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Hootsuite
Social Media Management Simplified
4.2
(4,140)
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 25, 2024
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
May 12, 2022
 Source
Overall Rating:
4.5
PD
Phil D.
Head Of Marketing
Share
"The missing piece of the puzzle"
What do you like best about Hootsuite?

The analytics feature that actually encourages you so be better.

What do you dislike about Hootsuite?

The mobile experiences feels limited in some way in comparison to the features of the desktop site

What problems is Hootsuite solving and how is that benefiting you?

With the custom reports in the analytics tool I'm able to see more of what's important to our business rather than just a generic report full of irrelevant kpi's

Small Business (50 or fewer emp.)
May 12, 2022
 Source
Overall Rating:
4.5
HV
Henry V.
Marketing Manager
Share
"Did I mention..."
What do you like best about Hootsuite?

I like the way mentions are identified automatically, allowing for easy amplification of posts.

What do you dislike about Hootsuite?

Images and/or link previews can not be customized for each social account when syndicating to multiple accounts

What problems is Hootsuite solving and how is that benefiting you?

Scheduling rich content social posts that include shortened links, custom images, accurate mentions

Enterprise (> 1000 emp.)
May 10, 2022
 Source
Overall Rating:
4.5
ND
Nicole D.
Digital Marketing Consultant
Share
"Easy to use program for social media scheduling and management"
What do you like best about Hootsuite?

Hootsuite is an easy to use program to schedule social media content across all social media programs. It also allows provides tracking and reporting across all of the social sites you use to monitor reach, enagagement, etc.

What do you dislike about Hootsuite?

The scheduling feature can sometimes glitch, especially if you are editing a post that you already created.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling and tracking social media content across our accounts.

Small Business (50 or fewer emp.)
Apr 19, 2022
 Source
Overall Rating:
4.5
KU
Kyra U.
Marketing Intern
Share
"Scheduling Post With The Ease of Hootsuite"
What do you like best about Hootsuite?

What I like best about Hootsuite is the ability to schedule posts on multiple different social media platforms such as Instagram, Facebook, Twitter, LinkedIn, etc. by uploading media (photos and videos), captions and hashtags. You can schedule these posts to be published weeks in advance to ease your work tasks and never have to miss a day of posting. Once scheduling a day, Hootsuite will also provide you with the best time to post to reach the most people, based on previous analytics. I also really like that for each different social media platform, Hootsuite will show you exactly how your content, comment, and hashtags will look all together once posted.

What do you dislike about Hootsuite?

One thing I dislike is that when posting videos, sometimes there is an error with Hootsuite posting the content on Instagram. With this error, I have to manually go into Instagram and post the content, defeating the purpose of scheduling the content in the first place.

What problems is Hootsuite solving and how is that benefiting you?

The problem I am solving with Hootsuite is the ease of my weekly task of posting is all now based on Hootsuite posting the scheduled content for me. I now longer have to waste my time going into each social media platform to post the same content four times.

Small Business (50 or fewer emp.)
Mar 15, 2022
 Source
Overall Rating:
4.5
NA
Nondas A.
C
Share
"Great tool, though can be co$tly for smaller businesses"
What do you like best about Hootsuite?

The reporting within hootsuite is great. Hootsuite also makes it really easy to post across various platforms.

What do you dislike about Hootsuite?

The cost. Also, the fact that you can't schdule carosel images on FB/IG.

What problems is Hootsuite solving and how is that benefiting you?

The tracking url shortner is great as you get a complete picture across socials. Saving on time publishing in one spot.

Small Business (50 or fewer emp.)
Mar 13, 2022
 Source
Overall Rating:
4.5
Roy B. avatar
Roy B.
Editor (Part Time)
Share
"Hootsuite: a great productivity enhancing tool for small businesses"
What do you like best about Hootsuite?

This app saves so much time for scheduling and posting information to social media, it enables small consulting operations like mine to greatly expand their outreach efforts to a much wider potential audience

What do you dislike about Hootsuite?

This great time-saving software package has a couple of small glitches that are surprising and most unwelcome in the context of 2022. Its requirement that a user login every so often is annoying but perhaps necessary to maintain security. The glitch lies in the absence of the usual time-tested features. The most essential is the option to display a password. When typing ordinary text, a user gets immediate visual feedback that confirms or denies the match between what the user intended to type vs. what they actually typed. Receiving an error message after a mistyped password takes more time than the self-correction that a user would make if they could see the password as they typed it. An error message also interrupts a user's train of thought. It would also be useful if the app had an option that the sole user of a computer could invoke that directed the app to remember the user's email. When I upgraded from the free version to the "team" version, I was disappointed to find that the scheduling app was not as "aware" as the version that I had been using in the free version, Indeed, I had been impressed by how "smart" the free version's scheduling had been. For example, when scheduling a series of posts on the same day, the free version always defaulted to the last time that ai had entered; so all I had to do was to modify the minute, or maybe the hour and minute; I never had to reenter the date. By contrast, the "team' version often throws an error message before I have specified the full date, hour, and am/pm specification. Again, error messages interrupt a user's train of thought. I suggest that the app withholds all error messages until the user clicks the "Done" button. These are minor glitches compared to the larger functions the package provides, but they are encountered every time a user is forced to log in again, and they occur on many user attempts to schedule an item.. Therefore they are far more visible than the usual glitches one encounters when using any application.

What problems is Hootsuite solving and how is that benefiting you?

My biggest problem as a one-man operation is the fact that I am a one-man operation. Hootsuite squashes that problem by amplifying my productivity.

Small Business (50 or fewer emp.)
Mar 09, 2022
 Source
Overall Rating:
4.5
NG
Nitesh G.
Web Developer
Share
"Impressed: Honest Review"
What do you like best about Hootsuite?

It's not too pricey as compared to another alternative. Setting up all the social media accounts to Hootsuite was too quick and easy. We can see all our accounts in the dashboard/on one page itself.

What do you dislike about Hootsuite?

Everything which I experienced with Hootsuite was too easy. But their platform doesn't seem to be interactive and responsive on mobile view. Also, while uploading an image or video with a mobile device it throughs an error (sometimes).

What problems is Hootsuite solving and how is that benefiting you?

We are using Hootsuite to automate our posting to social media and watching analytics on our social media accounts. So that we can improve where we are lagging.

Small Business (50 or fewer emp.)
Mar 06, 2022
 Source
Overall Rating:
4.5
KM
Kuvam M.
Vice President
Share
"Post and Explore"
What do you like best about Hootsuite?

Hootsuite is very feasible to use. The feature to link multiple streams helps the user to post freely across the stream and saves a lot of time. Accessibility is the best thing about Hootsuite.

What do you dislike about Hootsuite?

There was nothing in particular that I disliked about Hootsuite. The only thing that restricts our organization from using Hootsuite as our only platform is that the paid plans are very expensive.

What problems is Hootsuite solving and how is that benefiting you?

We were trying to solve the problem of posting posts regularly and scheduling them at once to save time, and we were able to do both. We also understood the engagement our posts got through the platform.

Small Business (50 or fewer emp.)
Mar 03, 2022
 Source
Overall Rating:
4.5
DM
David M.
Vice President Of Strategic Communications
Share
"Lots of Features and Always Improving"
What do you like best about Hootsuite?

Hootsuite really does make it easy to track engagements with our own account and also monitor others for possible RTs or interactions (as well as keeping up with what others in our field are doing). The scheduling functions have improved significantly in the time I've been using it, and setting up a campaign, which once seemed tedious, can now be done in a matter of minutes.

What do you dislike about Hootsuite?

It can be a bit overwhelming at first and finding features/learning how to use them requires a bit of initiative and experimentation. The interface itself gets the job done but does lack a certain level of polish.

What problems is Hootsuite solving and how is that benefiting you?

Using and monitoring social media is very easy with Hootsuite. As a membership association, it's great to have a tool for keeping up with members who have a social media presence. Many items we discover on Hootsuite end up on our feed, or even inspire content for our newsletter and magazine.

Small Business (50 or fewer emp.)
Mar 02, 2022
 Source
Overall Rating:
4.5
Saurav M. avatar
Saurav M.
Founder And Managing Director
Share
"Hootsuite is quite Useful"
What do you like best about Hootsuite?

The ease with which you can schedule your posts and get excellent analytics too,

What do you dislike about Hootsuite?

There is a limitation on the number of posts one can schedule for the primary account.

What problems is Hootsuite solving and how is that benefiting you?

Ease of content management. I have been a customer for nearly ten years, and I love it.

Small Business (50 or fewer emp.)
Feb 26, 2022
 Source
Overall Rating:
4.5
Abdelkadir B. avatar
Abdelkadir B.
Online And In Home English Tutor
Share
"Amazing social media managing tool"
What do you like best about Hootsuite?

Everything is within easy reach, which I appreciate. Integration with social media networks is simple. It makes me feel more efficient, and it allows me to plan ahead for my social media. The amount of monitoring potential is great even on the free version with only two social media accounts linked.

What do you dislike about Hootsuite?

Hootsuite could've been even nicer if customer service was quicker and more extensive, but I have no problems about it otherwise, I just wish they'd improve customer service.

What problems is Hootsuite solving and how is that benefiting you?

Me and my team have been using Hootsuite to schedule our social media posts for a long time, and I enjoy it since it has an efficient and easy user interface, offers a great deal of control, and most importantly, offers extensive analysis.

Small Business (50 or fewer emp.)
Feb 16, 2022
 Source
Overall Rating:
4.5
Vivien H. avatar
Vivien H.
Digital Events Experience Strategist/Trainer/Speaker
Share
"Check Out This Intuitive Social Media Management Tool"
What do you like best about Hootsuite?

1. It's easy to use 2. it has a free plan for solopreneurs and companies who don't want to pay a premium initially 3. The data are real-time 4. Able to see past post on the dashboard.

What do you dislike about Hootsuite?

1. cheaper plan for solopreneur esp for countries that don't use US$ 2. To pay S$70 a month when officially using not more than five social media platforms, good to have unlimited, but if there is no use of it, then it will be a waste 3. Cant post for TikTok

What problems is Hootsuite solving and how is that benefiting you?

1. don't have to post on individual social media platforms 2. able to schedule the posts ahead of time 3. able to capture data all in 1 platform 4.easy to edit feature

Small Business (50 or fewer emp.)
Feb 14, 2022
 Source
Overall Rating:
4.5
BM
Beverly M.
Social Media Manager
Share
"Well-controlled publications for your social networks"
What do you like best about Hootsuite?

With Hootsuite we have been programming our publications on social networks for a long time, I like it because it is an efficient, simple interface, it allows a lot of control and above all it provides a detailed analysis.

What do you dislike about Hootsuite?

Sometimes we had problems with the integration of social networks and that is perhaps the only negative aspect, they reconnect easily, without problems.

What problems is Hootsuite solving and how is that benefiting you?

We have been using Hootsuite for several years to manage our social networks and it is an essential tool for my community manager.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
4.5
Phil S. avatar
Phil S.
Career Success Coach | Cv Writer, Interview Generator, Mind Deep Diver And Confidence Builder
Share
"All my social scheduling sorted"
What do you like best about Hootsuite?

ability to schedule multiple social streams weeks ahead, the insights of good times to post and the ability to flex each post according to platform's needs - all in one go

What do you dislike about Hootsuite?

In the desktop version, navigating from week to week would be easier if the GUI scrolled as well as jumped. Also, it defaults to seeing the calendar at midnight - if I'm looking at 8am on week 1, and I move to week 2.... I have to drag the calendar back up to the time I was looking at before.

What problems is Hootsuite solving and how is that benefiting you?

When I'm in the content planning and writing mood I can put it all out there in one go and not have to think about it anymore. So it saves me time in going back to each platform and individually adding my new content in.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
4.5
SM
Shalua M.
Creative Designer & Technologist
Share
"I can finally relax"
What do you like best about Hootsuite?

Being a Digital Designer & Community manager I sometimes get lost in design , it's good to know that I don't have to worry about my social media posts going up on time and in all the platforms

What do you dislike about Hootsuite?

I wish I could schedule automated replies as well especially on comments or messages with certain key phrases

What problems is Hootsuite solving and how is that benefiting you?

Managing different accounts from different clients with easy and without having to have many accounts logged in on my phone, having all my analytics in one dashboard helpes me in decision making purposes

Mid Market (51-1000 emp.)
Feb 01, 2022
 Source
Overall Rating:
4.5
MK
Moin K.
Ebusiness Analyst
Share
"Extraordinary social sharing elements at a sensible cost."
What do you like best about Hootsuite?

Having numerous colleagues plan web-based media posts work immaculately and different sorts of media all post flawlessly. The free arrangement permits me to schedule posts on my business Instagram account.

What do you dislike about Hootsuite?

The late redesign has implied that it is preposterous to expect to see reviews of sociaL posts when you select various social channels to post to. Particularly when you have a connection to an outside page.

What problems is Hootsuite solving and how is that benefiting you?

Incredible social showcasing the executive's apparatus screens different web-based media commitment scores coordinates with outsider application and CRM devices simple to convey and arrangement

Mid Market (51-1000 emp.)
Jan 27, 2022
 Source
Overall Rating:
4.5
Sukhpreet K. avatar
Sukhpreet K.
Lead Organic Marketing Digital Marketer (Seo, Ppc, Analytics)
Share
"Timesaving Scheduling Feature"
What do you like best about Hootsuite?

It's very easy to schedule a post on required social media channels in one place according to the requirement without login to different acounts and monitor all channels at once. Also, one can view planned post in calendar

What do you dislike about Hootsuite?

Sometimes there is an image in preview but once published, no image is displayed and also onceawhile there is a video uploading issue

What problems is Hootsuite solving and how is that benefiting you?

Schedule Post in advance helps in saving time and stress-free for a month. Also can manage the work between social media team efficiently

Mid Market (51-1000 emp.)
Jan 12, 2022
 Source
Overall Rating:
4.5
KC
Kelsey C.
Direct Marketing & Communications Specialist
Share
"Hootsuite Review"
What do you like best about Hootsuite?

I love how easy it is to use and set up. It takes less than ten minutes to create your account and set up all the streams. It makes a social media manager's job really easy.

What do you dislike about Hootsuite?

I think the platform looks a little dated and clunky, but it's still easy to read and use. I think Hootsuite could modernize it a bit.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling Twitter posts is the biggest problem that I solved using Hootsuite. It is a huge benefit that allows social media managers to prioritize their time.

Mid Market (51-1000 emp.)
Jan 12, 2022
 Source
Overall Rating:
4.5
WM
Whitney M.
Head Of Marketing
Share
"User Friendly Social Media Management"
What do you like best about Hootsuite?

I enjoy that all social channels can be managed from one window.

What do you dislike about Hootsuite?

Nothing that I can think of at the moment.

What problems is Hootsuite solving and how is that benefiting you?

How to save time and look at everything in one window instead of going back and forth between social channels.

Mid Market (51-1000 emp.)
Jan 10, 2022
 Source
Overall Rating:
4.5
Sai T. avatar
Sai T.
Digital Marketing Consultant
Share
"Best tool for Social media post scheduling"
What do you like best about Hootsuite?

Content calendar. Post scheduling. Integration. Collaboration. Speed. Authenticity.

What do you dislike about Hootsuite?

Pricing. No direct integration to GMB iNSTAGRAM INTEGRATION bugs

What problems is Hootsuite solving and how is that benefiting you?

Time managment. Post approvals. Posts calendar