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Pulley
Equity management for hypergrowth startups.
4.8
(93)
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Pulley Pricing Overview

Pulley Pricing Plans
Pulley has not provided pricing information for this product. This is common practice for software sellers and service providers. Contact Pulley to obtain current pricing.
Pricing information for Pulley is supplied by the software vendor or retrieved from publicly accessible pricing materials.

Pulley Pricing Reviews

Small Business (50 or fewer emp.)
Jul 08, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Pulley has been overall pretty great. Their old subscription pricing made a lot more sense to me tho"
What do you like best about Pulley?

I like that I can model my future fundraise and know exactly what my team and my personal equity will be as a founder. Having certainty in what our equity positions are currently also after any fundraise—no matter the terms—is a major value add.

What do you dislike about Pulley?

I don't like the pricing model. It needs to be framed better for smaller companies who raised capital from angels (i.e. lots of small checks) and paying ~$5 PER INVESTOR(/stakeholder) PER MONTH is honestly a lot for the service that is offered. I don't a fair amount of the functionality has been helpful or useful for a smaller startup, and it seems like they are basically able to soak up a lot of VC dollars by getting "50% of YC batches" to use their product, vs building and targeting smaller startups.

What problems is Pulley solving and how is that benefiting you?

Mostly cap table management. Calculating ESOP amounts and requirements for our board is usually fairly difficult and Pulley definitely makes this easy. We have also really liked that we can keep ALL of our equity/options agreements in a single place and to be able to offer equity with certainty to not only our founding team, future hires, but also to our advisors has been a massive value-add.

Small Business (50 or fewer emp.)
Nov 11, 2022
 Source
Overall Rating:
5.0
Ali A. avatar
Ali A.
Co Founder / Coo
Share
"Founder Friendly!"
What do you like best about Pulley?

It's really built for my use case as a founders. It tells me what I need, when I need it. A lot of other providers terrify me, there's a lot of functionality I don't necessarily need (or know I need) and I don't want to pay for it until I do. Pricing reflects, was free for me to do modeling, get notifications for 83b and other tax things. They'd only charge me when my startup matured to the stage where I needed a paid service (like a 409A). Customer onboarding was super easy, functionality is there. Support is lightning fast if you need it. I was an early user, gave feedback and had an almost immediate response. Was apparent when I started and even now that their feature development is through the roof -- they're constantly adding new features :)

What do you dislike about Pulley?

None so far. I've had a great experience as an early user -- they've grown as my needs have. Looking forward to seeing the product continue to evolve :)

What problems is Pulley solving and how is that benefiting you?

Tooling is built for founders. So for me, it solved modeling before my round (have a tool for that), recording equity and telling me about my vesting schedule (after we incorporated), and telling me what tax things I needed to file (83b). Also the education was great -- they told me what tools I'd need in the future (409A for hiring our first employee).

Small Business (50 or fewer emp.)
Jul 05, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Pulley - For Diligent Cap Table Management"
What do you like best about Pulley?

We transitioned our Cap Table Management from Carta to Pulley. The transition process was very easy, their support team is incredible, very knowledgeable and prompt to reply. They completely handled our data migration from Cata to Pulley. With our permission, they worked directly with our legal team to make sure everything was accurately represented in Pulley. They have a great UX (very intuitive, easy to make edits, all changes are tracked, bulk imports save a lot of time..) and everything from sales process to customer service to pricing was straightforward and transparent. They are constantly adding great new features. We look forward to additional functionalities. Overall, we are confident that Pulley will be a better partner over the long-term.

What do you dislike about Pulley?

There isn't anything we dislike. We are happy customers. We feel in control and are very well taken care of by the Pulley Team.

What problems is Pulley solving and how is that benefiting you?

409A valuations, ability to track dilution. Also, it is incredibly easy to enter data and make edits (while making sure any changes between collaborators are tracked). With Carta, we would have to always contact support or legal if any edits were needed. We feel in control with Pulley!

Small Business (50 or fewer emp.)
Jan 27, 2023
 Source
Overall Rating:
4.0
AP
Alex P.
Founder
Share
"Product and customer led company that is figuring out what's most valuable & painful."
What do you like best about Pulley?

The customer-focused team is working on understanding what pains exist and how to remedy them. From the product experience to customer support and sales, everyone is responsive and interested in figuring out what provides value.

What do you dislike about Pulley?

I wish the fundraising modeler was more powerful and usable. Carta still leads in that regard, but they have stopped innovating in other areas. I trust that Pulley will catch up and outpace. I wonder if how it's priced (per stakeholder) may become an issue at some point (Angel List Stack does that part better).

What problems is Pulley solving and how is that benefiting you?

Cap table management is essential and difficult. Pulley does that well, with reasonable next steps for how to improve. Overall, between Carta, Angel List Stack, and Pulley, I have to choose Pulley.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very responsive support team"
What do you like best about Pulley?

Super helpful support staff answers questions immediately everytime and always fixes the problem

What do you dislike about Pulley?

I've only interacted with the product a half dozen times or so and the dashboard or feature I tried to use didn't work 3 of the times I've used it. It is still feels very early in development and is not as stable as I'd like given the price point equivalent to more stable competitors with the same offerings.

What problems is Pulley solving and how is that benefiting you?

It is a functional cap table managment software

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good service, unclear what unique advantages Pulley has"
What do you like best about Pulley?

Easy to manage cap table and forecast dilution at each round. Free to use for early stage companies (# of people on cap table dependent), can also do 409A valuations at a reasonable price

What do you dislike about Pulley?

Glitchy: downloading the cap table usually is missing founder shares, the SAFE document scanner usually pulls up the wrong values and/or misses terms,

What problems is Pulley solving and how is that benefiting you?

Wanted a way to manage the cap table that was easy. Pulley was that service.

Small Business (50 or fewer emp.)
Jul 12, 2021
 Source
Overall Rating:
5.0
NJ
Neal J.
Ceo
Share
"Pulley is super easy to use and the support is great"
What do you like best about Pulley?

Support is great, the product seems very streamlined, and pricing is fair

What do you dislike about Pulley?

Nothing to mention so far - we've been using Pulley for about a year and just used it for our first priced round and subsequent 409A.

What problems is Pulley solving and how is that benefiting you?

We use Pulley to manage our cap table and let our legal team help with this. We've also used Pulley to do a 409a valuation after raising a round of funding.

Small Business (50 or fewer emp.)
Mar 29, 2023
 Source
Overall Rating:
5.0
BB
Boris B.
Founder
Share
"Excellent platform, with all the features that I need for equity stakeholder management and beyond!"
What do you like best about Pulley?

Helps me convert new hires, explain equity value to employees, as well as manage all of existing equity stakeholders! Excellent usability.

What do you dislike about Pulley?

Haven't found any yet. I don't dislike anything.

What problems is Pulley solving and how is that benefiting you?

Employee hiring, value explanations to employees, equity management