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Google Analytics
Insights for smarter decisions
4.5
(6,280)
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Marketing and Indie Hacker tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to MonsterInsights?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 04, 2024
Google Analytics Logo
6,280 Google Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Dec 17, 2023
 Source
Overall Rating:
5.0
Snehha R. avatar
Snehha R.
Founder
Share
"Accuracy is one of the best thing about google analytics and user behaviour is not used by many"
What do you like best about Google Analytics?

User behaviour where they show how each user and gone from which page to which another feature i like is our my all campaigns are show accurate details of each user coming from which source

What do you dislike about Google Analytics?

I am not happy on how recent change of GA4 happened it took me long time to learn

What problems is Google Analytics solving and how is that benefiting you?

Undertsanding user behaviou and messuring my ads campaign better

Mid Market (51-1000 emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
Shovon K. avatar
Shovon K.
Business Analyst & Sales Force Automation Lead
Share
"Google Analytics helps me to understand my work progress of my website and contents"
What do you like best about Google Analytics?

Without an analytical tool, it feels like being blind and unknows to the progress. Google Analytics enebled in my website helps me to grow and make my next strategy seeing the progress of each content. Also it helps me to keep myself motivated with all the insights of visitors, impression, time spent etc.

What do you dislike about Google Analytics?

Proud to tell that I love everything about this tool.

What problems is Google Analytics solving and how is that benefiting you?

Usually I use content based and some products in my website. I use this tool to track visitor's region and which products they got interest. Then follow to maintain improvement on that specif area, work more and make that content more strong. Also it shows me my visitor insights that helps me to understand the progress.

Small Business (50 or fewer emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
RN
Richard N.
Founder
Share
"Why Google Analytics is a Must"
What do you like best about Google Analytics?

Very easy to install and set up, especially with WordPress and Google's Site Kit plugin. The best thing about GA is that you can clearly see how your marketing's performing and where you're traffic's coming from. But don't stop there. Optimisation, personalisation and experimentation will help you get ahead of your competitors.

What do you dislike about Google Analytics?

It's free - what's to dislike? Some people say GA4 is difficult to configure but there are plenty of very good YouTube videos that can take you through this,

What problems is Google Analytics solving and how is that benefiting you?

We use it primarily to optimise our clients SEO performance and reporting.

Mid Market (51-1000 emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
LM
Le Anne M.
Communications Manager
Share
"Useful to see what performs best"
What do you like best about Google Analytics?

It's easy to navigate and for the most part, i can quickly find the info i'm looking for

What do you dislike about Google Analytics?

The GA4/UA changes were tricky for my team to handle since they were used to the previous layout and where information was

What problems is Google Analytics solving and how is that benefiting you?

Our company is able to track website growth and identify which pieces of content do the best and where there are opportunities for improvement.

Mid Market (51-1000 emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
MP
Mohit P.
Growth Marketing Executive
Share
"Google Analytics Review: Insights and Impact"
What do you like best about Google Analytics?

I appreciate Google Analytics for its robust tracking and reporting capabilities, user-friendly interface, and the ability to gain valuable insights into website performance and user behavior.

What do you dislike about Google Analytics?

Nothing very much to say. Its really best option for free

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics solves problems related to website performance, audience insights, conversion tracking, content optimization, traffic sources, mobile analytics, e-commerce data, and customization. It benefits businesses by improving decision-making, enhancing marketing efforts, and increasing conversions.

Small Business (50 or fewer emp.)
Dec 12, 2023
 Source
Overall Rating:
5.0
Mohd F. avatar
Mohd F.
Search Engine Optimization Analyst
Share
"Unleashing Digital Success: A Deep Dive into the Power of Google Analytics!"
What do you like best about Google Analytics?

I love Google Analytics for its detailed insights, real-time tracking, and user-friendly interface. It's a powerful tool for both beginners and experts.

What do you dislike about Google Analytics?

A minor drawback of Google Analytics is the initial potential for data overload due to its extensive information. However, with some familiarization, users can navigate and harness its power effectively.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics solves the challenge of deciphering website data, offering detailed insights into audience behavior and conversion tracking. This benefits users by empowering them to make informed decisions, optimize strategies, and enhance overall online performance. Personally, it provides me with a powerful tool to understand and improve digital engagement.

Small Business (50 or fewer emp.)
Dec 09, 2023
 Source
Overall Rating:
5.0
SJ
Saqib J.
Co Founder
Share
"Great Freemium Analytics for SMB "
What do you like best about Google Analytics?

Easy Conversion Tracking. Call Conversion Tracking. Sales Funnels Adwords Tracking Source of Traffic Bounce Rate

What do you dislike about Google Analytics?

Minor Realtime Data Accuracy Issues with Keywords driving traffic on CPC.

What problems is Google Analytics solving and how is that benefiting you?

Helped us to identify CTA Problems and Increase CRO Analyze Performance of Campaigns and helped in decision making to invest more on reliable campaigns. Spot Low Performing Keywords.

Enterprise (> 1000 emp.)
Dec 05, 2023
 Source
Overall Rating:
5.0
Ashraf W. avatar
Ashraf W.
Jr. Data Analyst
Share
"Best Platform to Track all your Campaigns"
What do you like best about Google Analytics?

Google Analytics allows users to configure Google Analytics to track and analyze all campaign running on different platforms with easy integration. Dashboarding, Real-Time monitoring with Geo data is incrediably fantastic and well working feature in Google Analytics

What do you dislike about Google Analytics?

We do face sometime minor issues like data discrepancy in exported reports with different levels.

What problems is Google Analytics solving and how is that benefiting you?

It has allowed me to track and analyze user behavior, traffic sources, real-time monitoring, Geo data and much more

Small Business (50 or fewer emp.)
Dec 05, 2023
 Source
Overall Rating:
5.0
Harshit A. avatar
Harshit A.
Chief Executive Officer
Share
"Valuable Insights Serving With Valuable Information"
What do you like best about Google Analytics?

Google Analytics helps me gather all of the valuable insights from my website & apps by just only one time setup, it's easy to access and friendly user interface makes working with it much and much easier. I can identify and understand my audience and their demographics clearly.

What do you dislike about Google Analytics?

Almost each and every thing is perfect about Google Analytics from simple & interactive UI to help & support content but there should be one by one customer care help for normal users too because asking on community makes it consume more time instead of direct chat support.

What problems is Google Analytics solving and how is that benefiting you?

Easy tracking for my websites, mobile applications and analytics which helps me in identifying my audience category, interests, age and various other demographics.

Small Business (50 or fewer emp.)
Dec 05, 2023
 Source
Overall Rating:
5.0
AE
Alex E.
Founder
Share
"Tem tudo que preciso!"
What do you like best about Google Analytics?

Dados precisos, principalmente com a mudança para o 4.0

What do you dislike about Google Analytics?

Não gosto das integrações, acredito que possa melhorar as tags.

What problems is Google Analytics solving and how is that benefiting you?

Está me ajudando a identificar o comportamento do usuário de forma precisa, trabalhar o funil de vendas.

Mid Market (51-1000 emp.)
Nov 28, 2023
 Source
Overall Rating:
5.0
asem a. avatar
Asem A.
Programmer
Share
"Best performing data analysis on the web"
What do you like best about Google Analytics?

What distinguishes Google Analytics is the power of the tool, as it includes all the reports you need, from analyzing visitors to analyzing advertising currencies. and have a good support team and community

What do you dislike about Google Analytics?

nothing it is supper anlytics code. full free and easy to use

What problems is Google Analytics solving and how is that benefiting you?

At the heart of Google Analytics is its ability to help you track user activities on your website, such as details about landing pages, pages visited, exit pages and other important data.

Mid Market (51-1000 emp.)
Nov 27, 2023
 Source
Overall Rating:
5.0
GB
Gavin B.
Demand Generation Specialist
Share
"One of the best tools available"
What do you like best about Google Analytics?

I have always enjoyed using GA as I just find it simple and incredibly user friendly. I have gotten several friends to set it up on their small business websites. I have trained one close friend in how to use the data for his site from GA to better target customers for his business which he operates solely and it has allowed him to target high quality leads for his business with simple weekly reports.

What do you dislike about Google Analytics?

Currently I cannot think of anything, GA has numerous reports and ways to breakdown information that has been useful to me especially in a professional capacity.

What problems is Google Analytics solving and how is that benefiting you?

Device usage and tracking links have been greatly beneficial to my colleagues and friends when designing monthly budgets. GA allows for greater allocation of resources to insure a higher ROI and reduce wastage.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
SG
Sam G.
Founder
Share
"Makes Reporting Easy!"
What do you like best about Google Analytics?

Google Analytics enables me to keep track of everything that's going on with my business such as how many leads I'm receiving, where my traffic is coming from, any changes and trends etc

What do you dislike about Google Analytics?

I dislike the change from Universal Analytics to GA4 Analytics as it is very different and takes a lot of getting used to. There are a lot of unnecessary areas in Google Analytics which I don't need.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helps me drill down into more detailed information regarding my website. It enables me to find out more about my web users demographics, devices and behaviours. It also enables me to keep track of my marketing efforts

Small Business (50 or fewer emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
MS
Mansi S.
Founder
Share
"Amazing tool for tracking website & User journey"
What do you like best about Google Analytics?

Google analytics provides so many features . Creating self and custom reports as per our view of the data. Customizing reports on the panel . The ease of most of the basic metrics getting tracked and calculated.The integration part is much easier on gtm as well as on the website.

What do you dislike about Google Analytics?

The limitations in creating custom dimension and metrics also the change of definations of the engagement and bounce rates of the website.

What problems is Google Analytics solving and how is that benefiting you?

The different types and number of data insights we get from GA is exceptional that too free of cost. Whole organisation can access the property and build their own custom reports of their is the best part.

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
MM
Munavvar M.
Founder
Share
"Best analytics for website."
What do you like best about Google Analytics?

Free of cost in depth visitors analysis. Handles even large scale websites. Good for remarketing Google ads campaign. Funnel visualization is awesome. Report customisation and visualization integration with looker studio is easy to setup and helps in informed decision making.

What do you dislike about Google Analytics?

GA4 data are inaccurate and miss some events and actions triggered on the website. So, it is 4% inaccurate and 96% accurate (I believe).

What problems is Google Analytics solving and how is that benefiting you?

I can create more engaging content and can gain insights of how users are interacting with my website and for how long. Their entry exit and all the stuffs.

Small Business (50 or fewer emp.)
Nov 11, 2023
 Source
Overall Rating:
5.0
Gabriel R. avatar
Gabriel R.
Photographer And Founder
Share
"Google Analytics is a valuable tool for small business insights."
What do you like best about Google Analytics?

The ability to monitor our restaurant's business page and website regarding daily traffic and most visited areas within the website.

What do you dislike about Google Analytics?

I don't have any complaints, so far it's proven to be very efficient :)

What problems is Google Analytics solving and how is that benefiting you?

My colleagues and I are able to have remote meetings while viewing Google Analytics, as we aren't able to get together often in person. Having this info available at a glance, we each then can easily focus on different aspects of it to make improvements and changes. The report snapshot and monthly email summary of our page's performance definitely helps in keeping us informed and up to date on the restaurant's online prescence and trends.

Small Business (50 or fewer emp.)
Oct 31, 2023
 Source
Overall Rating:
5.0
JC
Juanita C.
Community Manager
Share
"Un aliado incondicional en el manejo de mi web"
What do you like best about Google Analytics?

Mi vivencia con Google Analytics 360 resultó altamente positiva. La sencillez de uso y puesta en marcha de esta herramienta fueron destacables. Su empleo me ha capacitado para fortalecer mi estrategia SEO, comprender a profundidad a mis clientes y perfeccionar la navegación en mi sitio web. Lo que encuentro realmente impresionante en Google Analytics 360 es la capacidad de acceder a la evaluación y comparación de diversas métricas, lo que me proporciona información detallada sobre el rendimiento de mis campañas. Además, tengo la posibilidad de entender cómo los visitantes navegan por mi sitio, cuánto tiempo permanecen en él y, por si fuera poco, de dónde proviene mi tráfico. Estas herramientas en conjunto han sido fundamentales para segmentar mi audiencia y optimizar el rendimiento de mi página web.

What do you dislike about Google Analytics?

Hasta el momento, esta herramienta ha resultado excepcional para mí. No encuentro ningún aspecto desfavorable en ella.

What problems is Google Analytics solving and how is that benefiting you?

Me ayuda a mejorar el contenido de mi página, el alcance y el tráfico de la misma.

Small Business (50 or fewer emp.)
Oct 29, 2023
 Source
Overall Rating:
5.0
Rajendra C. avatar
Rajendra C.
Digital Marketing Executive
Share
"Google analytics gives complete details of traffic, tracking, sessions, demographics, etc"
What do you like best about Google Analytics?

easy to create properties and integrate with other work, good implementation in a real-time environment, good support, used many times, many features

What do you dislike about Google Analytics?

some ga4 features may not give exact features

What problems is Google Analytics solving and how is that benefiting you?

website traffic, bounce rate, demographics,etc

Mid Market (51-1000 emp.)
Oct 26, 2023
 Source
Overall Rating:
5.0
Rupesh K. avatar
Rupesh K.
Sr. Executive Digital Marketing
Share
"Best tool for business analysis and user classification"
What do you like best about Google Analytics?

Best about this is it is a free tool and can be easily intregrated with any other tool

What do you dislike about Google Analytics?

In reporting we can't get much details reports

What problems is Google Analytics solving and how is that benefiting you?

We can get segmant wise report and all audience type

Mid Market (51-1000 emp.)
Oct 26, 2023
 Source
Overall Rating:
5.0
Shikher G. avatar
Shikher G.
Seo Analyst
Share
"Great tool for analysing data and insights!"
What do you like best about Google Analytics?

GA is the best tool availvale to track and analyse data, we can even track phone and email clicks, even the time user spent on each page. GA shows site data in much detailed like - user clicks to bounce rate..and its free of cost!

What do you dislike about Google Analytics?

Using Google analytics have no downside, In some cases it slows down your side like some miliseconds.

What problems is Google Analytics solving and how is that benefiting you?

With the help of Google Analytics...we can ensure what type of quality traffic we are getting.