Act! background blur
Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9
(434)
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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
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What Act! is best for?
How does Act! compare to folk?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 04, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Enterprise (> 1000 emp.)
Jul 30, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Excellent CRM with some minor technical difficulties "
What do you like best about Act!?

Easy to use with a nice productive interface. Easily add/update contacts on the fly. Automatically attach emails, notes, documents with a click of a button.

What do you dislike about Act!?

This is a very unstable application. In all my years, I've never seen an application with so many varying errors.

What problems is Act! solving and how is that benefiting you?

Contact management. My department can easily keep up with contacts by looking at previous notes from other colleagues.

Small Business (50 or fewer emp.)
Jun 05, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"ACT Review"
What do you like best about Act!?

Customer & technical Services are great. Spoke to technical Support few times over past few months.I believe it was Chennai Center. Very courteous and professional services.

What do you dislike about Act!?

Frequent updates takes lots of time for business people like us. At times updates are complicated and need support of Tech support which results in time delays.

What problems is Act! solving and how is that benefiting you?

My work is spread vast over activities and people. ACT allows me to customize each different work area and add necessary data components and field to fit the needs

Mid Market (51-1000 emp.)
Jan 21, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"ACT! for the long term"
What do you like best about Act!?

I have used ACT! since version 1. I like the flexibility to search by nearly any aspect the the database. The tracking of sales contacts and incorporated tools. Customer service is good and the user groups plus knowledge base is also very helpful

What do you dislike about Act!?

The interface with other applications is sometime delayed in development. (4 to 6 months sometimes) My personnel inability to utilize many sales related facets of the robust application

What problems is Act! solving and how is that benefiting you?

Act currently holds 14,000 contacts accumulated over 25 years. We are in a unique services area where the once every 5 years requirement of special services requires the ability to search for the service provider of 5 to 10 years ago. ACT helps me accomplish this search.

Small Business (50 or fewer emp.)
Jan 13, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Can't Live Without It"
What do you like best about Act!?

Act database is easy to use and templates can be customized to your liking.

What do you dislike about Act!?

In my version of ACT the search function can't be used for quires with 3 or more search commands.

What problems is Act! solving and how is that benefiting you?

I use ACT for keeping track of my progress with each client. We've been using this software for many years and have an extensive database. It's a key to our businesses success.

Small Business (50 or fewer emp.)
Nov 30, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"ACT CRM Package review"
What do you like best about Act!?

Easy to use, easy to personalise, great for keeping track of customers and sending targeted marketing

What do you dislike about Act!?

E-zine online can sometimes be slow, we are updating to the latest version hopefully this is solve the issue

What problems is Act! solving and how is that benefiting you?

Keeping track of customers we have previously quoted

Small Business (50 or fewer emp.)
Nov 09, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Act! Database for Contacts"
What do you like best about Act!?

I like how it is very detailed and easy to categorize.

What do you dislike about Act!?

I don't like how it automatically says it can't find something due to the keywords searched.

What problems is Act! solving and how is that benefiting you?

All of our contacts and donors are much more organized! Quicker searches. Quicker results.

Small Business (50 or fewer emp.)
Aug 22, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Act19 Review"
What do you like best about Act!?

Easy to use, Easy to customise. Easy to search for information and the integration into other programmes.

What do you dislike about Act!?

Only works with Microsoft products ignores programmes such as Thunderbird as an email client and Libra Office as an Office suite

What problems is Act! solving and how is that benefiting you?

Keeping contacts up todate and always on top of what is happening

Mid Market (51-1000 emp.)
Aug 20, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Use Act!"
What do you like best about Act!?

everything , I rated 9 due to its technical hard troubleshooting , but thanks to ACT Support everything is likely to be fine

What do you dislike about Act!?

when i call you guys for support it takes ages

What problems is Act! solving and how is that benefiting you?

technical business

Small Business (50 or fewer emp.)
Aug 08, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great for all of your Customer Retention and follow up!"
What do you like best about Act!?

Having Act! in our arsenal has really helped improve sales and keep all of our customers happy. The fact that you set calls and can upload all the documents right into ACT! helps keep every thing organised. Easy to implement and does not require a rocket scientist to use. The google integration along with Outlook helps us every day with reminders that pop up and make noise. This stops everything your doing in ACT! and makes you read what the reminder is. This gives you a clear picture of what your next objective is.

What do you dislike about Act!?

The only problem we have is random crashing with never versions of windows or Microsoft Outlook. Tech support is amazing and will fix any issue you have with a simple call. The look of ACT! is a bit aged as well. Has a 1985 look that need to have a better GUI. I think with time ACT! will just keep getting better and better. I am always looking forward to the next update and mobile use.

What problems is Act! solving and how is that benefiting you?

The most beneficial part of having ACT! is being able to track all of my sales guys from anywhere I need. the software does not require the internet which makes everything easier for all of us. Staying on top of my potential clients is a major necessity and this software really fills that issue for us. Being able to stay Mobile is great!

Mid Market (51-1000 emp.)
Aug 03, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Act helps organize. "
What do you like best about Act!?

The ability to send out emarketing emails to a group and tailor the message to each specific group.

What do you dislike about Act!?

The style of reports. Would like more eye appealing options.

What problems is Act! solving and how is that benefiting you?

Organizing contacts and keeping track of activities.

Small Business (50 or fewer emp.)
Aug 03, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to Use"
What do you like best about Act!?

We use the calendar daily. The email integration is great for large groups of people.

What do you dislike about Act!?

The new mobile app doesn't integrate well. I'd prefer more customizable options/view preferences.

What problems is Act! solving and how is that benefiting you?

Quick lookup of contacts via DejaOffice allows me to email on the go.

Small Business (50 or fewer emp.)
Dec 29, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Have used Act! for decades, and it doesn't disappoint"
What do you like best about Act!?

Act! is so helpful in keeping me organized and managing my properties and clients. I use it every day! Every time I come in contact with a client or customer, it's easy to make a note of the contact info; and every email that I send attaches to the contact's record, providing History throughout the years. We've been using Act! for over 20 years, and it's gotten very comprehensive for our needs and encourages follow up with the clients. The program provides seamless interaction between properties and contacts, and it's easy to synchronize with your cell phone as well. Customer Support is available with the Knowledgebase, or by phone if needed. At this point, we can't live without it! Well done, Act!

What do you dislike about Act!?

The one thing that is a drawback is the price. When we were able to purchase the stand alone version, it was worth the price, but we are not crazy about the new subscription version, where we need to pay every year.

What problems is Act! solving and how is that benefiting you?

Act! helps us solve marketing issues by keeping contact in house. We don't need to spend more to use other services to market to our clients.

Small Business (50 or fewer emp.)
Dec 15, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great at capturing and activity management"
What do you like best about Act!?

Access from anywhere and org structures like companies, divisions, groups, subgroups, etc

What do you dislike about Act!?

Web page refresh with each update takes too long and integration with Outlook isn't always accurate

What problems is Act! solving and how is that benefiting you?

Keeping track of all my contacts, not just those at my current company

Small Business (50 or fewer emp.)
Nov 18, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A good tool that will integrate with your Outlook or Gmail. Helps you maintain your pipeline."
What do you like best about Act!?

I like the fact that this program integrates so well in my Outlook...I hate having to switch between screens to get data and this works very well in avoiding that. I like the fact that this works to help move things along, as opposed to some which can literally stall the process itself. I only used this for a short time in a prior role and wish it were more in use with other companies I've worked with since.

What do you dislike about Act!?

What I dislike is that this is really designed for manufacturing....again, i used it in a capacity with a metalization company and it was quite good, but the components to this software, including contact management are applicable across numerous other industries.

What problems is Act! solving and how is that benefiting you?

At the time, this was the only tool we had that allowed us to capture the sales process at a glance, knowing where we were at all times, all stages of the process. In a manufacturing or industrial application, this information is exceedingly important.

Small Business (50 or fewer emp.)
Oct 28, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"ACT"
What do you like best about Act!?

easy to use and intuitive on how you would use a CRM

What do you dislike about Act!?

limited capabilities, not sure easy sequences for email marketing

What problems is Act! solving and how is that benefiting you?

sometimes the software is slow or seems stuck to use benefits is easy to track contacts and find contacts

Enterprise (> 1000 emp.)
May 24, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A powerful CRM tool for your company with ACT !."
What do you like best about Act!?

I like the ability to sort data that this software acquires. The speed and simplicity of these processes are usually intuitive, giving coherence to the information obtained, mentioning keeping the history of the searches carried out, and recovering it at a time of loss in a matter of second, being one of the most peculiar characteristics from my perspective, without excluding that as a CRM system, it satisfactorily fulfills its projections giving a complex operation and at the same time effectiveness and certainty in its operations.

What do you dislike about Act!?

Apparently, the customer service system has significant drawbacks throughout the service it offers to its users since they do not usually respond in the normally established time, leaving doubts about its operation since it acquires somewhat confusing tools that drive a poor labor management.

What problems is Act! solving and how is that benefiting you?

We use this software as a fundamental principle due to the exact order of the data that we acquire in our company, promoting a more detailed coherence, mentioning that through ACT! We agree to implement general metrics in the organization's technological servers, from the assistance of a significant or potential individual to the time it takes to return to a client who needs information for their peculiar business development. We like to use this server because we offer exclusivity in the services we provide.

Small Business (50 or fewer emp.)
Nov 04, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Powerful database software"
What do you like best about Act!?

Very happy with the organization and user friendliness of the software. Ability to create custom queries for advanced searches is also very helpful.

What do you dislike about Act!?

Not thrilled with the lack of ease in creating custom searches

What problems is Act! solving and how is that benefiting you?

Tracking and maintain client database. Ability to easily see all the work we've done with specific clients (visits, emails, etc)

Small Business (50 or fewer emp.)
Oct 18, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Act! serves the purpose for our needs."
What do you like best about Act!?

Contact management - tracking sales and marketing activities.

What do you dislike about Act!?

My Act! database doesn't always sync with outlook so I find myself having to manually add-in emails which is laborious and cumbersome.

What problems is Act! solving and how is that benefiting you?

Ability to track my marketing efforts.

Small Business (50 or fewer emp.)
Sep 09, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"The Idiosyncratic CRM"
What do you like best about Act!?

The customisation and ease of use of this application are incredible for someone unfamiliar with databases and CRM packages.

What do you dislike about Act!?

Unfortunately, this flexibility comes at the cost of some weird quirks due to the .Net Framework front end. Adding new contacts to a company takes nine mouse clicks. Nine!. So much of the interface is counter intuitive, needlessly cumbersome and cannot be changed. Without a complete rewrite of code it won't be changing anytime soon.

What problems is Act! solving and how is that benefiting you?

With all that being said, if you can handle the idiosyncratic quirks of the program it can be very powerful. I've used it to build a marketing database that is quick and easy to use. I'd highly recommend it if you need something powerful, flexible, yet easy to use without needing to learn Access or SQL.

Small Business (50 or fewer emp.)
Apr 02, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"20 Year User"
What do you like best about Act!?

I love that each email, note and history or activity are attached to the actual contact's record. I can take detailed notes.

What do you dislike about Act!?

Sometimes its very slow to startup the program.

What problems is Act! solving and how is that benefiting you?

Tracking sales, appointments and taking detailed notes.

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