Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.
Capabilities |
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Segment |
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Ease of use |
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Deployment | Cloud / SaaS / Web-Based |
Support | Email/Help Desk, FAQs/Forum, Knowledge Base |
Training | Documentation |
Languages | English |
Wistia is reliable, and rock solid. We use Wistia when playback REALLY matters - when a split second of buffering or load time could make all the difference, Wistia delivers.
Mobile app should be redone from scratch to pair better with the web app.
Organization of video assets and lightning-fast playback for embeds.
I like how easy Wistia is to use, espeically for sharing content and replays from our events. You can share videos across multiple mediums, including our Community platform and Hubspot emails. It's very user-friendly and doesn't require any training for usage, which is a plus! The Support team is friendly and quick to respond to queries.
I haven't encountered anything about Wistia that I dislike! Wistia meets all my needs perfectly in an easy and straightforward manner - no added unnecessary complexity.
Wistia helps me to easily share content between platforms and store all our content in one convenient place. It is an excellent archive of videos, and it's straightforward for me to source older content to share with a new audience.
Wistia has really helped our team streamline where we host our videos, share them with the broader team, and invite customers to view and engage with our content.
No downsides that I've noticed so far! We're really enjoying using Wistia so far and how much it has helped our team be more successful!
I love the new feature of editing while in Wistia, as opposed to working in an outside program and then uploading it into the in-app experience. Now we can do everything all at once inside a singular platform making it more centralized. Plus, we can create channels for our various marketing activities and can have an easier time seeing who's engaged with what video content per channel.
It does what it advertised. Log in, upload, get your embed code, and start hosting your video where you like. The loading speed and its ability to customize are also great. It's not the cheapest out there, but I would still consider it affordable for the control it can give you (as opposed to using YouTube, which provides little).
I wouldn't call it dislike, but I don't use their extra features like editing, trimming, etc. Dedicated software like Davinci or Premier is still my preferred option for editing.
We use Wistia to host our video sales letter. Being able to customize the watching experience is what we like about Wistia.
Wistia is a great video platform for businesses. I have been using it for years now and the video display customization, the integrations into CMS tools and the quick customer service makes it a no-brainer for companies that want to use video for marketing, landing page designs and more. What makes Wistia such a great tool is its ease of integration in landing pages and the ability to swap in updated versions of videos while maintaining the same URL. The channel feature also makes it easy to pull in categories of videos as a way to display them in an attractive and easy to view way. We also embed those channel page designs into our website which makes it so much easier to swap in videos, organize them and create an overall beautiful presentation.
There's very little to dislike about the tool, I haven't run into any challenges for things I want to do so far so I am grateful for that. I wish there was a way to link comments to accounts in HubSpot or so, that way I could easily click on the account and view it from Wistia.
Wistia has allowed us to display our webinar recordings, use videos as replacements for animated gifs on our site, track viewer behaviors like watch time and location, add in call to actions to landing pages and more.
feature set is unique, the platform is easy to use and robust. the team behind it cares very much about video and hosting and it is at the core of their dna.
in the many years i've been a wistia client i'd have to say i've had very little to be annoyed or frustrated about. i know right? rare!
some of the custom ability to link to courses, embedding captions, animated front gifs as a holding image. playlists are fantastic as well.
Professional streaming, excellent customer service
Nothing that I can think of, it's great!
Online course hosting
If I have to choose one, It would be that if I make changes to a video, I can replace it, keep the stats, and most importantly, keep the same link. This saves a lot of work for all the designers and engineers who are using the embedded data since they don't have to do absolutely anything. The video replaces itself.
I really don't have anything in mind. If I encounter a problem, I write to them and they quickly respond or jump into a video call and they help me out with so much enthusiasm.
Wistia saves me a lot of time with the feature "Replace Media". I can keep the same video link withouth having to embed it again on all my sites.
I love how easy it is to use - super intuitive and extremely customizable. The channel function is very helpful to share tons of relevant content at once. It is also very visually appealing - the UI is easy to learn and embedded videos look realy great, especially with customizable branding. I also appreciate that they are consistently rolling out new features that are relevant to my needs and they really listen to their users regarding features they would like to see.
I really cannot thinking of anything - it's a great tool.
We have a lot of webinars at my company, and after a webinar it's important to easily share content with registrants and attendees. Being able to easily embed a Wistia video on our landing page is great, and the channel features makes it very easy to share a large amount of relevant content at once.
Ease of use. External Channels and internal projects are incredibly helpful.
Downside of Wistia is that the transcripts aren't as great/accurate as they could be.
Collaboration across departments and podcast distribution. Saves time and energy.
Wistia's user interface is very easy to use and teach to others. Embedding and channel usuage have made for great final products for projects. Being able to customize functionally based on company brands is always high on my list of favorites.
Not being able to see in video analytics is highly annoying. If you click into a video, each video has more detailed interaction stats that you can't access anywhere else.
Time on Brand is the most important thing when we decided to choose a video content host.
Ease of use, layout, plus is is fairly intuative
The editing part of videos can be a little buggy
N/a
The quality of the product, the integration into our CMS and the available analytics are all top notch. While we rarely have issues, anytime I've reached out to customer support I've gotten quick and helpful feedback.
My only complaint is that there are definitely less expensive options, however the product has been worth the spend.
Wistia has been great from the start! From getting help migrating all our content from our old service, to getting our folders and channels set up and having an easy to use implementation into our CMS, we've really benefited from switching to Wistia. While not the cheapest option out there, it's more than paid for itself with the quality of the product and support. It was a great move for us
Video enhancement features, uploading assets and hyperlinking into our emails
we dont have dedicated support so would like to have one account manager
Video hosting
The UI is very user-friendly and the staff at Wistia has been very friendly :)
Nothing. Everything works exactly as it should.
A streamlined video host. Having everything in one place makes it a lot easier for us to organize.
I use the platform so much and it's so simple and intuitive it's second nature by now. Uploading, editing (a nice recent addition), and sharing internally with colleagues is super simple even for non-video pros. The embeds work flawlessly on any site I've ever tried them on and being able to adjust the player controls and branding to suit our company really helps professionalise our product demo videos. They also put out a ton of useful (and fun) educational content for doing business video better, which has been immensely helpful as a marketer with no formal background in video.
No real downsides at all in my view. If they were to integrate automatic voicover translation to help with localisation would be cool, but it's not a massive need for us right now.
Wistia lets us host and display our videos of all types in a branded player that loads fast and helps our videos look professional and on--brand.
What I like most about Wistia is how it allows me to keep my videos up-to-date in terms of ADA requirements. The fact that I can upload transcripts, audio descriptions, and captions to my clients' videos makes it #1 in my book. I also love how I can customize channels and projects based on client needs and brand guides.
There are obviously limits to how many channels you can have under certain plans and it can get costly.
The ability to embed my videos with ADA files is the biggest reason I use Wistia. My clients want their videos to be ADA compliant and Wistia has given me the full service ability to achieve that.
Video is easy to upload. The main features we use include: selecting a thumbnail, determining what the playback video options are, removing comments, embedding it into the website and branding the video with our colors and look. They've recently added AI that allows for auto-transcripts and captions.
The price of Wistia has substantially increased which may be a barrier to entry for some.
The web service we use doesn't have a native video upload that works for us, so we use Wistia for embedding videos onto our external website and hosting videos in our LMS. We've also used it to record live video conversations as a split screen.
Wistia is a powerful and easy to use product! They also are always innovating and creating new features. They recently released a Live video feature, which looks way better than what's currently out there. Wistia also creates an insane amount of quality content to help video marketers do their job better. If you're not following them on social media, you should.
I really can't think of anything I dislike about the Wistia product or company. The only thing I could think of that might be useful is if I could do more with my account when logged in on a mobile browser.
Videos on social media can only get you so far. You need to host videos on a platform like Wistia in order to capture leads, gain insights from analytics, and provide the best way for people to watch your content.
Wistia consistently enhances its platform with innovative tools and trainings to ensuring a secure and easy to use hosting platform for our extensive video content. Their communication on new products is also great.
There is not much to dislike about the Wistia platform. There have been some bugs in the new editing service. Those have quickly been resolved.
Wistia allows me to add many users to to the account so they have access to our extensive library of videos. Having access to all videos allows a ton of efficiency.