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Cognism
4.6
(576)
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Cognism Reviews & Product Details

Cognism Overview
What is Cognism?

Cognism is a premium B2B sales intelligence platform for global contact data and compliance management. Gain mobile no's and intent data. Save 50% of prospecting time and create more sales pipeline.

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How does Cognism compare to Hunter?
What are the pros and cons of Cognism?
Cognism Product Details
Segment
Mid Market
Enterprise
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Chat, Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Cognism Features
API Access
Account Management
Activity Dashboard
CRM Integration
Competitive Analysis
Contact Management
Cross-Selling Opportunities
Customer Data Platform
Customer Segmentation
Customizable Reports
Data Enrichment
Data Import/Export
Email Tracking
Lead Nurturing
Lead Scoring
Market Intelligence
Mobile Access
Opportunity Management
Pipeline Management
Predictive Analytics
Quote Management
Real-Time Analytics
Sales Alerts
Sales Coaching
Sales Forecasting
Sales Performance Metrics
Social Media Integration
Territory Management
Third-party Integrations
Workflow Automation
Cognism Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 25, 2025
Cognism Logo
576 Cognism Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Oct 20, 2022
 Source
Overall Rating:
5.0
DE
David E.
Business Development
Share
"Cognism is a time saver!"
What do you like best about Cognism?

The ability to export LI profiles directly to salesforce in a few clicks - saving time on having to manually enter details of each lead. This would often take me half a day to complete instead of 10 mins for an entire lead list.

What do you dislike about Cognism?

When uploading multiple contacts to Salesforce where one or more contacts are missing emails - an error appears - it would be great if the interface allowed a quick way to edit/add emails via cognism directly for a quick resolution.

What problems is Cognism solving and how is that benefiting you?

Time. I have far more time to focus on my outreach where before I would spend a lot of admin time to prepare my outreach list. It also saves time where I would often spend searching or predicting emails of prospects.

Mid Market (51-1000 emp.)
Oct 20, 2022
 Source
Overall Rating:
5.0
MO
Malik O.
Business Development Executive
Share
"Amazing"
What do you like best about Cognism?

The data available to help get in contact with leads

What do you dislike about Cognism?

Sometimes the information is not accurate or up-to-date

What problems is Cognism solving and how is that benefiting you?

Finding the right contact info that tends to not be available on other tools

Mid Market (51-1000 emp.)
Oct 20, 2022
 Source
Overall Rating:
5.0
JP
Jack P.
Bde
Share
"Easy to use"
What do you like best about Cognism?

The data is really good compared with Lusha and Zoom info.

What do you dislike about Cognism?

I think that the extension on chrome could be easier to read, as well as an integration with LinkedIn Sales Navigator would be great for identifying insights into companies

What problems is Cognism solving and how is that benefiting you?

When I can't find customer data elsewhere, Cognism seems to solve this issue by providing me with some information.

Small Business (50 or fewer emp.)
Oct 19, 2022
 Source
Overall Rating:
5.0
RN
Rhys N.
Bdr
Share
"Aircallee"
What do you like best about Cognism?

GDPR complient information, absolutely love the system and the staff - everyone in my office loves the system, please keep doing what youre doing and we will be fine

What do you dislike about Cognism?

absolutely nothing, I think it is really really good honestly best system i have ever seen, wish all the systems were this easy to use, maybe we could get more mob numbers

What problems is Cognism solving and how is that benefiting you?

making it easy for me to reach out to my prospects with gdpr complient information - i am working much more productive because of this system yioure the best honestyl

Mid Market (51-1000 emp.)
Oct 19, 2022
 Source
Overall Rating:
5.0
ZB
Zoe B.
Business Development Executive
Share
"Effective contact/account searches with relevant insights and contact info"
What do you like best about Cognism?

I probably use the contact information provisions the most. I like how the information pops up along side Sales Nav in a way that is presented clearly and cleanly.

What do you dislike about Cognism?

I think there are lots of features within the actual platform for finding accounts to prospect, and I don't really know how to use them properly. So nothing wrong with the platform, I'd just like to learn how to use it better.

What problems is Cognism solving and how is that benefiting you?

Prospecting. It provides account information (jurisdiction, industry, CRM included) in a clear way and connects relevant leads from companies to your account search to make it easier to rach out to people.

Mid Market (51-1000 emp.)
Oct 19, 2022
 Source
Overall Rating:
5.0
OZ
Oliver Z.
Key Account Manager
Share
"Really helpful tool that has improved my prospecting"
What do you like best about Cognism?

The plugin is so easy to use. It's also just super fast

What do you dislike about Cognism?

lack of details on C-suite individuals in the UK.

What problems is Cognism solving and how is that benefiting you?

Improving my prospecting and growing my pipeline weekly, at a much better rate!

Enterprise (> 1000 emp.)
Oct 19, 2022
 Source
Overall Rating:
5.0
James B. avatar
James B.
Commercial Support Manager
Share
"Not just a Sales Insights Provider"
What do you like best about Cognism?

Cognism as a Sales Tool provides invaluable access to company and prospect data, however, what is truly valuable is the value added services that Cognism provide. Cognism provide regular teach-in sessions and are able to provide ad-hoc data enrichment services, which enable us to apply Cognism's expertise across our entire Sales Organisation.

What do you dislike about Cognism?

It would be beneficial for future development if we were able to see assess indivudual sales person usage of the tool directly, without needing to reach out to the Account Management team to provide this data; it would allow us to plan tailored training or assess RoI on the fly.

What problems is Cognism solving and how is that benefiting you?

Cognism provides business insights for our inside sales team but additionally offers regular teach-in webinars on cold calling, which is invaluable for employees to gain new confidence and skills.

Mid Market (51-1000 emp.)
Oct 18, 2022
 Source
Overall Rating:
5.0
BZ
Blake Z.
Sdr
Share
"seamless and easy to use. very accurate data"
What do you like best about Cognism?

Relly like the linkedin plugin, makes prospecting very easy

What do you dislike about Cognism?

sometimes there arent emails, but most of the time the data is good and accurate

What problems is Cognism solving and how is that benefiting you?

solving the problem of quick and easy prospecting with integrations to my CRM

Mid Market (51-1000 emp.)
Oct 18, 2022
 Source
Overall Rating:
5.0
AK
Arif K.
Junior Account Executive
Share
"Best Data Enrichment tool of them all"
What do you like best about Cognism?

Not only does cognism have the best data out there, but it also allows you to edit/amend and add numbers unlike other enrichment tools. The data exports extremely fast with our CRM.

What do you dislike about Cognism?

Sometimes it can be slow or if there are no data available at all there's no way to add the lead which can be extremely frustrating. Also in some cases errors appear with some leads, causing lag during exporting.

What problems is Cognism solving and how is that benefiting you?

Cognism is helping us to both find companies and enrich leads with emails and mobile numbers. It is also a source for us to find new companies to prospect/target.

Mid Market (51-1000 emp.)
Oct 18, 2022
 Source
Overall Rating:
5.0
PC
Pedro C.
Data Operations Consultant
Share
"Game changer"
What do you like best about Cognism?

It's a game changer, at my previous roles we only used Lusha and SalesNav, but in my new role I was introduced to cognism and I don't think I can ever go back into a world workout cognism

What do you dislike about Cognism?

It's amazing for European companies, but doesn't always have the best info for American contacts, but still very useful, works very well with zoominfo

What problems is Cognism solving and how is that benefiting you?

Allows me to find numbers and data that I might previously not have found , and the more data the better!

Mid Market (51-1000 emp.)
Oct 18, 2022
 Source
Overall Rating:
5.0
RW
Ralph W.
Sales Development Representative
Share
"Great data and easy integration"
What do you like best about Cognism?

the great data, reliable phone numbers and emails. The easy integration makes prospecting easy, allowing me to quickly and smoothly get prospects into my outreach account.

What do you dislike about Cognism?

Sometimes it doesn't allow me to add prospects in as it says they are duplicates even if they are not duplicates in the outreach system which can be frustrating but doesn't outweigh the good aspects cognism adds to my prospecting.

What problems is Cognism solving and how is that benefiting you?

It allows me to find numbers and emails that I normally wouldn't be able to. I can prospect much more quickly now which has really helped to free up more time for reaching out to prospects.

Mid Market (51-1000 emp.)
Oct 18, 2022
 Source
Overall Rating:
5.0
AS
Amir S.
Senior Sales Development Executive
Share
"Amazing tool!"
What do you like best about Cognism?

The way it integrates into all of the websites that I go on and has very strong integration with LinkedIn SalesNav. Allows me easily export data to Outreach & Export.

What do you dislike about Cognism?

In some instances, the accuracy of emails and contact numbers can be incorrect. Sometimes the app does not run as fast as I would like it to, but this could be due to the backend.

What problems is Cognism solving and how is that benefiting you?

Data sourcing prospects' data is required in order to get in touch with them and start the deal process. Without cognism I do not know where I would source this data from.

Mid Market (51-1000 emp.)
Oct 18, 2022
 Source
Overall Rating:
5.0
SA
Simon A.
Business Development Manager
Share
"Easy and accurate"
What do you like best about Cognism?

The integration through LinkedIn is every BDMs dream. Makes prospecting so much more effective.

What do you dislike about Cognism?

Occasionally there may be a number or email that isn;t correct but this is rare.

What problems is Cognism solving and how is that benefiting you?

Prospecting - as I said above it really speeds the process up in terms of getting the relevant information needed.

Mid Market (51-1000 emp.)
Oct 17, 2022
 Source
Overall Rating:
5.0
TB
Tom B.
Senior Quality Assurance `Consultant
Share
"Best service in the tech space"
What do you like best about Cognism?

Job titles come alongside their number allowing prospecting to be far quicker and more efficient. The layout is straightforward and user-friendly and does not take much time at all to learn and incorporate into the salesteam.

What do you dislike about Cognism?

I wish some of the numbers were more accurate and more people were covered across the app so that prospecting could be made even easier. The application can sometimes be a bit slow.

What problems is Cognism solving and how is that benefiting you?

Cognism solves finding numbers that would have been challenging and time-consuming to find. It also integrates into outreach, meaning prospects can be directly added to our sequence.

Enterprise (> 1000 emp.)
Oct 17, 2022
 Source
Overall Rating:
5.0
WE
William E.
Senior Account Executive
Share
"Best thing since sliced bread"
What do you like best about Cognism?

Using cognism linked to my Salesforce account makes finding the right contacts accurately and more importantly easily.

What do you dislike about Cognism?

Haven't found a downside yet, fully integrated with our systems.

What problems is Cognism solving and how is that benefiting you?

Finding the right people in multiple companies.

Small Business (50 or fewer emp.)
Oct 17, 2022
 Source
Overall Rating:
5.0
CB
Charles B.
Founder And Ceo
Share
"Saves time and allows you to focus on sales"
What do you like best about Cognism?

The platform is user-friendly and saves so much time when identifying the right prospects

What do you dislike about Cognism?

There are limits on how many contacts you export at a time. However, I understand why it's the case.

What problems is Cognism solving and how is that benefiting you?

Allows our sales team to focus on sales instead of manual prospect list building.

Mid Market (51-1000 emp.)
Oct 17, 2022
 Source
Overall Rating:
5.0
FE
Filipa E.
Team Lead Business Development
Share
"So many leads, so many opportunities!"
What do you like best about Cognism?

I love the integration with Salesforce. Searching leads in the accounts we want AND having them immediately created in Salesforce is just so convenient and a time saver!

What do you dislike about Cognism?

I have none to little downsides. When a downside is mostly because we are searching a niche or a too small of a company etc.

What problems is Cognism solving and how is that benefiting you?

The constant need for verified leads!! It is increasing the amount of meetings we have and the amount of new created opportunities!

Mid Market (51-1000 emp.)
Oct 14, 2022
 Source
Overall Rating:
5.0
Alison H. avatar
Alison H.
Business Development
Share
"Cognism is great!"
What do you like best about Cognism?

Cognism is an amazing tool for lead generation - great to get in touch with people!

What do you dislike about Cognism?

Sometimes the numbers are not one hundred percent reliable but thats OK

What problems is Cognism solving and how is that benefiting you?

Cognism allows me to reach out to people I need to speak to

Mid Market (51-1000 emp.)
Oct 13, 2022
 Source
Overall Rating:
5.0
DC
Daniel C.
Bdr
Share
"Useful"
What do you like best about Cognism?

good for prospecting and allows me to find the right person for the sale

What do you dislike about Cognism?

not all that accurate with phone numbers and emails

What problems is Cognism solving and how is that benefiting you?

Looking for new prospects and talking to the right person

Enterprise (> 1000 emp.)
Oct 13, 2022
 Source
Overall Rating:
5.0
CG
Chloe G.
Head Of New Business
Share
"Great tool for data enrichment"
What do you like best about Cognism?

I love that you can save searches to make it quicker the next time you are searching for new prospects

What do you dislike about Cognism?

Sometimes the data is old and invalid - although you can mark this, to keep it up to date

What problems is Cognism solving and how is that benefiting you?

Giving me the right data for my prospects

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