Blloomreach is a user-friendly, intuitive and powerful tool for email commerce. It offers a feature-rich selection of easy-to-use tools that combine webhooks and scenarios that lets users connect to any API so they can process data programmatically.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, On-Premise Linux |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Personalization: Bloomreach enables businesses to deliver personalized experiences to their users based on user behavior, preferences, and other relevant data. Optimization: Bloomreach helps businesses optimize their digital experiences by analyzing user behavior, testing different variations, and identifying opportunities for improvement. Analytics and Insights: Bloomreach provides analytics and insights to help businesses understand user behavior, measure the performance of their digital experiences, and make data-driven decisions for optimization and personalization.
Sometimes the documentation doesn't quite answer the questions that you have.
Bloomreach solves several critical business problems related to digital experience management, personalization, and optimization. As a business we weren't able to deliver personalised experience to our customers.Bloomreach helps solve this problem by providing tools and capabilities for personalization, allowing businesses to tailor content, product recommendations, and marketing messages to individual customer preferences and behaviors.
What I like the most about Bloomreach is that it's user-friendly. I like that we can build scenarios by drag and drop. I found it easy to edit/make emails too. Intenally we had a training session for a few hours, and I could alrady start using the features after the session which was amazing. Sometimes, I struggle to understand terms in Bloomreach but there are excellent documentations that is easy to find the information I want. My favorite part when struggling is the live chat feature where we can communicate with Bloomreach professionals in no time and you get perfect answer every time. They are fast, knowledgeble and helpful that makes my journey with Bloomreach super positive!
Since I'm considered as a beginner, sometimes it's difficult to understand the meaning of each term. And what each metric is for. I believe it just takes time in the beginning to get used to all of it and I know that they are willing to help with those questions so I'm not that worried.
CRM email marketing that was high cost and set content. Bloomreach is benefitial both from the budget and user perspecvites.
It is a best platform to get fastest growth in this E-Commerce market
It takes time but every good result takes time
First and the best it the marketing automation and second is E merchandising
Variety of features Customer Support User friendly Ease of Integration
Interruptions when created by import events
Our various business departments use the platform to act proactively with existing customers and prospects.
Bloomreach is an extremely fluid system. Quick in response but has no shortage of potential avenues to explore. It is very intuitive and I feel I have learnt how to use the system quickly due to its usability, however there is plenty more to discover to help take my companies communications to the next level. The reporting is highly visual and it is straightforward to build powerful insights and segmentations that will drive our business forward.
Some of the integrations with our business has a initial sticking point. Working in the holiday sector we refer to specific events that occur in the future at a certain point. Our emails have to refer to the specific events at a point in time which initially wasn't native to the platform. The team at bloomreach however have been extremely supportive and managed to use their aggregation to overcome this. They have also built a new group by function to enable us to look at the latest instance which is required for our business.
Developing a deep personalisation by creating unique communications in a wasn't use quick way.
It's a very visual platform which makes it easy to build CRM flows, recommendations, and emails. The customer support are super helpful and fast to respond.
It can be quite difficult to edit HTML since the box is so small. I think this has recently been remedied though but it's still a bit buggy.
It's helping us get the right products to the right customers with recommendations and segmentations. It's very smart and allows us to customise these recommendations down to a very granular level.
platform easy to add ans integrate on the sites and manage
Some documentation isn't clear maybe has more examples
For our customers/clients has a lot of benefits
The tool is fast for processing data (real-time for many processes). This speed, combined with an intuitive interface, allows me to easily create great marketing and personalization orchestration on-site, in ads, and for email & SMS.
There are some limitations for searchable fields in recommendations that impact my use of this feature, there are ways around it, but additional searchable fields would not hurt. There are also some limitations regarding downloading report data in csv format but nothing of fundamental importance.
Bloomreach enables us to produce a lot of more sophisticated marketing without needing a lot of staff to support it. It has also improved our personalization of site and email massively (segmented list pages, customer-specific recommendations and activation etc)
So many features and tools to create an experience for your customers. Also with possibility to modify, if you are experienced enough in JS, HTML, CSS,.... Great support, easy to use
Bloomreach is not always ready for my crazy ideas :D
Providing a tool to use with our clients to target their customers immediately on their journey and provide more personalized experience.
The flexible way of creating segmentations and scenarios. We can in an easy way streamline our daily campaigns towards our customers. Another great thing about Bloomreach is that it's easy to integrate with other sources of information. The customer's support is always there to help or give tips if needed.
Bloomreach is not a good tool for reporting or backtracking data. There are some functions but not to the extent of relying on the data.
We save a lot of time executing campaigns as we can reuse scenarios and use our segmentations in various ways. Another benefit is that we can easily collaborate in Bloomreach across different departments.
- interface - segmentaiton builds - scenario
- building reports - voucher management
- understanding customr behaviour - marketing automation - targeting
I've been working in Bloomreach for 5 weeks now and I have to say that it has lots of possibilities! I think I learned to make newsletters in the program within 2 weeks. So it is easy to learn and use! Our team makes up to 30 newsletters a week so this is important to us.
Sometimes we have some trouble with saving when my collegue and I are working in the same scenario.
More possibilities with data and segmentation
In comparison to other more dated platforms, Bloomreach is a breeze to use, and efficient. I use Bloomreach every day, and find it second nature, building emails, scenarios and reporting on customer engagement.
Not that you often need help, the customer support chat can be a little exhasperating. On the odd occasion I've felt I've had to walk them through things when I need the solution and wondered which one of us works for Bloomreach haha. They are extremely friendly though.
They make its exptremely easy to A/B test emails, and analyse the data afterwards. For example, with Bloomreach I can A/B test two emails, sending each to 20% of our customer database, and send the remaining 60% to the winner. Not all platforms can support this test.
The ability to manage the entire marketing from one place.
Not supporting 2 apps for push notifications at once.
Managing multiple marketing tools is a history with moving to Bloomreach.
Much options how you can tailormade and adjust to your business needs
Slight limitations with data download from dashboards
Replacing many tools and providing one in all solution