Campaigner is an email marketing and automation platform that enables businesses to create, send, and manage effective email campaigns. It features a drag-and-drop editor for designing emails, advanced segmentation for personalized messaging, and automation workflows that trigger emails based on user actions. Users can optimize campaigns with A/B testing and access detailed analytics to track performance metrics. With integrations to platforms like HubSpot and Salesforce, along with 24/7 customer support, Campaigner is a versatile tool for enhancing email marketing strategies.
Segment |
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Ease of use |
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Deployment | Cloud / SaaS / Web-Based |
Support | Chat, Email/Help Desk, FAQs/Forum |
Training | Documentation |
Languages | English |
Campaigner works well for our designers, though the process for uploading is quite manual. (I've found Constant Contact to be a bit more user friendly in this regard). There are lots of widgets within the tool, but I find them to be quite manual as well.
If you're looking for a simple reporting dashboard or comparison tool you will need to look further. The process for us to visually and efficiently measure email success over time is a drag. The only feature Campaigner offers is a standard export all option for reports, which churns out a very beta Excel file. If your team requires visual or digestible reporting please plan to do it manually.
Our switch to Campaigner was simply a result of them buying out Email Direct. Unfortunately we didn't have time to assess whether this was the best fit for us. Other than facilitating our emails, I don't see any real benefit for using Campaigner. Though in today's world, email systems are a bit like the DMV - there's not enough competition out there to make these companies work for your money.
The fact that it can send email, I suppose. There is little else good about this platform.
It's very difficult to add integrations (gravity forms, etc), the email editor itself is archaic, the customer service is not great at all.
Sending fundraising emails. It has allowed us to send mass emails.
it's very user-friendly and easy to use. have a huge potential and can be really helpful if used properly
its is a bit confusing to work in starting like to figure things out but then once we get used to it it works great. would appreciate a guide help for new users
its fast and funenled down to easy steps and remembers the setting for next time use.
Importing and managing contacts was fairly simple, as was the email design process.
They were more expensive than similar options, and their customer service was not great.
We used Campaigner to send out email marketing campaigns to current and potential customers one to two times a month.
Campaigner's best feature is their email campaign metrics. It's super simple to read and see who clicked, percentages, etc.
Campaigner has many faults but the most glaring one is lack of email templates.
We were using campaigner to reach our CRM, we found it to be a good enough email platform as far as delivery goes.
Decent click-rate data and email summaries that give a good idea on how well your emails are performing. The interface is also not too hard to understand or work with day to day.
The back-end is kind of a mess. Things constantly break and customer service is none too helpful. They often times don't give you a timetable or if they do, it's often not within the time period they have quoted. In this past week, the entire system has been down or unusable on a daily basis for hours at a time. Error messages are frequent and received with little explanation.
The entirety of our email outreach is done with Campaigner and so far the system's ills have not prevented us from maintaining our marketing campaigns and timelines. I realize that our processes could be streamlined and more automated with some of the features Campaigner provides but the inconsistencies of the system give us pause.
Email Design is quite easy and there are different choices
Customer service, there is not support at all. It is easy to upgrade but it's impossible to downgrade or cancel the service. Spam and unsubscribe it's impossible for people that receive the email campaign. The testing of the email is not realistic. The active contacts are not realistic.
It's easy to read the analytics of the email although they are not realistic and they and it's not possible to verify them
I honestly can say for very few softwares/platforms that there was nothing positive about them - Campaigner is awful with no redeeming qualities
Support is supposedly 24/7 but it was rare that i would get an answer by chat or email in a reasonable time. My dedicated account manager never got back to me and same with his IT. When first signed up there was a major glitch on their end and took weeks for them to figure it out (think Google Chome not being compatible with their software) and it did not seem like they had a fix planned so this issue could still be present. This is an expensive, junky ESP which does not work and has terrible support.
To send emails to our users but the platform was glitchy and would not work - we realized no benefits i would avoid this ESP at all costs - look into Convertkit or Mailchimp for two excellent alternatives
Nothing. Customer service is horrible. Tool does not work. Even when willing to pay a penalty won't let you out of contract. Emailed CEO and President about issues, no response. Not even sure this is a legit company.
Templates almost impossible to use. Auto responders and workflows have bugs that prevent them from working. Spent countless hours over 4 months trying to get this to work and many calls with their customer success team and nothing was ever resolved. Complete sunk cost.
Email Marketing Automation
This system was very easy to learn and fairly intuitive.
While most systems will never have everything you want exactly how you want it, I was very disappointed that Campaigner does not have an easy method to export clickers or viewers from a single campaign let alone a variety of campaigns. You can accomplish this but it's tedious in that you have to setup filters to do so. From a business perspective rather than feature perspective, I'm beyond disappointed in the pricing plans and billing habits. If you have a plan that allows up to 10,000 contacts you will get automatically bumped up to the next pricing plan if you go one single contact over your plan limit. Now this may seem like something that is easily avoidable but it really isn't because you never know how many of your contacts might get rejected for something like being a duplicate or it hard bounces. (The hard bounce notice is a nice feature of the system to let you know if you have some contacts that are no longer any good but it complicates things when you are trying maximize the number of usable contacts on your plan). To make matters worse, if you reach out to try to dispute the extra charges, Campaigner won't reverse them nor will they change your plan back down until the next billing cycle. They will pro-rate you and charge extra when you want to increase your plan but they won't give you that same courtesy when you want to lower your plan. I think this is really bad customer service and angered me enough to cancel and use a different provider.
We are attempting to engage our audience more in order to get them at least to the top of the sales funnel and ultimately nurture them through the sales funnel. I've only been using the system for 4 months though.
Website layout, helpfulness of customer service on a Saturday AM.
I signed up for Campaigners free trial to give it a whirl. I found it odd they needed a Credit Card for it but I needed to try all different kinds for work so I entered it. I received two emails from Campaigner about sending my first campaign and another one like it. I decided their service wasn't for us but the website wouldn't let me cancel an account, remove my billing info, or give me any options about not continuing so I figured it was no big deal. A month later they charged my credit card. There were no emails about my free trial running out and certainly no emails about how my credit card would be charged. I understand there are "Auto Renewals" and things like it out there, but I have never came upon one that didn't email you about it or give you any warnings whatsoever.
None.
I was excited to see the low price, and was lured in to pay a prorated amount on the $50 service.
I signed up for the service, purchased the $50, 5,000 contact package, and uploaded about 3,500 contacts that signed up for my email list after checking out on my website. Immediately, my account was restricted for possibly including email addresses that did not voluntarily sign up to be on my list. There was no indication that such a check would take place before purchase. Confused, I decided to play around with the email creation software. The interface was clunky, slow, unresponsive, and unimpressive. It took me about an hour to create a basic email blast. Anyway, I figured that I can't send my email so I may as well try another service. I signed up for another service and had an email sent to my customers within 30 minutes of sign up. Fast-forward to later that night, and Colin Stacey - a supposed CRM - emails me asking for proof of my contact list and informing me that in the future I will be tasked with proving further proof. This is a huge inconvenience to me, and as such I informed him that I went with another provider and asked for a refund (I had not used any of their service yet! Not even sent an email!). His response? "I have cancelled (didn't even spell canceled correctly) your account for policy violation. As per the terms and conditions, all monthly fees are non-refundable: (insert terms of use url here)". Stay away. Terrible service. Colin, you really are a jerk and I hope my prorated $23 only keeps you and your company afloat for a short while - I'm sure you'll both end up on the scrap heap before too long.
Email marketing. Campaigner did not do a good job for me.
Can segment list is a good thing, but you have to do it manually. Can preview email, but actually sends differently.
Everything feels manual. Doesn't have great mobile optimization - if at all.
Mass email is the problem solved. Benefits are provided with limited information. We can't measure much outside of CTR and Open Rates.