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Later
4.5
(302)
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Later Reviews & Product Details

Later Overview
What is Later?

The leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Plan, publish, and analyze your media.

Later Categories on Findstack
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Later Product Details
Segment
Small Business
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk
Training Documentation
Languages English
Later Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 08, 2025
Later Logo
302 Later Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
May 23, 2020
 Source
Overall Rating:
5.0
SF
Sarah F.
Founder
Share
"I Adore Later!"
What do you like best about Later?

Later has increased my productivity with social media no end. I love how visual the App is and how easy it is to amend and tweak things. I recommend it to so many people. The drop and drag feature, saving of captions and link in bio really make a difference to the speed I can do things and the engagement I get from the posts. I also love the analytics - they show really clearly what is doing well and what needs more attention.

What do you dislike about Later?

The only think that I really wish I could do on Later is to be able to save @mentions so when you tag someone you don't have to re-write their user name each time. I'm not sure if this is something that you can work on. It's strange that you can tag on other schedulers for other social media platofrms like Facebook and Twitter. Just a small thing though.

What problems is Later solving and how is that benefiting you?

The problems that using the Later app is solving for me includes increasing my weekly productivity, being more organised with my social media contnet and helping me plan a social media strategy. I use Later for my own scheduling and that of my clients. I find it easy to use and enjoy reading the Later blogs for insights and latest trends. I have also been really impressed with the customer service of Later. The repsonse time on queries I have had has been really quick. They have also been very generous with offer to trial upgraded plans for free. Compared to other scheduling tools, Later is by far my favourite.

Mid Market (51-1000 emp.)
May 22, 2020
 Source
Overall Rating:
5.0
Tonya L. avatar
Tonya L.
Owner/Consultant
Share
"Makes managing multiple accounts so EASY!"
What do you like best about Later?

I love that not only can I schedule posts, but I can also schedule stories! It makes managing multiple accounts so easy. I love the variety of training they have provided.

What do you dislike about Later?

Only thing I have disliked is sometimes when they send out an email and ask you to join a challenge the links to don't seem to work.

What problems is Later solving and how is that benefiting you?

Scheduling Instagram stories and post from my computer - making it easier to access all our company's photos.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
Fernanda P. avatar
Fernanda P.
Founder & Ceo
Share
"Very user friendly with all functionalities you need!"
What do you like best about Later?

I love how easy it is to schedule, drag images, schedule multiple platforms at once with same text/images, auto posting, adding hashtags, tagging IG accounts, adding Geo location, customize image sizes according to social media, notifications on phone as reminder to post, linking out a website page. Plus, all the educational content!

What do you dislike about Later?

The platform is very complete, so hard to say....but I can only think that we can't automate posting of photo gallery (multiple images) on Instagram.

What problems is Later solving and how is that benefiting you?

More time. Great to schedule full week, month or months ahead of content on multiple platforms at once.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
ET
Emilee T.
Founder
Share
"Amazing platform!"
What do you like best about Later?

I tell everyone about Later Media, it's helped me so much with managing the time I spend planning my social media content. Not even just for the planning, but the insights are amazing!

What do you dislike about Later?

Genuinely have nothing bad to say about Later!

What problems is Later solving and how is that benefiting you?

Time spent planning my feeds, creating captions & hashtag anaysis. Later makes it even easier with the automatic posting.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
Gwynstone O. avatar
Gwynstone O.
Handmade Artisan Designer
Share
"This is such a great help and always adding new ways to keep on top of my social media!"
What do you like best about Later?

I love that I can have different groups for my two different brands!

What do you dislike about Later?

I wish sometimes the editing of sizes for different platforms was a bit easier, but if I am on top of it I load the right sized before I need to use this feature.

What problems is Later solving and how is that benefiting you?

I manage several platforms and two of my own brands! This is the best and most cost effective way I have tried.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
AS
Aashna S.
Founder
Share
"Makes Life so much easier!"
What do you like best about Later?

Incredibly easy to use and it helps to store all your media in one place

What do you dislike about Later?

Auto publishing, manual publishing seems to get more traction on instagram

What problems is Later solving and how is that benefiting you?

Social media management and keeping to a regular posting schedule

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
Phil W. avatar
Phil W.
Founder/Owner
Share
"Efficient Posting Tool"
What do you like best about Later?

It is very quick to setup a month's worth of posts. If posts are under 1 min they can post automatically. If between 1-2 minutes the workflow is very streamlined

What do you dislike about Later?

A little slow for media to process. Browser must remain open and if you stop the processing it's difficult to not duplicate.

What problems is Later solving and how is that benefiting you?

Efficient posting to instagram. Now we are consistent with insta and growing

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
SW
Stephanie W.
Founder
Share
"Easy to use and a great tool!"
What do you like best about Later?

I love the ease of using Later to schedule my instagram/facebook and pinterest posts. The ability to tag customers ahead of time, use hashtags and create a first comment give me the ability not to be a slave to my phone.

What do you dislike about Later?

Using the story feature is a little too overwhelming for me.

What problems is Later solving and how is that benefiting you?

Time saver, ability to do research on my posts ahead of time, ability to schedule out a few weeks is amazing.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
JK
Jean K.
Founder
Share
"Indispensable tool!"
What do you like best about Later?

I love that Later is super user-friendly and visual. Preview Mode is such a useful tool to help me plan our magazine's Instagram Business account. I was also so excited with Link in Bio became part of the free account because it allowed our small brand to boost our brand awareness on Instagram while also direct traffic to our main website. It's actually starting to give us more social media deliverables.

What do you dislike about Later?

I wish they could add a LinkedIn scheduler to their roster. That will definitely help us unify all our social media accounts into this one platform. I don't think that's a missing piece that a lot of social media management platforms haven't quite mastered yet. I still find the most reliable way to post on LinkedIn is right on its website.

What problems is Later solving and how is that benefiting you?

Like I said before, when Link in Bio became part of the free account, it allowed our small brand to boost our brand awareness on Instagram while also direct traffic to our main website. It was useful to be present on Instagram but that's where our audience engagement stopped. We had no direct way of attracting that audience to our main website. Also, as an unexpected addition, the Later blogs have been great for inspiring marketing and content ideas for growing our brand on Instagram.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
Irvin R. avatar
Irvin R.
Photographer, Creative Director, Ceo
Share
"Later App is the best Social Media Manager App out there"
What do you like best about Later?

I love the link in bio feature as well as the ability to schedule posts ahead of time.

What do you dislike about Later?

Not a dislike but more of a lacking feature that can be addressed/improved. Would definitely love the ability to arrange and re-arrange the photos and layout of IG photos without actually scheduling them first.

What problems is Later solving and how is that benefiting you?

Time management as well as social media organization

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
Brie T. avatar
Brie T.
Founder
Share
"Most convenient scheduler for agency"
What do you like best about Later?

Later really knows Instagram and had all the things you need to schedule a successful post, including link in bio, comment in the first comment, teaching and more. It allows me to optimize ever post for my client without having to go into the Instagram app and waste time. Also you can search and repost UGC right from the platform.

What do you dislike about Later?

I wish it had the ability to scale to ask platforms including Google my business listing and LinkedIn.

What problems is Later solving and how is that benefiting you?

I've gotten rid of multiple scheduling softwares that were costing me heaps. I now only use later and another for LinkedIn.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
Burcu A. avatar
Burcu A.
Regulated Canadian Immigration Consultant (Rcic) & Founder
Share
"The best scheduling tool!"
What do you like best about Later?

Later helps me save a lot of time and energy! It is so easy to use. I love seeing all my posts on one page in the monthly calendar.

What do you dislike about Later?

I can't think of any downsides. I'm happy with the service.

What problems is Later solving and how is that benefiting you?

Better time management.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
Kwei Q. avatar
Kwei Q.
Founder
Share
"IT REALLY IS GOOD!"
What do you like best about Later?

Scheduling posts Saving favorite hashtags that can be merged in different combinations The filters are super You can now apply text to your image

What do you dislike about Later?

The scheduling for stories has to be improved! It is very clunky and awkward. I also don't understand what this refreshing of accounts with FaceBook and IG is all about.

What problems is Later solving and how is that benefiting you?

I don't like to use the Stories feature, I just find it kind of confusing. If I'm doing a story, I do it direction on the IG app

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
DS
Dotty S.
Founder
Share
"Highly Recommend Later.com"
What do you like best about Later?

I recommend Later to all my clients that are serious about posting on Social Media. I use it for Instagram, FB, Twitter, and Pinterest. It makes posting way easier since I do not have to use my phone!

What do you dislike about Later?

Nothing comes to mind. I have paid version to post videos as well.

What problems is Later solving and how is that benefiting you?

Time management is the biggest problem.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
FM
Freida M.
Founder
Share
"Later help up our instagram game"
What do you like best about Later?

Later has so many good qualities, but the ease of use stands out.

What do you dislike about Later?

There's nothing to dislike on Later other than it's not a free service. However, it is an awesome service, and we understand you have to pay to get good service.

What problems is Later solving and how is that benefiting you?

It's easy to post on social media.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
Elzevera A. avatar
Elzevera A.
Editor
Share
"The best scheduling tool I've come across so far"
What do you like best about Later?

I love Later's intuitive design and the fact that I can schedule not only single Instagram posts, but stories and carousel posts as well. I also really like the idea that Later is a close partner of Instagram, and able to share information about new features and how to use them as soon as they become available.

What do you dislike about Later?

I would love to be able to autoschedule stories and carousel posts, but I'm confident that Later will make that possible as soon as the option is available :)

What problems is Later solving and how is that benefiting you?

Thanks to Later, I'm able to post more consistently on Instagram, leaving me more time to actually engage on the platform.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
John I. avatar
John I.
Dj
Share
"Awesome tool. Easy to use."
What do you like best about Later?

Post scheduling because it makes my life easier.

What do you dislike about Later?

Having to figure it out at first. But once you figure it out, it’s easy.

What problems is Later solving and how is that benefiting you?

Targeting what posts work the best, which stories perform the best, and best times to post content.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
WG
Walter G.
Founder
Share
"Later takes the stress away from Social Media Management"
What do you like best about Later?

I love that I don't have to check a post after it's scheduled to go out. The post goes out exactly when I specify and how it is specified. The ability to schedule a comment along with an Instagram posts makes a huge difference in my Instagram discoverability so I really only have to go to Instagram if I want to. I also love having one place where I can go to store, categorize, schedule, publish, and review my social media presence.

What do you dislike about Later?

I honestly love everything that Later offers. They stay up to date with Instagram's capabilities and seem to be the leader in the marketing automation industry. If anything, I wish I could use their tool to schedule LinkedIn Posts and threads on Twitter. One thing that would be great in the future is to be able to schedule posts to Instagram, Twitter, and Facebook with the click of one button.

What problems is Later solving and how is that benefiting you?

I am automating my social media marketing, finding relevant hashtags to use, finding content on Instagram for reposts. And adding links to my posts with their easy to use Link In Bio tool. I also use the tool to better understand my audience Instagram habits and how my posts are performing.

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
Cynthia S. avatar
Cynthia S.
Creative Designer
Share
"Helps me get things done"
What do you like best about Later?

I love that the linkin.bio option can be used with the free account. Even though the limit is 30 posts per month I am satisfied that I get to be present on social media almost every day. Plus, by doing the posts week by week I am able to save lots of time during the week.

What do you dislike about Later?

I find the upgrade a bit pricey for a solopreneur like myself.

What problems is Later solving and how is that benefiting you?

- Get to be present on social media every day - Linkin.bio is driving traffic to my website - The interface is easy to use and intuitive - Love the fact that I can have more than one social media channel connected

Small Business (50 or fewer emp.)
May 22, 2020
 Source
Overall Rating:
5.0
S.
Snoozie11 .
Founder
Share
"Let's me plan ahead!"
What do you like best about Later?

Love that I can drop a whole bunch of images in the queue to post at future times. I have been able to carefully plan my posts. I've been creating theme weeks!

What do you dislike about Later?

There's not much to dislike. I can do it on my phone, i can do it on my laptop.

What problems is Later solving and how is that benefiting you?

I can plan my posts thoughtfully. It's upped my marketing game.