Ease of use, reporting dynamics. I was able to quickly learn the program and tailor to my company's needs.
I do not "dislike" anything about this product. If I have to note a minor inconvenience for this survey, it would be the domain linking. It's hard to determine if the domain linking issues are due to an error on our part or with that of the domain hosting company.
We like the ability to create custom, online, personalized registration forms. Our end users like the feel of a personalized message.