The ability of the tool is great. It's very powerful once you figure out all the system, however it's not a user-friendly platform. GreenRope enables you to really do a lot of different marketing automation campaigns tied to third party platforms, probably one of the best tools for it on the market.
The fees. Greenrope charges fees when mailing lists are not fully verified. So if there's a user email who's complaint on the list, a fee is charged. When you're dealing with thousands of emails on a list, it's nearly impossible to satisfy every user to ensure that they want the email campaign. The UX and UI is not user friendly at all. The interface needs a revamp.
We're doing marketing automation that's tied into our call center in the Philippines. Once you learn how to use GreenRope it's an awesome tool.
I like that GreenRope is a complete CRM with lots of features and functions to get the most out of contact relationships. The team behind GreenRope is eager to get you up and running. The system does require an initial investment of time to learn its awesome power if you want to get the most out of it. You to take the implementation in phases and plan your design and build stage carefully. It's is very cost-effective as it's based on the number of contacts and not users, so you can get your whole organization on board as users without having to decide who needs it most. Their amazing giving back program is one of a kind and is very generous, showing the human side Lars and the team bring to the world of CRM. Everyone in the team is willing to help and answers questions, and when you make suggestions for changes that can help you tailor the system to your CRM design requirements, they make the changes quickly and at no charge. Every day I become a better CRM Project Leader due to GreenRope, so professionally, I feel the benefit of being part of the GreenRope family!
The is not anything yet; I will update this review as I discover anything. I might say that I would like GreenRope to work on their mobile app; I think this needs an overall and looks dated and is not easy to use on a small screen, making it less attractive for updating contact data on the move. I have several colleagues who attend conferences and would like to use the App in their pockets to update contact records easily, so I hope anyone at GreenRope reading this review may consider this as constructive criticism to make GreenRope even more awesome in the 21st century.
Contact Data Silos, Improving departmental and team efficiencies. We are creating a 360 view of contacts and their relationship to our nonprofit.
GreenRope's support staff is exceptional. The company is transparent and always improving the platform based on feedback from users. I especially enjoy the webinars with Lars, the CEO about new features and planned improvements. I also like their straightforward pricing and not having to pay monthly fees to third parties for integrations. It's all included with GreenRope for a reasonable monthly fee.
I dislike the idea that I spent so much time and money trying to learn and implement other platforms. I've used and trained people on everything from ACT and Goldmine to Salesforce and Infusionsoft. I don't even want to think about how many hours and dollars I could have saved with GreenRope.
We have an executive team that is spread out from coast to coast. We were looking for a system to coordinate sales and support, track our own projects, and be able to record all forms of communication including email, voice calls, and SMS exchanges. GreenRope does all this and more.
What I like best about GreenRope is the customer service - including the very knowledgeable and accessible expertise on bounce and spam filtering challenges - and the price! I've worked with all the big Marketing Automation and Email Marketing Platforms and a lot of the smaller ones too. GreenRope is better than all of them at keeping their customer service promises. They train you well and they understand the both limitations of their system and (whether those limitations are intentional - to protect us from ourselves - or on the roadmap to be improved). For medium sized emailers the system does a LOT of what the big marketing automation platforms can do for a lot less money.
Some of the contact management side of things is a little clunky - requires one or two more steps than perhaps necessary. But whatever you need to do can get done. Also, it's a bit too easy to set up and send a campaign using the wrong "group" which can make reporting by group error prone.
Better bounce management - which means more clicks and more long term and near term value - plus lower monthly costs for a medium sized non-profit client.
Full-featured experience right from the beginning. Your business doesn't have to upgrade to get the best features. Plus, there's no additional fee for additional administrative users.
The learning curve was a bit steep, but the GreenRope support team was very helpful.
Automated email was our biggest issue. GreenRope makes it easy to capture user data and segment the users/subsribers into pratical groupings. Then automating the messages we send to those users becomes much more simple.
Simple to use interface, including uploading of image files. Distribution database easy to amend, update. Price that is amazing, specifically for our non-profit agency where marketing dollars are non-existent.
Would like a better graphic formatting application, particularly for re-sizing images to be used in stock templates.
An easy and cost-effective way to communicate with our permit-holders and constituents. We have received many compliments from our partners for our agency newsletters.
It has most of the functionality of top level CRM / Marketing automation tools but is a fraction of the cost. The ability to score leads, create work flows, manage templates and landing pages as well as some of the event and other functionality is pretty robust. The pricing is pretty incredible, not sure how they are able to provide it at the costs they do. The help desk staff are really great - quick to answer, multiple methods of contact (chat, email, phone) and always provide the answers needed quickly.
Assets and file uploads are slow as you can only do one at a time. I'm used to a campaign canvas type of tool that lets you drag and drop visually the elements of an email campaign for example - where you create segment, attach email to segment, then determine all the subsequent steps based on the prospects interactions (open email, click through, form fill, purchase etc). You can do the same functions in GR, but it is easier to visualize with it is a map.
We have a very limited proprietary lead tool that our internal sales team currently uses, however there are a few different teams that are using Greenrope now since our tools don't fit their needs. Managing a small list with some drip campaigns and tying in events has been very easy to manage, set up and report on. Other teams are using the tool to market to other businesses so there is the B2B aspect that is beneficial. We have limited email tools internally so using the email tool, templates and creating newsletters and other types of drip campaigns has also been very easy to use (even without html / coding background). Having separate groups so that the lead / prospect data doesn't get cross messaged is important as well.
The pricepoint, flexibility and adaptability of the software package crates a system of systems that can be adapted to any business. My team struggled to find a CRM solution that could fit our needs. Salesforce was the 800-pound gorilla with the pricing to match; however, we needed something more streamlined, better priced, yet full capability to take our company where it needed to go that could also be adapted to our business as we grew. GreenRope was the right answer. A conversation with the GreenRope CEO, Lars, put us on the right path to properly implementing the software suite and connecting with the right on-site trainer gave our team the confidence to execute the system to its fullest capability smartly.
It could benefit from a more robust marketing template suite for its email marketing activities.
GreenRope solved issues integrating our business development, sale, marketing and customer service support. Before, they were disconnected and non-coordinated; today, they are seamless and trouble-free.