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Reply - drive your revenue growth with AI
4.6
(1,202)
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 04, 2024
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 15, 2023
 Source
Overall Rating:
5.0
BW
Bernie W.
Founder
Share
"The perfect platform for sequencing and sourcing leads"
What do you like best about Reply?

Reply is easy to use, I like the ease of integration with Salesforce and the database of of over 82M USA based contacts in different verticals. The customer support, follow up and onboarding has been A1. I was looking at other systems I had used previously such as Zoom info and Outreach, for me Reply beats them hands down. Linkedin and email sequencing, easy implementation and integration into my CRM, and 1000 credits to use per month to validate emails from the database. What's not to like? You won't be dissapointed.

What do you dislike about Reply?

There is no downside for me and my business when using Reply

What problems is Reply solving and how is that benefiting you?

Sales outreach and email campaigns

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
DK
Dmytro K.
Founder
Share
"The best outbound emailing service"
What do you like best about Reply?

UI, support team, dynamic variables, omnichannel opportunity

What do you dislike about Reply?

nothing i could mention, overall Reply is the best service i've ever used

What problems is Reply solving and how is that benefiting you?

It's not about the problem, it's about an opportunity to find new customers.

Small Business (50 or fewer emp.)
Nov 13, 2023
 Source
Overall Rating:
5.0
DS
Daniel S.
Founder
Share
"Excellent platform and customer service"
What do you like best about Reply?

Reply's customer service is outstanding! They have assited me every step of the way to get the most of the Reply.io platform.

What do you dislike about Reply?

Dealing with a bot prior to speaking to customer service.

What problems is Reply solving and how is that benefiting you?

AI assisted sequences for outreach are a game changer. I now spend more time speaking to clients and candidates.

Small Business (50 or fewer emp.)
Nov 13, 2023
 Source
Overall Rating:
5.0
VN
Victor N.
Founder
Share
"Have been the highest ROI channel for our company"
What do you like best about Reply?

We have been using Reply since 2017 and it was the highest ROI channel for us by far!

What do you dislike about Reply?

Nothing really, we are happy about everything

What problems is Reply solving and how is that benefiting you?

Email Marketing - its easy to set up and forget about it.

Small Business (50 or fewer emp.)
Nov 10, 2023
 Source
Overall Rating:
5.0
AH
Andrew H.
Founder
Share
"Great sales automation platform"
What do you like best about Reply?

Intuitive interface, fair pricing and great support

What do you dislike about Reply?

Sometimes the AI suggestions for content aren't great

What problems is Reply solving and how is that benefiting you?

Automating outbound emails and reaching a wider audience of prospects

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
CH
Christian H.
Founder
Share
"It is essential for me and my team"
What do you like best about Reply?

I love the ease with which I can generate my sequences in a custom way, doing it in such a way that it doesn't feel automated.

What do you dislike about Reply?

I can't find anything I don't like, it is so complete that it covers all the necessary elements for my email sequences.

What problems is Reply solving and how is that benefiting you?

the ease of being able to send email sequences to many people in parallel. That means I can relieve hours of work in my daily life.

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
MB
Matt B.
Founder
Share
"Unmatched capabilities & support"
What do you like best about Reply?

Either the fact that I can automate Linkedin Actions or how incredibly helpful & responsive their support is. Both are indispensible for me.

What do you dislike about Reply?

The fact that I can't set conditional steps in the sequences based on the prospect's engagement with the previous steps. I can do it with triggers as a workaround but it'd be nice to have it as part of the sequence abilities.

What problems is Reply solving and how is that benefiting you?

Scaling cold outreach while maintaining high-quality personalization for each individual prospect

Small Business (50 or fewer emp.)
Nov 07, 2023
 Source
Overall Rating:
5.0
ST
Sergiy T.
Founder
Share
"Best Support ever, best app for email sequence building on market"
What do you like best about Reply?

- lots of functions in the interface - super-responsive and helful amazing support team - that's the most important for me in this list - haven't seen any glitches yet - easy to use, easy to start - all needed integrations - I use it daily, and I love it - It was easy to teach others to use it, and it was implemented in our tema super quickly - Amazing base of leads search - lots of leads added to our base through Reply.io, many of them closed already

What do you dislike about Reply?

Nothing yet after 4 month - it works perfect and most of all I like the support team. I'm amazed how they dive into your question and provide a useful, personilized feedback.

What problems is Reply solving and how is that benefiting you?

- we search leads in their database - we build sequence for outreach - we receive responses and close leads All we need is here:)

Small Business (50 or fewer emp.)
Oct 26, 2023
 Source
Overall Rating:
5.0
Adem M. avatar
Adem M.
Founder
Share
"New to sequencers, but want to run multi channel like a pro, then this is for you!"
What do you like best about Reply?

The ease of use. The inserted AI The serious features that doesnt take much learning puts reply well ahead of the competitors. Customer support is amazing, attentive and always contactable.

What do you dislike about Reply?

The only thing I can think of for first time users of tech software and sequencing it probably needs to be have loom videos of each step.

What problems is Reply solving and how is that benefiting you?

I was really looking for a solution that did absolutely everything. Every channel. With recommendations. Ease of use. But in a simplified manner that fits with our ethos utilising #ClosedCircuitSelling. Which essentially is a permission based / warm call / creative - go to market strategy, that feeds into mapped adequate delivery pathways.

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
5.0
DS
Dmytro S.
Founder
Share
"My experience with Reply"
What do you like best about Reply?

Support of the team, helpdesk Easy to work with the product

What do you dislike about Reply?

There's no such thing yet I'm still actively testing

What problems is Reply solving and how is that benefiting you?

Helps to actively generate leads. The most affordable way

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
5.0
BJ
Baber J.
Ceo
Share
"Great tool for Email campaigns with lots of Automation"
What do you like best about Reply?

I switched to Reply.io after using many other tools on market for our Outbound email campaigns and found it to be super easy and conveniet to use. It has almost every feature that one could ask for and the customer support is great. The AI and automation features make setting up the campaigns so easy & the statistics provided are very helpful.

What do you dislike about Reply?

It could have better integration with more Email service providers

What problems is Reply solving and how is that benefiting you?

Helps send outbound emails, keep check on rate limits and let's me handle the replies all in one place

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
5.0
JG
Jonas G.
Founder
Share
"Easy to use and great support!"
What do you like best about Reply?

Great UX and such a nice a helping team that solves any query you have! We use it every day for mailings and it's also super easy to implement and integrate with other tools.

What do you dislike about Reply?

A bit tricky sometimes with setting it up without gmail.

What problems is Reply solving and how is that benefiting you?

Cold Mails

Small Business (50 or fewer emp.)
Oct 24, 2023
 Source
Overall Rating:
5.0
AS
Ana S.
Founder
Share
"Quick, Efficient and Caring Customer Service"
What do you like best about Reply?

They add more tools each year to improve marketing efforts. We don't have to go looking for another provider to obtain what we need. I use it everyday and it is so easy to use. I love that Reply's AI can understand what my prospects replied and categorizes messages. It makes work life easier. Regarding customer support, I appreciate it only takes a few minutes for them to assist you personally. They go beyond what you asked, and try to solve the issue in the most efficient and easier way for you.

What do you dislike about Reply?

There are still some gliched that they are working on, but if you sent a note, the tech team tries to fix them fast.

What problems is Reply solving and how is that benefiting you?

Adding more email addresses to one sequence after having activated the campaign. I was not clear on Reply's article that after you have activated the campaign, you must manually select recipients and assign them to each email address so that they go out. Reply did that for me after our interaction by chat.

Small Business (50 or fewer emp.)
Oct 24, 2023
 Source
Overall Rating:
5.0
AB
Ama B.
Founder
Share
"Reply.io- the right tools at my fingertips!"
What do you like best about Reply?

Part of my role is to communicate with clients and with prospective customers and partners. Reply is helpful in curating and delivering messages on a large scale. Not only that, I utilize their tools and templates to personalize effective emails on a daily basis. I really appreciate being to able to track delivery rates and responses, and to tailor future content appropriately. Reply's reporting helps me make informed decisions.

What do you dislike about Reply?

I'm still learning about crafting more positive emails and keeping the reading level moderate. Some of my work involves technical communication, and that can be harder to translate into lay terms. The more I use Reply, the better I get at improving readability in my email sequesnces.

What problems is Reply solving and how is that benefiting you?

Reply saves me a lot of time by helping me send thousands of emails per week. I am able to customize them and improve readability and deliverabilty with each campaign. I get great insights into each sequence and feedback on what I can do to improve. I desire a call-to-action from my audience and using the template grader helps me write informative and engaging emails.

Small Business (50 or fewer emp.)
Oct 19, 2023
 Source
Overall Rating:
5.0
CC
Caue C.
Founder
Share
"Best in the market"
What do you like best about Reply?

I've used other 3 email automation tools in the past and Reply has by far the easiest layout for the end user like me. I use it heavily btw, at least 2-3 hours a day, everyday and I love it. It's not only the tool itself that is good but they help with templates, best practices, tips, warm up tools, email health - they're really experts in the world of getting your email to your prospect's inbox, in the end of the day, that's what matters. And I've been having the most success with Reply if compared to other tools, in the last 3 years.

What do you dislike about Reply?

I loved the new "triggers" functionality but it needs some enhancements and new funcionalities for non-Linkedin users. There are things I want to automate, for example something simple as someone who finishes a sequence but did not respond can be triggered to a new sequence, I can move people who finishes sequences, but can't specify if they're finished because they replied or bounced or etc.. Needs to fix that. Other than that all good.

What problems is Reply solving and how is that benefiting you?

Reply helps us solve the consistency-problem in lead generation. Although there is not an exact science in sales and marketing, Reply help us have a predictability in results AND, most importantly, test what works and what doesn't in the markets we work with. The A/B testing and analysis we get is awesome.