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Reply
Reply - drive your revenue growth with AI
4.6
(1,202)
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
What Reply is best for?
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What are the pros and cons of Reply?
Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 20, 2025
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Sep 20, 2022
 Source
Overall Rating:
4.5
Shaquil H. avatar
Shaquil H.
Founder
Share
"Great sending platform, amazing features"
What do you like best about Reply?

It's got a great system that handles everything all In one. The LinkedIn scraping email feature is also very helpful. The way the Ux/Ui is designed it's one of the simplest platforms to use

What do you dislike about Reply?

The deliverability is decent but their servers don't deliver as well as mailshake. It's not a huge difference but if they could boost their deliverability by 5-10% that would be great.

What problems is Reply solving and how is that benefiting you?

Basically I used to use 2-3 different systems before using reply. But with reply I can scrape emails, I can send emails, and I can verify emails all in one. The LinkedIn scraping tool is very effective and the ability to use various sequencing and messaging on different platforms is great and I hope they continue to expand on this.

Mid Market (51-1000 emp.)
Aug 10, 2022
 Source
Overall Rating:
4.5
Ivan N. avatar
Ivan N.
Ceo
Share
"Useful Marketing Automation platform"
What do you like best about Reply?

LinkedIn integration feature. Just great

What do you dislike about Reply?

Inbox is not useful, no search by emails

What problems is Reply solving and how is that benefiting you?

Email automation with 2nd touch on LinkedIn

Small Business (50 or fewer emp.)
Jul 28, 2022
 Source
Overall Rating:
4.5
KW
Kenneth W.
Founder
Share
"Difficult to work with"
What do you like best about Reply?

Template tester rating different sections of an email.

What do you dislike about Reply?

Difficult to understand the people I speak with. No real person to person conversations to address questions.

What problems is Reply solving and how is that benefiting you?

Email

Small Business (50 or fewer emp.)
Jul 19, 2022
 Source
Overall Rating:
4.5
KK
Kyrylo K.
A
Share
"Simple, usefull and sharp tool to automate the outreach campaigns"
What do you like best about Reply?

I love that you can warm up an email. Imagine a new employee with a brand new email. You can't start with shooting 1000 emails per day. You will be blocked. The software also offer what is the best ramp-up scenario for the number of emails to be sent on a daily basis.

What do you dislike about Reply?

It would be great if the system could be synchronized with LinkedIn so that it could automate the linked in "View Profile" and "Send Message" actions.

What problems is Reply solving and how is that benefiting you?

Creating a mass outreach campaign for potential users.

Small Business (50 or fewer emp.)
Jun 27, 2022
 Source
Overall Rating:
4.5
TJ
Tyler J.
Bdr
Share
"Best Customer Service!"
What do you like best about Reply?

The customer service! I am still new to Reply, so I haven't explored every feature yet. I like the different ways to automate steps in sequences, especially wth Zapier.

What do you dislike about Reply?

I dislike having to use the extension for task management, but overall it is still usable. V3 is supposed to be better in this regard.

What problems is Reply solving and how is that benefiting you?

Adding in email verification and adding different outreach methods to sequences.

Mid Market (51-1000 emp.)
Jun 22, 2022
 Source
Overall Rating:
4.5
(Ashton) Ashwaith D. avatar
(Ashton) Ashwaith D.
Senior Digital Solutions Specialist ( Us & North America )
Share
"Amazing Experience with Reply IO"
What do you like best about Reply?

Iam impressed with REPLY io calling feature as it helps to connect easily and also the pick up rates are brilliant as it routes throught the local region which is a brilliant

What do you dislike about Reply?

Rare glitches on Campaign Dashboard analytics

What problems is Reply solving and how is that benefiting you?

It eases the bulk work of sending emails with its effective automation, emails, and calls tracking features rally make the work easy and measurable

Mid Market (51-1000 emp.)
Jun 17, 2022
 Source
Overall Rating:
4.5
JP
Julien P.
Business Development Manager
Share
"Simple & Powerfull Email Automation Platform (with 5* Support !)"
What do you like best about Reply?

After using outreach for some time, I switch for a more lightweight solution (and less expensive !). Reply is simple to setup and use, campaigns are performing well, reporting is clear. Support is reactive and competent! Best bang for your buck.

What do you dislike about Reply?

Nothing to report here, as with all software you'll have some options or features that you'd like to have but it's a very good platform, I'd not complain here ;)

What problems is Reply solving and how is that benefiting you?

Simple email automation.

Small Business (50 or fewer emp.)
May 19, 2022
 Source
Overall Rating:
4.5
SH
Svitlana H.
Leadgen
Share
"Very useful tool and extension, every leadgen should know it"
What do you like best about Reply?

that I can simply create sequences, groups and lists of people, create my own filters

What do you dislike about Reply?

sometimes bugs it has, can find all emails I need

What problems is Reply solving and how is that benefiting you?

Automatization of routine sales processes, I can mix LinkedIn and emails - very suitable

Small Business (50 or fewer emp.)
May 02, 2022
 Source
Overall Rating:
4.5
AR
Antonina R.
Pr Specialist
Share
"Reply is the best Ukrainian solution for mailing"
What do you like best about Reply?

I recently opened this soft for me and found it very useful for sending emails with follow-ups. I like the opportunity to add contact lists with manual options, the system recommendations about the text in email, planning and personalizing emails. I like very much support in a chat - always find the answers to my questions and even more - can give a piece of advice about the domain!

What do you dislike about Reply?

The navigation isn't intuitive enough. It wasn't easy to find the place with signatures and sometimes double names of the sections make me crazy (for example, People in sequences and People as a general section). Also, I would like to see an easy way to check which emails exactly are delivered-non-delivered (a list with emails and names) and the possibility to fix failed emails inside the system.

What problems is Reply solving and how is that benefiting you?

I share information with the media trying to outreach the journalists. My benefit is their reply to my email and interest to my topic. That helps me to achieve the KPIs of media coverage.

Small Business (50 or fewer emp.)
Apr 25, 2022
 Source
Overall Rating:
4.5
MD
Maria D.
Sales Development Rep
Share
"Reply.io top software for prospecting"
What do you like best about Reply?

The email scraper, email warmup, overall user interface

What do you dislike about Reply?

sometimes it runs super slow or scraper doesn't work correctly which can slow down efficiency

What problems is Reply solving and how is that benefiting you?

automated sending

Mid Market (51-1000 emp.)
Dec 21, 2021
 Source
Overall Rating:
4.5
Iryna S. avatar
Iryna S.
It Sourcer
Share
"very comfortable with the use of Reply"
What do you like best about Reply?

technical support - they are very quick to respond to issues of different complexity and importance

What do you dislike about Reply?

the opening speed of the website can be slow sometimes

What problems is Reply solving and how is that benefiting you?

benefits in the form of foul apes, multiple campaigns, a user-friendly interface, and a cool support team that speaks to me in Russian among other things

Small Business (50 or fewer emp.)
Sep 22, 2021
 Source
Overall Rating:
4.5
SR
Susanne R.
Ceo
Share
"Easy to use and control campaign flow"
What do you like best about Reply?

Reply has a great and intuitive interface, as well as a Chrome extension to make it easy to get contacts into campaigns. It's easy to set up campaigns with existing templates, and their support / help interface is very robust with a lot of useful content.

What do you dislike about Reply?

There are a couple of things to ramp up with - but that's the same as with any program. It's very intuitive and the company is very supportive of any tech support / help issues that may arise. Not much to dislike, really!

What problems is Reply solving and how is that benefiting you?

I've been able to create multiple campaigns based on geography, do A/B test emails, and really organize my workflow around who is actually opening my emails rather than blindly stumbling around in the dark.

Small Business (50 or fewer emp.)
Sep 22, 2021
 Source
Overall Rating:
4.5
AS
Andrei S.
Adm
Share
"A good investment"
What do you like best about Reply?

easy to use and easy to create automations. Sending emails via gmail helps with the delivery rate

What do you dislike about Reply?

A little expensive product, and the annual payment for us who are from Brazil harms the company's cash (because our currency against the dollar is undervalued)

What problems is Reply solving and how is that benefiting you?

We were able to create an automation flow, and reduce the time applied to prospecting.

Small Business (50 or fewer emp.)
Sep 08, 2021
 Source
Overall Rating:
4.5
Adrian T. avatar
Adrian T.
Future Of Work Writer
Share
"One of the best email outreach tool"
What do you like best about Reply?

Consumer-grade. Easy to use. Do not need to do DKIM/SPF settings if you are using O365 or Gmail. Zapier-friendly.

What do you dislike about Reply?

Can be a bit more expensive than most of their peers.

What problems is Reply solving and how is that benefiting you?

Scale outreach in a personalised manner + ability to drip them

Small Business (50 or fewer emp.)
Aug 23, 2021
 Source
Overall Rating:
4.5
SM
Stephen M.
Business Intelligence Manager
Share
"Reply.io simplifies the email campaign process"
What do you like best about Reply?

The entire UI is intuitive and easy to use. Connecting to your preferred mail server is a breeze, and you can build and launch email campaigns with a few clicks (email copy aside).

What do you dislike about Reply?

There isn't much to dislike here. There is a learning curve with any new product, but it is a very short one compared to others on the market.

What problems is Reply solving and how is that benefiting you?

We can reach our prospects with ease and can measure the performance of our email campaigns to see what is working and what needs tweaking. The actionable insights that Reply.io provides are invaluable.

Mid Market (51-1000 emp.)
Aug 09, 2021
 Source
Overall Rating:
4.5
DM
Devansh M.
Marketing
Share
"Saves time and boosts efficiency!"
What do you like best about Reply?

My favorite feature is the ability to detect time zones automatically. Saves me a lot of time and allows me to send much more personalized emails. The A/B testing has also helped me improve my open rate.

What do you dislike about Reply?

I feel the cost can be reduced a bit for clients not using the email extraction feature.

What problems is Reply solving and how is that benefiting you?

My email engagement has engaged significantly and I can target my pain points much more easily.

Small Business (50 or fewer emp.)
Jun 26, 2021
 Source
Overall Rating:
4.5
Andrew M. avatar
Andrew M.
Founder
Share
"Super easy to use tool for scaling outbound sales!"
What do you like best about Reply?

Reply is super easy and intuitive to get set up - a monkey could do it

What do you dislike about Reply?

Nothing really - they've added a lot of capabilities recently on channels outside of just email which has been really helpful

What problems is Reply solving and how is that benefiting you?

We needed to scale our outreach and outbound sales processes, and this helped a ton. Saved us 10s of hours per week on drafting notes

Small Business (50 or fewer emp.)
Jun 25, 2021
 Source
Overall Rating:
4.5
JY
John Y.
Founder
Share
"Solid Comprehensive Outreach Solution"
What do you like best about Reply?

I like the simplicity, ease-of-use and UI

What do you dislike about Reply?

I like everything. There's nothing I would change.

What problems is Reply solving and how is that benefiting you?

Emailing at scale. Email follow-up.

Small Business (50 or fewer emp.)
Jun 24, 2021
 Source
Overall Rating:
4.5
MP
Matt P.
Director
Share
"Great time saver!"
What do you like best about Reply?

This tool is really useful for not only finding contacts but streamlining communication with a large volume of clients. I've saved me so much time and generated lots of new business.

What do you dislike about Reply?

The one thing I dislike is that it sometimes grabs contact info for people you're not interested in if other people are on the page that you are looking it. This is a minor criticism though.

What problems is Reply solving and how is that benefiting you?

Getting contact details for new clients. It's just a great time saving tool.

Small Business (50 or fewer emp.)
Jun 14, 2021
 Source
Overall Rating:
4.5
AM
Adam M.
Coo
Share
"Support has been very responsive and the program has been a great tool to our outreach efforts!"
What do you like best about Reply?

Ease of use. It is very clear on how to get prospects into a sequence.

What do you dislike about Reply?

Finding things like logged notes from a call is complicated.

What problems is Reply solving and how is that benefiting you?

The benefit has undoubtedly been the vast majority of prospects we are able to engage with.