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Hootsuite
Social Media Management Simplified
4.2
(4,140)
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
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What Hootsuite is best for?
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What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 22, 2024
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
May 21, 2018
 Source
Overall Rating:
4.0
MK
Mike K.
Lifestyle And Print Model
Share
" Pricey Asset. "
What do you like best about Hootsuite?

Pros of Hootsuite includes the ability to manage multiple social media profiles, page, and schedules in one application. This is good especially for a smaller business that doesn't have a dedicated social media tea. Hootsuite makes social media management, monitoring, and reviewing analytics incredibly easy. Hootsuite can be used anywhere with iOS and Android support, which is nice if your business is limited to mobile devices. I felt that using Hootsuite has helped me through the correct stages of updating my social media channels. I even took a few tips from using the platform in consideration with my personal social media channels. Once a post goes live, I get customized analytics letting me know what I did right, and what can be improved.

What do you dislike about Hootsuite?

One of my biggest cons of using Hootsuite would be pricing. To take advantage of all of the wonderful collaboration features is a big chunk of change to spit out all at once. I would recommend that Hootsuite launch payment plans or discounts accordingly.

What problems is Hootsuite solving and how is that benefiting you?

Improving communication among other staff members. We've realized how much of an asset Hootsuite is because it was friendly among our devices and was pretty intuitive.

Enterprise (> 1000 emp.)
Apr 28, 2018
 Source
Overall Rating:
4.0
GC
Giuseppe C.
Unified Worldwide Contact Center Quality, Training & Coaching Manager
Share
"A good all in one social media manager"
What do you like best about Hootsuite?

The scheduling manager and a good overview of all social feed in one-page

What do you dislike about Hootsuite?

Can't posting on wordpress and automatically scheduling a post after pubblished

What problems is Hootsuite solving and how is that benefiting you?

The social media management

Mid Market (51-1000 emp.)
Apr 27, 2018
 Source
Overall Rating:
4.0
JV
Janelle V.
Web & Social Media Manager
Share
"Makes scheduling Instagram posts a breeze"
What do you like best about Hootsuite?

Hootsuite's ability to autoschedule posts according to your account's needs is amazing.

What do you dislike about Hootsuite?

The limitations of the free account can be frustrating (30 scheduled post limit). However, if you're just starting out, it can be an excellent option to really get a feel of how scheduling and reporting works. If you can work within those limitations of the free account, then it can be a great service, and far less expensive than competitors.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling posts across multiple client channels, as well as scheduling Instagram posts when I know I'm going to be unable to post them manually.

Small Business (50 or fewer emp.)
Apr 27, 2018
 Source
Overall Rating:
4.0
Gustavo V. avatar
Gustavo V.
Graphic Designer
Share
"A personal assistant for your network"
What do you like best about Hootsuite?

It's great for organizing my publications, programming them in advance and take out the stress of constantly remember to upload your updates.

What do you dislike about Hootsuite?

the interface could be more direct, without so many steps to edit.

What problems is Hootsuite solving and how is that benefiting you?

Inmediate response to improve my network through social media. I can organize complete days of networking without stress.

Small Business (50 or fewer emp.)
Apr 26, 2018
 Source
Overall Rating:
4.0
KQ
Kristin Q.
Owner
Share
"Hootsuite is a huge time saver"
What do you like best about Hootsuite?

Makes it easy to schedule posts to my social media postings. Having a single place to schedule them is much easier and a huge time saver.

What do you dislike about Hootsuite?

Not the easiest interface, but still easier to use than doing all of the social media sites one at a time!

What problems is Hootsuite solving and how is that benefiting you?

Able to schedule my social media posts all at one time and all in one place (with the exception of Pinterest). Frees up time to do others things.

Small Business (50 or fewer emp.)
Apr 25, 2018
 Source
Overall Rating:
4.0
Chelsea K. avatar
Chelsea K.
Regional Director Of Development, Western Region, College Of Literature, Science And The Arts
Share
"Manage your social presence, manage your life"
What do you like best about Hootsuite?

Ease of use, multiple platform integration, simplified dashboard, mobile access

What do you dislike about Hootsuite?

Can be somewhat expensive for some plans--depending on what time of audience you are trying to reach, the app itself may not payback

What problems is Hootsuite solving and how is that benefiting you?

growth, organization, peace of mind---glad to know that I can go about my other tasks without having to focus on posts. I save time with my scheduled postings.

Mid Market (51-1000 emp.)
Apr 15, 2018
 Source
Overall Rating:
4.0
KB
Krista B.
Indy Car Journalist
Share
"Accessibility made easy!"
What do you like best about Hootsuite?

Success in monitoring social media accounts, improving your presence, tracking preferences and providing valuable contribution.

What do you dislike about Hootsuite?

Expense if you choose to go past the free url option, and expensive for teams to open a level together.

What problems is Hootsuite solving and how is that benefiting you?

By tracking your social accounts, you can hear directly from consumers about what they like or dislike about your product or service, which can give you information on how you might improve. Being part of the conversation on social media can give you an edge because you're talking with your customers and learning from them, instead of guessing at what they want.

Mid Market (51-1000 emp.)
Apr 08, 2018
 Source
Overall Rating:
4.0
KB
Kim B.
Public Relations & Marketing Director
Share
"Great timesaver but not ideal for all social networks"
What do you like best about Hootsuite?

The ability to schedule posts for multiple social media networks, as well as to monitor mentions of your brand.

What do you dislike about Hootsuite?

Hootsuite has always been limited by the fact that you cannot schedule posts to Instagram. They have recently rolled out a new feature that claims to allow Instagram scheduling, but it is convoluted and does not work well. In fact, it makes it easier just to post to Instagram directly.

What problems is Hootsuite solving and how is that benefiting you?

I use it mainly for scheduling and monitoring Twitter, because it requires frequent posting multiple times a day. If not for a scheduling software, Twitter would be really time-consuming for my department.

Small Business (50 or fewer emp.)
Apr 04, 2018
 Source
Overall Rating:
4.0
JW
Jason W.
Founder
Share
"Hootsuite Makes Posting Easier"
What do you like best about Hootsuite?

That you can post across multiple social media platforms quickly. You can also set up a full month in advance saving time in the long run.

What do you dislike about Hootsuite?

I do not like that the posts are not saved to be used at a later time. In other words, you can not build a library of posts that can be used multiple times.

What problems is Hootsuite solving and how is that benefiting you?

Keeping up with our social media accounts and ensuring that our content is put in front of our fans and other users of the platform.

Small Business (50 or fewer emp.)
Mar 30, 2018
 Source
Overall Rating:
4.0
Callie C. avatar
Callie C.
Sales Associate
Share
"Hootsuite has a lot of benefits for social media."
What do you like best about Hootsuite?

I love the ability to host multiple social media platforms simultaneously.

What do you dislike about Hootsuite?

Hootsuite can be a little complicated to figure out. It's a great concept, but not particularly user-friendly for beginners.

What problems is Hootsuite solving and how is that benefiting you?

It helped me manage my social media accounts across many platforms in one convenient place. I also loved the ability to schedule posts.

Small Business (50 or fewer emp.)
Mar 29, 2018
 Source
Overall Rating:
4.0
Justin F. avatar
Justin F.
Founder
Share
"A centralized solution for social media management"
What do you like best about Hootsuite?

Well-designed interface, iOS mobile app, integration with Reputology (review tracking), link shortening and tracking

What do you dislike about Hootsuite?

Does not support video posting for Instagram, posting process for Instagram videos is buggy

What problems is Hootsuite solving and how is that benefiting you?

Our company manages 11 different hotel locations - each with their own Facebook, Instagram and Twitter accounts. Hootsuite allows our team to monitor, respond and post in one central location. We can review posts prior to publishing and the analytics are a great addition. The mobile app is really convenient and allows you to do almost all the things you can accomplish from the desktop version.

Small Business (50 or fewer emp.)
Mar 29, 2018
 Source
Overall Rating:
4.0
AL
Amy L.
Health And Fitness Coach
Share
"Hootsuite is awesome if you're super busy!"
What do you like best about Hootsuite?

I like that you can manage and schedule posts for multiple platforms!

What do you dislike about Hootsuite?

I don't like that social media algorithms have identified hootsuite as an outside source, so they show your content to less people if it's scheduled here.

What problems is Hootsuite solving and how is that benefiting you?

TIME MANAGEMENT. Being super busy, Hootsuite allows me to schedule content to my platforms without having to spend extra time doing that on the original platform. It saves a ton of time, and I feel more organized knowing that I have content scheduled for whatever I need!

Small Business (50 or fewer emp.)
Feb 22, 2018
 Source
Overall Rating:
4.0
CJ
Courtney J.
Account Manager / Digital Media Coordinator
Share
"Clear and Visually Appealing"
What do you like best about Hootsuite?

The format is easy to see, the reporting charts are pretty and everything is really easy to understand.

What do you dislike about Hootsuite?

My platforms would disconnect a lot, it's not really friendly with LinkedIn.

What problems is Hootsuite solving and how is that benefiting you?

Reporting! Hootsuite provides pretty good reporting and monitoring, but there are additional stats and insights I wish it would have more of.

Small Business (50 or fewer emp.)
Feb 22, 2018
 Source
Overall Rating:
4.0
NC
Nicole C.
Founder
Share
"Hootsuite solves social media mgmt problems"
What do you like best about Hootsuite?

Being able to schedule social media posts for all platforms

What do you dislike about Hootsuite?

You can’t schedule Instagram posts as easily

What problems is Hootsuite solving and how is that benefiting you?

Organizing my companies social media calendar ahead of time and tracking our engagement

Small Business (50 or fewer emp.)
Jan 31, 2018
 Source
Overall Rating:
4.0
Suzanne K. C. avatar
Suzanne K. C.
Freelance Marketing Consultant
Share
"Excellent Scheduler Meets Widget Overload"
What do you like best about Hootsuite?

Love the ability to upload and manage massive amounts of scheduled social media posts. Freemium analytic tools provide sufficient info for small business.

What do you dislike about Hootsuite?

Countless widgets, both proprietary and 3rd party, muddies up user experience and wastes time.

What problems is Hootsuite solving and how is that benefiting you?

The ability to manage social media marketing posts according to the needs of the client while reducing some wasted effort (i.e. to recycle non- time sensitive, repetitive posts).

Enterprise (> 1000 emp.)
Jan 31, 2018
 Source
Overall Rating:
4.0
Kristina C. avatar
Kristina C.
Associate Consultant
Share
"Multiple accounts on one dashboard"
What do you like best about Hootsuite?

It allows for users to add up to five social media accounts at a time and it displays them all on one interface. It also has the capability to shorten links and schedule sending of messages at a later time. The platform is fairly easy to use.

What do you dislike about Hootsuite?

Navigation-wise, if you don't have a large enough screen, you wouldn't see all yoir accounts in one glance. Using the scroll bar repeatedly gets tiring after a while if you're actively navigating through your several accounts. Unlike another program out there, this one limits you to adding only five accounts at a time.

What problems is Hootsuite solving and how is that benefiting you?

It was our go-to application to manage several accounts at a time.

Mid Market (51-1000 emp.)
Jan 31, 2018
 Source
Overall Rating:
4.0
EG
Emily G.
Digital Marketing Specialist
Share
"Recommend Hootsuite"
What do you like best about Hootsuite?

Hootsuite allows me to schedule out my social media posts for multiple accounts all in one place!

What do you dislike about Hootsuite?

To be honest, I can think of anything that I dislike.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has helped me organize my social media posts across several platforms, allowing me to stay on task and up to date with all outlets.

Mid Market (51-1000 emp.)
Jan 30, 2018
 Source
Overall Rating:
4.0
EB
Erica B.
Marketing Communications Specialist
Share
"Great For Planning & Easy To Use"
What do you like best about Hootsuite?

They let you schedule several posts at a time, which makes it very easy to plan out the whole week. It gives you a link preview and lets you customize different messages depending upon the social platform. Very easy to use and the basic features are great.

What do you dislike about Hootsuite?

I don't think there's anything I dislike, although we don't use all of the features offered.

What problems is Hootsuite solving and how is that benefiting you?

It makes social media planning very easy and saves time by posting to multiple platforms at once.

Enterprise (> 1000 emp.)
Jan 29, 2018
 Source
Overall Rating:
4.0
Brenna S. avatar
Brenna S.
Social/Digital Brand Leader
Share
"Makes social media for multi-location brands a breeze."
What do you like best about Hootsuite?

Hootsuite’s publisher feature is by far my favorite. It is a very user-friendly interface and you can easily see what posts are scheduled for where and when.

What do you dislike about Hootsuite?

The analytics are a little tedious and can be difficult to extract for one page at a time. Often times I find analytics don’t exactly match what I’m seeing in Facebook analytics.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite makes it easy for me to post to all of our local pages at once to avoid the time consuming process of posting to pages individually

Small Business (50 or fewer emp.)
Jan 26, 2018
 Source
Overall Rating:
4.0
JM
Justin M.
Director Of Marketing
Share
"With it's all in one features, Hootsuite packs a punch!"
What do you like best about Hootsuite?

Ability to add posting abilities for each social media platform, ability to monitor each account as well as keywords or hashtags

What do you dislike about Hootsuite?

Limited number of streams available, you have to upgrade your account to get access to full features, posting can be inconsistent at times.

What problems is Hootsuite solving and how is that benefiting you?

Social media marketing, reputation management