is easy to upload information.

What do you dislike about Insightly CRM?

It can be a bit confusing as to where certain customer lists are found.

What problems is Insightly CRM solving and how is that benefiting you?

Keeping my contacts/prospects in one place.

Enterprise (> 1000 emp.)
Nov 09, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Solid, but cumbersome CRM that offers marketing, sales, service, projects and other integrations"
What do you like best about Insightly CRM?

A wide variety of features and integrations makes this a more substantial CRM tool for prospecting and prospect management

What do you dislike about Insightly CRM?

It does tend to be a more cumbersome tool with less agility between tasks. The interface is substantial and does offer some ease in navigation.

What problems is Insightly CRM solving and how is that benefiting you?

Great for marketing...great as a sales tool. Prospecting and tracking sales cadences is easier than some, though again, sometimes more cumbersone. Able to achieve scale with mass outreach.

Small Business (50 or fewer emp.)
Oct 19, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Insightly"
What do you like best about Insightly CRM?

It is easy to organize and filter contacts.

What do you dislike about Insightly CRM?

Lafk of automations are a downside with Insightly

What problems is Insightly CRM solving and how is that benefiting you?

Contact organization

Small Business (50 or fewer emp.)
Jan 21, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great for small and médium size businesses"
What do you like best about Insightly CRM?

It's supper intuitive and easy to use. You don't need a programming / coding background. You can use it as much as you need.

What do you dislike about Insightly CRM?

It's not highly adaptable as other CRMs. It's for great use for small and medium businesses but I don't recommend it for big businesses.

What problems is Insightly CRM solving and how is that benefiting you?

Keeping track of my sales team and on how they are investing their time. Super useful for goal setting

Small Business (50 or fewer emp.)
Oct 04, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good idea, but difficult to get what we needed out of the app"
What do you like best about Insightly CRM?

I really like how easy it is to add contacts, setup leads and send emails to contacts/set up email campaigns. I also like the flow of the app and how tabs expand as needed as well as integration with a mobile app for on-the-go work. I also like the easy addition of tags throughout the app...makes it easy to quickly grab the list I need. Finally, I really like seeing all the opportunities in a single list with the pipeline stage highlighted. This is very helpful.

What do you dislike about Insightly CRM?

The reason I ended up changing CRMs is because I didn't like the email chain notifications (or lack thereof) in the app. I could see if someone had been contacted, but not easily see if they had looked at the email or even responded. A simple icon would do the trick there. Also, I had trouble with email integration so the emails could come directly from me. (In the end, I ended up changing providers and this worked out, but was a definite hurdle for me). Also, I would have had to upgrade (and can't afford to until I get customers) to get more email templates for sending emails or to import more mailchimp contacts. This limitation coupled with difficulty quickly seeing what emails were being opened

What problems is Insightly CRM solving and how is that benefiting you?

I used Insightly for contact and email management for potential leads/opportunities. I think it's a nice modern tool for management of sales and marketing pipelines.

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