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Brand24
Real-Time Online Reputation Monitoring
4.6
(283)
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Brand24 Reviews & Product Details

Brand24 Overview
What is Brand24?

Discover the power of media monitoring. Get instant access to brand mentions across social, news, blogs, videos, forums, reviews and more.

Company Brand24 Internet Monitoring
Year founded 2011
Company size 51-200 employees
Headquarters Wrocław, Dolnośląskie, Poland
Social Media
Brand24 Categories on Findstack
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What Brand24 is best for?
How does Brand24 compare to Later?
What are the pros and cons of Brand24?
Brand24 Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Brand24 Features
API Access
Ad Management
Analytics and Reporting
Audience Targeting
Automated Publishing
Brand Tracking
Campaign Management
Competitor Analysis
Content Curation
Content Library
Content Scheduling
Customer Engagement
Customizable Dashboards
Engagement Tracking
Hashtag Tracking
Influencer Tracking
Message Archiving
Mobile App
Multi-Account Management
Post Automation
ROI Tracking
Sentiment Analysis
Social Listening
Social Media Integration
Social Media Monitoring
Team Collaboration Tools
Third-party Integrations
Trend Analysis
URL Shortener
User Segmentation
Brand24 Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 20, 2025
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283 Brand24 Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Dec 09, 2023
 Source
Overall Rating:
5.0
KP
Kamila P.
Content Specialist
Share
"A must-have in my toolkit"
What do you like best about Brand24?

What I appreciate most about Brand24 is its commitment to staying ahead of the curve. The team continually updates the platform with new features and improvements, ensuring that users like me always have the latest tools at their disposal. The customer support is exemplary, with a responsive team that genuinely cares about user satisfaction.

What do you dislike about Brand24?

I feel like I'm sometimes drowning in all the data this tool throws at me, but can you really dislike that? Maybe, but I think it's better this way.

What problems is Brand24 solving and how is that benefiting you?

Brand24 assists in identifying influencers and tracking their impact. This helps to collaborate with influencers effectively and measure the success of influencer marketing campaigns.

Small Business (50 or fewer emp.)
Dec 08, 2023
 Source
Overall Rating:
5.0
AR
Anna R.
Founder
Share
"Best media monitoring tool I've ever used!"
What do you like best about Brand24?

As an account manager in a marketing agency, I use Brand24 for multiple purposes. One of them, and the most important one is researching online mentions about my Clients. Knowing what people think and write about my clients helps me take care of their image and reputation. Brand24 delivers mentions fast and precisely, letting me to react before its too late, when a negative review comes up. I love their sentiment analysis for this purpose! I also use Brand24 to search for insights. I track different topics related to my campaigns, to find what issues people are facing and learning what are the best ways of communication to reach them with product we are currently promoting - which features and benefits may be important for them, what are they looking for. After gathering insights, as soon as the campaign starts, I track hashtags related to it to measure reach, awareness and volume. I sometimes use the report feature, but I love scrolling through the tool myself to find interesting data. I really appreciate that Brand24 is constantly developing, coming up with new features. The Customer Success team is always there to help me, when I am in need.

What do you dislike about Brand24?

I might be biased, but there are no such things! ;)

What problems is Brand24 solving and how is that benefiting you?

Mostly helps me take care of my Clients' reputation online. It finds negative mentions fast so I can respond and take care of it before anyone else does - it wouldn't be possible to do manually. Also, helps me find insights to create better ideas for my Clients' campaigns - also I woulnd't do it as thoroughly manually. Finally, Brand24 has a lot of analytics that help me measure the results of campaign that we run and makes it easy to report.

Small Business (50 or fewer emp.)
Oct 11, 2023
 Source
Overall Rating:
5.0
RM
Ricky M.
Founder
Share
"Excellent product with even better customer service"
What do you like best about Brand24?

Brand24 is an excellent tool to monitor your presence online. It is very easy to use and manage, and the pricing is fair. However the best of all, is the personalized and attentive customer service. We are very happy with Brand24.

What do you dislike about Brand24?

So far we only have had a positive experience with Brand24.

What problems is Brand24 solving and how is that benefiting you?

We were having a hard time monitoring our online presence across all platforms and Brand24 has helped us centralize this all in one space.

Small Business (50 or fewer emp.)
Sep 27, 2023
 Source
Overall Rating:
5.0
PO
Pedro O.
Founder
Share
"Best User Experience you Will Ever Get in a Platform"
What do you like best about Brand24?

The platform is easy to use, intuitive, and has fantastic customer service. Whenever I´ve had an issue or question, I always get a gratifying answer and attitude, no matter who is attending to me.

What do you dislike about Brand24?

You may only have some restrictions regarding the language and region you are searching for. I also would like to include assessments on specific sites, but all these are fine-tuning features, otherwise, the platform works perfect.

What problems is Brand24 solving and how is that benefiting you?

We may be interested in searching for quick media insights on different projects and brands, whether for comparison purposes, media presence upon a specific action, campaign progress, or decision-making.

Small Business (50 or fewer emp.)
Sep 19, 2023
 Source
Overall Rating:
5.0
Fred K. avatar
Fred K.
Founder
Share
"My experience using Brand24 really good I get my reports on time and data are correctly"
What do you like best about Brand24?

Analysis part report part Summary part Influencer part

What do you dislike about Brand24?

You need to connect direct with facebook

What problems is Brand24 solving and how is that benefiting you?

To know how audience are reacting with my products

Enterprise (> 1000 emp.)
Jul 19, 2023
 Source
Overall Rating:
5.0
CV
Camille V.
Senior Account Manager
Share
"Brand24 helps us to identify marketing opportunities in social networks"
What do you like best about Brand24?

Brand24 becomes an attractive partner for interactive and content marketing campaigns. It provides a complete control panel from which I can monitor all the activity on the Internet in real time, allowing me to evaluate the success of our campaigns, the level of happiness among our clientele and the success of our commercial and marketing decisions. Having this support allows me to go much deeper into the concept of development and exploration on the platform. Many of my ideas have already been implemented in the program; for example, the software was used to access a sophisticated degree of content design for network publishing.

What do you dislike about Brand24?

The price is prohibitive, and the program could be much more useful if it had more robust features without charging exorbitant fees.

What problems is Brand24 solving and how is that benefiting you?

To a large extent, we rely on it to evaluate the results of our social media, publishing and premium content generation efforts. We selectively modify material at the optimal times and share it on the most engaging channels. Without a doubt, the software has helped us achieve our goals, as evidenced by the increased effectiveness of our marketing efforts and the increased awareness of our brand in the online marketplace. It is recommended for anyone who could greatly benefit from using it to analyze their company's marketing and social media material.

Small Business (50 or fewer emp.)
Jun 13, 2023
 Source
Overall Rating:
5.0
Ivana T. avatar
Ivana T.
Diy Marketing Expert, Marketing Strategist And Small Business Marketing Advisor
Share
"The BEST Social Listening and Tracking Tool for Brands"
What do you like best about Brand24?

Brand24 is my favorite tool for listening to my audience. I run a popular Twitter chat and use Brand24 to see who my most engaged participants are. I also use Brand24 to track the performance of marketing campaigns that I do for brands and for my own business. Brand24 also allows you to track conversations around specific keyword phrases in your industry so that you can FINALLY see those invisible and often ignored mentions of your product or service category where you can engage with potential customers who are discussing your product or service. This allows you to answer and questions and build on that know-like-and-trust factor.

What do you dislike about Brand24?

The only thing I dislike about Brand24 is NOT being able to export "sources" -- or the people who are mentioning your brand or who are engaged with your hashtag.

What problems is Brand24 solving and how is that benefiting you?

This is the BEST tool that I've found to measure the performance of specific campaigns that I do for brands. My clients find the reports very informative. I'm a publisher, so I'm not sure that it's increased my business, but it has helped me tremendously in serving my clients.

Small Business (50 or fewer emp.)
May 16, 2023
 Source
Overall Rating:
5.0
FG
Francisco G.
Founder
Share
"A simple and easy to use solution with very good customer support."
What do you like best about Brand24?

I found in Brand24 a platform that manages to simply and easily provide the data that is key to making decisions. The platform is easy to use and the support service is very good and fast.

What do you dislike about Brand24?

I did not find a negative aspect of the platform.

What problems is Brand24 solving and how is that benefiting you?

It allows me to analyze the mentions on different platforms and social networks in real time, which not all tools provide.

Small Business (50 or fewer emp.)
May 08, 2023
 Source
Overall Rating:
5.0
Lukasz Z. avatar
Lukasz Z.
Director, Co Owner Seo Expert And Consultant
Share
"Brand24: A Comprehensive Social Listening"
What do you like best about Brand24?

Real-time monitoring: Brand24 allows me to track mentions of my brand, products, or services across social media, blogs, forums, and other online sources in real-time. This helps me stay informed about conversations and respond to customers or potential customers promptly. Sentiment analysis: The platform provides sentiment analysis, which helps me understand the overall tone of the discussions surrounding my brand. This information is valuable for refining my marketing strategy and addressing any negative sentiments that may arise. Customizable alerts: Brand24's customizable alerts let me set up notifications for specific keywords or phrases, so I never miss important mentions or conversations about my brand. This helps me stay engaged with my audience and manage my online reputation effectively.

What do you dislike about Brand24?

Limited data sources: Although Brand24 monitors various online sources, it may not cover every single platform or website. As a result, some conversations or mentions might be missed, leading to incomplete data.

What problems is Brand24 solving and how is that benefiting you?

Online reputation management: Brand24 allows me to monitor conversations about my brand across various online platforms, helping me maintain a positive image and address any negative feedback or misinformation promptly. This proactive approach helps protect and enhance my brand's reputation.

Small Business (50 or fewer emp.)
May 05, 2023
 Source
Overall Rating:
5.0
MR
Melissa R.
Founder
Share
"Great tool with solid insights"
What do you like best about Brand24?

What I love most about Brand 24 is how it contextualizes PR and gives it a $$ value.

What do you dislike about Brand24?

It may sometimes pick up discussions unrelated to client or keywords.

What problems is Brand24 solving and how is that benefiting you?

Keeping our clients up to date with mentions.

Small Business (50 or fewer emp.)
Apr 27, 2023
 Source
Overall Rating:
5.0
Zuzanna M. avatar
Zuzanna M.
Head Of Marketing
Share
"Brand24 is a user-friendly tool that allows you to take control of your company's online reputation"
What do you like best about Brand24?

Brand24 is an exceptional online reputation management tool that ticks all the right boxes for businesses. One of the standout features is the intuitive interface that is easy to navigate, even for beginners. The tool also boasts an easy setup, meaning users can start monitoring their brand mentions quickly. The billing and invoicing information is another great feature, providing payment transparency and clarity. What's more, users receive email notifications about their company mentions, keeping them in the loop and ensuring prompt action can be taken if needed. Perhaps the most impressive aspect of Brand24 is its ability to help businesses take control of their online reputation. With the tool, it's easy to find discussions on topics that are important to your brand, making it an excellent resource for lead generation. In summary, if you're looking for a tool that can help you monitor your online reputation and generate leads, then Brand24 is definitely worth checking out. With its user-friendly interface, easy setup, great billing and invoicing features, and email notifications, you can stay on top of your brand mentions and take action as needed.

What do you dislike about Brand24?

One issue arose when Facebook blocked Brand24 in 2019, preventing the ability to view company mentions on the platform. However, since that time, I have not encountered any further issues or problems.

What problems is Brand24 solving and how is that benefiting you?

Brand24 solves the problem of monitoring online brand reputation by providing a user-friendly tool that identifies brand mentions and discussions on important topics to the company I'm working for. This benefits us by allowing us to take prompt action to protect our brand's reputation and generate leads through engagement with potential customers.

Small Business (50 or fewer emp.)
Mar 20, 2023
 Source
Overall Rating:
5.0
Lisa S. avatar
Lisa S.
Content Manager / Consultant
Share
"The Best Brand Listening Tool"
What do you like best about Brand24?

I love that I can find mentions of my brand or name on social media and on blogs and the web. It's easy to set up and have the reports emailed daily or weekly. The mobile app is awesome too so you can respond to mentions even more quicker.

What do you dislike about Brand24?

The starting price, I wish they had one level down for beginners who try the platform.

What problems is Brand24 solving and how is that benefiting you?

I have found mentions for my clients and myself that I would have not otherwise known about. Google alerts only show you what is mentioned in news not on social media or blogs.

Mid Market (51-1000 emp.)
Mar 18, 2023
 Source
Overall Rating:
5.0
Cibino Pearlsy R. avatar
Cibino Pearlsy R.
Research Analyst
Share
"Brand24 is a cool one!"
What do you like best about Brand24?

Brand24 picks social media posts region-wise without including any irrelevant ones. Easy for projecting the mentions with customized dates.

What do you dislike about Brand24?

Sometimes we need to select the date range twice to get the correct data. If this bug is fixed, Brand24 is awesome.

What problems is Brand24 solving and how is that benefiting you?

Instead of manually monitoring the social media, Brand24 does that in matter of seconds.

Small Business (50 or fewer emp.)
Jan 04, 2023
 Source
Overall Rating:
5.0
JB
Jacek B.
President Of The Board
Share
"Brilliant and intuitive tool useful and necessary also for an NGO"
What do you like best about Brand24?

A few of the best features are daily reports of a monitored keyword, analysis of the sources where the brand is mentioned, and what is the most important for an NGO - Brand24 is a reliable source proving the brand's mentions outside of primary social media for potential donators.

What do you dislike about Brand24?

From our perspective, as an NGO, what Brand24 offers is more than enough to meet our expectations.

What problems is Brand24 solving and how is that benefiting you?

Because we are an NGO and do not run a business, besides analyzing potential threats to the brand's reputation, we use Brand24 to check for negative comments online and rapidly respond to them.

Small Business (50 or fewer emp.)
Nov 14, 2022
 Source
Overall Rating:
5.0
Doug L. avatar
Doug L.
President
Share
"Excellent brand monitoring software at a fair price"
What do you like best about Brand24?

The software is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the results that matter.

What do you dislike about Brand24?

I wish there were a "pause account" option. We only use it when a client requires this specific service which is somewhat infrequent, so I wind up cancelling and reopening once or twice per year. Support folks are really good about cancel/reopen assistance, no friction or resistance.

What problems is Brand24 solving and how is that benefiting you?

Keeping an eye on the chatter around a brand, product, person or incident. Specifically, whether that chatter is brand-impacting (meaningful) or just random noise. Picks up multiple sources so the coverage tends to be quite good - sometimes overwhelmingly abundant but filters and the "block source" option take care if that.

Small Business (50 or fewer emp.)
Oct 31, 2022
 Source
Overall Rating:
5.0
Hanna M. avatar
Hanna M.
Social Media Manager
Share
"Korzystanie z Brand24 w codziennej pracy social media managera to niezastąpione narzędzie. Polecam!"
What do you like best about Brand24?

Sortowanie opinii na pozytywne i negatywne. Bycie na bieżąco.

What do you dislike about Brand24?

Minus, że nie można szukać wzmianek w prasie.

What problems is Brand24 solving and how is that benefiting you?

Oszczędność czasu, możliwość szybkiego działania na rzecz klienta.

Mid Market (51-1000 emp.)
Aug 18, 2022
 Source
Overall Rating:
5.0
donosTIK M. avatar
Donos Tik M.
Fundadora Y Gerente Donos Tik Tecnología 2.0
Share
"Best monitoring tool ever"
What do you like best about Brand24?

After more than 3 years working with Brand24 I'm completely sure than I won't lose anything. Easy to check in a quick read.

What do you dislike about Brand24?

I received 3 mails a day even though I configured to receive just one.

What problems is Brand24 solving and how is that benefiting you?

I need to know who mention my customers and where.

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
JR
Jakub R.
Marketing Manager
Share
"I use Brand24 and I love it!"
What do you like best about Brand24?

Ease of use It improves our other activities - e.g. controlling the reach of our campaigns

What do you dislike about Brand24?

Sometimes the results are difficult to sort

What problems is Brand24 solving and how is that benefiting you?

We monitor mentions of our company and derive ideas for articles from Brand24 results

Small Business (50 or fewer emp.)
Aug 09, 2022
 Source
Overall Rating:
5.0
AC
Alex C.
Cmo
Share
"One of the beta testers, that followed the service growth across the years. Proud of that journey"
What do you like best about Brand24?

The targeting keywords it fetches has become smarter.

What do you dislike about Brand24?

Sometimes, the alerts delay a bit, but nothing to shabby.

What problems is Brand24 solving and how is that benefiting you?

To know where my brand is across the internet. Having a social listening of what is being said about the brand is key.

Small Business (50 or fewer emp.)
Jun 15, 2022
 Source
Overall Rating:
5.0
Rob S. avatar
Rob S.
Founder And President
Share
"Best Brand and Mention Monitoring Software"
What do you like best about Brand24?

I reviewed and tried several different brand and media reach & monitoring services, and Brand24 was the best. They offer the most complete toolkit for setting up your monitoring, especially tracking #hashtag mentions, which not many services do. As a marketing agency, I especially valued the AVE to show my clients the dollar value of our social media and podcasting work. The reports were both detailed and visual, and can be customized. My clients loved them. I also liked the ability to reclassify a mention as positive, neutral or negative because AI can get the sentiment wrong because of context.

What do you dislike about Brand24?

Would like a free version to run while my clients are on hiatus.

What problems is Brand24 solving and how is that benefiting you?

Tracking hashtags is hard, across ALL platforms -- social and non-social -- is a big problem that Brand24 solved. And, to have that all in one place is fantastic!

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