Act! background blur
Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9
(434)
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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
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Ask Questions about Act!
What Act! is best for?
How does Act! compare to folk?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 29, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Mid Market (51-1000 emp.)
Jun 27, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Account ex"
What do you like best about Act!?

ease of use keeps me organized and focused

What do you dislike about Act!?

customer service was an issue but they resolved it and its pretty good now

What problems is Act! solving and how is that benefiting you?

organization

Small Business (50 or fewer emp.)
Mar 31, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Act!"
What do you like best about Act!?

Search facilities are very in depth and enable accurate reporting

What do you dislike about Act!?

Inability to integrate with a MAC would be very useful

What problems is Act! solving and how is that benefiting you?

It enables us to maximise revenue by keeping track of customer activity and spending patterns. Have realised increased revenue through many of the features available

Small Business (50 or fewer emp.)
Mar 17, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Act!"
What do you like best about Act!?

While not the most advanced CRM on the market, I really appreciated the flexibility provided for building custom queries - it was fairly intuitive and easy to manipulate to drill down to the information desired.

What do you dislike about Act!?

Fairly outdated, bulky, old school system

What problems is Act! solving and how is that benefiting you?

Identifying lead sources, contact points and methods, and sales data. Act! gave my team the ability to sort our database by a variety of data points and save/share custom queries.

Small Business (50 or fewer emp.)
Mar 16, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Using ACT! is helpful"
What do you like best about Act!?

I like the ability to organize all of our customers by different data fields. Being able to create groups and separate different kinds of customers is very important where I work. For example, I am currently putting thousands of different business cards into ACT! so that my company can send out different email blasts to different groups of people. It really helps keep me and my coworkers organized!

What do you dislike about Act!?

Referring back to the business cards, I wish ACT! was compatible with a business card scanner program, that way I wouldn't have to type every single card in... That takes a lot of time. My company has a card scanner, but we would rather use the scanner if it was able to be linked to ACT! directly so we didn't have another program full of information to deal with.

What problems is Act! solving and how is that benefiting you?

We are solving our organizational and time-management problem (aside from the card scanner issue) because with ACT!, everything is in one place and everyone who works here can access the information at any time, which saves time and helps keep everyone organized and on track. I know ACT! has a lot more features, but this, by far, has been most helpful for us.

Small Business (50 or fewer emp.)
Jan 27, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"ACT! Review"
What do you like best about Act!?

The ability to keep track of customers, make notes on accounts that are available to authorized users, keep track of contacts, networking associates, prospects and customers.

What do you dislike about Act!?

Not an excellent product for project management and is therefore a tough product to utilize for companies that are involved not only in the sales aspect but also the installations or project aspect. You would need another software.

What problems is Act! solving and how is that benefiting you?

ACT! Solves all issues surrounded by customer management and relationship management. It helps to show which clients are most active as well as those that are less active. This would indicate which customers you would want to spend more time on.

Small Business (50 or fewer emp.)
Nov 29, 2016
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Contacts Application"
What do you like best about Act!?

The ability to house documents within the database specific to contacts.

What do you dislike about Act!?

The inability to update the database from a mobile device.

What problems is Act! solving and how is that benefiting you?

Documenting contacts and custom information specific to the contact. Having the ability to store documents scanned in (like background check reports) specific to the contact.

Small Business (50 or fewer emp.)
Nov 28, 2016
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Act!"
What do you like best about Act!?

The Group options, mail merge and how easy it is to add fields to a contact.

What do you dislike about Act!?

That my Outlook and Act don't seem to communicate very well.

What problems is Act! solving and how is that benefiting you?

Communication with other co-workers is really easy thanks to the note field.

Small Business (50 or fewer emp.)
Sep 22, 2016
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"I have used ACT for the past 20 years for CRM"
What do you like best about Act!?

Helps me easily manage my customers and prospects. I also use it to integrate with QuoteWerks. which I use for creating all of my quote. This is very handy. Does everything I need it to do.

What do you dislike about Act!?

There is nothing that I don't really dislike about it, however I would like to see a more user friendly mobile app.

What problems is Act! solving and how is that benefiting you?

Tracking prospects for sales team, and managing existing customers. This has helped me and my team more organized and efficient.

Small Business (50 or fewer emp.)
Oct 14, 2014
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Use it daily"
What do you like best about Act!?

Ease of entering notes and navigating through the interface

What do you dislike about Act!?

Integration with Outlook isn't easy. Doesn't have the ability to toggle between two contacts.

What problems is Act! solving and how is that benefiting you?

Keeping contacts organized with reliable notes. Easy to create a history of interactions

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Left Behind"
What do you like best about Act!?

ACT! was easy to input and sort customers. I liked how you could customize the database.

What do you dislike about Act!?

The price. There are other CRM platforms cheaper and even free (Hubspot) that are better.

What problems is Act! solving and how is that benefiting you?

It's good for all your employees to store all their customers in one database, which saves time whenever someone else is looking for a contact they are not always interacting with.

Mid Market (51-1000 emp.)
Sep 28, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"ACT! (stepchild of CRMs?)"
What do you like best about Act!?

Forms and document merge work well. Good UI and the ability to manage form views is good

What do you dislike about Act!?

The networked/syncing function is slow. We tried to use the caller ID/record popup feature, but the network sync to get data had such a lag in pulling the info that you were typically done with your call before the record came up. Seems to be sold off all the time, too, which seems to leave some program functionality lagging.

What problems is Act! solving and how is that benefiting you?

Contact management and document merge for mass mailing.

Small Business (50 or fewer emp.)
Jul 20, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Decent CRM"
What do you like best about Act!?

Straightforward CRM that allows you to do standard issue things like track contacts, companies, activity history (phone calls and emails). Can generate customer orders from it. Manage sales opportunities.

What do you dislike about Act!?

The reporting isn't very intuitive and there are no dashboard views.

What problems is Act! solving and how is that benefiting you?

Customer and account management. The benefit for us is a single source of record.

Small Business (50 or fewer emp.)
May 25, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Useful in small batches but doesn't hold a candle to most complex CRMs"
What do you like best about Act!?

I like that while the design is simplistic and a bit basic, the actual product itself works well and does the job it set out to do.

What do you dislike about Act!?

The interface looks like a 1980's computer program. I feel like a coder

What problems is Act! solving and how is that benefiting you?

It feels a bit dated and doesnt give us everything we need in terms of analytics

Mid Market (51-1000 emp.)
Feb 19, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Pretty basic but effective s/w"
What do you like best about Act!?

Keyword search, ability to create lookup and then filter by territory/company or any of the other columns

What do you dislike about Act!?

No app or cloud based access. Really need to use it on my phone sometimes when on the road or in classified meetings where laptop is checked

What problems is Act! solving and how is that benefiting you?

Customer history, notes on past and working designs, reminders

Small Business (50 or fewer emp.)
Jan 25, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"ACT! Database Ease of Use"
What do you like best about Act!?

Ease of customization and access to database. Addionally, Act! Is a great option for a low end budget

What do you dislike about Act!?

database frequently has error messages and does not work

What problems is Act! solving and how is that benefiting you?

client management

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Sales Account Manager"
What do you like best about Act!?

I like the ease of adding customers, some of the reports available . I don't like the fact that you can have duplicate accounts without notice.

What do you dislike about Act!?

The service is terrible, it times out , act.com is FREQUENTLY not responding ...I mean EVERYDAY of WORK, it is costing me customers and efficiency and I will be looking elsewhere for a cloud data base or go back to the Desktop version. period they have no customer service if you don't upgrade and pay more ...I pay $38.33 a month that is enough ....so may be moving on soon.

What problems is Act! solving and how is that benefiting you?

I was trying to solve having used ZOHO that had limited records before you had to pay much more, and with Act! Cloud I can add as many customer accounts as I need. That's it.

Mid Market (51-1000 emp.)
Jan 10, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Versatile"
What do you like best about Act!?

You can customize the platform for your needs.

What do you dislike about Act!?

It needs to be simplified amd more user friendly for the basic or starting user.

What problems is Act! solving and how is that benefiting you?

Able to track work done, customer contacts, and create quotes.

Small Business (50 or fewer emp.)
Feb 14, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good, but slow and old system CRM. "
What do you like best about Act!?

I'm able to track all emails and contacts history.

What do you dislike about Act!?

Very slow system. Mobile app is not very good.

What problems is Act! solving and how is that benefiting you?

It's great for mail merges and sending groups of mails out.

Mid Market (51-1000 emp.)
Jan 24, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good Tool for Staying Organized"
What do you like best about Act!?

Act! is a great database for keeping track of prospects. Each time I speak with a prospect, I enter all of their information along with a quick note to recap our conversation. This comes in handy when they call a year down the road and I can easily refresh my memory.

What do you dislike about Act!?

The software that we have is rather outdated. There is also no lead generation. All of the information that is in the database comes from our company inputting it.

What problems is Act! solving and how is that benefiting you?

I believe by using Act! it shows our prospects and customers that we care about them. It's nice for them to call in and not have to repeat their issues again.

Mid Market (51-1000 emp.)
Feb 26, 2015
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"ACT!: A sufficient database with room for imporvement."
What do you like best about Act!?

I most like the ability to create fields which are easily searched.

What do you dislike about Act!?

I most dislike that it easily crashes which causes me to loose my look-up unless I have saved it as a group or query.

What problems is Act! solving and how is that benefiting you?

The problem I am solving is searching through contacts which have not been recently contacted by our company. The benefit of using ACT! is that I can save and sort through my searches.

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