Zoho Marketing Automation Reviews & Product Details

I'm using Zoho for a very long time. So, I'm one of their old customers. The ease of setup, access and multiple features makes them great. Also the simply and budget-friendly pricing makes me happy.

The thing I dislike the navigation to different options. Sometimes I can't find what I'm looking for.

Everything at one place.

I love the Users interface. Best part is you need not be an expert in marketing automation

Will be quite too simple and less functions for experienced automation professionals.

Auto responding to user reviews and automating periodic newsletters.

It does have plethora of advanced features that make us loyal for Zoho MarketingHub since last couple of months, such as easy integration with numerous apps, customer journey tracking, online surveys, customer data management, quick data filtration, and a lot more features which helps our business to go in the right direction.

Well, overall it does not have any major issues, but some minor issue that we dislike includes having not detailed documentation, fields limitation, glitches while working with huge data, and lack of regular updates to fix the bugs sometime make it really worse. It does have compatibility issues with Mac, some features are not working properly until you install additional app.

Worked on automation of lead integration, managed all customer campaigns in a very organized way directly in CRM easily, it really helped us to track all communication between customers, reduced our cost, time, and improved performance with timely analytics, so we can also plan our all new strategies with current market situation.

The content templates are amazing and I believe anyone with little to no coding knowledge can design good email content pieces, It's like Canva on steroids built for email marketing

The UI can be improved, it looks pretty much similar to other Zoho product UIs. Since it's a creative product, the UI can be more graphically intuitive.

It's helping marketers send automated emails to prospects at scale. Plus the core problem it solves is the design elements for the email content which I struggled with a lot (I'm from a non-coding background BTW). It is making the email content creation process easier for the non-coders with its email content preset library!

I like the way the web forms integrate easily into a website. And the fact that Email workflows are triggered based on status is just amazing. I find it very good to be able to scheduled reporting. It has a much easier-to-use interface as compared to other automatic software. Last but not the least, it makes communication with clients so much easier!

The fact that social media interactions are not captured is a little frustrating. They should work on improving documentation of how each field works Some of the field mappings between Leads and Deals are not always perfect, they tend to vary

It has helped me alot in improving the efficiency of my empoyees and making it possible to do more in less it. It has also helped me in increasing client retention and satisfaction and further, it had help saving deals that would otherwise had been lost

The platform is the best for personalized email marketing campaigns, and the personalization future is easy to use as well as quick. I have been using this email marketing platform to run and streamline all my different email marketing campaigns needs.

The UI UX could have been a little better. It could be a little complicated for first time users and it did take me quite some time to get used to it. If the platform could come with ease of access, it would be perfect.

Sorting and streamlining all my email marketing campaigns. Zoho just makes it so easy and automated that I don't even have to look at it, it just runs on its own!

Email campaign builder, Journey, segmentation

Native integration with their own products

Candidate marketing and employer branding

Easy to integrate with the other Zoho products, outstanding automation features.

I have had a problem with customization; this should be easier. Need more customer support.

Allows me to level up and supercharge my marketing campaigns, free a lot of my valuable time and increase productivity.

The UI/UX is good. The tool is intuitive and makes my scheduling easier. I am able to manage the campaigns efficiently with the help of this tool. It has a bundle of sub tools which are quite useful.

Since marketers use it, there can be more functionalities with respect to dashboards and analytics. There is more clarity required on what features are coming up as marketers don't like to switch or migrate tools frequently.

We have used this tool to manage our marketing campaigns efficiently. Our social media scheduling has become easier with the help of this tool. Also, we have got some new insights with the analytics part.

Everything that Zoho does its a good thing, and this is another exemple of it.

MarketingHub still needs to be "polished" in some ways, but somehow with just a few month alredy does more than other MAPs on the market.

I'm using MarketingHub to do some lead nurturing.

Email Templates are decent enough, graphics are nice

Load times are shocking Forms are not editable to suit your website ROI tracking is almost impossible Journeys constantly lock up, don't work. No Live Chat support No Phone support No ability to really transfer any actionable data across to CRM Data does not connect well with other Zoho apps Unintuitive Constantly crashing. Painful to set up, painful to maintain No one knows how to use it correctly, or to get the functionality out of it that it claims to have, and I have spoken to developers all across the world.

We are trying to engage with our prospects via various marketing mediums, Google, Facebook, Linkedin, Twitter and others, track who is engaged with our posts who visits our website from the posts, or any of our customers that visit our site, so we can score them, and connect with them and have meaningful conversations with them. it's doing none of that.

I've used Zoho Marketing Automation for a few months, and it's been a game-changer for our marketing efforts. The intuitive interface makes campaign creation a breeze, and the automation features save us time and effort. The ability to seamlessly integrate with other Zoho applications streamlines our workflow, providing a holistic solution for our marketing needs. Overall, it's a powerful tool that has significantly boosted our efficiency and campaign effectiveness

While Zoho Marketing Automation offers robust features, I've found the learning curve to be steeper than expected. Customization options can be overwhelming, and some features lack the intuitive simplicity I was hoping for. Additionally, customer support could be more responsive in addressing queries. Despite its potential, navigating the platform has been a bit challenging, and I believe there's room for improvement in terms of user-friendliness

Zoho Marketing Automation has been instrumental in solving our lead nurturing challenges. Before using the platform, we struggled to engage leads effectively after the initial contact. With Zoho's automated workflows, we've set up targeted email campaigns based on lead behavior, ensuring timely and personalized interactions. This has not only increased our lead conversion rates but has also saved us countless hours in manual follow-ups. The platform's analytics further help us fine-tune our strategies, making Zoho Marketing Automation a valuable asset in our marketing arsenal

It is very easy for the sales team to follow up on leads and efficiently convert them to sales through automation. Manual jobs have been reduced after using Zoho marketing automation.

Nothing as of now. Pretty much everything works good for us

It eases the process of old methodology and this automation helps other team members to track the progress and status.

Efficiency increment for our portfolio management.

Nothing to be declared so far everything seems ok.

Marketing management got better

Creating email marketing campaings for our lead base, and tracking opens/clicks makes Zoho Marketing Automation a very handy tool.

The reporting funtion can be combersome. It took a while for me to understand. Also, I find it upsetting that MA doens't run congruently with campaigns.

Zoho MA helps us stay ontop of our lead base. After going through MA, our sales team can see which leads are qualifed to speak with.

ZOHO platform is being used for lead management at our end. It has actually resolved a lot of our sales team process issues and also has helped at ticket integrations that has improved the user experience.

ZOHO analytics for Email marketing is not very good. We had to move to MoEngage integrations for the Marketing communications.

It helps us in Lead Management and Sales Follow-up management. We also use this for the support ticket management and improving user experience by timely resolution with the help of tracking set across.

Marketing planner as we are able to figure where we need invest and not

Initial setup needs time and website is somewhat laggy

As we are investing much money for various campaigns and events by using zoho marketing we were able to achieve better clarity in ROI and overall performance of each campaign

Zoho for yes Are been the best application for sales but they didn't stop, they grow thinking about all the aspects of sales, marketing and tema work

Nothing at the moment, I think they take time to análise what team need and they deliver in a way that is user friendly

Creating a better way to have all the information about my leads, consumers and team. Having a user friendly way to work with my team giving them the possibility to know what stage we are

Email blasting is more straightforward using Zoho Marketing Automation. The downside is that depending on the license that you bought, there is a limit on how many you can email per day.

Currently, I do not find anything that is less helpful in the Zoho Marketing Automation. So far, all of the functions seem practical to me.

Broader client reach is attained when I started using Zoho. It is immediate on sending a notification when the email address is not valid, which helps us screen the data we have.

In Zoho the most helpful thing is to manage the Zoho and to be understood to easy..

I like it Zoho...I don't like it's frequently updation.

It's must benefits is to the attendance system I face...it's good to observe it.