Loom is a video-making platform that is designed to help businesses facilitate better and more efficient workplace communication through video and screen recording. It empowers users to use a web-based interface that supports screen recording and screen capture, shared via a link for easy viewing.
Segment |
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
The popularity of remote and hybrid work is increasing at an incredible rate. Since the pandemic, around 16% of companies worldwide have gone fully-remote, while 62% of companies allow their staff to work remotely on occasion.
The distributed nature of the workplace today means companies need to invest in new tools to keep their staff aligned and connected. Whether you’re sharing messages in Slack, or video conferencing in Microsoft Teams, you’re probably already investing in tools that will support the change landscape of work.
Loom is quickly emerging as one of the most valuable platforms in remote and asynchronous work. It focuses on allowing users to capture video content, screenshots, and other information for recipients to watch whenever they choose. This can be a lot easier for teams looking to communicate when other staff members aren’t available for a real-time video call.
Today’s Loom review will explore everything you need to know about leveraging this video and screen-capture tool for the age of asynchronous and remote work.
Loom is the leading video communication platform for asynchronous work. Designed for speed and simplicity, the solution allows you to record, share, and interact with videos. Over 14 million people across 200,000 companies use Loom to work more collaboratively.
The primary features of Loom include:
One of the things that makes Loom so compelling to modern workforces is how easy it is to use. It only takes a few seconds to sign up with Loom using your Google, Slack, or Apple ID. You can also create an account with an email address or SSO.
Once you’ve created an account, you can simply install your application onto your device. Downloads are available for Windows and Mac, and you can get the iOS or Android app directly from respective app stores. There’s also a Chrome extension for Loom.
After installing the application, you’ll have to make sure you enable permissions for recording from your microphone, webcam, and screen. The desktop application will appear in your system tray or menu bar, so you can start recording with one click. There’s also the option to set up keyboard shortcuts.
When you’re fully setup, you can start recording your videos instantly. By default, the app records your screen with a webcam overlay, but you can also choose to record your face or screen individually. The iOS version of Loom does not allow for recording both your webcam and your screen at once, however.
Before you begin recording, you’ll be able to reposition and resize the webcam overlay, and choose whether you want to capture a portion of your screen or the whole thing. You can also decide whether to record system audio alongside your voice.
When you’re done recording, the entire video will automatically upload to the Loom cloud environment, and be accessible through your account. Here, you can edit the video in various basic ways, such as stitching different pieces of content together, cutting out the parts you don’t need, and adding “call to action” buttons which popup for users after the video finishes.
Notably, every video created with Loom is automatically made “public”. You can share the link to anyone, and they’ll be able to watch it without signing up for an account. The share button also offers one-click sharing for social media, and access to code for embedding videos on a website. The Chrome Extension will also automatically convert videos into embedded content for Google Doc, JIRA, Gmail, and GitLab.
Users viewing your video can speed up playback, react with emojis throughout the viewing process, see an automatic transcript, and leave comments.
Loom’s pricing structure is relatively straightforward. There are 3 primary plans to choose from, starting with an attractive free package.
Options include:
Price: Free
The Starter plan is free for anyone who wants to record quick videos (less than 5 minutes) and share them with colleagues quickly. You can use this package with up to 50 creators, and create 25 videos per person, with access to features like:
Price: $8 per user per month
The Business plan comes with all the free features of Loom for unlimited creators, and 50 Creators “Lite”. You can create as many videos as you like with unlimited recording lengths. As well as the features in the Starter pack, you also get:
Price: Custom
Designed for companies with specific recording needs and privacy requirements, the Enterprise plan gives you more advanced admin and security settings. You can also set up unlimited members, videos, and record for as long as you choose. Along with all the features in the Business plan, you’ll also get access to:
If you’re a teacher in the digital world, you can access a specialist plan specifically for education. Loom offers qualified educators access to premium features and unlimited recordings for free. You also get advanced HD videos, up to 45 minute recording lengths, and unlimited viewers.
Password protected videos, call-to-action buttons, search functionality, and system audio tools are also included as part of the package.
Loom is an excellent tool for rapidly creating and sharing video content and screens with your colleagues. It’s easy-to-use, packed full of useful features, and relatively affordable compared to some other options. However, there are other solutions out there.
Some of the most compelling alternatives include:
Slack Clips is the native screen recording feature built into Slack. If you’re already using the Slack service for asynchronous collaboration, it might make sense to choose this product over Loom. With Clips, you can not only capture screen information, but also add voice overs to something, and implement your webcam too.
The Slack Clips feature doesn’t work outside of Slack, so you will need an account to start using the service. Clips can also only be shared in channels or through Slack direct messages. There’s also a five minute limit with no way to increase your recording options.
You’ll also need a paid account with Slack to access this service. Clips is not included as part of the Slack free package.
If you’re using Dropbox for storing and managing files in the remote working world, you can also tap into one of the most recent features introduced by Dropbox. “Dropbox Capture” automatically uploads the videos you create directly into your Dropbox folder, which makes it ideal for sharing with distributed team members.
Though still relatively new to Dropbox, the Capture function offers many of the same features as Loom, including the option to take a screenshot, record your screen, or combine your screen recording with a view of your webcam. You can also record audio, or make a gif this way.
All of the content you produce will be saved to the Capture folder in your Dropbox account. You’ll also be able to hover over the capture to collect an URL to share with colleagues. The “Markup” feature allows you to draw on your content and add annotations.
Another option for those who already have a dedicated productivity and collaboration tool in place with their team, Asana comes with a range of “add-on” features for screen recording and video. One of the most common options is the “Coview” service, which allows you to create detailed videos and screen recordings with a couple of clicks.
You can also use Coview as part of your customer service strategy, allowing customers to capture information and code-level insights into any problem they’re having. All of the content is stored to your Asana account, where you can export screenshots and recordings as Asana tasks.
While the features aren’t exactly the same as the ones you’ll get from Loom, they’re pretty straightforward, and ideal for customer service teams.
If you want to avoid adding any more apps to your workplace, or you need to keep your budget as low as possible, Mac and Windows devices also have some of their own screen capturing options. You can capture an entire screen, window, or portion of a screen on a Mac by pressing shift, command, and 3 together on your device.
The QuickTime player on Mac also allows you to capture video recordings of your computer screen. Simply open the QuickTime player, then click on “File”, then “New Screen Recording”. You’ll be able to control exactly which portion of the screen you want to record, and decide whether you want to include your pointer in the recording.
On Windows, the best way to capture screen recordings is with the “Game Bar”, built for Xbox consoles. You can access this feature by going into “Settings > Gaming > Xbox Bar”. From there, enable the Xbox Game Bar, and you’ll be able to start recording videos or taking a screenshot with the click of a button. You can also trigger the game bar with shortcuts.
You should be able to record activity in most windows and applications with Game Bar, and there are various tools for allowing you to adjust your recordings, adding audio, and reducing the size of your screen.
For capturing asynchronous video messages, screenshots, and screen recordings, Loom is one of the simplest tools on the market. It’s ideal for beginners who want to be able to capture quick videos to share with colleagues in an instant. The fact that other people don’t need an account to watch your videos can make it much easier to collaborate with Loom.
Share your experiences with the Loom app in the comments below, and let us know if you prefer any of the alternative options available today.
The simplicity of creating screen recordings with the ability to edit and stitch.
Would love the ability to export as a GIF
Loom is super useful for internal communication, save time by recording and capture context that is often missing from a slack or email message. Loom is also great for showing off / demoing product to internal teams.
Loom is very user friendly and the best feature is that I am notified when someone watches one of my videos.
I wish that I could move the toolbar to another part of my screen while I'm recording. Sometimes it gets in the way.
Loom enhances the communication that I have with prospects and customers. They can 'meet' me before I step foot on their property for a site visit.
Loom is very easy to use with the Chrome extension. I like the simplicity of the video recording. Sharing is made easy through link or video link. Loom is also great for sharing updates ahead of meetings, which makes them more efficient!
The library navigation is not very intuitive. The search bar, although efficient by design, is not working very well for me. Sometimes the chrome extension shows an error and the window needs to be closed and open back up.
I was having a hard time describing to my IT department an error I was having (software installation, network access, etc...). Instead of a lengthy (and unclear) written explanation, I loomed myself going through the error and just shared the link to my helpdesk service from my IT department. They loved it as it described exactly my problem to them. Loom helped for a quick resolution of the internal issue I was having.
I love that I can quickly create, edit and share videos to my teams.
I am looking for better functionality to edit and clip videos in the middle of recording.
Loom is helping me create documentation and training resources for my team.
Loom is the best tool that I have used to help explain topics or demonstrate certain things internally or externally at work. Most recently I was tasked with creating a demo video of our product and Loom was fantastic because I was able to record my screen, with my video of me talking, and go through the entire demo quickly, and upload it in one fell sweep.
I wish you could add music clips after you have screen recorded in Loom, but it isn't the worst thing. Even if I have to add it myself, I just download the Loom recording, put it into iMovie, attach the music and export - all under 5 minutes.
Making sure the client is fully understanding the product we are selling. We don't have to just send them a link to our website, we can walk through a demo or navigate through the website for them so they have a clear sense of what it is we are offering.
The comment functionality that's tied to the time stamp has been very helpful in helping me see exactly what others are providing feedback on. This has been a great tool for collaboration, especially as many of us are going through meeting fatigue.
So far no cons, I've really enjoyed using this for collaboration so far.
Meeting fatigue has been a huge pain point for my organization. Being able to record a demo once versus having separate meetings for each has been very helpful for productivity.
Loom is very quick and easy to use, from recording your screen with or without video to trimming and editing the video after you're done recording. It's very user-friendly and easy to set up.
Loom used to be glitchy at times, but they have really improved the product over time and gotten rid of those bugs. The only feature I wish it had was being able to take two separate videos and merge them together for publishing.
Loom makes visual communication way more efficient than just scheduling yet another screenshare call. Whether it's sharing instructions or showing someone a problem, Loom makes it quick and easy.
Love the ability to quickly record screens + my face. The recent advent of adding multiple videos together has made editing super easy.
Sometimes on screen prompts/messaging such as Chameleon can't be viewed in Looms.
It has saved me hours of meetings. A short video is often all that is needed.
The easy of use and quick start up. Most of the time I'm like "I should record this" and then I do. I name it, tag it and it saves to Loom. Then when someone needs help, I'm like hey, I've got a video of that and i search for it on the app and share the link. Makes my IT help desk much more efficient.
I love loom. My one ask is to create a blur function to block out sensitive information after you're done recording.
It's bridging the gap in my training because I can show my techs exactly how to fix something and I can save it for the future.
Loom has been an incredible tool that I use every single day in my workflows to save hours of my time. Loom allows me to quickly explain complex topics that may have otherwise taken a 30-minute meeting to discuss. As a Customer Success Manager, Loom is critical to my ability to show customers exactly how to do things within our product without having to go through the back and forth of scheduling a meeting. I use Loom for tutorials as well as internal product feedback so that my team can see exactly what I'm seeing when I'm seeing it. The Chrome Extension is a game-changer for productivity, as it allows me to quickly record snippets ad hoc in the moment. I also love that, when embedding a Loom video into an email message, the preview of the video populates for a very clean, professional look (as opposed to a hyperlink). It's also very useful that I can see how many people have viewed a video so I have a pulse on whether or not my recipients are receiving the information I'm distilling. Loom videos are ready to send almost immediately after recording (no waiting for a recording to process!) and are easily shareable without a passcode or expiration date. I've tried several different video recording/sharing services and Loom is by far the easiest, cleanest, and most reliable. What might take 30 minutes to explain in a Zoom meeting or 20 minutes to type into an email takes 5 minutes to record in a Loom.
I honestly have nothing negative to say about Loom. Any bugs I've encountered have been fixed quickly, product releases and updates are communicated clearly, and the UI is incredibly intuitive.
I can provide a quick response to complex problems by creating personalized Loom videos on the fly, which saves hours potentially lost in written communication back and forth, and hours in time lost scheduling meetings. I routinely use Loom videos in my onboarding process to provide an instant, personalized experience for customers.
Extremely easy to produce, transmit and use
Can't be on screen for all screen views ie Power point presentation
Communicating with members of our online wellbeing forum to help them get the best value from their membership
Looms are quick and easy to make. I also like their product integration. 2 clicks and I'm off to making videos.
The only issue I have at the moment is in the "DRAW" feature. I wish there was an option for the drawings to remain on screen. Maybe an option to allow for this option.
It's solving the issue of not having to schedule meetings and allowing for instructions to be more clear, and more visual. This allows me to send back feedback quicker, and insure that it returns back correct.
Loom takes care of all hassle from recording till sharing
It slows down the system a bit, maybe, because, it's uploading while recording the video. Which is compromisable. We don't need to wait for the file to get uploaded.
In our software development, we, sometimes need to record a short demo video explaining features or bugs. And we share in the form of video. which is very convenient for us.
Loom saves me time every week by eliminating multiple meetings from my calendar. It's wonderful to sharing feedback, collecting product feedback, and generating training materials for my team.
There is a time limit in the free plan, but honestly, that's fine because it keeps me brief - no one wants to watch a long video anyways. This could be a downside depending on your use case.
Too many meetings! Loom makes it easy to clearly communicate information (without things getting lost in translation over Slack) while also keeping information sharing brief and on my own time. Great for asynchronus work.
Loom is awesome. From reporting to clients on progress to recording "how to" videos for internal SOPs, it's just so much easier to use than any other screen recording tool.
sometimes the editing/trimming tools can be a little bit fiddly but I rarely use them (only if I'm interrupted whilst recording - rare)
Saves our own and our clients' time having to arrange meetings, where conversion can drift from key details. Loom just makes it easy for us to stick to the important information only.
Rear service to show, share and get your point across.
I am not sure, I use Loom to present and explain topics. Works perfectly.
See above
It allows me to show my students and remote learners key areas in the subject at hand.
My loom workspace does not allow me to truly share
Allow me to illustrate the topics i am teaching at ease.
I use loom for multiple reasons, but it's main use has been so I can show a lot of people had to do things 1 time versus showing it to 15 people 15 times. It's been a life changer for our small business.
I don't really have anything I dislike. It's a little slow sometimes on my computer, but I really think that my computer is just bogged down.
I work for 13 people doing transaction work in Real Estate. I can make 1 video in five minutes or less and can send it to all of them to review versus having to sit down in person with each person separately.
Ease of usability ----------------------
That I have to subscribe to have videos over 5 mins
It has helped in my job drastically. Being able to record a video to explain a task to my subordinates saved my time and decreased my efforts in following up.
Ease of use across multiple platforms and access to view and share! ALSO, free to educators!
Nothing - it is getting better all the time! Love the new recent upgrades!
If people can see you and hear your voice that adds authenticity to your message. In this 'new covid world' the tools we use need to uplift and encourage us!